If you’re someone who is selling energy, feeling better, etc., you’ll want pay close attention to what I share with you in this episode.

Intangibles is something I talked about in the Client Activator Scorecard a few months ago, so you may want to refer to that if you missed it.  One of the things I talk about are the 3 M’s:  Message, Market and Magic to successfully attract and enroll clients. Magic is your offer.

Here’s the rub.  If you’re selling an tangible that is not quantifiable, it’s very hard to get someone to buy into that.

I’m going to share with you a way you can quantify an intangible when speaking to someone and make it something that is desirable, something they must have.

Give this episode a listen and you’ll be surprised to learn how easy it is to sell the intangible.

In This Episode I discuss:

01:00 – 02:00 – Introducing Today’s Topic

02: 00 – 04:00 – The Three M’s Of Marketing

04:00 – 09:43 – How To Make Your Product More Tangible

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If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

In the past, I’m sure you’ve heard me mention that if you want to succeed in business, you need to pay to play.  With that, one of the biggest objections I hear from people is that they don’t have enough of a budget to put into Facebook ads to grow their business.

In our last episode, I debunk that idea and talk to you about client funded acquisition.

If you think about it, most businesses are financed using creditors or “other people’s money”.  It’s the same way you buy a home.

Starting out with nothing, zero dollars is not a bad a thing.  To be a successful entrepreneur, it all comes back to being risk tolerant, and having faith and belief in yourself which forces you to become resourceful and innovative with your business and that is not a bad thing.

If you missed our last episode and want to learn more about this, you can catch it right here: Risk, Client Funded Acquisition, And Why I Love AMEX

I promise it will make you think differently about how to invest in your business.