When it comes to marketing, conventional wisdom tends to lean heavy on giving something away for free to attract leads and prospects into your business or health practice.  At the end of the day, when someone signs up for your free giveaway, is that lead going to show up, put in the work or even open up the email with your free offer?

If your business is not providing you with qualified, profitable leads, you may want to rethink your current business model and consider using The Perfect Client Pipeline as your business model.

What is the Perfect Client Pipeline and how does it differ from a lead magnet funnel? In short, it allows you to get more qualified and committed leads into your pipeline as opposed to having someone download a free PDF in exchange for an email address.

If you’re not familiar with what the Perfect Client Pipeline is, it’s a simple 4-step process business model we teach, which is the foundation of what Healthpreneur® has been built on and what we teach our clients.

If you’d like to learn how to grow and scale your business, you can access our FREE training by texting the word TRAINING to 647-424-5280

In This Episode I discuss:

00:00 – 02:50 — The Perfect Client Pipeline

02:50 – 05:18 — The Difference Between Perfect Client Pipeline and Lead Magnet Funnel

05:18 – 09:20 — How To Take Stock Of Your Leads

09:20 – 11:30 — Moving Away From Transactional To Transformational

11:30 – 16:00 — Why Free Never Works

16:00 – 19:00 — Striking The Free Balance With A Commitment

19:00 – 22:15 — Are These Two Key Ingredients Missing From Your Offer?

 

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What You Missed

Clint Salter is the founder of the Dance Studio Owners Association. He helps Dance Studio owners grow their business while reclaiming their life.

Needless to say, a lot of businesses have been affected by COVID, particularly brick and mortar dance studios.  Clint quickly pivoted into teaching his studio owners how to switch over to a virtual business while keeping their clients engaged and offering a good virtual dance experience.

Studio owners have had to not only learn how to pivot from in person classes to virtual classes, but they have also had to learn how to be persistent and resilient with gong back and forth with having their doors open, to having their doors shut — having 20 people in a class to having a handful of people. 

One the of the keys to success Clint has experienced and wisdom he shares on his clients is to have clarity of vision, know exactly who you are going to serve and have the ability to articulate what success means to you.

No doubt, this past year has been incredibly challenging all types of business owners.  You have to ask yourself, why have some businesses not survived, while others are thriving.

Again, having self-belief, persistence and clarity of vision is vital.  But it’s also about being resourceful.  You can figure stuff out and find solutions rather than throwing in the towel and giving up.

If you’d like to learn how to grow and scale your business, you can access our FREE training by texting the word TRAINING to 647-424-5280