by: Yuri Elkaim

Anything meaningful in life takes time and it’s not easy.   Let’s use raising children as an example.  We as human species compared with any other species spend the most amount of time raising our kids.  The reason for this is we humans are a tribal, social, species.

I’ll admit, there are times my kids drive me crazy to the point where I want to give them to random people on the street.  Of course, I don’t give my kids away to random people when they drive me crazy and that’s because I’ve invested a hug amount of time into raising them. There’s a love and commitment as parents that we have with our children.  The same goes with business.

When it comes to business, you need to stay focused on one thing.  Far too often most businesses fail because they give up to soon or they don’t stay focused on what they need to stay focused on.

You need to keep plugging away.  You have to keep watering the grass.

If you’ve raised kids, running a business is a joke in comparison.

As with raising kids, running a business is an ever lasting journey.  You have to keep learning.  You have to keep plugging away. You have to continue getting support when things don’t go well.

As you go through the journey over building a business and the everlasting journey that goes into it, you have got to keep in mind that anything worthwhile is going to have it’s challenges.  You need to expect that and you need to be OK with it.  You also need to have the resilliance and resolve to get through it.

Stay the course and keep swinging the bat.

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In This Episode I discuss:

00:00 – 02:40 – Introducing Today’s Episode

02:40 – 08:00 – The Grass Is Greener Where You Water It

08:00 – 08:52 – It Doesn’t Get Easier — You Just Keep Getting Better

08:52 – 16:00 – Business Is An Everlasting Journey

16:00 – 17:07 – Wrap Up With Yuri

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What You Missed:

In our last episode, I talked about selling the pain, not the gain.  What exactly does that mean?

All living creatures are motivated by two things.  The carrot and the stick.  Pain and pleasure.

The reality is that humans are more motivated by the reduction of pain than the gain of pleasure.

I talk about how to use this in your marketing message and when you’re on the phone enrolling clients. When it comes to your marketing, you need to let people know of the consequences of not taking action.  When you’re on the phone with people, you need to have them verbalize the cost of staying where they’re at.

While we all want to paint the dream of how much better things will be once they’re able to do x, y, z, but the reality is that people need to be scared out of their pants to take action.

This is something I coach my team on when they’re on the phone with prospects who book a call to speak with us.  As a coach, there are conversations you should not be afraid of having, and if you want to know what those conversations are, you’re going to want to pay close attention to what I share with you int this episode and take notes.

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