How To Attract Clients Without Manual Prospecting or Referrals

Hey, healthpreneurs. How’s it going?

Today I want to talk with you about how to attract clients without manual prospecting or referrals?

The “Field of Dreams” Myth

If you’re tired of leaving pamphlets in Starbucks or in a medical clinic, hoping for clients to knock on your door, I got some news to share with you. That’s probably not going to happen, especially if you’re running a business online.

You’ve probably watched the movie Field of Dreams where Kevin Costner built this baseball diamond in the middle of a cornfield, and all of a sudden, these legendary baseball players who had passed away came out of the cornfield, and decided to play.

“Build it and they will come,” was the saying.

Well, online, that doesn’t exist.

“Build it, and they will not come.” That’s the saying, because as you know, it’s not like you’re walking down the street and you just happen to run by a store that is of interest to you. Online, it’s not like that happens for most people.

Unless you have a massive platform and people find you on Google, the likelihood of that happening is slim to none.

How do we attract clients in a predictable fashion, so that we don’t have to rely on manual prospecting, or chasing people down or begging them to do business with you?

I want to share a little story with you about a prospective client we had spoken to a couple months ago.

Here’s a guy who was running a practice, who I believe was a naturopath with a kind of Chinese medicine spin on it, and he was telling me he had to close his practice because he could no longer pay his rent.

How sad is that? And what’s even more sad is that when he came to us for help,  he wasn’t in a financial position to  to get our help, and that was really unfortunate, because of the way his business was set up.

The way his business was set up was with the belief that “I’m going set up a clinic, and hopefully people knock on my door and show up.”

Needless to say, that didn’t happen, and I don’t want that to happen to you, because that is a terrible place to be in, especially because you probably have expertise and wisdom that can transform a lot of people’s lives.

 

Number One Reason WHY Health Practitioners and Coaches Do Not Generate Qualified Leads

I want to share with you the number one reason why this happens in most businesses.

The most important reason why most health coaches and practitioners rely on manual prospecting and referrals is because they don’t have a perfect process in their business that works automatically to bring new leads and clients into their business predictably and profitably. That’s it. That’s all it is.

If you’ve been doing things like posting on Facebook with 2% organic reach, that’s not a lot of reach.

Or if you’ve been publishing blog posts and hoping that people are going see them, or engaging in Facebook groups, hoping that people see you as a leader and all of a sudden inquire about your services.

Those are things that you can do. You might die before you actually see results from them.

Or you could build out a predictable process in your business, so that your business is actually a business. It doesn’t have to depend on you doing the work. You build out the system. The system works on your behalf, and now the system, this perfect process, is now bringing clients or leads into your world predictably, automatically, and profitably.

The only way you can do this, that I’ve come to realize, is you have to be able to pay to play, instead of spray and pray.

“Spray and pray marketing” is putting up some content and a bunch of stuff randomly all over the place. Some Instagram posts, some social posts, some blog content here and there, a couple YouTube videos. That’s spray and pray marketing. It’s not effective. It takes a very, very long time to get any traction with that.

Now on the flip side, “pay to play” is, you invest a dollar in, for instance, Facebook ads, and you build out a simple funnel that can attract the right clients into your world and then from there, they’re going to inquire about your services.

 

Your Perfect Client

You’re gonna help them out, and then we can ascend them into becoming a paying client. Now, in our world, we call that “the perfect client pipeline,” and I’ll tell you more about that in just a second, but in order for this to work, you have to have the second component in place, which is, you have to be extremely clear about who your perfect client is.

So think about this. If you only got paid after your client got a result, who would be the best client for you to work with? What mindsets would they have to have? What characteristics would they have to have? What desires or pain points or whatever it is, who is that person?

Imagine you’re a realtor selling a house. You only get commission after you sell the house. You don’t show up at someone’s door and ask for $50,000 before you sell their house. They’d be like, “You’re crazy.”

But in our world, we think that’s normal. So why don’t we flip the table.  You don’t have to offer a free service, but think about if you only got a commission after selling the house or produced a result for your client, what would have to be true? What would the ideal client for you look like, so that they would go out and get that result, and as a result, would happily pay you what you deserve?

Okay, so that’s the two things.

You have to be very clear on your perfect client, and second, you need a perfect process.

 

The Perfect Process For Attracting Your Ideal Client

A perfect process is a system in your business that, independently of you, attracts, delivers amazing content, and predictably brings more leads and clients into your business.

Again, we call that the perfect client pipeline. That’s exactly how we’ve built our business. That’s exactly how we help our clients build their business.

If you’d like our help implementing it and learning about it, and how you can use it in your business, then I would recommend attending our free online training session.

It’s a free online workshop, and it’ll show you exactly the four-step process to scaling your business, attracting more leads and clients, serving more people without manual prospecting, without all that internet marketing sliminess, and in a much more predictable fashion, so you can live your dream life, and spend more time doing the things you love doing.

When you’re working in your business, you’re only doing the things you love to do, instead of writing sales pages and setting up funnels and all sorts of tech stuff.

So that’s the goal, right?

That is the way to remove yourself from manual prospecting and start attracting clients more predictably.   It’s all about pay to play instead of spray and pray.

In order to pay to play, you have to have a dialed-in process, and if you don’t know what you’re doing, you can obviously lose a lot of money.

For example, we know that for every $1 we spend on Facebook ads, we make about $5-8 in return, depending on the traffic or on the audience.

That’s pretty close to winning the lottery, where you can spend a dollar and make five in return.

I can’t guarantee those results for you. Maybe for you it’s one-to-one or one-to-two or whatever it is, but when you dial this process in, that is how you have predictability, and when you have predictability, you have true freedom.

Don’t forget to register for our free online workshop today. We’ll walk through the whole perfect client pipeline process.

We look forward to helping you take your business to the next level.

Free Online Training:  7-Figure Health Business Blueprint