Risk, Client Funded Acquisition, And Why I Love AMEX
What’s up Healthpreneurs! In the past, I’m sure you’ve heard me mention that if you want to succeed in business, you need to pay to play. With that, one of the biggest objections I hear from people is that they don’t have enough of a budget to put into Facebook ads to grow their business.
In this episode, I’m going to debunk that idea and talk to you about client funded acquisition.
It’s more of a mindset issue than it is a monetary issue. How “risk tolerant” are you and how much faith and belief do you have that what you are doing is going to work?
If you think about it, most businesses are financed using creditors or “other people’s money”. It’s the same way you buy a home.
Starting with nothing, zero dollars is not a bad a thing. To be a successful entrepreneur, it all comes back to being risk tolerant, and having faith and belief in yourself. You’re forced to be more resourceful and innovative with your business and that is not a bad thing.
You shouldn’t be afraid to spend money on Facebook ads, however, I’ll be honest, it helps to know what you’re doing when it comes to Facebook ads and if you don’t know anything about Facebook ads, or ad spend, then I invite you to go to workwithyuri.com and book a call with us.
In This Episode I discuss:
01:00 – 03:00 – Introducing Today’s Topic
03:00 – 05:31 – Buying A House
05:31 – 13:00 – What Is Client Funded Acquisition
13:00 – 15:00 – Risk Tolerance
15:00 – 17:00 – Why Starting With Nothing Is A Good Thing
17:00 – 19:00 – Finding That Winning Ad To Scale Quickly
19:00 – 21:37 – Wrap Up With Yuri
If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.
While you’re there, leave a rating and review. It really helps us out to reach more people because that is what we’re here to do.
What You Missed
In our last episode, I talked about a question that comes up quite a bit and that’s “How To Sell To Broke People.”
To understand why you are selling to “broke people” discuss two important perspectives I want you to recognize with respect to this.
We look at the the energy you’re projecting to attract this type of clientele. In other words, if you have a broke mentality, you’re going to attract broke people.
You also examine your level of conviction with what you are offering. What is the your level of conviction that you are doing for someone that can transform their life. If you don’t believe in your ability, you will never be able to sell someone at a high ticket level.
Certainty Sells. End of story. If you are certain in your ability to transform someone’s life and end their suffering, they will buy from you. If you are uncertain of your ability, you can’t sell that.
Some of what I discuss can be somewhat controversial and would love to get your thoughts on this topic.
If you missed it, you can catch it right here: How To Sell To Broke People
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