If you think that having a membership site is the ticket to financial freedom, THINK AGAIN.
When it comes to health coaching or other programs, most people tend to see a membership site as a quick and easy way to sit back, relax, and watch the money roll in. Unfortunately, that’s not the case. And in today’s video, I want to share the truth about coaching membership sites, and the importance of membership retention.
Have you ever thought about having a membership structure for your health coaching program? Do you already have one? In my previous health and fitness business, we had 4 membership sites which garnered us thousands of members who subscribed to our services.
However, in my experience, one of the hardest things to do once you've got the numbers is membership retention. In fact, the average period of retention for membership sites is JUST around 3 to 4 months.
In order to improve retention in your health coaching membership site, you must raise the price for membership in your health coaching business. And if you feel that increasing your membership fee would be too much, that only tells you that your current program just doesn’t provide enough value.
So, make sure that your health coaching program is indeed valuable, and communicates that same value to your coaching membership clients. Once you do this, you'll start to see improvement in your membership retention, and start helping clients at the highest possible level, BEYOND just your membership site!
