by: Yuri Elkaim

 

Welcome to the Healthpreneur Podcast! Today I’ve got Ian Hart on the show, and he’s going to talk about avoiding burnout, self-care, and how he structured his online and in-person business. When I first met Ian, he had an amazing back pain solution that helped me immensely.

He is the creator of EarthFIT Training Systems and co-creator and founder of Back Pain Relief 4 Life and mybackpaincoach.com with sales in over a hundred countries. He’s been featured on impressive media outlets and owns a luxury treehouse in the middle of the Costa Rican jungle.

Ian knows what it’s like to feel burned out, but he also knows what it takes to get back in the saddle and do business in a way that healthy, lucrative, and fulfilling. Tune in to hear Ian talk about the importance of structure, self-care, and systems that allow your business to grow without you.

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Click here to subscribe to the Healthpreneur™ Podcast on iTunes

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In This Episode Ian and I discuss:

  • Burnout and how to avoid it.
  • Building structure around your life.
  • Sympathetic and parasympathetic activity.
  • Masterminds, vacations, and retreats.
  • The importance of self-care.

 

3:30 – 9:00 – Ian’s online journey and how he came back from burnout

9:30 – 14:00 – Enjoying the journey, taking it slower, and learning from struggle

15:30 – 18:00 – Recognizing what you love and what to delegate to someone else

18:00 – 23:00 – Clarity and vision as a developed skill

23:00 – 27:00 – Practicing self-care and recovery

27:00 – 32:00 – The best investments Ian has ever made

32:00 – The Rapid Five

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What You Missed:

Our last episode featured Matt Balducci.

Matt  is a high-performance coach who helps people achieve mass momentum in their lives. His 100-day high performance accelerator helps his clients generate one year’s worth of results in just 100 days while generating mass momentum in their health, productivity, relationships, income, and self-development.

Tune in as Matt dives into the similarities between sport and entrepreneurship, and how he sees incremental steps as being more effective than focusing on a big goal. If you are an entrepreneur looking to gain – or regain – momentum in your business or personal life, listening to this episode is a must.

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Transcription

Hey, guys. Welcome back to the show. Today I’m excited to be speaking with a long-time friend. He’s one of the first guys I met when I started online. We were in a mastermind group back in 2010. It was my first mastermind group. That’s initially how we met.

His name is Ian Hart. At the time, he had an amazing back pain solution program, which he still has. I was dealing with some back issues from deadlifts. He walked me through this program, and it was incredible what it did for my back. Ever since then, I just had a great affinity for his work.

Anyways, I’m excited to have him on the show today because we’ve lost touch a little bit, and it’s always great to reconnect with people that I hold in high-esteem and are doing great things. I’ll give you a bit of background as to who Ian Hart is. This episode is all about the journey that so many of us go through. I think you’ll be able to relate to Ian because Ian and I are very similar in this. We’ve very type A, go-go-go, and that easily leads to burnout.

He’s going to share how he went from burn out to burn out, then figured things out. Have you ever found yourself spinning your wheels, overtired, or just feeling like you’ve run yourself into the ground? We’ll talk about how to come out of all that. If that’s something you want to get out of, or you’re hoping not to even get into that, you’ll discover some wisdom and some nuances that’ll help you prevent that. This interview will help you in a big way.

With that said, Ian Hart is the creator of EarthFIT Training Systems, which is on pace to do 1.5 million in 2018. He is the co-creator and founder of Back Pain Relief 4 Life and mybackpaincoach.com with sales in over a hundred countries. He’s been featured in Men’s Health Magazine as an expert trainer. He’s been in OK! Magazine, Shape Magazine, CBS, Fox Morning, all those other awesome places as well.

He’s also the owner of a luxury tree house in the middle of the Costa Rican jungle in a world-famous tree house off-the-grid community called Finca Bella Vista where he hosts transformational retreats for the body, mind, and the business. That sounds awesome, doesn’t it?

With that said, and without any further ado, let’s welcome Ian Hart to the podcast. Ian, welcome to the Healthpreneur Podcast. How’s it going, buddy?

Ian:                  Great. Thank you for having me.

Yuri:                You’re very welcome. It’s good to reconnect. It’s been too long. We were, a long time ago, part of the same mastermind. It’s always nice to touch base with everyone, see what they’re up to, and see their journey over the years. I’m excited to have you on the show.

Today we’re going to be talking about some very refreshing topics, not that other episodes haven’t been refreshing. But you want to talk about some of these epic failures, as you call them, or mistakes you’ve made with respect to your whole online journey. I think for everyone listening, this will give you some perspective as to what it takes to build a business online; with some of the challenges involved and some of the mistakes that can be made.

But anyways, I’m happy to have you here, Ian.

Ian:                  Yeah, thank you for having me again. I’m excited to be on the show.

 

Ian’s online journey and how he came back from burnout

Yuri:                All right, well, let’s dive in. Before we jump into mistakes and stuff like that, give our listeners a bit of context as to your journey and how you got to where you are now.

Ian:                  Sure.

I started as a personal trainer in New York City. I did well pretty quickly. I started managing trainers for Equinox and Crunch. I figured that, after a couple of years, I could create something that would be an improvement from big box gyms.

I moved. I started my own training facility down in South Carolina. I started to see what was happening online, and I was burnt out from personal training. Anybody who’s listening to this who’s a personal trainer, typically, we go through a phase of burnout because we’re trading dollars for hours. I saw freedom on the other side of the online business where you can get money and not be working.

I thought, “That’s what I want because I’ve been burn out for years.” I started to chase that as I was working on my brick and mortar business, and the brick and mortar business just kept growing. That was my bread and butter. I was trying to do the online business at the same time.

That’s around the same time that I met you, Yuri, when I joined Bedros’ online marketing.

I was trying to do two things at once. I think one of the big mistakes that I made was that I was doing too much at once. For those of you who have read the book or know about the book “The ONE Thing”

Yuri:                It’s like a Bible. That should be a Bible for an entrepreneur.

Ian:                  Exactly. That helped me hone in and eliminate all the stuff. I still have trouble with it because I’m a true entrepreneur and I’m a quick start, meaning I start things then have a hard time finishing them. I need someone to help me follow through with them.

So, I started the online business. I was pushing hard for it. I was pushing hard in my brick and mortar, and I got totally and completely burnt out. I was probably sick and run down. I was sick and run down before I started my actual brick and mortar business. It just got worse.

I didn’t know when or how to stop. I just kept burning the candles on both ends until I finally ended up in the hospital. It was probably a combination of a bunch of different things. I hear this with a lot of other entrepreneurs as well. They just burn themselves out and end up with some health crisis or issue.

I’ve been there, and I experienced it. I learned that I needed to build a structure around my life; that if I grow the business, I can’t grow. There’s a cap that I can take it to by myself, and I can’t do more. I needed to build a team around me that knows how to do the thing that I don’t know how or don’t want to do.

Yuri:                That’s such a huge insight.

Number one, everyone should read “The ONE Thing”. It’s such a good book. It’s a quick read as well, but it’s a reminder to focus on one thing at a time, and that’s tough for us to do. If you’ve taken the Kolbe Score and you’re a high quick start like Ian and I, it’s difficult to do.

But the other thing you mentioned, too, which I found interesting, is when we started online around the same time, the vision was almost like, at least in Canada, “Can’t wait until 65 and you can retire,” and, “Save for retirement to lay on the beach,” that was the dream of having an online business back in the day.

We worked as trainers with clients. We thought, “Shit, this sucks. I’m burnt out. We’re going to start selling eBooks, and we’re going to live the life,” and it doesn’t happen like that. For very, very few people does that life exist in the way of just chilling. You’re not alone in that discovery.

You went from burnt out to burnt out again, and then obviously hospitalized for being just overdrawn out of your own personal health bank account. If you were to speak to younger Ian, knowing what you know now, what advice would you have given to yourself?

 

Enjoying the journey, taking it slower, and learning from struggle

Ian:                  I would’ve said, “Enjoy the journey and take it slower.” As trainers, as fitness people, I think we have a ton of energy. Usually we get a lot done because we’re go-getters. That’s why we are trainers. We motivate other people, we inspire other people, and we go all out, but we don’t have an infinite amount of energy.

Entrepreneurs live in the sympathetic nervous system, so they’re training hard, they’re in their business hard, they’re pushing hard all day, every day, and they don’t leave time for the parasympathetic activities, which should be more than the sympathetic activities.

Coming into the one thing; you push yourself hard for a few hours a day on the one thing that you know you’re good at, then chill out the rest of the day and let other people do the things that they’re good at. Build an empire based on that.

I’m still in the process of doing that.

Now, I’m at a point where I don’t even have to work if I don’t want to because I learned those things, but it took that pain and struggle to learn, even though I was learning from people like Bedros and through the mastermind group. Sometimes you must experience it, and I had to experience it and go through those obstacles and pain and struggles to have it hit home for me.

Yuri:                Yeah, totally. A lot of people listening might have a brick and mortar practice or gym. They’re straddling both worlds, offline and offline. When we started, the whole allure was to be 100% online and live this amazing, glamorous life. A lot of us have realized that, you know what, it’s not about 100% online because, either way, you’re still using the Internet to grow your business whether it’s offline or online.

 

Recognizing what you love and what to delegate to someone else

What advice do you give to somebody who might be in the position where they’re seeing clients or patients in person, but also thinking about doing more of an online type of platform?

Ian:                  You can mix the two. What I would advise anybody is to figure out what they enjoy the most and what they love doing. What I came to find out for me is that I liked being in person. I’m way better in person than I am online or over the phone or whatever it is. I’ve gotten that feedback, and I enjoy it more.

I enjoy doing workshops, and go online to raise my value. For now, I do workshops where, in an hour of my time, I make about $1,500 into $2,000.

For me, that marries the two, and I’m happy with it. I don’t have to push online to be online all day. I can just send emails out, market myself in that way, and then meet people in the physical world and give them results way better than I would be able to if I was just sending a program or a video out online.

There’s other people that can do it better through a video. My advice to other people is to hone in on what you love, what you enjoy, and what you’re good at. Really, for me, that’s what I’ve found life is all about; just doing things you love and enjoy. It just builds more love, joy, and excitement around what you’re doing, and you’re not dragging your feet all day, worried, and stressed out.

It takes time to do that. I mean, without any pain and struggling, you don’t reach those points. I think that’s true for myself. I don’t know if you feel the same way.

Yuri:                Totally.

Ian:                  Yuri, I had to go through pain and struggles to realize what meant something to me and what I loved and enjoyed. Trying all the different facets and doing all these different things – it’s like a process of elimination.

Yuri:                I totally agree. I tell people I’m a very slow and stubborn learner. I have to fail a lot and finally say, “Okay, dude. Did you get it yet?” I’m very much the same. It’s so funny because I think a lot of people in the health and fitness space are very much like us.

There’s a reason we got into coaching people, which is probably because we enjoy interacting with them at some level. Then we come online and realize that it’s not that enjoyable to write sales copy all day long, and then we’re back in person with people a couple years later. So, it comes full circle.

It’s just as you said, about honoring who you are and what you love to do. I mean, if you love data and you love cranking away at the keyboard, and you love doing that stuff, that’s fine. I think a lot of us just enjoy serving people at a deeper level.

Ian’s got an amazing back pain resolution. I can’t even remember the name of the program, but it’s an amazing back pain system that you taught me in person, then I had access to the online program years ago when I was dealing with some back issues. It was revolutionary. Obviously, you had a product. You sold it online. You’ve got the sales pages, the whole upsell flow, all that typical online marketing stuff.

Out of everything you’ve done, when it comes to building out an online product, what is the least favorite thing for you to do?

Ian:                  My unique ability is getting on camera, speaking, demonstrating, and coaching through the camera. Anything else technical or online is just not my forte. I was pushing the “Back Pain Relief 4 Life” program and doing everything from the start. When I met you, I was still hiring sales copy guys. I had written my own sales copy twice, and it just didn’t work.

Back pain is a very complicated story to create and sell because of all the skepticism, but I was doing all of that. I was setting up the websites and it doesn’t work for me. It has too many moving parts. I’m very simple at what I do and what I know how to do and what I’m good at.

That led to me eventually reaching a point where we had all the products. I had invested a ton of money. I tried to do an infomercial with that, and I lost almost everything I had.

Yuri:                Oh, shit.

 

Clarity and vision as a developed skill

Ian:                  That was a low point for me, but something good came of it. I found a partner who was willing to do everything else, and I just did the videos. I gave him the product. I was seeking that, and I found it.

For those listening, if you think about what it is that you want and are good at and you go out and try to find it – and keep working at it – eventually you’ll get what you’ve envisioned to a degree.

Not exactly, but that’s what I’ve found for myself. You have a goal, you have an idea of what you want, and you work towards it daily. In some way, it manifests if the action is taken.

Yuri:                Yeah. You mentioned an important word I think, which is “envisioned”. Having that vision, that clarity, is important. You mentioned that you had the clarity to want a person to support you in business, and that person manifested themselves into your life.

Ian:                  Right.

Yuri:                Is vision and clarity something you’ve learned how to develop over time, or was this something you had from day one?

Ian:                  You know what? I’d have to say it’s something I developed over time.

I had to learn it from other people. I didn’t understand life, in general, until I was in my early 20s, and honestly, before that, I was in health and fitness my whole life. There was a point where I got sidetracked and I was drinking and doing all this crazy stuff, and then I stopped drinking.

 

Practicing self-care and recovery

When I stopped drinking and I started honoring my body more – before it was about pushing hard, training hard, and going out to party hard – I realized that I wasn’t honoring myself.

I stopped drinking. I started to focus on the future. I would sit down daily. Someone taught me a morning ritual: to envision what I want and do a gratitude list. You hear a lot about that now. I think even Craig Valentine has that as part of his morning rituals.

I’ve been doing that for almost 14 years now. I do a morning ritual and then an evening ritual. I try to envision what I want the next day, and then also for the week. Really, you must see it in the mind’s eye for it to become reality. Writing it down and then thinking about is what helped me dramatically.

Yuri:                That’s awesome. One of the things that I discovered over the years is, as the visionary of your business, as the leader, we should be spending most of our time in the “what” and the “why.” What’s the vision and why is it so important?

As soon as we start getting into the how, that’s when shit hits the fan.

It’s tough. If you’re listening to this, and you’re a do-it-yourselfer, a DIYer, a Home Depot type of person for your business, I think it’s a dilemma. I’ll ask you in a second how you navigated this, but when you’re starting off, unless you have a lot of money backing you or you’re just pulling out from savings, most of us are bootstrapping it.

How did you get to the point where you said, “I had to write the sales copy, build up the websites, and I did all this stuff myself too, and it was brutal,” and what was the point for you where you said, “I need to step out of the ‘how’ and just focus on the ‘what’ and ‘why.'”

Ian:                  I don’t even think I asked that question.

You’re asking it now in an analytical way, after the fact. It was almost survival, I think, to a point where I thought, “My brick and mortar business is going right now, and I have employees working. I just said, “Tuesdays and Thursdays, I’m not even showing up.” When I show up now, I’m screwing things up.

They don’t want me there. It’s like, “Just let us do our thing,” but yeah, I had to literally remove myself from the whole process. I think it was Dan Sullivan who said something like, “If you don’t take time for yourself to just relax and think about the things, like the what and the whys, then you’ll never transform anything.” Something to that degree.

I found that to be totally true. This, again, goes back to parasympathetic activity, which is meditating, relaxing, changing your environment, and just totally decompressing and unplugging. That is where I find most of my genius and creativity, which creates the vision and the what and whys. That’s the way I found that works for me anyways.

Yuri:                So here’s the dilemma. As you mentioned, most of us are so sympathetic. We’re go-go-go type A. We want to get stuff done but we know and teach our clients to spend more time on parasympathetic activities, which is an irony. We know that the breakthroughs don’t happen when we’re behind the computer.

The breakthroughs happen when you’re going for a walk in the jungle or in a forest or going for a surf or whatever it is. This is something I struggled with, and I’ve really had to tame the beast a little bit to say, “Listen. Today, you’re going to do nothing.” Doing nothing is very tough for me to do.

Is that something you struggled with as well?

Ian:                  Completely. I was out of my mind. For three years, I was working in New York City, and New York City is just complete grime. I saved up about $45,000 to start my business. I thought that, after leaving New York starting my business, I was going to calm down and slow down. It just took off from there and kept growing and growing.

Now, I’m way better. I take time for myself. I don’t feel guilty like I used to for going to get a massage or something like that. Really, those are things that I should be doing, like practicing self-love and relaxation.

It’s okay to do nothing. It’s okay to take the time for myself. It’s okay that I’m not at my business and I’m paying employees to do the work that I built up. In my head, I’d like to think I should be there all the time and constantly doing something. I should be answering emails. I had to practice how not to do the thing, just like you said, and that took skill because I had trained myself to do the opposite.

Yuri:                I completely agree with you. I think it’s something you must train yourself to do because it’s not natural to most high achievers. In athletics, there is a time for recovery, but if you’re not training, you’re getting less fit or your competition is surpassing you. At the same time, a lot of pro-athletes don’t last beyond 35, so you can’t sustain that forever.

You must take the time to have those massages, to have that self-care, because if you don’t, you’re going to burn out. During the last couple years, I’ve recognized a lot of people give CEOs, let’s talk about Fortune 500 companies, a lot of slack because they’re hanging out on the golf course, they’re going to long lunches, and they don’t seem to be doing much in the office.

I recognize that’s why they get paid the most. If they were in the office all the time, something is not right there. It’s the same way if someone’s grinding away in their business on social media every single day, and then doing this. They don’t have a business; they have a job.

I believe that you must build a business as if you were going to sell it or take a year-long vacation. If you don’t think in those terms, you will constantly be doing everything you shouldn’t be doing, and you’re never going to have the freedom that you want.

Ian:                  That’s where I’m at in my business. I just spoke with my team, and I said, “Hey, guys. I’m leaving for three months, and we’re making sure that this is growing because if it’s not, then there’s something wrong with the system and I need to come back.” They say, “Oh, we don’t want you back,” so…

Yuri:                That’s a good sign because business is a system. If it’s dependent upon you, you don’t have a business.

You’re able to step out for three months. The business continues not to just stay where it is, but grow in your absence. Ultimately, that’s what business is: You put together a system that other people or technology can deploy on your behalf. You come in and work your genius. You shoot some videos. You do your thing with people in person, and that’s it.

For some people, it takes a long time to get there in terms of their own personal evolution. I mean, for us, it took some time as well. It’s like this, or you burn out. Those are the two options.

 

The best investments Ian has ever made

This has been good, man. Before we get into the rapid five, I want to ask you: out of all the things that you’ve done, what’s been one of the best investments you’ve made for yourself or your business, whether it’s books, time, money, education, whatever? What’s one thing that jumps out at you, and how did it help you?

Ian:                  There are two things.

Mastermind groups and vacation or some type of retreat. Those are the profound transformations. A lot of people think that transformation is what people give you while you’re in the mastermind, but the transformation is putting the money down, making a commitment, and investing your time into that. It’s not only getting things out of it, but putting what you know into that mastermind group and helping other people out.

I’ve spent a lot of money on those things, and I would say the rewards – the connections and things I’ve learned – far exceed any investment I’ve ever made. I’ll continue to do that because it has made me grow.

Yuri:                Yeah, I 100% agree with that. That’s interesting.

 

At our Healthpreneur LIVE event last year, I showed a slide and said, “Here is my journey with every single investment I made in terms of coaching or masterminds,” and I said, “Here’s the first mastermind I joined. From that one, this happened, then this happened, then this happened. Then I went to this, and this happened, and everything led to the next most amazing thing.” I said, “Guys, the only reason I’m here is because I made that one decision back in 2009 to hire a coach and attend a couple of live events, even when I didn’t have the money. I knew that what I was doing wasn’t getting me the results I wanted.”

Almost everyone we’ve had on the show says the number one thing is hiring a mentor sooner or attending masterminds and stuff like that because you can’t do it on your own. I totally agree with you on that.

Ian:                  I hired a coach that was online. Then I joined Bedros’ mastermind. When I called them to put $10,000 down, which back then was like everything, I was so adrenalized that I was yelling on the phone. They were like, “Dude. Chill out.”

I knew I had to do it, but at the same time, I was overcoming fears in my body. I did it, and I gained a tremendous amount from it. That $10,000 probably made me, I don’t know, hundreds of thousands.

Yuri:                Totally. What if you had your future self talk to you in that moment to be like, “Hey, it’s all good. Just don’t worry. We got this”? I still remember that feeling in my stomach. When I was on the phone, I was giving my credit card thinking, “Holy shit, how am I going to do this?” But we make it happen.

Ian:                  I wouldn’t be talking to you right now if I didn’t do it.

Yuri:                Look at everything that’s come out of even the worst events. I mean, great stuff still came out of the things that weren’t as great as you’d hope them to be, whether it was one relationship, one connection, one introduction, or one nugget of wisdom. As you said, it’s not about what you’re going to get from the event. It’s how you’re going to show up and be of the most value and service. It’s also, “How am I going to participate and get the most out of this?”

I think a lot of people don’t approach it with that. They ask, “What am I going to get out of this?”

Ian:                  Yup, “What am I taking from this?”

Yuri:                Yeah. It’s like the John F. Kennedy quote, “Don’t ask what your country can do for you, ask what you can do for your country.” It’s a great way to approach life. I think that’s why you’ve had the success you’ve had, and that’s why you’re the person you are.

There are other people that have a victim mentality who are just waiting for things to happen to them instead of participating in their own journey.

Ian:                  It’s a simple formula. What value are you giving out to the world? Then, you’ll get something in return, whether it’s money or whatever. There’s a lot of people out there waiting for people to tell them how great they are, and really, if they just add value to people’s life, they’ll get something back in return.

 

The Rapid Five

Yuri:                Good advice. Ian, this has been awesome, buddy. You read for the Rapid Five?

Ian:                  Yes, I am.

Yuri:                Here we go. Five rapid-fire questions. Whatever comes top-of-mind is probably the right answer. Number one, what is your biggest weakness?

Ian:                  Lack of patience.

Yuri:                Yeah, no kidding. Me too. Number two, what is your biggest strength?

Ian:                  My biggest strength is healing people.

 Yuri:                Awesome. Number three, what’s one skill you’ve become dangerously good at to grow your business?

Ian:                  Creating a vision, then executing that vision.

Yuri:                Nice. Number four, what do you do first thing in the morning?

 Ian:                  I do a morning meditation, some qi gong, and I write down a gratitude list.

Yuri:                Nice. Finally, complete this sentence: I know I’m being successful when …

Ian:                  I know I’m successful when I’m not in my business, and it’s growing.

Yuri:                Wicked. Ian, this has been awesome. Thank you so much for taking the time to join us today. Where is the best place for our listeners to follow you online?

Ian:                  You can follow me on Facebook at Ian R. Hart, or EarthFIT. Same thing on Instagram.

Yuri:                Awesome. Thank you so much for being with us. It’s great to reconnect and catch up.

Ian:                  Thanks, Yuri. It was great. Good luck with Healthpreneur, if I’m saying that correctly.

 

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Yuri’s Take

If you can relate to Ian’s story about burnout and building a business that works independently from you, then welcome to the club. That’s what being a business owner means; having systems, technology, and team members that support you so you don’t have to be involved every second of the day and every step of the process. If you are involved in every step of the process then, sadly, you have a job, not a business.

If you want to take your business to the next level and discover some more nuances, ideas, strategies, and connections that can help you avoid or get out of the grind and give you a perspective on how to build more structure in your business so that you can step away from all the day-to-day, then I encourage you to check out our Healthpreneur LIVE event.

I’ve mentioned this the last couple of episodes because the clock is winding down and spots are filling up. The event is September 20th-23rd, in Scottsdale, Arizona, in one of the most beautiful venues on the planet. These are not my words. This is per Travel + Leisure Magazine, and that is simply a reflection of the amazing experience you will enjoy over the three days.

It’s unlike any other event you may have been to in the past. This is not about having thousands of people and speakers that come in, do their thing, sell you from stage, and then leave. There’s no pitching from stage. You’re going to be sitting beside the speakers. Everyone’s on the same playing field.

Yes, people are on different journeys in their business. We’ve got seven and eight-figure business owners. We’ve got people who are little bit further at the beginning stages of the business, but the beautiful thing is that everyone comes together with no ego to connect, to serve each other, and to create magic.

The beautiful thing is that you just never know what can happen. You never know who you might meet. There are people you don’t even know you don’t even know who will be there. They might be sitting beside you.

You might be connected over lunch or dinner, and suddenly, something incredible sparks in terms of business potentials or anything else. That’s why we created this event; to create that environment where we can bring amazing people together and allow those sparks to fly, those ideas to be shared, and those connections to be made.

We only allow 150 people at the event. It’s by invitation or application only. We only have a few spots left. We’re getting close to the end here. Are you serious about taking your business to the next level? Do you want to be a serious player in this space and not somebody who hides behind their computer and says, “I’ll get to that next year”?

I’m telling you, I’ve reached out to the same people who told me, “Yeah, I’ll definitely come next year,” last year, and they’re still in the same place in business as they were last year.

That’s sad. Don’t put your business off. This is your life. Do not delay this. If this is something you feel could be a good fit for you, here’s what I want you to do: Go to healthpreneurgroup.com/live. Click on the red button that says, “Request an invitation.” Fill out the questions so we have a better sense of who you are. We’ll review your application. We’ll get back to you in one or two days, and we’ll let you know if all is good. That’s it.

We only have a few spots left. We must let the venue know our final numbers by the end of the month. We’re down to the wire. As I said before, the number one decision I ever made in my life was to attend my first live event in 2010. Before that, for three years, I thought I could do this on my own, sitting behind my computer and figuring it out.

That’s when I struggled. That’s when I struggled big time. I attended that first live event in 2010, joined a mastermind group, met people like Ian, and everything because of that, everything in my business, is a result of that initial decision.

Do not let excuses hold you back. Do not let, “Oh, I don’t know if I can afford this,” do not say, “Well, I’ve got stuff going on in my life.” Stuff is always going to go on in your life. If you’re getting married, that’s one thing, but if you think that this is something you can put off, well, that’s sad because what you’re essentially saying is, “I’m going to put off the growth of my business and the dream I have for yet another year.”

This event is more popular every year, which means that we must turn away a lot of people moving forward. You get in now, assuming you’re a good fit for our group, and you have that first-mover’s advantage, if you will. This is our second year doing the event, but you’ll be part of the alumni, if you will. It’s a lot easier to get into future events if you’re part of the first ones.

At the end of the day, it all comes down to if you are serious enough about growing your business. If you are, these are the types of events you need to attend. We’ve spoken with a lot of people who say, “Yeah, I’ll come if I could speak.”

They don’t get it. They don’t quite understand this. This is not an event where you come to speak and sell from stage. This is not a TEDx type of event. Every single person at the event will be speaking. You’ll be at your tables. You’ll be sharing in breakout sessions. You’ll be doing round table think tanks.

The breakthroughs are not going to happen from a person speaking on stage. The breakthroughs are going to happen from what’s happening at the tables with your peers where you’re sharing your best practices, you’re learning from theirs, you’re helping troubleshoot their issues, and they’re helping you troubleshoot your issues.

That’s where the collective magic happens. If you want to be surrounded by this type of mastermind environment, then this is the event for you. It’s as simple as that. If you don’t, then you’re missing out. I’m sorry to see that.

Anyways, we would love to have you, assuming you’re a good fit. Head on over to healthpreneurgroup.com/live. Do that now. Submit your application, and let’s get you at HP LIVE 2018. Thank you so much for listening today. Hope you enjoyed this one, and I look forward to seeing you in our next episode.

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