by: Yuri Elkaim

As we continue through this series of the 10 Core Tenants of A Profitable Practice, we are going to dive into the fourth tenet, which I believe is the most important factor in your success.

That fourth tenet is Your Success Is Determined By Your Systems.

The way most health practitioners get their clients is word of mouth.  The problem with that is that it’s not a reliable or predictable way of getting clients.  You cannot build a business reliably on word of mouth.

You have 3 areas of your business we refer to as The Three P’s that have systems for each part of that business.

I explain what those Three P’s are and what type of systems make each component work.

The big shift most practitioners have to make, if they want to escape treating patients all day long, is the decision to become a business owner, instead of a self-employed technician. Having the right systems in place helps you buy back your time, while creating even greater outcomes for your patients.

If you would like our help with this, then I invite you to go to www.workwithyuri.com

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In This Episode I discuss:

00:00 – 01:20 – Introducing Today’s Topic

01:20 – 05:07 – Word Of Mouth Is Not A Reliable Way To Build A Business

05:07 – 08:50 – The Three P’s

08:50 – 10:26 – You Need To Be Replaceable

10:25 – 13:44 – Your Model Determines Your Money

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What You Missed

In our previous episode in this series, I walked you through the 3rd of the 10 core tenants of a profitable practice which is, “The Better You Market, The Less You Have To Sell”.

I understand that a lot of health practitioners just wanted to focus on what they do and not bother learning the marketing and selling aspect of their business, but if you don’t get this part right, you’ll never have a successful, profitable business.

You have to understand and come to terms with how important marketing is for your business and why it’s so important that you learn it and master it.

In this episode I talk about what marketing is with regarding to how you get your message out on social media, podcasts, blogs etc. in a way that is efficient and effective.

If you missed this episode, you can catch it right here.

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