I’ve got a special guest on today’s episode. His name is Dr. Allen Turner who’se been a chiropractor for 38 years.

He’s been  involved with treating children with learning disabilities, attention deficit disorder, developmentally challenged children, and has had great success with that.

As a result of the success treating children with learning difficulties, he’s gotten into treating digestive issues, Crohn’s, colitis, irritable bowel syndrome, fibromyalgia, diabetes helping these patients improve their health.

Now he is focused on patients who have very serious spinal issues, herniated disc, bulging disc, spinal stenosis, because there’s really not much out there to help those people.

Over the years, Dr. Allen has developed some very unique skills, treating patients one-on-one and being able to develop a program that gets away from treating people one-on-one and offering them something that can be taught through a course.

Essentially he looking to transition from hands-on to helping people with information.

Grab a notebook and pen to learn how we helped Dr. Allen make the from treating people hands on to creating a virtual coaching program.

In This Episode Dr. Allen and I discuss:

01:00 – 04:00 – Welcome and Introduction

04:00 – 05:16 – Helping Dr. Allen Identify His Single Target Market

05:16 – 09:30 – Identifying Target Market Frustrations

09:30 – 11:52 – Identifying Target Market Wants and Needs

11:52 – 19:15 – Three Core Solutions That Will Solve Their Problems

19:15 – 33:55 – Crafting an Offer

33:55 – 36:23 – Ways to Deliver Your Product

36:23 – 38:34 – Dr. Allen’s Take Aways and Action Items


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What You Missed

Our last episode was a client deep dive with Dani Banai who is a certified Functional Health coach from Israel.

Dani helps people struggling with chronic diseases or addiction to build a healthy lifestyle in order to enjoy life full of satisfaction and energy.

Because Dani is from Isreal, his struggle is figuring out whether or not to start his online health coaching business on a local or global level.

Tune in to find out how we helped Dani determine how to best reach his audience and whether or not marketing locally or globally is the way to go to best build his business.