Out of all of the online business mistakes that I see health practitioners and online entrepreneurs are making, this is probably THE biggest one.
And it has a lot to do with how easy it is for people to just lose focus. What do I mean?
When every third or fourth post on Facebook is an ad, it's hard to stay focused. You might see that someone else has a health coaching program that seems to work well for them. BUT that doesn’t mean you should spend your time trying to copy it. You need to make one offer and forget about trying out every strategy that you think looks interesting.
The reason why this is one of the biggest online business mistakes is because it drains your resources. When you’re an online entrepreneur, the best way to grow is to focus on the four “ones” in your business — one traffic source, one pipeline, one year, one million dollars.
But you have to be ultra focused in order to get to that one million dollars. What is the problem you're solving for your clients? Focus on solving that problem and focus on your pipeline. When you put all of your energy into one single offer or health coaching program, you can give your clients everything they need to be successful.
Let’s face it, there are a lot of online business mistakes you can make as you're starting out. It’s not easy to navigate the early stages as an online entrepreneur.
But when you focus on what you do best and say “no” to everything else, you set yourself up for success.
