Avoiding business numbers is a choice that, quite frankly, could cost you your entire business. If you don’t know your numbers and don't keep up with your business finances, you’re flying blind.
You have to take responsibility for your business, which means NOT delegating your messaging or your numbers to other people. These are the two non-negotiables as an entrepreneur.
Many people like to say, "I'm just not a numbers person." Well, as a business owner, you really don’t have that option. You HAVE to know your numbers because they matter when you make key business decisions. For example, if you don’t know what the cost per acquisition is in your business, how are you going to know whether or not your marketing is efficient?
When you simply resign yourself to your aversion to business numbers, you can’t truly be in control of your business. It makes it difficult to course-correct because you have NO IDEA what’s really happening with your business finances.
Now, I’m not saying you need to create a complex spreadsheet with all of the different possible metrics for your business. You just need to track and know your numbers that matter.
As an entrepreneur, you not only have to master communication and messaging, you also have to know your numbers and master your business finances. When you choose to ignore your business numbers, it puts your whole business at risk.
Figure out what to track and how to track it, and you’ll be able to grow your business with confidence!
