We live in a world of instant gratification, so much so that if we don’t get results right away, we easily become frustrated and irritated.

And this is something that translates to business when you compare those who are new to building a business and those who have had their business for a while.

Someone who is new to business does not know what is involved to build something great and end up setting unrealistic expectations.

When you set unrealistic expectations you become disappointed and angry.

In business you do want to set expectations and outcomes, but you also need to set negative goals.  Think of negative goal setting as your “plan b” when your “plan a” doesn’t work out.  If you already have “plan b” figured out ahead of time, you’re more prepared and have a solution if your “plan a” doesn’t work out like you would like it to.

The one big thing I’ve learned as a parent and business owner, is that patience — practicing it and learning it, is essential to the success of your business and to your happiness.

In This Episode I discuss:

00:00 – 02:00 – Introducing Today’s Topic

02:00 – 03:30 – The Business Newbie

03:30 – 05:45 – Patience

05:45 – 09:00 – Negative Goal Setting

09:00 – 12:06 – Tying It All Together

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What You Missed

In our previous episode we talked about a weird intersection between plus size models, Instagram feeds and marketing no-no’s.

Instagram is a very visual platform. If you look “hot”, you’ll have more followers than if you add value simply because sex sells all the time.

It’s the same reason why no one wants to see Instagram feeds of plus size models. I know that’s a politically incorrect thing to say, but it’s reality.

There are images we see we know are so superficial, yet it is the thing that attaches to our primal senses to signify success and significance.

When it comes to marketing, people don’t want to see pictures of the journey. They want to see the end result. You have to sell people what they want. You have to focus your marketing on the end result.

You can tune into this controversial topic right here: Plus Size Models, Instagram Feeds, and Marketing No-No