Dentists cannot just expect patients to flock into their clinic without doing anything. Especially not these days when COVID has drastically reduced foot traffic and walk-ins.
Marketing is the fundamental lifeblood of any dental business and you have to be proactive about it. It’s not something you can just do passively or hand off to someone else.
You need to take full ownership and responsibility over the growth of your business.
One of the most impactful marketing strategies you can use is posting ads on Facebook, which allows you to put your message in front of the exact people you want in your dental practice. If you do it right, people who have never heard of you or don’t even know you have a dental practice will come see you in the space of a few days.
But here’s the thing: Facebook – like Google, Instagram, and everything else – is a paid to play platform. You have to be willing to spend money if you want to draw people into your practice.
Think about all the money you have already spent on your education and office equipment…why wouldn’t you invest money on marketing?
One of the best ways to leverage Facebook is by using a method I call “Shoot Video, Book Patients™”. It’s as simple as it sounds: you shoot a video that shows helpful and valuable content and then you instruct Facebook to show it to your target patients in your target area.
You’d be surprised how fast it can turn you into an instant celebrity in your local community.
In this video, I discuss in further detail the kinds of video content you can create to make you stand out from your competition.
WATCH my FREE Profitable Practice Method Webinar https://healthpreneurgroup.com/fill-practice
