How do you go from working 16-hour days to working 16-hour WEEKS?
As health practitioners and health entrepreneurs, one of the most important things to keep you on track to reaching your goals is to properly weigh your sunk cost vs opportunity cost. In this video, I talk about my personal experience when I pursued my health coaching dream, and the best business advice for entrepreneurs that I can give.
I started out as a trainer and nutritionist working one-on-one with clients. That meant long days for me that lasted up to 16 hours. I did that and got to a point where I knew I couldn’t anymore. It was ridiculous!
My challenge at the time was weighing the sunk costs involved in building my career up for a lot of years, vs the opportunity cost of not building my dream. In the end, I decided to build my dream instead, which was to have my own online health coaching business.
When faced with the decision to stay in your currently stable career vs to leave it for your dream, it's not easy to move forward. However, if you really think about all the sunk cost vs opportunity cost, you’ll find that going for the opportunities that await you can be completely worth it!
Wherever you are in the journey, keep thinking about your WHY as health practitioners and health entrepreneurs. I’m not telling you it's easy to pursue your dreams. I had to face a lot of challenges, myself, when I pursued health coaching. But is it worth it? YES, definitely.
My business advice for entrepreneurs like you is to continue committing to the process, and you surely won’t regret it!
