Today on the Healthpreneur Podcast, I am chatting with Aidan D’arcy. Aidan is a personal trainer, fitness model and online coach based out of Sydney, Australia. He helps busy professionals look better, feel amazing, and move without pain.
Aidan, like a lot of other people in the health and fitness space, has a cool story. He’s overcome binge eating and yo-yo dieting, and he wants to use his story to show others that they can take control of their health. He wants to be the person that will help people lost weight for the last time.
We’ll talk a lot about his journey and some of the barriers he dealt with as he made the switch from face-to-face training to the online realm. There are some really awesome takeaways and nuggets in this episode, plus you’ll get a full breakdown of some classic Australian lingo.
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In This Episode Aidan and I discuss:
- Aidan’s epiphany moment
- How your story can help your business
- The best way to deal with barriers
- Doin’ the reps
- How training advice perfectly mirrors business advice
- Being honest with your social media audience
4:00 – 12:00 – Transitioning into the world of online training.
12:00 – 20:00 – Showin’ up every single day.
20:00 – 25:00 – The mission.
25:00 – 30:00 – Being open and honest on social media.
30:00 – 33:00 – Rapid-five questions
What You Missed:
In the last episode, we talked about something that seems to be conventional wisdom amongst entrepreneurs — hustle and grind.
I’m actually going to give you a different perspective on this topic. Some of which may surprise you.
If you haven’t listened to that one, you’ll definitely want to listen to it today, because I reveal some shocking truths about hustle and grind.
Yo, what’s up guys? Welcome to the Healthpreneur Podcast! I’m Yuri, here with you again. Hope you’re having a great day.
In the last episode, we talked about the truth about hustle. If you haven’t listened to that one, you’ll definitely want to listen to it today, because I reveal some shocking truths about hustle and grind. If you find yourself working a little bit too much, thinking that’s the only way, be sure to listen in to that.
Now, today, I’ve got a great interview with a trainer from down under, a.k.a Australia, obviously. His name is Aidan D’arcy, and he helps busy professionals look better, feel amazing, and move without pain.
He basically wants to be known, and he’s building his business to become the go-to transformation expert in his little segment of Australia, but also using his online business to disseminate amazing information, transformations, and inspiration to attract the right people into his world.
The other thing about Aidan is, like a lot of other people in our space who’ve gone into training or health … He’s someone who’s gone through his own journey. He overcame binge eating and a history of yo-yo dieting—and his goal is to help others take control of their health by tailoring programs to their lifestyle.
He’s an established personal trainer, fitness model, and online coach over at darcyonlinecoaching.com. He’s based out of Sydney, Australia.
I think you’re going to get a lot out of this episode. There’s a lot of really good nuggets from his journey, from the truth about what it’s taken him to transition from training clients in person to building his online business … The process he went through, the steps he’s taken, how he overcame a lot of the internal battles that we all go through—a lot of really great nuggets to take out of our conversation.
As always, if you want the show notes, head on over to the blog after you’ve listened to this, over at healthpreneurgroup.com/podcast. Without any further ado, let’s bring Aidan onto the show.
Yuri: Aidan, welcome to the Healthpreneur Podcast. How’s it going, mate?
Aidan: I am very well. Thank you, Yuri. Thank you very much. How are you doing?
Yuri: I’m doing very well. I’m calling you “mate” because that’s the terminology down in Aussie land, Australia. Is that correct?
Aidan: That is correct. Even if you are a stranger, you are still our mate, so yes.
Yuri: Awesome. What are some other common terms that other English speaking countries wouldn’t know of, that are only kind of native to Australia?
Aidan: I guess, g’day is a pretty common one. Further north to Queensland you kind of get a more thicker Australian accent. But if you’re down here around Sydney, even down around Melbourne it’s a little bit different.
The culture’s a little bit different, but I guess the main one is, yeah we call each other mate even if we don’t know each other.
Aidan: It’s, “How you going mate? How’s everything doing?” Yeah.
Yuri: Nice and it’s “Throw another shrimp on the barbie,” is that a myth or is that an actual phrase?
Aidan: Honestly it is a complete myth. [laughing]
Yuri: Yeah I bet
Aidan: It is never said over here, I don’t know even know where it came from.
Yuri: Oh that’s hilarious.
Aidan: It’s sort of a stereotypical Aussie thing, but no, we almost never say it.
Yuri: That’s good to know. Well there you go guys, now you know the real deal with the Australian version of English.
I’m pumped to have you here because we’re all about focusing on having great conversations with remarkable entrepreneurs in the health and fitness space. You’re a trainer, you have an online training business—talk to us about how you went from training clients one on one to the moment where you said, “You know what? Maybe I should do this online thing.” What did that look like?
Transitioning into the world of online training
Aidan: It’s kind of a long story, but honestly, as a face to face personal trainer, I was doing 35, 40 sessions a week—absolutely burnt out. I was away in Bali, funny story, my brother’s buck party, and my brother runs a business—not in fitness, but he runs his own business.
Everyone that was on this holiday, we’re all business owners as well. I’d been following John Goodman for a long time, I’d been reading a lot of his stuff about online training. It was one of those things where it was still fairly new. It was a fairly new concept.
I was literally just lying there on a sun bed in Bali and just went, “You know what—I can’t run myself into the ground anymore, there’s got to be a better way to leverage my time and be able to reach out to more people and not be so burnt out week in and week out.”
Get up at you know, 4:00 in the morning. You’ve got your clients before they go to work and then you have your break in the day and then you get your afternoon clients coming in after they’ve finished work—so you’re always working the opposite ends of the day, right?
I had to figure out, “How can I leverage myself? And even if I do a mixture of both, still keep that face to face personal training, but can I also do it in a way where I’m not getting up at 4:00 AM every single morning?”
That’s kind of how I came to it, I had that epiphany, that light bulb moment. And I guess we all do, we all get to that stage where we kind of have that breakdown moment and go, “I can’t keep doing it this way anymore. There’s got to be a better way.”
Yeah, I literally took out a pen and paper and just put my thoughts on the pages. I wrote down how I feel, how am I going to do this, how can I systemize what I’m doing face to face—because I’ve been very successful with face to face, had some pretty awesome results. “How can I take this and transform people all over the world?”
And I just got to work.
Then about 12 to 14 months later, I’ve got clients all over the world. I still do face to face personal training, I have my own business in that now. But my time is much better leveraged, much more balanced.
I don’t get up at 4:00 AM every morning. I only get up at 4:00 AM I think once a week now, which is great. Yeah, that’s kind of how I had the epiphany to get into online training and where I am right now.
Yuri: That’s awesome. So you had that kind of time away—that trip to Bali, with those beautiful surroundings and other entrepreneurs and you had this epiphany.
It’s so funny, all big breakthroughs happen when you’re outside of the business, right?
Aidan: That’s it.
Yuri: When you’re laying on the beach, taking a shower, going for a walk—so it’s cool to see you went through a similar experience.
So as you made the decision and said, “Okay I’m going to do this online training thing,” what were some of the roadblocks? What were some of the unknowns or the obstacles that you had to overcome in that transition?
Aidan: Oh yeah, I had many, and you know, I still reach barriers even today. I’m still learning and I will never stop learning , but the biggest mistake that I actually made was, I started marketing to people who relied on a trainer face-to-face.
I thought, “Cool, okay. Well if I’m really good at face-to-face, I’m going to market to these people and get them to do online training.”
I realized very quickly that … These people see me face-to-face for a reason—because they can’t do it by themselves, they need to have that accountability. So that kind of made me think, “How can I bring in some sort of accountability into online training that will be appealing to a large demographic?”
The biggest thing that I found with that was, you start marketing and you start flogging the whole online training business—and a lot people go, “What’s online training? And how’s it work?”
Then all of a sudden I’m saying, “Yeah. Good question, how does it work?” It was almost a case of … I didn’t really know how it’s going to work, but I just know it can work.
I just had to kind of listen to my clients and figure out what they wanted and how I could make it work for them.
And one of the biggest things I’ve learned so far as well—when you run a business you want to create a business that can run without you in it. I think one of the biggest things I’ve found with personal training—both face to face and online—is that it’s a very hard industry to step out of.
People buy you, they don’t really buy what you’re selling—they buy you.
Because they buy into the relationship you have and all that kind of thing. So one of the biggest ongoing things that I need to overcome with online training—and also face to face—is, “How can I create a system where I am not relied upon as much as face-to-face?”
So far, I’ve found that doing a Skype call once every other week as opposed to once a week (I used to do once a week when I first started online training). I found that once I did get to a point where I had 10 to 15 online clients in addition to the face-to-face clients … I was getting that overwhelming feeling and going, “Oh my God, how can I keep doing this,” same sort of epiphany.
But eventually I got to the stage where I realized “Well okay, instead of making this call once a week, can I make it once a fortnight?”
And that’s definitely been a beneficial thing for me because it means I’m not demanded all the time, and I’ve kind of leveraged my time a little bit better.
But yeah, honestly, in terms of barriers, getting back to your original question—they come up all the time.
I guess as a coach and as a business owner, entrepreneur you’ve got to be able to adapt to those barriers and be able to listen to your audience and figure out what they really want and how you can serve that pain and that problem and then go from there.
Yuri: That’s awesome, that’s good.
That’s what I love about having a business—it really forces you to become a more enlightened person, because you’re forced to kind of figure this stuff out. Whereas, a lot of trainers in a gym they’re just like, “Okay, people come in for a consult, I’ll get them as a client and then it’s a done deal.”
But now you venture out on your own, now you’re forced to kind of become the CEO of a business and actually acquire customers on your own and clients on your own … And you have to develop a whole new skill set.
Part of that is, obviously, overcoming a lot of these obstacles and barriers that you’d never consider beforehand. So you talked about marketing to people who were already working with a trainer. Then obviously the realization that, maybe that wasn’t the smartest move at the time.
How did you go about getting your name out? Getting your services in front of people that didn’t know you. Was it Facebook ads? Was it content? Was it relationships that you had? What did that look like to acquire those first couple clients online?
Showin’ up every single day
Aidan: Absolutely. You hear about it all the time and you hear it from all the guru’s and people we follow online, but … The biggest thing was, you’ve got to show up every single day. And that was one thing I committed to doing.
I got my own website launched and I relentlessly put out content. I’m going to sound like a broken record here amongst a lot of the fit pro’s, but yeah, it is literally that—just showing up every single day and putting out.
I put out a lot of blogs on the website, I think I launched at least fifty blogs in first six months. I also put out multiple ebooks for free. I put out a lot of free content.
The first thing I did was essentially, I looked at, “Okay, well who am I marketing to? What problem am I looking to solve and what am I really good at?”
Straight away, what I’m really good at is body transformations and helping people find better balance in losing weight for the last time.
So I put out a lot of ebooks and blogs about essentially how to do that. I just put it out on my personal Facebook. I put it out on my business page. I’ve created a Facebook group about April last year, so April 2016.
I just showed up in that every day. I put out posts every day and I haven’t stopped. Every single day since April 2016 I’ve put out just one post a day. It’ll be either a live video, a meme, it’ll be sharing my own struggles, my own background.
Once a month I’ll ask the current guys in the group to share with their friends or add somebody who they think will benefit, and it’s kind of grown organically from there.
Then over time, with your blogs you always have a call to action at the bottom and over time it’s just starting to pick up. I think it’s only now after I guess, 18 months, where it’s kind of started to get a bit of ground and a few people know who I am now.
I guess there are ways you can fast track it. I mean the slower game is I’ve done it very organically, I haven’t put too much money into marketing.
But there are ways to do it quickly. Like, for example, you can take on 10 people for free and get them to write you a testimonial, get your before and after photos with that. So then you’ve already got your testimonials and a bit of a base happening.
But yeah, now after a bit over a year since doing it, I’ve got a fair few testimonials. I’ve got a lot of transformation photos, and that sells itself, you know? People see those pictures of a client that you’ve helped lose 20, 30 kilos halfway around the world. That’s awesome.
Even as a coach, you know, whilst you’re doing these things you kind of forget to look back and see how far you’ve come. Then when you put a photo together with one of your clients, and they’re halfway around the world and you’ve just helped them lose 30 kilos you’re like … “Oh wow that’s really cool.”
Over time when you get your audience, they do start to see your passion and they do start to see that you’re that, sort of, leading authority figure in your industry. They kind of go, “Well wait a minute. When Aidan first asked me six months ago about doing online personal training, I thought it was a bit out there and a bit stupid, and he couldn’t actually help me. But now I’ve seen him do this with another client, maybe he is pretty good. Maybe he can actually do it.”
And I think over time, just by showing up every day, putting out super valuable content for free and just being there to support people and doing it because you love doing it. A lot of people go out there and go, “I want to earn a lot of money in personal training.”
You kind of think, “Well actually if you have that attitude you probably won’t.”
But if you go out there just with, “I actually genuinely want to help people,” and you’re just genuinely there to support them—it’s going to happen. It will grow organically and you will take on clients eventually and it will grow.
Yuri: That’s awesome, that’s a really good insight.
If you’re listening to this, that’s such a great reminder that … this is the long term sustainable game. I don’t really think there’s a magic pill to overnight success. Unless you’re spending a ton of money and you crack the code in a very short period of time.
But I think what you’ve done is remarkably smart.
I think, and maybe you’ve seen this too, a lot of people coming into the online space … It’s very different from the offline space. I think when you’re dealing with people in person there’s more of an instant connection that can happen than if you’re online, and I think as you’ve mentioned it takes time.
You’ve been doing this for 18 months now just putting out daily content, and now it’s starting to really kind of steamroll and pick up traction. I think that’s a great reminder for everyone to just be like, “Listen you guys, you have to show up every day, you’ve got to put in the time, you’ve got to put in the work, and then it becomes a bit easier for you over time.”
Aidan: Absolutely and I 100% agree with that. And I guess you could say a big mistake I made when I first started was, I was looking up to people and seeing their success.
Think of the whole iceberg analogy, I was looking at the tip of the iceberg for a lot of people, a lot of idols. Again John Goodman was probably one of the first people in this industry who made online training what it was.
When we’re looking up to him and you’re comparing yourself to him going, “How are these guys earning all this kind of money and how do they have all this freedom?”
But we’re looking at the tip of the iceberg. We haven’t seen the years of grinding and dedication to get to where they are right now, and it’s only now that we’re seeing their success from the years of groundwork they have done.
You hear all these things and you read them in blogs and all the personal development books, you read this kind of stuff but until you actually go through it yourself, and you really truly understand that it does take time, it does take a lot of consistency and hard work … I think you can only read so much before you have to actually go through it yourself.
Even if you can read stuff you can take it on board and go, “Yeah, okay. That’s cool, I understand that.” But then you may not take it into action.
Until you actually put it into action and you experience that real hard work and that grind and the days you doubt yourself and the high highs and super low lows—until you go through those things, it’s going to be very tough for you to go through the long game and to avoid looking at those shiny objects, always looking at the new thing.
Relating it back to how are clients come to us—they always come to us with, they’ve tried multiple diets, they’ve tried all these strategies. They’ve failed time and time again, and they’re just wanting the next quick fix, where it’s up to us to educate on, “Look, it takes time and it takes balance, it takes consistency. You can’t do just a few things.”
Business is exactly the same.
Growing an online fitness business or a face-to-face personal training business is exactly the same. We can’t keep looking for a quick fix. It’s a marathon not a sprint. It takes time, it takes consistency, hard work and grinding.
All the things we say to our clients, those same principles apply in business and that was one of the biggest things I’ve learned over time as well, in the last sort of 18 months.
Yuri: Yeah, that’s really good.
That’s one of the reasons I put this podcast together is to really highlight the journey, to remind our listeners that the people you look up to—what did they go through? What did that journey look like? What are the challenges and ups and downs and things that they learned?
Because if we continue to hear this stuff, it becomes a little bit more realistic about, “Okay, here’s what’s involved.” As opposed to just looking at someone’s Facebook feed and being like, “Oh my God, they’re hanging out in Bali or they’re traveling the world. And that’s the life that they’re living.”
Which it’s not, right? It’s a moment in their life and I think it’s important to remember that there’s a huge process involved. And I think that’s a great analogy for fitness professionals—the advice we give our clients is the same advice we should take ourselves for business, because it’s the same thing.
Yuri: It absolutely is the same thing. I liken it to professional athletes. You don’t go from a little bit of talent to pro athlete overnight. It takes a decade at least of consistent training, repetitions, it’s the same thing in business.
Yeah, thank you for bringing that up and just reminding us once again that it’s so important to do the thing every single day. Put in the reps and it takes time.
Aidan: Absolutely, 100%.
Yuri: So you talked about mistakes, you talked about comparing yourself to other people, and kind of going through the highs and lows—when you had those moments of doubt, like, “Can I do this? Am I going to be this person?” … What was the mindset that helped you get through those moments of doubt and struggle?
Aidan: You know what, it’s a funny one—I’m glad you asked that. I don’t want to come across as a woo-woo motivator or whatever-
Yuri: It’s all good, it’s all good.
Aidan: But you’ve got to remember why you started this journey in the first place, and I guess it’s the same sort of thing we say clients when they hit their roadblocks—we always remind them of, “It’s okay. Remember why we’re doing this in the first place. We know these mistakes are going to happen and you’re going to have those doubts, 100%.”
It’s the same I guess with this, there are days when you do doubt yourself and it’s just reminding yourself of, “Okay, remember why you’re doing this in the first place.”
Of course we want to help our clients and it can be a bit of a grind, but we also have our own personal goals of that financial freedom. Have a business where you can have more time off as opposed to time on, and you can go away for the weekend with your fiance or your girlfriend or boyfriend—you can go away with them on the weekend and not worry about dropping sessions or not meeting session targets. Or worry about how you’re not going to get paid this week because you haven’t been in there.
But the days when you are struggling—and believe me, I’ve had many of them, I’m far from a success, yet. I’m closer than I was 12 months ago, but it does take time.
And the days that you do struggle, you’ve got to remember why you’re doing this in the first place. What’s helped me is I have my mission and my ‘why’ and I have a big whiteboard here right in front of me with notes written all over it.
It’s messy, it’s not neat, but it just has little post-it notes. It has little bullet points, just little things that I see every single day when I wake up. I have little positive affirmations.
I do journaling, I do meditations, just little things like that which help to remind me that you’re not going to be able to have a good day every day but it’s about riding the bad days and enjoying the good days.
Yuri: That’s awesome. So what is your reason why? What is the mission?
Aidan: My mission at this point in time, because I do have bigger missions but my small mission right now is to be the best body transformation studio on the northern beaches of Sydney.
That’s going to tie in with my online business in terms of … I want to be known globally for being able to help people lose body fat for the last time.
For example, I got sick of hearing people coming into me and saying, “Aidan I’ve tried absolutely every single diet in the world and I can’t lose weight, why not?” It shouldn’t be that way.
I want to help people find balance in their life, because I’ve been able to do that myself. I’ve been through binge eating, I’ve had disorder eating for a long time.
I went through the same thing of yo-yo dieting and I want to be able to help people achieve that same balance and understand that you can have a life. You don’t have to go another diet to lose body fat. You can do it sustainably. You can do it with balance and you can do it without sacrificing meals out with your family, so to speak.
On that note, my mission is to be the best body transformation studio in Sydney, to start with. That’s the immediate goal. Eventually I want to be known worldwide through online and face-to-face.
Yuri: Nice that’s awesome. I like how you mentioned that it relates back to your own challenges.
You talked about how you’ve struggled with your own eating and body image stuff—I think it’s really important for people to remember that. As health and fitness professionals, most of us got into this space because they went through their own challenge, health wise.
Yuri: They wanted to kind of figure it out for themselves and they wanted to help others not go through that as well, which I think is so awesome.
It’s really important, if you’re listening to this, to always, always share that story because it’s very, very important for being able connect with people.
And if you don’t share that story, you’re missing a huge component of your ability to attract the right people, and obviously market in a way that’s very authentic and genuine that people connect with.
So yeah, great point, thank you for bringing that up—that’s really really important to remember.
Being open and honest on social media
Aidan: I’m glad you said that as well. I was just going to point that out as well.
If you are nervous about revealing your own inner struggles on social media, don’t be scared. Seriously, I was so nervous about revealing my true thoughts and my true feelings, but this is an industry where people are being lied to and being authentic in this industry is very rare.
So if you’re going to show your true self and be completely genuine, you will set yourself apart from the rest because there are a lot of people in this industry who hide behind Instagram and Facebook and they’ll only share the highlights. You only see the highlights reel and you only see the ups, you never see the downs, never see the struggles.
Whereas if you share your behind the scenes emotions … You know, share that you don’t feel great every day. Share that there are days that you hate training. Share the times when you eat too much, or you do slip up … Because we’re all human, and when you show your human side on social media to your demographic, wow—you’re going to be a lot more respected.
Yuri: Yup totally. That’s tough for a lot of people to do because they’re like, “Well, I want to be seen as this expert and if people see me sharing this stuff, are they going to think otherwise of me?”
As you said it’s really kind of showing the kinks in the chain. Showing the cracks that really allow the light to come in and expose who you truly are. So I think your story, the stuff you shared to really kind of relate with people is one of the ways you can connect with the right people—but how else have you been able to think about, “How do I stand out from what everyone else is doing?”
You said you wanted to become the body transformation expert for the people who want to lose weight for the last time—how do you do that? How do you share that? What’s the thought that goes into trying to position yourself in a way that people can quickly identify Aidan as this person as opposed to every other online trainer?
Aidan: Show that you can get a result for your clients. I think that was one of the biggest things that stood out for me from listening to all the people who are doing what I’m doing.
It’s showing that you can do what you’re preaching. Show that you can actually help someone get from A to B, and you can do that through your transformation photos and that sort of thing, which is cool … but there are other ways …
Like, for example, get one of your clients to share their story and attach that story to the photos. That was one of the really cool things that really helped take off our vision, and what made us different was the fact that we actually showed the real human side to our clients.
We showed other people that were just like them. Because a lot of people, when they are going through pain, they feel like they’re the only person going through that.
A lot of our demographics are busy professionals. We have a lot of CEO’s, CFO’s, CIO’s we also have a fair few business owners as well, and they’re incredibly time poor. They miss a lot of family time. They work huge hours, long long hours, and they’re tired, they’re stressed. They sit down all day in board rooms, all that kind of stuff.
So when we had those kind of people transforming their bodies and being able to say, “When I went into work I was more productive, I gave a better presentation because I had worked out in the morning with Aidan.”
When they’d share that in their testimonial and other CEO’s and business owners went, “Oh, this guys has got the same pains that I do, and Aidan was able to fix that, awesome—I’ll send him a message.”
Honestly, I’ve got a list, and I would say at least 80 to 90% of my leads have been through referrals. “Oh I saw John’s transformation on your PT page, that was phenomenal. Can you help me do the same?”
It’s not just one single thing, don’t get me wrong, because there’s a lot of other little things like showing my human self and showing my own struggles … But yeah, when people see that you can actually do what you say you do, that’s what makes you different to others.
Yuri: The proof is in the pudding. That’s great.
Yuri: That’s awesome. Aidan this has been tremendous, extremely valuable. Are you ready for the rapid five?
Aidan: Oh, go on then. I’ll see how I go.
Yuri: The five rapid fire questions I always ask all my guests. Again, you have no idea what these questions are I’m just going to fire them at you. Whatever comes top of mind, just shout it out. There’s no right or wrong answer. Nothing too incriminating here. You ready?
Aidan: Bring it on, let’s do it.
Yuri: Your biggest weakness?
Aidan: Biggest weakness, food. I love my food.
Yuri: Your biggest strength?
Aidan: Biggest strength, commitment to my clients, listening.
Yuri: One skill you’ve become dangerously good at in order to grow your business?
Aidan: I’d say, honestly, listening is very powerful. Very powerful.
Yuri: What do you do first thing in the morning?
Aidan: Meditate, 10 minutes.
Yuri: Nice, do you do guided or kind of just on your own?
Aidan: I do guided. I have an app called Headspace and I go through all those series and every morning before I even open my laptop or respond to any messages, emails, I do a meditation and I download my thoughts onto a page so I start the day right. Get a clear head.
Yuri: Beautiful. That’s great.
Yuri: Alright, complete this sentence, I know I’m being successful when?
Aidan: When people remind me that I’m being successful. When I have clients provide me feedback, when I have people saying, “Aidan you’re doing a good job.” That’s how I know I’m being successful.
Because if you don’t get that feedback, man it feels like a lonely road.
Yuri: Sure, that’s great. Awesome man, this has been a lot of fun. Aidan, what’s the best place for people to follow your work online and maybe even hire you for some online coaching?
We have a Facebook group as well which is for people who want to have all that support and accountability, which is Healthy Living With D’Arcy Online Coaching, but if you have any questions, seriously reach out.
I want to help out as many people as I can, not just with health and fitness, but also in business as well. I’d love to share the same struggles because believe me—we all go through the same emotions, the same barriers and I would literally just love to help out anybody that I can.
Yuri: Awesome man, and we’ll be sure to link up to all that stuff in the show notes guys. So head on over to the blog after you’ve listened to this. Aidan once again, thank you for taking the time—I know it’s late where you are in this beautiful world.
Thank you so much for taking the time, I hope you guys have enjoyed this interview and talk to you later Aidan.
Aidan: Cheers, thanks Yuri. Cheers man, I appreciate it.
See the reason I love speaking with remarkable entrepreneurs in the health and fitness space is because of stories like Aidan’s. Very similar to mine, very similar to yours perhaps, where you’re working 16 hours a day training clients, seeing patients, whatever it might be … You just get to a point where you’re burnt out, you want to serve more people and you just know there’s got to be a better way.
That’s what Aidan experienced, he transitioned online and what I loved about our conversation was understanding that he’s in this for the long term. This is the long game he’s playing—he’s putting out daily content, daily inspiration, just showing up every single day as he mentioned.
I think that’s such an important reminder for all of us to remember, because if you’re thinking you’re going to start a business and make a lot of money overnight, even the first month, good luck. Right?
The reality is that it takes time, it takes time. Be realistic about that. Just like we tell our clients, “Hey it’s going to take time to lose weight,” it’s going to take time to build a profitable sustainable business. So never forget that.
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