Think Email is Dead? (Try This)
Is email marketing dead? If you think it is, get ready for a reality check.
No doubt, email marketing has changed quite a bit over the years and it’s a tool so many health practitioners have chosen to overlook.
Through a weird technical glitch, our emails were reaching spam boxes instead of inboxes. And by accident, we experienced just how dead email can be.
The only time email marketing is dead, is when you don’t use it.
Yes, while there are nuances to email marketing such as using an effective email subject line that will get someone to open the email, adding value, the offer in the email, the length of the email, etc., and even with all these nuances, email marketing is not dead.
If you have an email list and you’re not sending email, you absolutely must start sending emails.
It’s low hanging fruit and a great tool to use to get patients into your health clinic.
If you’d like some help with your email marketing and helping attract more clients and patients go to workwithyuri.com and we can set up a call and talk about your business.
In This Episode I discuss:
00:00 – 02:33 — Introducing Today’s Topic
02:33 – 02:56 — The Only Time Email Marketing Is Dead
02:56 – 05:00 — The Nuances Of Email Marketing
05:00 – 06:40 — Email Marketing Absolutely Does Work
06:40 – 08:23 — Low Hanging Fruit For More Patients and Clients
If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.
While you’re there, leave a rating and review. It really helps us out to reach more people because that is what we’re here to do.
What You Missed
Today we’re going to talk about giving your prospects a bigger problem.
What I mean by that is when you’re having a consultation with a prospect who has a problem they are looking for you to help solve, there are deeper reasons that are leading to the problem that is top of mind for your prospect.
For example, if a you’re having a consultation with someone who comes to you and says they’re 30 pounds overweight, the weight is a symptom of an underlying problem.
It’s all about bridging the gap from where they currently are to getting them where they want to be by addressing not the symptom, but the problems that brought them to you in the first place.
