What’s one of the biggest rookie mistakes you can make in your practice or online health coaching business?

I’ll start by saying that it’s hard to overstate the importance of sales and communication when it comes to building an online health coaching business. You might even say that learning sales and coaching go hand in hand.

Everything comes down to sales and, ultimately, communication. When you sell your program, you’re not going to force anyone to do anything they don’t want to. What you need is to clearly articulate your ideas and the value of your program, so that others understand it and they feel understood by you. Learning sales and communicating this way should be a top priority for you.

But one of the biggest rookie mistakes that online health entrepreneurs make is trying to enroll people solely through copywriting, disregarding the importance of sales. If you don’t want to pick up the phone to do sales, how can you establish a more personal connection with your prospective client?

Do you think a complete stranger just stumbles on your page and spends thousands on an online health coaching program, just with an extensive sales page explaining it? Probably not.

Learning sales is the single most important thing you can do to help yourself as a business owner. There’s really no getting around the importance of sales if you want to be successful in your online health coaching business or healthcare practice.

In order to grow your business, you’re going to need communication, start learning sales, and know how to have a conversation with prospects.

Watch until the end to learn more about what you can do to enroll more clients into your program or practice through effective sales and communication skills.

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👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp

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What You Missed

How is it even possible that we tripled ad spend WHILE reducing costs by 60% in 2 months?

Well, recently, I decided to stop working with the advertising agency we had hired. This isn’t to say that hiring a marketing agency or outsourcing your marketing is always a bad idea. But it does come with some risks. I explain exactly what those are.

December 2021 and January 2022 were two of the worst months that we’ve ever experienced in the business (at least by our standards). So, I decided to get involved in marketing.

Our perfect client pipeline is a system that works extremely well both for us and for our clients who use it. The problem is, during the last four and a half years, we’ve been relying on an advertising agency to do our marketing.

Now, as I mentioned, hiring a marketing agency or outsourcing your marketing is NOT necessarily a bad thing. But you begin to run into trouble if you don’t understand how your own marketing works.

For example, the agency we hired is supposedly very good at what they do. Still, we went through four agencies like this one in the past four and a half years. Why? Because they could only devote a fraction of their time to us. Where your attention goes, energy flows and results show.

So, when December and January hit, I saw the pattern and I decided I didn’t want to work with another advertising agency. I decided to stop hiring a marketing agency, and bring everything in-house. By doing that, I was able to cut a lot of superfluous spending, and reduced our costs by 60%.

But I was only able to do that because I had already mastered our marketing.

So, my message to you is this: Before thinking about outsourcing your marketing, master it yourself.

By mastering your marketing, you’ll always be in control of your business.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp