by: Yuri Elkaim

In this day and age, if you want to grow your business, you cannot do it organically.  You need to advertise and the best platform to advertising your business on is Facebook.

So yes, in this episode I’m going to talk about Facebook, specifically Facebook advertising.

I want to help you get past any negative connotations you may have on running ads. In order to be successful at this, you need to have an understanding of how it works and the right guidance.

Over my years of being online, a big part of my journey has been understanding direct-response marketing which essentially is putting a message in front of people that they directly respond to and you can measure that response.

However, in order for your ads to be successful, you need to avoid the one cardinal sin of advertising which so many people make.  I’ll give you a hint… when it comes to advertising, you want to blend in in order to stand out.

This isn’t even so much about the copy.  It’s about the image being used.  Again, you want to blend in to stand out.

I know that if you’re new to this it can be a bit confusing and if you need help with this, or you need help on how to do this profitably, I invite you to book a call with us at workwithyuri.com.

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In This Episode and I discuss:

01:00 – 04:00 – Introducing Today’s Topic

04:00 – 06:00 – The Cardinal Sin Of Advertising

06:00 – 07:00 – What Makes An Ad Effective

07:00 – 11:00 – Image Is Everything

11:00 – 15:13 – Putting It All Together – Wrap Up With Yuri

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What You Missed:

In our last episode, we talked about selling.  I know, I know, selling tends to get a bad reputation, but let’s face it — selling is what keeps your business alive.

To help you, I want to change your mindset and want you to have more of an aversion to giving away free stuff and less of an aversion to selling.

The reason why giving things away for free does not work is because people who don’t pay, don’t pay attention.

If you really want to help someone, they have to pay with their time and money.

With that being said, in this episode, I share with you how to go about selling the vacation, or selling the dream as opposed to the plane or the process.

When you master how to do this, it will help you become effective at enrolling clients and at the end of the day, the more clients we enroll, the bigger and better our business becomes.

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