Today I want to talk with your about the irresistible equation offer.   This is an important concept because this is the most consistent reason why health, fitness and wellness experts don’t make the money they want to make is because they don’t have this irresistible offer equation dialed in.

There’s a big difference between selling people what they want vs. what you think they need.

An irresistible offer is so good that it cannot be refused and offers a tremendous amount of value.

What you spend money on is a clarification of your values.

There are typically 4 big motivators of why people buy called APES.  If you tap into one of these 4 motivators, it will make your offer more desirable with a higher sales conversion.

In this episode I walk you through how to establish value is to make your offer more desirable.

If you have any questions or need help doing a better job with your offer, I would be more than happy to offer you a free business audit where we’ll jump on a call and look at your offer and look at your business and where you can make tweaks and improvements.

Go to to book a free call.

In This Episode I discuss:

00:00 – 02:12 – Introducing Today’s Topic

02:12 – 03:15 – What Is An Irresistible Offer

03:15 – 08:50 – Irresistible Offer Equation

08:50 -10:00 –  People Don’t Care About Your Deliverables

10:00 – 11:45 – Focus On Selling The Destination, Not The Journey

11:45 – 12:41 – What Your Bank Account Is Telling You About Your Offer

12:41 – 14:00 – Crafting An Offer That People Want

14:00 – 17:00 – APES – The Four Biggest Motivators That Get People To Buy

17:00 – 20:00 – People Want The Easy Button

20:00 – 22:08 – Wrap Up With Yuri


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What You Missed

In our last episode, we talked about the first thing that will break in your coaching business and how to fix it.

If you’re running a coaching business, at some point your sales capacity is going to go down. You can take on so many enrollment calls before you break.

What you need to do is think about how to scale a sales teams and by doing this, you will be able to really scale your business to the next level.

In order to do this, there are 3 things you need to do which I share with you in this episode.