by: Yuri Elkaim

What’s up, guys? Yuri here, just getting some work done. I want to quickly talk with you about success, what we think success is, what it really is and what goes into it.

Anything Worthwhile Isn’t Easy

Listen, we’ve worked with a lot of clients in the past couple of years and I’ve been in this space in business for a long time and I’ve come to realize that I don’t think most people understand what it really takes to build a successful business. A lot of people are looking for the easy pill, the easy vitamin, and that’s all fine. But you have to understand that anything worthwhile isn’t easy. It’s not easy to build something phenomenal, right? And that’s why I encourage all of you guys to build something that is really remarkable. That stands the test of time that’s not looking for the quick buck.

Which Type Of Person Are You

When you do something right, it takes time. It takes thought, it takes effort. If you’re going to go through struggles, you’re going through challenges, there’s going to be ups and downs. I’ve recognized that not everyone is cut out for that. Right. If that’s you that’s totally fine.  Work for someone else who is.

Entrepreneurs, the reason they are the leader of their company is because they are willing to take on the risk. They are willing to pave the path that others can a little more safely follow behind. And listen, there’s nothing wrong with being on either side of that. You just have to be honest with yourself and ask, “Am I this type of person or am I this type of person?”

I know for myself, I would never be able to work for anybody. I’ve done that in the past and it’s like I would rather drive a fork into my eyes than doing that.

I also understand that not everyone is like me. And that was a big realization I had years ago where I was like, “Hold on, not everyone’s like me. Wow. What a thought.” What an epiphany. There are people that are happy to work with you and if you can understand that you need to focus on your genius, what you really want to do, and partner up with other people who are great at what they do, who are willing to support you that’s the ultimate win-win.

What Type Of Business Are You Building?

But I do want to remind you as I’m looking around here (and I live in Toronto) and there’re endless amounts of construction. We’ve got the most cranes in the world for new condos being developed. We have so much new development happening and if you think about it I don’t necessarily know what goes into the building of these condos, but I’m going to venture to say that the quality of them is not as great as when you go to Europe and you see those beautiful thick limestone buildings that have been around for hundreds of years, that’s what you want to build.

You want to build something that is high quality, that is substantial, that is going to be around for a long time and that is not just going to break down when you put your hands through the drywall.

Forget The Shortcuts

Obviously, we’re not punching through drywall, but we actually lived in a loft years ago that was a really great loft, it was a retrofitted older kind of warehouse building, but the darn walls between our units and the next unit, the next unit, the next unit were paper thin. We could hear our next door neighbor clipping her toenails.

Point being, don’t try to fast track success. Don’t look for the shortcuts, don’t do things that are going to maybe accelerate results, but compromise on quality. At the end of the day, people want to buy value. It’s not about price, it’s about getting the best bang for your buck, and that’s why I don’t encourage you to compete on price.

Don’t Be Afraid To Charge More

Build something that’s incredible. Charge more because of what you’re able to do is provide something that is substantially better than what most other people are doing, and quite honestly, the opportunity is so great.

Most people are, they’re settling for average, they’re settling for mediocre. It is so easy to be the best in your niche.

The Wrap Up

Remember, success takes time. It takes effort, it takes commitment, it takes courage, It takes courage to go through the ups and downs of all the stuff that comes with running a business, so understand that and the process.

Just build something that is going to make a difference in people’s lives and make something that you feel proud of, that you’d be happy to hand off to your kids, to their kids that could stand the test of time.

Build the limestone amazing building, not the cheap drywall condo.

I hope you have a great day. If you’ve enjoyed this in front of YouTube, subscribe to the channel.

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Much love to you guys. Have an awesome day. I’ll see you soon.