Today I want to share with you the one word marketing plan. Does that sound exciting? The one word marketing plan.

Do you want your marketing to really hit home with your prospects? Do you want them to feel like you’re in their head, that you get them, and as a result of that they feel like they know they can trust you that much more?

Well that’s what I want to share with you in this video, because at the end of the day, that’s what marketing is. It’s simply building a relationship with people who don’t even know you, to the point where selling becomes almost unnecessary.

So, how do we do this?

There’s a common saying that says if you can communicate the fears, frustrations and desires of your clients to them better than they can to themselves, then they’re sold.

And what’s this is all about.

It’s not about manipulating people, or deceiving people, it’s about understanding them.

One Word – Empathy

The one word marketing plan, the one thing you need to do in your marketing to really get it, or get your people to get you and see the potential of having you help them, is one word — empathy.

What is empathy?

Empathy is simply the ability to get yourself in that person’s shoes, so that you can describe their life in a way that maybe they can’t even verbalize.

When that happens, watch what happens to the effectiveness of your marketing.

How Empathy Marketing Works

I want to share an example with you of how this works.

We’ve got a training called  The 7-Figure Health Business Blueprint.   You can register for it for free. It’s an amazing training that will help you build your business in a big way.

But more importantly, you’ll understand what I’m talking about by empathy, because I believe we understand our clients very well.

We’ve had thousands of people who have gone through the webinar.  Many of them told us, “there was something in the way you presented this… It felt like you were in my head”.

When you get people saying that, you know you’re on the right path, because that’s what this is all about.

What is Marketing?

Marketing is a bridge between where your clients are, and where they want to go. That bridge you’re creating for them is a path, which really starts with understanding them.

One of the things you want to spend a lot of your time doing is not just creating content for the sake of content, or putting our whatever it is you’re putting out, it’s to spend more of your time really thinking and feeling about what your clients are going through.

I’ll give you a really simple exercise you should spend a lot of your time on called emotion inventory.

Albert Einstein once said, “everything should be made as simple as possible, but not simpler”.

We try to complicate marketing with all sorts of widgets and apps and all sorts of nonsense, and people are worried that Facebook is going to disappear, or my ads are never going to run.

It doesn’t matter what platform you’re on whether it’s YouTube, Twitter, Facebook, or the next social media platform.

If you’re writing flyers, or banners. It doesn’t matter.

It all comes to down to being able to understand where people are at, and being able to communicate to them in a way where they feel understood.

Emotional Inventory

Here’s a simple exercise for you to do.  All you’re going to do is write down the fears, frustrations, and desires of your clients. That’s it.

If you’ve been working with people in person, virtually, one on one or in a group, you should know a lot of these.

If you don’t, close your eyes, and spend some time imagining what it would be like to be in their shoes. You don’t need to do all sorts of crazy surveys and stuff like that.  It’s simply a matter of putting yourself in their position and think about how you would feel.

This is something a lot of people don’t do, because we’re so in the weeds of our business, in the trenches of typing behind our computers, that we don’t take the time to get away from everything and just think.

I want to challenge you to think about what those fears, frustrations, and desires are.


A fear is a worry.  It’s something that hasn’t happened yet.  It’s something that keeps them up at night. They’re lying in bed worrying and thinking about whatever their fear is.


A frustration is something they’re currently experiencing — something they want to end.


A desire is something your customer wants.

If all of your marketing revolves around these 3 things, watch what happens.

A lot of what we teach is obviously our Perfect Client Pipeline. It’s how you drive, or how you predictably attract clients into your business using predictable methodologies like Facebook ads, for instance.

How do you put out a message on Facebook that resonates with people who don’t even know you?

It all starts with messaging and communication, that starts where they’re at. Enter in the conversation in their mind, talking about fears and frustrations and desires that they have.

When everything you do is built around this, your business will turn around.

If you need help with this, just register for the 7-Figure Health Business Blueprint webinar.

It’s a great example of what I’m talking about, and then if you want our help even further, book a call with us and you can do so toward the end of that webinar.

We can help you through this process to get clear on where you are, where you want to go, what’s holding you back, and get you unstuck.

So if you’d like to join us for that, it’s completely free to attend.  Simply click on the link below.

Free Online Training:  7-Figure Health Business Blueprint

Hope you’ve enjoyed this video. Hope this found you well. And, I look forward to seeing you soon.


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