by: Yuri Elkaim

Today we’re getting into episode 61 of the Healthprenuer Podcast. Over 60 episodes, can you believe that? It seems like we started this podcast just the other day! Well, there are more to come where those 60 came from.

Today I am chatting with Dr. Spencer Nadolsky, who is a young physician—fresh out of med school—and he’s going to talk about his journey from brick-and-mortar to an online practice (with a lot of lessons learned thrown in). He is a board certified family medicine physician, but his medical doctrine is lifestyle-as-medicine—he tries to stay away from pharmaceuticals by having his patients lead healthy lifestyles. What a crazy idea, right?

The cool thing about Spencer is that he has a rabid social media following. At the moment, he has about 65,000 followers on Instagram, 25,000 followers on Facebook. And the key lesson he’s learned? It’s not about the number of followers you have, but how dedicated they are. So we’re going to dive into the marketing behind all of this and how you can work on getting a dedicated following—not just a big following—in your business.

Click here to subscribe to the Healthpreneur™ Podcast on iTunes

In This Episode Dr. Spencer and I discuss:

In this episode, Spencer and I discuss:

  • The medical school grind
  • The unfortunate realities of working at a hospital
  • Spencer’s lifestyle-as-medicine doctrine
  • Why Spencer is known as “The Doc That Lifts”
  • The ridiculous number of certifications required for online doctors
  • Why it’s okay to develop strong opinions as a physician

 

4:00 – 9:00 – The medical school, medical practice story

9:00 – 12:00 – Spencer’s beginnings at SteadyMD

12:00 – 16:30 – The confusing world of “telemedicine”

16:30 – 21:00 – Building a proper social media following

21:00 – 24:00 – The challenges of dealing with already-healthy people

24:00 – 27:30 – Enjoying the process and going deeper, not wider

27:30 – 30:00 – Learning about marketing, copywriting, and selling

30:00 – 33:00 – The Rapid-Five Questions

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What You Missed:

Our last episode was a solo round where I coached you through creating Perfect Client Pipeline.

The Perfect Client Pipeline is a method I have perfected in my business and you can use it to attract ideal prospects to your business. Generating leads is a constant struggle for many entrepreneurs—and while generating leads is great, it’s also important that you generate the right leads.

The best part about this pipeline? It is almost entirely automated, so you can get back to doing what you like to do in your business while the system keeps running and generating leads for you.

One more thing — this is mainly aimed towards coaching businesses. If you are selling a product, you may not get too much out of this episode, but will be worth a listen.

You can check out the episode right here:  Creating The Perfect Client Pipeline

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Transcription

Healthpreneurs! Welcome to the Healthpreneur podcast. Yuri Elkaim here, and this is episode 61 with Dr. Spencer Nadolsky. Hope you guys are having a great day, it’s about to get a little bit better.

That’s my goal, every single time we connect—is to make your day a little bit brighter, little bit more inspired and to give you a couple nuggets of wisdom for how to help you take your business to the next level. Because we’re here to help you to grow your business.

You’ve got a health, fitness or wellness business and people need to know about it. You’ve got a message, you have a gift that people need to have. You can transform their life. You know that. They might not even know you. Let’s connect the dots. Let’s make magic happen.

I really believe that marketing is the lifeblood of any business. Marketing is essentially what I’m doing right here! This podcast is a form of marketing! Marketing is simply, how can you get in front of people who don’t already know you, and get to the point where they know, like and trust you enough to do business with you. So, a podcast is a great medium to market what it is you do to make that happen.

Today we’re going to talk with Dr. Spencer Nadolsky, who’s a young physician. He’s a young guy—fresh out of medical school, couple years out and he’s going to talk about what he’s discovered about the importance of marketing.

There are a lot of doctors who want to do their own thing but then they quickly realize … How do I get patients? How do I get clients? How do I get my message out to more people?

Spencer is one of the guys who’s figured this out. He’s got 65,000 followers on Instagram. He’ll share how he got that. He’s got a very, very loyal tribe on Facebook and he’ll talk about how he’s built that up.

Whether you’re a doctor, a personal trainer, a health coach, it doesn’t really matter, Spencer’s got some really cool insights to share with you in this episode.

So let me tell you a little bit more about him. Spencer Nadolsky is a board certified family medicine physician and a diplomat of the American Board of Obesity Medicine. His love for lifestyle-as-medicine—which is his whole thing, instead of pharmaceuticals—began in athletics where he worked hard using exercise and nutrition science to propel himself into football and wrestling.

After wrestling at the University of North Carolina Chapel Hill—as the Tarheel heavyweight—and earning a degree in exercise science, he headed off to medical school. After medical school he attended a residency to start his practice and he is now practicing online via SteadyMD, where he’s pioneering a new delivery of medicine. We’ll talk about what that is in this episode.

If you’d like to know more about him, you can check out his website at drspencer.com. Talk about a pretty good url, right? Might as well just be spencer.com.

So, that’s Spencer. Let’s bring him into the show and let’s have some fun.

 

Yuri:                Dr. Spencer Nadolsky, how are you my friend? Welcome to the Healthpreneur podcast.

 Spencer:        Very good. Thanks for having me on buddy.

Yuri:                Yeah, I’m excited to connect with yet another amazing person in our space who’s doing some really cool things. We’ve talked with a lot of people on, for instance, the one-on-one fitness and coaching side who’ve come online. Yours is a little bit unique but similar because you are a physician and you said, “You know what? I’m done with the medical practice, I’m going to come online.” Which is pretty cool.

So talk to me about that transition and how it all started.

The medical school grind

Spencer:        You go to medical school, it’s four years long. The first two years are in the classroom. The second two years are the clinical rotations.

Then you go to something called residency and depending on what specialty you choose, it could be anywhere from three to even eight years if you’re doing neurosurgery. And then if you specialize further it gets even longer and longer.

All of that stuff is in a brick and mortar clinic. Everybody knows a doctor that you go to—you have to go, wait in the waiting room and you sit there for a while and then you go see the doctor and they give you five minutes of their time and you’re out the door with some sort of prescription.

I’m going through training and I’m just sitting there going, this doesn’t seem right. This isn’t efficient. It just seems like there must be a better way.

Are you familiar with John Berardi and Precision Nutrition?

Yuri:                Yep. He’s a good buddy, we just actually interviewed him last week for the podcast.

Spencer:        Oh, very cool. He’s been a mentor of mine and I’ve been a big, big fan of his for a long time. While I was in medical school watching the program they had—it was called Lean Eating before, now they just call it Nutrition Coaching or whatever. I’m sitting there going “Wow, you’re affecting a lot of people using online technology, you have a system in place and it’s really spreading your net far.”

I was sitting there going, “Okay, there’s gotta be a way to do this with medicine.” It seems archaic to have people sit in a waiting room forever and then just churn out patients and patients, not being able to actually give good lifestyle advice, etc. The problem is there’s a lot of “yellow” tape, I guess, with the laws and regulations for doing medicine online.

Technology is growing so fast that they have to come up with legislation to keep up with it. Now there are telemedicine laws coming up but at the time, around 2011 when I was in residency, the laws were just not enough.

You just couldn’t tell. There was so much yellow tape that I just gave up on this idea and said, forget about it.

The unfortunate realities of working at a hospital

Well, fast forward—I graduate residency and get a job in the clinic and, as I already knew, it was miserable. The hospital administrators are like, “You’ve gotta see 20 to 30 people a day to make up for all this overhead that we don’t actually need.”

So, imagine somebody comes in and they want to talk about their blood sugars. Do you need a big expensive office and a bunch of other staff to really help somebody eat, improve their diet, improve their sleep, improve their exercise and then maybe adjust their medicines?

You really don’t need an expensive place to do that. But in order to make up for the overhead that they’re paying for, you have to see 20 or 30 people to just pay for your salary and to pay for all their costs and everything.

So I’m sitting there going, “This is miserable. I can’t even give the good lifestyle teachings that people need.”

I did develop an online presence in social media and I started developing these online programs to direct my patients because I didn’t have enough time in the clinic to give them what they actually needed. I wrote a book and basically used it as a patient handout that they loved, called The Fat Loss Prescription.

And that stuff was all fine and dandy but still it was burning me out very quickly. And I’m fresh out of training. Most doctors burn out in their late 40s, 50s, etc. And I’m just out of training for a couple years and I’m burning out quickly!

Spencer’s beginnings at SteadyMD

So this company, SteadyMD, comes to me and they say, “Hey, you have a big online following for an online doctor.” A lot of doctors aren’t on social media, it’s mainly a lot of fitness professionals doing really well on social media. There’s not a ton of doctors, and if they are doctors they’re on Twitter talking to other doctors, not generating a huge general population following.

So this company said, “Hey, we’re trying to do this thing with telemedicine right now for acute care.” Meaning if you have a sore throat or a cough, you call the doctor, a random doctor online and they talk to you and may or may not give you antibiotics—which, as we all know, is probably not good practice just to give out antibiotics like candy.

So they said, “Well instead of that, we want to do more chronic care. Lifestyle medicine online where you actually develop a relationship with somebody. And instead of these quick appointments where you have to wait for a week to get in and you’re only there for five minutes and you end up with a script because you can’t talk about lifestyle … You actually get way more time with people. The overhead’s very low and then you can communicate informally with text messages as needed.”

And I said, “This is interesting…”

So basically, after I posted on Facebook on a random Friday afternoon—which we all know is where your Facebook messages go down to purgatory because the algorithm. Friday afternoon is never a good time. I posted, “Hey you can be my patient now, wherever you live in the United States.”

And over 150 people signed up right then and there to be my patient. It was the right offer.

Yuri:                That’s awesome.

 Spencer:        And SteadyMD goes, “Well geez, maybe we should just hire you full-time.” It was supposed to be just a pilot to see if it would work. So they actually offered me a full-time gig with them, to help them grow it.

And I quit my job in the clinic. It was a lot of angst because I had this good job but now I could work from home. I have a new baby. She’s 10 months now but at the time she was just born and I was like, “Well, this is going to be exciting.”

It was scary, very scary—but now that I’m doing it, working online, I get a patient or two per day, maybe three, and then I keep retaining them and slowly build up. But to get to actually talk with my patients and give them the lifestyle advice needed online, as opposed to just a quick five minutes in person, I have not looked back. I will never go back to that old system.

 Yuri:                That’s awesome. Good for you, man. That’s a real cool story. You talked about the yellow tape with respect to telemedicine. What are some things that our listeners who might in a similar position, medically, need to consider if they’re going to do the virtual lifestyle consulting stuff?

 The confusing world of “telemedicine”

Spencer:        This is where it gets confusing, because there are a lot of non-physicians and non-licensed healthcare practitioners giving lifestyle coaching, right?

But in my mind, lifestyle coaching is medicine. And people don’t think of it like that. I could give someone a lifestyle prescription and get them off their insulin and make their blood sugars normal.

To me, that’s medicine. I think we’d all agree, probably listening to this podcast.

Some people don’t consider that medical advice, but if a physician—a licensed practitioner—is giving that advice, does that count as medical advice or not? I don’t know. I couldn’t find where that line is.

The thing with being a physician is, if you’re going across state lines, I’d say medical advice is probably telling somebody to start or stop their medicines.

I used to give lifestyle advice and help people with diet and exercise across state lines. When I didn’t have a license in the state that the person was in, I was very clear clear. I made them sign things that basically say, “You’re not a patient of mine, this does not establish a doctor-patient relationship, I’m going to be giving you lifestyle guidance that doesn’t treat any particular disease.” Even though it does, obviously it does.

I tried to play it from that angle but now as I’m doing both at the same time with SteadyMD, with their lawyers I basically get licensed in every single state that I’m practicing in. It’s really tough because there’s a bottleneck there.

I shouldn’t have to get a license in every single state. I should be able to take my national boards—which I did—and I should be able to practice anywhere I want in the United States. But unfortunately, now you have to go and pay 500 to $1,000 per state to have your license for a year or up to three years. It totally depends on the state. Just to be able to practice there.

So with this company, they’re a startup and they’re trying to do that for everybody that signs up. We’re trying to find out ways around this. There are some things called reciprocity where a state might honor a license in another state.

We’re trying to cover our butts and basically get a license in every single state where I’m practicing. But it’s crazy like that. And who knows, would you actually get in trouble if you didn’t have one? I don’t know, I’m not sure. But we’re just covering our butts really.

Yuri:                It’s true. It’s so backwards that the system wouldn’t support this. It’s like everything we, as entrepreneurs, try to do to make things a little bit better, it’s like jumping through hoops that are covered in fire.

It’s never as easy you think it would be because we’re trying to make things a little bit better for the system. But eventually it will be better. And based on the work you guys are doing, it’s trailblazing to some degree.

The other thing too is that I don’t actually like going to the doctor (because I don’t like going to the doctor) but also just because of the inconvenience of the travel. I don’t want to get in my car, take half my day, go to the doctor, park. With this, it’s like let’s just jump on Skype or Zoom or similar platforms and bam, that’s all you need.

Spencer:        And I noticed that for myself as well. It’s a pain in the butt having to take a half day off work and then travel to wherever.

The other thing, and the reason why I’m doing well on the platform, is because the people that sign up want to use me as lifestyle or fitness-as-medicine. My nickname is “The Doc who lifts.” I use lifting weights as medicine, that type of thing.

So you’re confined, wherever you live, to a doctor right in your area or vicinity. Otherwise you have to drive, maybe to find somebody that fits with your lifestyle a little bit better and follows your interests. So that the other reason—yeah, it’s nice to be able to hop on a call, especially for my traveling patients. They’re not in one place at one time and they’re busy entrepreneurs and everybody has some sort of job where it’s just hard to take off a day of work or half day of work.

So it’s easy to jump on and have a doctor you mesh with well. So yeah, that’s why it works, I’d say.

Building a proper social media following

Yuri:                That’s awesome. Let’s go back a little bit. You talked about how you have this great following on Facebook. You just announced, “Hey, I’m doing this thing online. I’m now seeking patients,” and you had this huge response.

How did you build such a big following on social? And what are some of the things that others who are listening might be able to deploy themselves?

Spencer:        I think about this a lot. I started this five years ago maybe.

I started in residency during training and basically used it as a platform to tell my patients—go follow me there, I’m going to be taking pictures of the foods that I eat, I’m just going to give out quick tidbits, maybe case studies of how other people were able to solve their issues with their disease.

Because what I also noticed when I share patient stories—it inspires other people as well. I think I’m a pretty smart guy, I went to medical school, did all this stuff, did well, but what I’m finding out is that when patients actually go through it, they find more tips than what I could even think of. Because they’re just going through it.

And they share these tips with me and then I share them with other people and then as that happens these followers start building up.

At this time, I have around 25,000 followers on Facebook. Now that’s not a ton, however I will say that these are very strong, loyal followers. And so you hear about the width versus the depth of followings, and it’s very important to really interact and have your followers get to know you and understand your personality.

Because those are the people that will want to work with you forever. Whoever came up with whole “a thousand loyal followers, true fans,” that’s the whole idea. I know people that have a few hundred thousand followers and none of them would jump at an offer like that.

I do Facebook Live’s now, now that I have that. I answer questions and just interact and they get to know me, personally. They understand the jokes that I make and things like that, which is important because sometimes people will see jokes out of context and they’ll be like, “Who is this guy?” But my followers jump in and let them know, “Oh no, he’s just kidding,” type of thing.

So yeah, it’s giving good content, not worrying about other people that have bigger, larger followings, and developing your own voice. Not being too vanilla. You don’t want to be too vanilla, which basically is the, “Oh, everything is okay. It depends on this and this.”

Develop a strong opinion on certain things. You don’t want to be completely out of the realm but you should have strong opinions and stick with them, develop your voice—I think, anyway.

Of course with science things will be dependent on specific circumstances, not everything’s black and white—but you should give a strong opinion on certain things that you truly believe in.

That’s basically how I did it and it’s been great ever since.

Yuri:                That’s great. It’s totally true.

You talk about taking a stance, having a position in the marketplace—because otherwise you’re just like every other doctor or everyone else who’s sharing health and fitness advice. That’s really important.

You also talked about … Oh my goodness, that just totally slipped my mind. That is really frustrating. I will come back to that once that comes back to me.

Spencer:        It’s all right.

Yuri:                Yeah, that probably happens at some point in your life—you’re like, “What was I just about to say?” And it just totally vanished.

Spencer:        I do that a lot. I was just doing a Facebook Live about five tips to curb hunger and I got into a story about pot roast, and my mom using chuck roast while I used an eye round and then I started talking about something else, and then I totally forgot what I was talking about.

Yuri:                It’s funny. I need some more fish oil up there. Get the brain cells going. Anyways…

As you’ve built this online presence and you’re starting to get more of these lifestyle clients, what are some of the challenges? Other than the yellow tape, in terms of the legalities of stuff. What’s been an obstacle you’ve had to overcome as you’ve built this online presence?

The challenges of dealing with already-healthy people

Spencer:        I will say that one of the biggest obstacles is that I actually like working with those who want to use lifestyle to improve their chronic disease. What I don’t do well with are people that are super healthy—and we call them “worried well” in medicine.

In those cases it’s like, “You’re super healthy, you’ve basically got to take a step back and maybe do some more meditation type practice.” It’s hard to deal with hypochondria. A lot of those types of people, I don’t do as well with them because it’s frustrating. I see these other people that just have a clear pathology with diabetes and blood pressure stuff—and then someone else who’s perfectly healthy, their blood sugar is 95 and they want it to be below 90.

It’s like, “Well, no that’s a blip. Don’t worry about it.” You know what I mean? Stuff like that.

It’s like “Hey, that’s not a big deal. We can we’ll just retest it and make sure that’s fine, but it’s likely a blip.” Those types of patients that message me a lot—I don’t do as well with those.

That’s one of the obstacles. People see you as a guru type of thing online and it’s like, “Yeah, I do well and I help people out but I do best with the people that really want to use that lifestyle to improve their current health situation.”

 Yuri:                Very cool. It is funny, the internet has a weird way of creating celebrity. It really is weird. I was dropping off one of my sons at school this morning and his teacher’s like, “You’re a celebrity aren’t you?”

I’m like, “What are you talking about? Not really, maybe in my own little niche.” 

But she’s like, “Yeah I was doing a search on how to open up tight hip flexors and I saw one of your YouTube videos.”

Spencer:        That is so funny. 

Yuri:                I’m like, “That’s crazy.” Because I’m on YouTube apparently I’m a celebrity.

Spencer:        Yeah, well I live near Washington DC and I’ll be walking around with my wife and someone will come up like, “Hey you’re the doc who lifts!” And I just start laughing because it’s like, in your little world you think you’re so cool and whatever but people are searching for things and they find you.

If you have a cool voice and something to offer, anybody can turn into a pseudo celebrity.

Yuri:                From a positioning standpoint that’s great. If we can use that to affect more change and help more people, then that’s great. But it’s so interesting just to see those kind of comments, it’s always funny.

What do you think is a really important success trait for entrepreneurs to possess, to really enjoy lasting success with their business?

 Spencer:        A trait? Is that what you said?

 Yuri:                Yeah.

Enjoying the process and going deeper, not wider

Spencer:        I hate to be so cliché, but really enjoying the journey and process. It’s so hard because we all see other very successful people, entrepreneurs. We see maybe the cars they’re driving, the houses they live in but the most important part is really enjoying it. It’s like a game, the way I see it.

I feel like for most people there’s never going to be enough. We’re always going to want to strive for more, so really just enjoying that process of seeing it build. For me anyway, I have to focus on that because I get really caught up in the end game. But really there is no end game.

Yuri:                It’s called death.

Spencer:        Yeah, exactly. And that’s not what anybody looks forward to. Really just going, “Hey, this is really fun building this,” as opposed to, “I just want that materialistic object.”

That’s what I would say.

Yuri:                That’s cool. That’s really good advice.

I’m coming back to what I was going to say earlier. You had mentioned that you had a really good bond with your audience even though they’re not a million people—as opposed to having an audience that might be 10 times the size but doesn’t really respond to anything.

I firmly, firmly agree with that because our whole thing with Healthpreneur is that you scale by going deeper not wider. And you bring up a good point which is, how do you balance the wanting or desire to grow while still staying connected at a deeper level with your audience and enjoying that journey? Does that make sense?

 Spencer:        Yeah. It’s really tough. I’m on Instagram as well and I just grew my Instagram from 3,000 followers in March to now 65,000 using these infographics. The thing is, even though I have 65,000 followers there relatively quickly, they’re not nearly as loyal and as strong as my Facebook following.

I posted about becoming my patient on Instagram and maybe 20 people signed up, and two of them canceled within a day. It’s a little bit different. You can find these hacks and whatever to increase your following quickly but this slow, very strong following on Facebook and really getting them to understand your personality is important. Not using weird hacks.

If you can go viral and get a huge following yeah, sure—I suppose. But just understanding it’s going to be a slow process and really enjoying that process is important.

 Yuri:                That’s good. And I bet our listeners are wondering right now, “How on earth did he do that?” (The Instagram infographic thing.) And if you’re listening to this, I’m going to tell you right now we’re not going to share that with you.

And it’s not because I don’t want you to know it, but just what you said there—it’s not about this massive influx of followers because maybe they’re not the right people to be following you in the first place. Or maybe they latched onto the wrong bait or whatever. And I think your advice of the slow steady growth is super, super important.

 Spencer:        Yeah, no, exactly.

 Yuri:                Knowing what you know now, would you do anything differently if you started all over again?

Learning about marketing, copywriting, and selling

 Spencer:        I know you had Pat Flynn on your podcast not too long ago. He’s now my business partner, and we’re working on our fat loss prescription brand together.

I wish I would have learned copywriting and selling earlier because doctors, physicians—we’re very uncomfortable trying to sell. We’d rather give everything away for free. But I’ve realized that if I would’ve learned marketing, copywriting, direct response and all this stuff I’d be in a different position. And it’s okay because I’m learning it now, it’s not too late.

But one of the things I notice is that patients would continue to do something like P90X, despite me giving them a more reasonable plan—and it’s because it drew them in. It drew them in.

So now I’m learning that, and getting patients excited about the standard good lifestyle stuff that I’ve always been trying to give. But I’m finding ways to hook them, and it’s not only from a monetary standpoint which, of course we all are growing businesses, we want to put food on our table etc. But it doesn’t matter how good your program is if people aren’t following it.

I wish I would’ve learned copywriting and sales back in college, really. I wish I would’ve understood that instead of just shunning it away. That’s important.

Yuri:                That’s huge. I completely agree with that one. And it would be awesome if they actually had a subject in school called influence or direct response because it’s not so much both the writing of the words, it’s understanding the mechanics of it.

 Spencer:        Right, exactly.

 Yuri:                I can’t tell you how many doctors and physicians I’ve spoken to who don’t like seling. Exactly what you just said, they don’t like selling. They have to be cautious because of their MD stuff.

It’s not about that. It’s just about understanding how to share a story and connect with people and take them from where they are to where they want to be.

 Spencer:        Exactly.

The Rapid-Five Questions

 Yuri:                That’s really good advice. Dude, this has been really, really good. Very insightful so thank you for sharing. Are you ready for the rapid five?

 Spencer:        Yeah, this should be good.

 Yuri:                All right here you go. So you’ve got no idea what these questions are, whatever comes to mind first is probably the right answer. Number one, what is your biggest weakness?

 Spencer:        My biggest weakness, physically … Probably my calves. And actually knowing when to say no. I’m working on that one for business-wise. I’m sure that’s a lot of people’s.

 Yuri:                Yes. I’ve just actually recorded an episode on this. The power of saying no. The more successful you become, the more inaccessible you have to be.

 Spencer:        Yep, exactly.

 Yuri:                Inaccessible not to your family or to people you actually want to spend time with, but to opportunities that are just taking you off path.

 Spencer:        Yep that’s something John Berardi has tried to tell me multiple times. I’m working on it. I am working, I’m getting better actually. I’m getting better.

 Yuri:                That’s awesome. It’s good to see ’cause everyone will get to that point at some point so that’s cool. Number two, what is your biggest strength.

 Spencer:        Biggest strength is my drive. That was something in high school. If I have my eye set on something, I will find ways to make it happen regardless, whether that means pivoting or whatever. That’s probably my biggest strength.

 Yuri:                That’s awesome. And so for you right now, what is that? What does that vision look like for you? What is that thing that’s driving you forward?

Spencer:        I finally found my go-to guy, Pat Flynn, he’s big time copywriter, understands how to sell. We have a clear vision and now it’s not a matter of if, it’s a matter of when this is going to explode.

Yuri:                Awesome. Yeah, Pat’s a good dude. He’s awesome. That’s exciting. Okay, so number three, what’s one skill you’ve become dangerously good at in order to grow your business?

Spencer:        Understanding my authority holds a lot of power. And using it for good as opposed to evil. But understanding I hold a lot of power and have a lot of responsibility. Understanding that and using it to my advantage.

Yuri:                Nice. Awesome. Number four, what do you do first thing in the morning?

Spencer:        First thing in morning—I actually have Hashimoto’s thyroiditis so I take my medicine and drink a huge glass of water with it. The next thing is pick up my baby with my wife and snuggle them for a little bit. And then go for some coffee.

Yuri:                Nice. Excellent. And finally, complete this sentence. I know I’m being successful when _____.

Spencer:        I know I’m being successful when I notice my energy increasing and I notice I’m just in a more positive mood. If that makes sense.

Yuri:                Yep totally. That’s what it’s all about. Feeling good, right?

Spencer:        Yep.

Yuri:                Excellent. Well Spencer this has been a lot of fun, I want to thank you so much for taking the time to join us and sharing your journey, your wisdom. I know our listeners will get a lot of value out of this episode so thank you so much.

Spencer:        Thanks for having me on. I’ve been looking forward to this and sorry I had to cancel couple times.

Yuri:                It’s all good. It’s all good. Third time’s a charm.

 Spencer:        Third time, that’s correct. 

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Yuri’s Take

And that’s a wrap with Dr. Spencer Nadolsky. That was a pretty cool interview.

Young guy! I mean, he’s not this old curmudgeon doctor who has had it with the medical system, he’s a young, young dude. And if you check out his website he’s actually got a really nice website at drspencer.com. Talk about a good URL, right?

So for today my thought provoking question is going to revolve around this idea of asking yourself, “Why do I need to have a bigger following? Why do I need to continue scaling my business?”

I talked about this in one of our solo rounds couple months ago—it’s this whole idea about the power of staying lean. And I’m not saying lean like small. I’m a huge believer in thinking big and growing, don’t get me wrong there.

But I want to ask you this; why do you want a million followers on Facebook? Instead of 100,000 who might be more deeply connected to you?

Why do you want to make $100 million instead of a million dollars that will provide you with the ultimate lifestyle that you want?

I’m not saying that making $100 million is bad, I just want you to think about this stuff and really bring you back to understanding, or just being aware of what is really important for you in your life.

Because understand that with growth comes opportunity costs and there’s going to be sacrifices. Are you willing to make those sacrifices to continue growing your business, making more money, doing all that kind of stuff? Or are you happy at a more nimble, leaner level that provides the lifestyle that you want—you’re able to hang out with your kids, etc.

Again, there’s no right or wrong answer here, just something to think about. So that’s what I’m going to leave you with today.

While you’re here, if you haven’t done so already, open up iTunes on your phone right now. Just do that real quick, I’ve got a surprise for you. Go to the Healthpreneur podcast and if you haven’t already, there’s a little purple button at the top that says subscribe. Click it now. Do it.

You can just take your thumb, click on it, watch what happens. Have you done it? Cool.

So you see what happens? Now you’ve subscribed to the podcast and you’re going to get to hear my voice every week. Monday, Wednesday, Friday all sorts of great episodes, amazing interviews.

As Spencer eluded to, I spoke with John Berardi recently. He’s a good friend of mine, we’ll actually have him up on the podcast exactly one week from now. That’s an episode that you’re not going to want to miss, because there are some amazing insights from the $40 million man, as I call him.

So yeah, just tons of amazing people we’re bringing your way to help you stay on track, to keep you inspired, to help you continue growing and building an amazing impactful business. Whatever that looks like for you.

Whether that’s to help 10 people, a million people, it doesn’t really matter to me. Whatever is most important to you, that’s what I want to help you do better.

I really believe that you have to become a smarter entrepreneur. You have to become a smarter business owner. You have to understand marketing. You have to understand the nuances, the journey that comes with being an entrepreneur, because it’s not all peaches and roses.

There are definitely some highs and lows, and often there are a lot of lows. It’s just understanding that this too shall pass, and I want to bring these amazing guests to you to help you understand that.

So that’s the deal. Thank you for subscribing and if you enjoyed this podcast, if you’ve been listening for a while I would greatly appreciate a rating or review over on our iTunes page as well.

And then finally, I’ve got a great book for you if you don’t know about it, it’s called Health Profit Secrets. I actually cover the cost of the book. I’m going to send it to you, I’m just asking that you cover the cost of shipping, which is a couple bucks. Inside this book you’ll uncover four underlying secrets that all successful health businesses have in common.

You’ll also get a scorecard to score yourself on those four different areas and really get a good idea of where you’re at and how you can fill in the gap to strengthen your business so that it’s not like driving on a flat tire. These four areas are like four wheels on a car. If one or more of those tires is flat, well the car’s not going to run very well. Very same idea with the business.

So that’s all for today. You can grab the book over at healthpreneurbook.com.

Thank you so much for being with me. It’s a pleasure to bring these amazing guests to you, to inspire you, to help you take things to the next level and I look forward to seeing you in our next episode.

Go out there, continue to be great, do great and rock on.

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Follow Dr. Spencer Nadolsky At:

https://drspencer.com/

Facebook

Instagram

Twitter

 

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Free Healthpreneur Health Profit Secrets Book

 

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Subscribe to the Healthpreneur™ Podcast on iTunes

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