Hey everyone, we’re back with another great episode of the Healthpreneur Podcast. Today I am interviewing the one and only Brett Hawes! If you’re a health and wellness practitioner and you don’t know about Brett Hawes, you should. And you’ll be glad you listened to this episode as well.

Brett is a professional educator at the Institute of Holistic Nutrition, where he has been teaching for the past ten years. He also has his own private practice where he focuses on clinical detoxification, Ayurveda, energy medicine, body talk, and iridology. And the really cool thing for all you practitioners is that he is also the founder of the Holistic Health Masterclass, which is a practitioner-focused education hub that aims to empower practitioners and help them excel at their craft and in their business.

We’ve been talking a lot on the podcast about how current medical teachings don’t really prepare people for the business side of owning a practice. Brett is going to add some amazing insight and tips for those of you that are in that situation right now, so I would strongly suggest getting out a pen and paper for this episode and really buckling yourself in. Brett has years and years of experience and so much wisdom that you can take advantage, so go ahead, do yourself a favor, and give this episode a listen.

In this episode Brett and I discuss:

  • Brett’s journey through teaching and his practice.
  • Why cookie-cutter nutrition and healthcare is on its way out.
  • What school does and doesn’t prepare you for when creating your own practice.
  • Switching from a physical office to the online space.
  • Referrals and marketing.
  • Social media and what you should or should not be focusing on.

4:00 – 10:00 – Updates from Brett.

10:00 – 16:00 – The business side of owning a practice and going online.

16:00 – 22:00 – Building physical relationships, referrals, and personalized care.

22:00 – 30:00 – Don’t put the blinders on!

30:00 – 35:00 – The Rapid-Five Questions


How’s it going? Yuri here. Welcome to the Healthpreneur Podcast. Hope your day is going great, and it’s about to get better, as it always does when you listen to this awesome show, right?

So, today we’ve got a really cool interview with Brett Hawes, who is a long-standing faculty member of the Institute of Holistic Nutrition, which is one of North America’s premiere educational schools in the natural healing field. He’s been teaching there for the past 10 years, and he’s constantly being ranked as one of the top instructors.

He’s also got a private practice where he has successfully reversed many chronic diseases using natural medicine. His specialty is really focused around clinical detoxification, Ayurveda, energy medicine, body talk and iridology—which is actually pretty cool, it’s looking at the whole iris, around the eye and looking at how that correlates to different health issues or health parameters inside the body. It’s actually very, very fascinating.

Actually, funny story—Brett lives very close to where I used to live, just outside of Toronto, and when I found out that he lives there, I was like, “Hey, that’s crazy. That’s 10 minutes down the road from where I used to live!” Because we used to live outside the city.

So, I grew up in Toronto, lived here my whole life, and then when my wife Amy and I decided to have kids, we moved out of the city to a small town called Port Perry, which is actually the birthplace of the head of chiropractic, Dr. Palmer, and I used to take my kids to the park, and go to Palmer Park. So, when I talk to chiropractors, they’re like, “Oh, my God, that’s where Dr. Palmer’s from.”

Long story short: we lived out there for five years, a small town of 9,000 people, and then we decided, “You know what? This is a little bit too slow for us,” and we decided to move back to the city.

We found our dream home in a beautiful neighborhood.

Anyway, so we used to live literally 10 minutes away from where Brett Hawes lives now, and I’m always fascinated by how many amazing people in our space live in Toronto. So, if you’re not in Toronto, you should come up and visit! It’s a great city, lots of amazing entrepreneurs and health practitioners up here. And it is the fourth-largest city in North America, just so you know.

So, back to Brett. Brett’s been featured on some of the top shows in Canadian media, so it would be synonymous to, like, CNN and Fox and stuff in the States. He’s been on all those shows and media in Canada as well. And he’s also the founder of The Holistic Health Masterclass, which is a practitioner-focused education hub that aims to empower practitioners and help them excel at their craft and in their business.

So, we’re going to have a lot of fun on this episode. What’s cool about this interview too, is that Brett has a lot of wisdom. He’s been doing this for a while, more than a decade now, and with that time comes perspective and insight.

You’re going to pick up some really good nuggets in this conversation.

So, if you have a pen and paper—if you’re not driving, obviously—you may want to jot some stuff down here, as you would usually want to do for most of these interviews.

If you want to learn more about Brett, you can head over to bretthawes.com. Without any further ado, let’s bring Brett onto the show, and let’s go deep.

Yuri:                Hey, Brett. How’s it going? Welcome to the Healthpreneur Podcast.

Brett:              Thanks so much, Yuri, and really great to be here.

Yuri:                Yeah. I’m excited! So, talk to me about what is exciting in the world of Brett Hawes. What are you working on these days? How are you transforming people’s lives? What’s the world domination strategy for you?

Brett’s journey through teaching and his practice

Brett:              World domination, huh. Sounds like Pinky and the Brain, if you remember that.

So, what’s interesting for me … The journey has been a really long time. It’s been 13 years in practice, 10 years of training professionals and teaching at a professional education institute. We’ll talk about highs and lows and ups and downs all that, but right now, I really have, in the last three or four years, accelerated my clinical practice.

So, I have a clinical practice where I do one-on-one consulting with clients to help them with health issues. And I see extremely complex cases who have often gone through the medical system, gone through naturopaths, specialists and whatnot … and just to cut the story short, in my practice I’m now at the point where I’m incorporating functional medicine, holistic nutrition, and clinical iridology. And then based on the labs and all of the data and analysis that comes back, I’m now actually doing custom-formulated supplements.

I’m actually compounding a lot of supplements for my clients, which I feel is really sort of pushing the boundaries and the envelope as far as personalized medicine goes, and personalized healthcare.

Yuri:                That’s the future, for sure.

Brett:              Yeah. I really do believe it’s the future because one-size-fits-all and cookie-cutter nutrition and healthcare has proven to work for some people but not for others. So, that’s a pretty big thing that’s happening right now, and I’ve got a lot of clinical stuff that I’m really ramping up and launching in the coming months.

And then on the other side of things, as well, is an educational platform called Holistic Health Masterclass. I started working on it about three, three and a half years ago, and Holistic Health Masterclass is actually geared more towards practitioners—so, holistic nutritionists, health coaches, naturopaths to some degree, and those really looking to get into clinical practice.

So, I have a flagship, sort of, mentorship program which essentially takes you from the ground up. Literally, from the ground up—this is how to build your solo practice, whether you’re working in a clinic, whether you’re working from your home, whether you’re renting space … And really showing practitioners how to be extremely efficient in their jobs.

Because I think one of the challenges that a lot of practitioners have is that you work as a consultant, and as a consultant time is money. The more time that you spend on the back-end stuff—administrative tasks, writing stuff, developing programs and whatnot—your clients are actually only paying you for facetime. And then the rest of the work is actually done on your time.

So, what I’ve realized over 10 years of teaching and speaking to a lot of practitioners is that you come out of school, you start a practice, and then you realize how difficult it really is. You realize how much time it eats up, and ultimately you don’t make the money that you’re looking for, and you kind of burn out.

That’s what sort of spawned the birth of Holistic Health Masterclass, and we’ve got a couple of awesome programs coming out this fall.

One is incorporating functional medicine and holistic nutrition into a digestion and GI masterclass. And then we’ve also got an advanced herbal program, which is hopefully coming in the fall, but possibly more towards the end of the year. So, that’s really the two big things that are happening for me right now.

And we also have a podcast launching this fall as well, so as I said, fall is a very busy time for me, but I can’t really complain at all.

Yuri:                That’s awesome. Good for you.

Brett:              I’ve been very blessed.

Yuri:                Yeah, totally.

So, you’re a faculty member of the Institute of Holistic Nutrition, which is one of the leading schools for holistic nutrition. And I went to the Canadian School of Natural Nutrition, and what I noticed was that a lot of people graduated and then had no clue how to build a business.

Is that something you continue to see, or are the curriculums evolving a little bit to really support the business side of things?

What school does and doesn’t prepare you for when creating your own practice

Brett:              No, I think they’re not. And some people might not like me for saying that.

Some people might argue with me or debate that, but the reality is that the landscape of business in the healthcare field—especially if you’re a practitioner—is changing all the time. And when you’re being taught models that are outdated, that are long-winded, in this day and age they actually just don’t apply.

So, that’s one side of things—actually putting programs together for people. And the way that we’re taught, I can tell you right now, you’re looking at anywhere from five to 20 hours to do that per person.

 Yuri:                Wow.

 Brett:              Now … I mean, there you go. Crunch the numbers and you’ll see that you’re working for less than 10 bucks an hour.

But the other side of it all is that, I think nowadays, when people talk—especially in my space and at schools—about business, and when we have these business development programs, a lot of it is actually geared toward social media, which I find very interesting.

I do believe that social media is a powerful marketing avenue, but it’s also not the only avenue.

Yuri:                Yeah.

 Brett:              And the issue that I’m seeing now is that everyone is getting trained purely in social media as their business platform, but not really getting schooled in how to run your business, in how to set it up, how to come up with an actual business model, and so on and so on. So it’s a little bit short sighted, even though it is valid.

Yuri:                That’s a great distinction. Because there’s a very big difference between, “Okay, we’ll just do some Facebook Live videos, and get some clients,” versus actually having a business model that is well thought out, understanding messaging, and all this kind of stuff.

So, it’s good that you’re doing stuff like the masterclass to really help people through that, because I think it’s just so necessary. And it’s one of the reasons I started Healthpreneur, because it almost pained me to see such amazing technicians, people who can transform other’s health, who just don’t know how to get out there to more people.

So that’s why I’m pumped about this and pumped about the work that you’re doing as well.

Now, I know you kind of merged online the last little while. Going from clinical practice, 10 years or so, to online, what was one of the biggest obstacles as you were trying to venture into that new territory?

The business side of owning a practice and going online

Brett:              Well, let me perhaps roll that back a little bit because starting out in practice, in the last 10 years technology has just come on in leaps and bounds. So, in and of itself that’s a challenge, where every week there’s a new app, new service, web-based platform, or something that you can use, and so there’s all these shiny objects that are appealing.

But keeping up with it and actually finding things that work and that work together, I think that’s been a challenge. And it’s taken me a good few years to sort of invest thousands of dollars, and actually I’ll say “waste” thousands of dollars, too.

I run a paperless practice now and I service an international group of clients. What’s been interesting in the transition is, first of all, having templates and having your office set up where you have filing cabinets and all this sort of stuff—the most daunting thing at first was, “How am I going to take the paper side of things and merge it with the online side of things?”

Because when you start getting into things like record keeping and whatnot, well, all of a sudden I’ve got records that are offline and I’ve got records that are online … and that can create some problems.

But to be honest with you, I think that because I didn’t jump in with both feet right away, I actually sort of strategically set myself up over the course of about a year and a half, where I slowly started gravitating towards online, and I think that was probably a really good thing for me to do.

Because what I see now is, a lot of people are trying to build their practice online right from the get-go. And you can do it. I’m not going to say you can’t do it. It’s just that you need to really, really have the right tools. It’s not as simple as having a filing cabinet and pen and paper with your intake forms. That would be the office system.

 But when you try and move that online, you have to have the right software, you have to have everything working together seamlessly so that you, A) can be more efficient, B) don’t lose your sanity.

And more importantly, though, you create a very, very professional-looking and streamlined appearance and feel for your clients that are coming into the practice.

Yuri:                Sure. And there’s also, I think … And you can probably speak to this a little bit better than I can because I’ve been online for the past 12 years, and it’s been a while since I’ve been working with clients in person.

But, it’s a lot easier to build trust when someone walks into your clinic versus trying to get that person online to trust you and actually do business with you.

So, there’s a lot more of that. You really have to push the boulder up the hill a lot more online than you do offline, which is something I don’t think a lot of people recognize. And so, you mentioned people trying to go right online from the get-go. It’s a tough journey to think through and attract clients right off the bat doing that.

Is that something you see, or what’s your take on that?

Building physical relationships, referrals, and personalized care

Brett:              Yeah. Well, I think that we can’t also be foolish and think that you’re going to walk out of school and set yourself up with an online business, sit in your living room, and all of a sudden clients are just going to come and start emailing you.

There’s so much noise out there. And I say noise in a very nice way. There’s just a lot of activity, and there’s a lot of market saturation online, and everyone’s on there.

If you look at Facebook advertising, that’s doubled in the last three years. There were three million businesses, now there’s six million businesses advertising. So the way that I’ve approached this, and I feel is actually working, is you actually need to do certain things in person.

So, a lot of the speaking events that I do … I’ll speak at conferences and I teach as well, so I think that having a platform like that, and doing workshops and stuff like that that’s a little bit more physical and in-person really helps you to establish those connections and build the relationships, and then, of course, by extension, get a lot of referrals.

 Yuri:                Absolutely.

Brett:              So, the way that I’ve approached it with my business now is, I would say, about 90% referral-based, to the point where I haven’t really had to market too much, except for speaking. And now I’m actually rolling out a bit more of a strategic marketing plan as I look to scale up, and that’s been happening over the last six months or so.

 Yuri:                That’s great. That’s a really good point because I think people get kind of caught up in the fact of, “Oh, I can only be online,” or “I can only be offline,” or whatever it may be. The internet is a medium just like television is, like the newspaper is.

But you bring up a really good point because you’re going to connect with people at such a deeper level by speaking, by doing a workshop, and that’s a much better qualified lead or potential client than hopefully getting a lead from a Facebook ad.

And not to say you can’t do Facebook ads, but I think you’ve been really smart about consciously deciding to do that, so that’s awesome.

Brett:              Yeah. One thing I just want to say on that; what’s been very interesting is actually looking at the metrics and measuring Facebook ads. So, running Facebook ads, running other types of ads, and actually looking at what they’re doing.

And it’s quite interesting, I’ve got to say, because if we were having this conversation five years ago, where Facebook advertising wasn’t nearly where it is today, I think your conversion rates and your metrics were way better.

 Yuri:                Yup.

 Brett:              But now, you’re looking at getting thousands of people watching videos on the front end, but that’s not really converting into sales on the back end. Whereas if you are doing live events, and you’re doing in-person, you’re going to find that if you get 150 people in a room, or 100 people in a room, you might get 25 or 50% of those people actually coming to see you.

 Yuri:                Yup, absolutely.

 Brett:              And it’s the same thing as getting someone in front of you and speaking to them, instilling that confidence, the trust. They can see that you’re an expert, they can see that you know what you’re talking about, and that gives them the confidence to say, “Hey, you know what? You’re the guy. I want to work with you.”

Whereas trying to do that online, I mean, holy smokes. As you say, it is like trying to push a boulder up a hill.

 Yuri:                Yeah, it is. And it’s funny. I tell my clients—I tell anyone really—that the best way to build an online business is to spend more of your time offline, whether that’s just thinking through the strategy or actually connecting with people in person, be it speaking from stage, or attending an event … It makes all the difference. Yeah.

It’s cool that you’ve recognized that as well because I think the more technologically advanced we get, the more human-to-human interaction people are going to be craving. And I think for those, like yourself, who are really utilizing that, it will help them stand above what everyone else is doing.

Brett:              Yeah. Well, one of the things which I found interesting, that we’ve sort of dialed into—and don’t take my words out of context here. But just looking at people that are doing a lot of online group programs, a lot of automated programs, and having that as the backbone of their business and their clinic—it’s good from a financial perspective now, but as the market gets more saturated, what we’ve started to see is that people aren’t looking for cookie cutter, one-size-fits-all, cheap group programs.

They’re actually not looking for that. What they’re looking for is almost like concierge, boutique-style medicine where they want someone to listen to them. They’re willing to pay top dollar, they want someone to pay attention and do the research and the work because, let’s face it—if you look around, we’re not talking about people coming to see practitioners for minor ailments anymore. There’s so much information online, I can just go onto someone’s blog, and I can probably figure some stuff out for myself.

Yuri:                Yup.

 Brett:              So, a lot of people who are seeking clinical help where they want to pay for it, have slightly more complex conditions that they’ve already tried to self-medicate. They’ve already tried to fix it, and now they need a professional to actually sit down and really look at it with a fine tooth comb.

And that’s sort of the direction that I’ve always been in, but I’m finding that that’s becoming more and more relevant. I think you’re looking now at building a practice that has longevity, rather than climbing into the ring with 10,000 other practitioners, all with their 21-day juice cleanse for 50 bucks.

Yuri:                Yup.

 Brett:              And that’s what I’m seeing out there in the markets.

 Yuri:                Absolutely. And I’m guilty. Actually, we have something called The Green 14 Smoothie and Juice Challenge. It’s funny because there is so much of that, and you bring up a really good insight, which is this whole notion of personalization. You touched upon this with the personalized supplementation, which I think is going to really disrupt the supplementation industry in the coming years.

But also, when you look at a lot of the technologies online, there’s been a real big surge in the sense of conversions, when it comes to people using surveys and quizzes. And when you think about that, the reason they work so well is because people are getting a more personalized recommendation based on what they just went through.

And whether it’s people coming to see you or anything else, people just want to feel heard. They want to know that they have an issue that you can personally attend to, and I think it’s just such a great insight that you shared, so I’m just kind of connecting the dots there.

Brett:              Yeah, thank you.

Yuri:                Yeah. That’s awesome. So, from your experience and the people you know, the different entrepreneurs that you may have come across and admired or whatnot, what do you think is one really important skill entrepreneurs must have for lasting success?

Don’t put the blinders on!

 Brett:              I think if you want to have lasting success, I don’t think there’s any one skill. I think that the two things that I would probably want to impart and share with people is … In the beginning you are going to have to do it all, but at some point you’re going to have to start to realize that you can not do it all if you want to grow.

 Yuri:                Yeah.

 Brett:              And that is something for all entrepreneurs, not even in the health and wellness space. I think all entrepreneurs across the board, we work for ourselves, you figure everything out for yourself, and then to take to take that next leap of bringing in other people or outsourcing … That can be quite daunting because maybe we don’t trust people, we don’t think that they’re going to do it the way that we want it done or whatever.

But ultimately, that line of thinking will stunt your growth, 100%. It’s well documented. So, I think that that’s one.

The other thing that I would say is being open-minded and flexible. Because the other side of things is that oftentimes we will read something or invest in a program or have a mentor that just really resonates with us so strongly—and we implement that system or whatever it is, the tools, the systems that they have taught us.

And we might realize at six months, or two years, or whatever, that those systems are not really working for us anymore.

Maybe they’ve never really worked for you, but we stayed locked into those systems because of the resonance with that mentor, or program, or whatever. And I find this happens a lot, where people just become so, almost dogmatic in their beliefs. Where it’s like, “No, no, I heard this, and this is what I was told, so I’m just going to beat this path down until I get it right.”

And what you need to realize is that there’s so many different ways of doing things.

I always tell people, there’s many roads up the mountain. And what worked for one person, even if they’re really, really successful, maybe that’s not going to work for you. Maybe you’re the wrong personality type, maybe you have a slightly different business model.

And so, I think that being flexible is really, really important. Because I see that a lot as well, where you’ve got the blinders on and off you go, with no real clear direction.

Yuri:                Yeah, that’s such a good tip.

And Brett, it seems like you have a good amount of self awareness, because to be aware of that is very rare. Unless you, obviously, have been doing this for a while—which you have.

Because it is very common where people will go, “Okay, I’m going to follow what this person’s doing, and now I have to do affiliate marketing,” or “I have to have a big YouTube channel,” or do this or that. And it takes a level of stepping back and thinking, like, “First of all, is this even my personality? Do I enjoy doing this?”

And recognizing that, as you said, there are a number of different ways up the mountain, and really figuring out what is the best business model for you.

Because that’s something I personally dealt with when I first started my business online. I was part of a coaching group where they said, “This is the way to build your business,” and I did that for a bit. I was like, “You know what, I don’t really feel good sleeping at night doing this. I know there’s another way to serve my market,” and I think it’s a dangerous path to go down if you only have blinders on for that one dogmatic approach.

That’s a really good tip.

Brett:              And that’s something that I actually teach when it comes to marketing. By no means, don’t get me wrong, I’m no marketing expert at all. I’m all self-taught, a lot of trial and error, and whatnot.

But I see a lot of people that all of a sudden are saying, “I should have a YouTube channel,” as one example. And if you’re not comfortable on video or you’re not the best person to do video, then maybe that’s not your platform. Maybe you’re better suited to blogging.

And likewise, if you don’t like writing and you’re not very good at it, well, why blog? Do video, or do something else instead.

And another point on this, which I think is really, really important in the health and wellness space is figuring out where your clients actually are. The example that I use in a lot of my teachings is, if your target market is dealing with osteoporosis, well, osteoporosis affects mostly elderly women. So, are they the kind of people that are going to be hanging out on Snapchat or Instagram? Probably not.

You might find them on Facebook, but you might actually find them by publishing articles in a magazine because they’re a lot more likely to read magazines.

So, I think this idea that everyone’s got to do the Facebook Live, everyone’s got to get on YouTube, everyone’s got to do it all … I actually strongly discourage that because I think you need to really zoom in on where your clients are hanging out and then focus on that or those channels.

Master those, and that ultimately is going to be way more efficient, and you’re actually going to reach the right people.

 Yuri:                Yeah, it’s great advice. And I think, again, what Brett’s talking about is coming from wisdom. And if you’re just starting off in business, hopefully you’re getting that the whole idea here is to just take these conversations and give it to you, the listener, as kind of an accelerated learning. So you can avoid of the mistakes that we had to make.

But this is just really, really good stuff, so thanks for sharing that, Brett. That’s really good.

Brett:              Yeah, no problem at all.

Yuri:                What’s a lesson that you’ve had to learn the hard way, and how can you help others avoid that mistake?

Brett:              Let me think. I’m trying to think where to start, actually.

Yuri:                Get out the list.

Brett:              Yeah, exactly. I mean, there’s no such thing as failure, there’s only learning, right?

I think that the most successful people have probably failed more than most, and that would definitely be me. I’ve done a lot of spiritual work, I’ve done a lot of inner work on myself, a lot of soul searching and all of that, and I know that what I’m doing is what I’m supposed to be doing.

But in the beginning, what I found was that I started seeing people, literally, out of my living room with minor health issues and I started getting those results. I foolishly thought, “This is what I’m supposed to do, I have natural talent, I’m really good, everyone tells me that I’m really good at what I do, I can just sit back and clients are going to come. My clients are just going to keep referring, and referring, and referring.”

And, in large part, that did happen to me, but if I had to speak to myself 13 years ago, I wouldn’t have done it that way.

And the only reason I say that is, I can look back on it now and sort of celebrate and say, “Hey, great, referral-based marketing is the best kind of marketing you can get,” but how long did it take me to do that?

And if I was starting out now, I wouldn’t have the luxury of being able to take two years or three years to build that up because I have a family to support and whatnot.

And so, I think that that’s probably one of the biggest things and I think a lot of people still think that way. A lot of people still think that way because healers and practitioners are not necessarily business-minded.

We’re sort of, kind of thinking, if we put that energy out, we’re just going to attract those people, and in reality it just doesn’t work that way.

 Yuri:                Yeah. And, I mean, it’s one thing if you live in a relatively small town, it’s one thing if you have a physical location. People walk by and they’re like, “Oh, cool. There it is. I can check it out.”

Versus if you have a website and you have an online presence exclusively, that’s never going to happen. No one’s just going to stumble upon your website. It’s very, very rare for that to happen.

So, lots of good stuff, lots of good stuff. Brett, this has been really cool. I’ve enjoyed our conversation. You’ve had some really cool insights, lots of great self awareness, which I appreciate.

Are you ready for the rapid five, our rapid-fire questions?

The Rapid-Five Questions

Brett:              I am. I’m not sure if I’m ready, but let’s go for it.

Yuri:                Alright, so you’ve got no prior knowledge of what these bad boys are, but you will be fine. Here we go. What is your number one weakness?

 Brett:              Obsessiveness.

 Yuri:                Obsessiveness. What’s your biggest strength?

 Brett:              Ooh. I would say, communication.

 Yuri:                Cool. That’s, actually, probably the most common answer from everyone I’ve interviewed, which is pretty cool. And there’s a reason that all these remarkable entrepreneurs have communication and emotional intelligence as the big thing. One skill you’ve become dangerously good at in order to grow your business?

Brett:              Speaking.

Yuri:                Nice. What do you do first thing in the morning?

Brett:              First thing in the morning, I wake up before everyone else, I sit for 10 minutes and I write out a list of everything I need to do for the day, and then I start preparing things for the family.

Yuri:                Awesome. Complete this sentence: I know I’m being successful when …

Brett:              I know I’m being successful when I feel like everything is in the flow.

Yuri:                Nice. Awesome. I would agree with you on that one. That’s great, man.

Well, Brett, this has been a lot of fun. Thank you so much for taking the time to join us today. What’s the best place for people to stay up to date with what you’re working on, and perhaps inquire about your services?

Brett:              So, people can go onto my website, which is just my name, www.bretthawes.com. To be quite frank, I haven’t paid as much attention to that website as my clinic website. I do blog postings fairly regularly and whatnot.

I’ve actually been a lot more focused on my Holistic Health Masterclass website, which is holistic-health-masterclass.com. So, that’s where there’s a lot more recent blog posts, a lot of the upcoming programs and courses, stuff like that.

And I actually do have, for practitioners, a five-day Practitioner Empowerment Boot Camp. It’s totally free. You can log in there, sign up for that, and over five days I’ll walk you through a lot of the vision, mission, purpose, and then a little bit more of the pragmatic and practical stuff as well. So, yeah, that’s really the place to catch up.

I am on Facebook as well, so just look me up, Brett Hawes Holistic Health Practitioner. I’ve got a few people following me there. And I do have a Facebook Group which, I think, some people might be interested in, which is called The Practitioner Empowerment Network.

Very, very new, literally just started that a few weeks ago. So, a small group, but the idea with that is to actually get practitioners from multiple disciplines, not just holistic practitioner but functional medicine doctors, chiropractors, and whatnot all in one group with the maybe utopian vision of us all learning and bouncing things off one another.

So, those are the places where people can find me, and you’ll easily be able to connect with me.

Yuri:                Beautiful. That’s a great idea for the group, for sure. Once again, Brett, thank you so much for taking the time to join us. It’s been a lot of fun chatting with you, and I know our listeners will probably get a lot of value out of this episode.


Yuri’s take

Alright. So, there it is, ladies and gentlemen, boys and girls, Healthpreneurs. So, that was Brett, and hopefully you got some great stuff out of this interview. I know that I was jotting down some really cool nuggets of wisdom.

If you want to follow me on social, I guess it’s taken me almost a year to let you know about the fact that I’m on social. You can follow Healthpreneur1 on Facebook and Instagram and stay up to date with all the latest and greatest from the podcast, as well as what we’re up to with the business.

And again, we’re here to support you and take your business to the next level. And not to the next level in the sense of, you have to scale to a million people. Your business is your business. I’m not here to tell you you have to do this and this, and this is the only way to build your business because that’s not true.

As you know, there’s a lot of different ways to Mecca, there’s a lot of different ways to scale a mountain. There’s a lot of different ways to drive from New York to Los Angeles if you wanted to spend several weeks doing so. Business is the same, and business is philosophy.

We talked about with Brett, his approach is his approach. It’s unique to him. Yes, he’s learned a lot of stuff along the way, he’s made a lot of mistakes just like Michael Jordan, right? Michael Jordan kept throwing, practicing, missing shots, and failing, failing, failing. That’s why he’s successful.

So, there’s no magic pill, as we continue to say. It’s about the journey, it’s about enjoying the journey, it’s about learning in the process, and becoming the best version of yourself so that you continue to shine your light on more and more people. To really touch their lives at a deep or maybe a superficial level, whatever is best for your business.

But at the end of the day, it’s all about just transforming people’s lives, whatever that means for them, right? Whether that’s losing weight, helping them have an insight or something much more dramatic.

Anyways, that’s all for today. For the next episode, we’ve got a great conversation with Erin Palinski who is a published author, a dietitian out of New Jersey, and she’s got some really cool things to share with us about how she’s used the media with no publicist and how she has secured spots on Dr. Oz and The Doctors, as well as some very, very big publications.

So, she’s going to share her strategy in that interview. That’s coming up on Friday, be sure to tune in for that.

And as always, if you haven’t done so already, please subscribe to the Healthpreneur Podcast. That way, you’re not going to miss a single episode. All these good conversations will be automatically downloaded to your phone, and that’s all you need to do.

So, do that today. Subscribe, if you haven’t already. Leave a rating or review. That would be awesome.

And finally, if you haven’t picked up your copy of Health Profits Secrets, do so now. I’m covering the cost of the book, you just cover the minimal cost of shipping, and I will send it off to your front door in the next couple days.

Inside that book you’re going to discover four secrets that all successful online health businesses have in common and how you can steal those secrets and implement them into your business. So, that’s over at healthpreneurbook.com.

And that is all for today, guys. Thank you so much for tuning in. It’s been a pleasure. Go out there and continue to be great, do great, and I’ll see you in our next episode.


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What You Missed

Our last episode was actually a rehash of another podcast I had a couple of years ago called “The Smarter Marketer Project.”

There were a lot of amazing podcast episodes, including this one with my buddy Jon Benson, who is the creator of the video sales letter.

You’ve probably seen these online—you know, the ugly powerpoints, videos where a lot of people now use doodle characters and drawings.

Well, Jon is the guy who created that whole video sales letter thing, and his VSL, as it’s known, has been collectively responsible for billions upon billions of dollars in online purchasing.

He is an amazing copywriter—one of the most highly sought after in the world—and will be sharing a ton of tips with us about marketing and copywriting.

Whether you are an experienced copywriter or you’ve never written a piece of sales copy in your life, I guarantee you will get a bunch of value from this episode.

Jon and I will dive into copywriting, sales pages, big ideas, and product creation.

He has some amazing insights. If you are able to implement just a fraction of what he talks about in this episode into your business, I am confident you will see results.

You can listen right here  — >  The Secrets of Writing Copy That Compels People To Buy With Jon Benson