What I want to share with you today is what I believe is possibly the most important word in marketing.  It’s one word and it’s been scientifically proven to increase conversions in a very big way.

This one word centers around your “reason why”.  If you want to know what the one word is, you’ll need to watch this episode.

In This Episode I discuss:

00:00 – 03:30 – Introducing Today’s Topic

03:30 – 09:54 – Your Reason “Why”

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While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

In our last episode, I had the one and only Craig Ballantyne who just came out with a new book called The Perfect Week Formula.

When it comes to productivity, discipline and structure, Craig is the go to guy.

Craig’s book, The Perfect Week Formula, is designed to help you build your business around your life, and not your life around your business.  Stop sacrificing your life for your business by making a few of the right choices by leveraging your time.

During our conversation, Craig talks about leveraging your time throughout your day not by adding more, but by subtracting the things that distract you that aren’t a good use of your time.

He also offered a great insight during our conversation where he said to be the best at less rather than mediocre at more.

Craig dropped a ton of knowledge bombs throughout our conversation so you’ll want to be sure to watch this in it’s entirety and pay close attention.