Welcome back to the show, Healthpreneurs! Today, I’m going to talk about the ONE common trait of million dollar coaches. Have you ever found yourself looking at their success and wondering, “What do they have that I don’t?” Well, you’re about to find out.

As you probably know, the journey of an entrepreneur can be a rough one. And, sometimes, it might feel like you’re stuck in the same place. For years. Like one of those nightmares where you want to run but your legs are moving in slow motion. Except it’s real. And it’s your life.

The fact is, you’ll be stuck in a rut until you’re coachable. What is “coachable,” you ask? It’s recognizing that you need help, biting the bullet, getting a real coach, and being serious about accelerating your results.  It’s investing in yourself because then others will invest in you. Why live a nightmare when you can bypass trial and error and transform your business for the better? Tune in to find out.

In this episode I discuss:

1:00 – 3:00 – My journey in trying to figure everything out on my own

3:00 – 5:30 – Why some people will never get ahead: Psychology vs. Strategy

5:30 – 10:00 – Bypassing trial and error, accelerating results, and being coachable

10:00 – 13:30 – Be the client you want to attract; if you want to coach others, get coached

13:30 – 16:00 – Take the leap: Others will invest in you if you invest in yourself


Hey, guys! Today, we’re going to look at the one common trait of million dollar coaches and health entrepreneurs.

After having been in business for 13 years and having coached hundreds of others to greater success in theirs, it’s very easy for me to predict somebody’s success.

I can have a conversation with someone and quickly know if they’re going to make it based on what they say they want to do. One of the biggest traits is the one I’m going to reveal to you.


My journey in trying to figure everything out on my own

A big epiphany I had was when I started my business online back in 2006. I thought I was too cool for school. I thought I was smart enough to figure it out on my own. I may have shared this with you before, but I spent three years taking bits from here and there and trying to piece it together myself.

That didn’t work out because I made less money than the poverty cut-off and what I was doing was unsustainable.

It simply wasn’t going to continue to fulfill me. I was working 36 hours a day and not making the income I wanted. I had no freedom.

I made the decision at the end of 2009 to do one really important thing. I’m going to share with you what that is in just a second.


Why some people will never get ahead: Psychology vs. Strategy

Let me fast forward to a couple of weeks ago. One of our coaches had a call with a lady who was very much like I was back in the day. She had less than $1,000 in the bank. She had been in business for a short time, which is a red flag.

Second, she got to the point where she said, “You know what? I’m think I’m going to figure this out on my own. Thank you for telling me about how you guys can help me. If I had the money, I would, but I think, for now, I’m going to try to figure things out on my own. I’ve learned some stuff from here and there, and I’m going to bring it altogether.”

When I hear that, it brings back flashbacks to struggle, frustration, and a lot of lost time and money because that’s exactly what happened to me. I see that happen to people all the time.

Because she had less than $1,000 and a few thousand dollars in credit card debt, it limited her from the realization that she needed to attend our workshop and get help building out her business. The reality is that she’s got less than $1,000 in the bank, so do you think that what she’s doing is working?

Do you think that what she’s about to do is going to help? No, it’s not, because it’s not about the strategy. It’s about the psychology, and psychology or mindset is very important and is tough to teach.


Bypassing trial and error, accelerating results, and being coachable

The one common trait of million dollar coaches and entrepreneurs is coachability.

We could throw in other traits, like persistence and all that stuff, but coachability is extremely important. If you’re not coachable, then you’re simply telling yourself and the universe that you’re smart enough to figure things out on your own.

Maybe you are maybe you aren’t, but let me give you two scenarios.

Our goal as the leader of our businesses is to focus on two questions: What do I want, and why is that important? The what and the why. Those are the only two questions we want to spend time on.

The problem though, especially when you have a business and are a solopreneur, is that you ask the questions, “I know what I want. I know why I want that. How do I do that? How do I create that?” Thus, begins the unraveling of a years-long journey to figure this out.

You see, instead of asking “How do I do this,” smart entrepreneurs ask, “Who can help me do this?”

That bypasses trial and error. Why go through your own trial and error when you can piggyback on years of someone else’s? That’s what coaching allows you to do. When we ask, “Who can help me, or “Who can do this for me,” we’re essentially seeking help to accelerate our results and bypass the learning curve.

Trying to figure it out on your own could take you years, if ever. The individual we had the call with basically said, “I’m going to figure out how to do this myself.” That’s a very sad proposition because she’s going to be no further ahead a year from now than she is now.

Maybe you’re thinking, “Okay, Yuri, that’s a little bit harsh. Maybe she will be,” but I’m telling you, when you have these conversations with people, there are things you pick up on. After you’ve done this a long time you’ll know right away if someone will be in a better place this time next year.


Be the client you want to attract; if you want to coach others, get coached

Let me give you some contrast to that. One of our clients who was in a very similar position did whatever it took to engage our help because she knew that she did not want to reinvent the wheel. She knew that she didn’t want to spend years trying to figure it out on her own. She knew that we were the right fit to help her, and we knew that she was the right fit for us, too.

Here’s what she did: She set up a new corporation after our call. She didn’t have a business credit card or account, and she gave me her personal credit card as collateral to say, “I’m in. I’m doing this. I’m going to give you my personal credit card. You don’t have to charge it, but if this doesn’t go through, you can.”

She gave me her credit card as collateral while she took a few days setting up her LLC and getting her new business credit card. Then she ran the payment on her business credit card a couple of days later.

That’s what it takes. That is being coachable. That is knowing that you can’t do this on your own, and you will do whatever it takes to get the right help to make it happen. That’s the difference between someone who will succeed in business and someone who will struggle for the rest of their life. I say this with all due respect.

If you’re listening to this and you’re in that former situation where, “I don’t have the money to do this. I’m a couple thousand dollars in debt,” I don’t give a shit. If you’re happy where you are, that’s fine. I’m going to give you tough love here because there’s no sense in sugar-coating the situation. I’m here to give you the reality check.

It’s like taking your car to the mechanic for a flat tire, and your mechanic says, “You know what? It’s actually not that bad. It’s not that flat. I can only see the rim touching the surface on this side.” No, no, no. Let’s cut to the chase. If your tire is flat, you’re screwed. You must get a new tire. If you don’t, your car’s not going to run properly.


Take the leap: Others will invest in you if you invest in yourself

It’s the same thing here. If you don’t think that hiring a coach is worth your time or money, then here’s another reality check. If you’re asking people to invest in you, that’s never going to happen because there’s incongruence at an energetic level. You’re asking people to invest in coaching with you, yet you’re not coaching with anyone else.

How does that even make sense? Be the client you want to attract. If you want clients to happily enroll with you, happily enroll with your own coach, even if it’s above your means.

When I made that pivotal decision at the end of 2009, I was sitting at Starbucks planning out my next year. I said, “Listen, something has to change. What I’ve been doing up until now hasn’t worked.” The decision I made was to hire a coach, join a mastermind, and attend a few live events.

I said, “I need to get away from my computer, and I need help. I need to find the right help.” I set that intention, and the exact things that I was looking for showed up in the first quarter of the following year.

I found a coach and joined his mastermind. I didn’t have the money to pay for it, to be honest. $18,000, was more money than I had made the previous year in my online business, to give you some context.

I gave my credit card number over the phone, and I remember feeling a pit in my stomach. But I knew and I’ve always known that I do whatever I need to do to make it work. That’s just the type of person I am, and that’s the only reason why I’m in a position now to even share this with you.

You must have the fortitude and the belief in yourself that, no matter what, you will find a way. If you don’t have the money, you will find the money. If you don’t know how you’re going to attract clients, you’ll find a way to attract clients, and obviously with the right coaching, that can be done a lot more seamlessly.

That’s the big trait of million dollar coaches. They’re coachable. How can you be a coach if you’re not coachable? That just doesn’t make sense to me.

I hope this message resonates with you.

If you did not attend Healthpreneur Live last year, you missed out on amazing event; however, one of the things I shared from stage was the journey of investments that I made over the past 10-plus years. I showed that every single time I invested in a coach, mastermind, or live event, it led to something even more amazing.

I’ve invested over a half a million dollars in coaching, masterminds, and events. I don’t say that to brag, I say that because I’m seriously committed to growing. The more I grow, the more I can give. I can give to my clients, I can give to my team, and I can give to you.

If I don’t grow, I’m screwed. In life, you’re either growing or you’re dying. There’s no stagnation, so you’re either up, or you’re going down, and it’s your choice. You don’t have to be in school to learn. Never let school get in the way of your education, as Mark Twain said. It’s all about continually growing and learning.

Yes, you can listen to podcasts. Yes, you can listen to audiobooks. You can watch YouTube videos until the end of time, but there’s a different level of commitment that comes when you put money into a coaching program and you have somebody to hold you accountable.

As soon as you put that down, there’s a whole new level of accountability and commitment that comes with that. When you pay, you pay attention.

It doesn’t matter to me if you work with me as your coach or anyone else. Get a coach, and pay for one because that ability to be coachable is huge. Remember this: Don’t expect others to invest in you if you don’t invest in yourself.

That is my tough love for today.

If you’ve enjoyed this, give it a thumb up or share your feedback as a review on iTunes. If you haven’t subscribed to the podcast, please do on iTunes.

If you want to book a call with our team to get serious about what you want to do in your business, then we have some spots available this week. We brought on a few new coaches to take on some of these calls because we get so many of them during the week and I can’t do them all myself.

The call is only for people who are health entrepreneurs, coaches, and practitioners – people listening to this podcast – who are serious about growing their business.

We can help you create some massive improvements. If you already have an existing business, we can make a couple small tweaks that will make some big differences.

If you’re starting out, and you’re just starting to build up your client base, we can certainly support you as well, but the whole goal of this result accelerator call is to give you clarity on what you should and should not be doing. Our goal is to help you focus on where you are, where you want to go, and how to overcome the obstacles that are standing in your way.

If that sounds valuable to you, which I hope it does, then head on over to book a call now.

Go to healthpreneurgroup.com/book, and you can book a call right from that page.

Warning: If you’re looking to pick our brains, kick some tires around, or just see what this is all about, it’s probably not the right fit. If you’re serious about moving forward with your business and getting a game plan to help you do so, this is a better fit for you.

Just so you know, this is not a sales pitch. It’s not a sales call in disguise. It’s a 45-minute call that is all about you. If you sit in any of our team meetings, you’d know how obsessed I am about service, not necessarily selling. If you’re a right fit to work with us, we’ll talk about that toward the end of the call. If not, that’s totally fine. You’ll leave the call with a great game plan in your hands.

We look forward to chatting with you. Once again, thank you so much for joining me on today’s episode, and I look forward to seeing you on Wednesday.


If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

In the last episode, I introduced you to Vince Luciani.  Vince is a coach who has dedicated his practice to helping transform the lives of athletes beyond their sport. Although he works specifically with athletes, his teachings are valuable to anyone, especially entrepreneurs.

Like athletes, entrepreneurs often identify themselves by what they do. However, Vince challenges this and encourages us, and his clients, to look deeper into who we really are – beyond the labels and the titles – so we can live happier and more fulfilled lives.

If you find yourself identifying more with your profession than yourself, this episode is for you.