In today’s episode, we are joined by a special guest, Julien, who is almost six months old. We call him the little marshmallow and are still having tons of fun with his cheeks.
But in all seriousness, today I want to talk about how to competition-proof your business.
And I know being in the health, wellness and fitness space, you can get lost in what everyone else is doing that you tend to lose track in what you’re doing.
We end up comparing ourselves against what other people are doing.
To competition-proof your business is a lot easier than you think. If there’s anything I want you to keep in mind is this. Obsess about your clients, not about the competition.
While there may be a lot of people who do what you do, they’re not YOU. We are all unique and we all have different approaches and philosophies to what we do. Focus on what makes you unique and different. And that’s what will attract people to YOU.
Your uniqueness will attract a tribe that resonates with your message.
When you compare yourself to someone else, you’re comparing against superficial data. You have no idea of what is really going on behind the scenes.
Watch this episode and let me know what your thoughts are on this topic. I invite your feedback, questions, comments.
