Here's a harsh truth. "Build it and they will come" does not exist on the internet.
If you put up an organic post on social media, it has a shelf life of a few minutes and will be seen by a handful of people.
Right now, the number one attention in your business is to command attention. The fastest way to kill your business is to not be known by anyone.
As a business owner, Facebook has said publicly that if you want your content to be seen, you have to pay to play.
You need to make yourself more visible and boost your content to the people who need to see it.
If you don't put yourself out there, if you don't make yourself visible, you will kill your business.
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