Chiropractors weren’t taught marketing in school, yet it is very essential if you own your own chiropractic clinic.
Marketing, whether we like it or not, is the lifeblood of every business.
To get a better picture of how it works, imagine a funnel, which is shaped like an inverted triangle, divided into three parts. So you’ve got your top of funnel (TOF), middle of funnel (MOF), and bottom of funnel (BOF).
The top of the funnel is the largest chunk because it’s composed of all the people out there who do not know you yet.
The middle of the funnel, on the other hand, is smaller. These are the people who are already aware of who you are and what you do.
The bottom is the smallest part – you’ve already filtered everyone down to the ones who know you AND trust you. These are people who have either become your patients or will likely become your patients.
An effective chiropractic marketing plan should be able to make the most out of every stage of the funnel. In this video, I’ll be sharing the best strategies to use for TOF, MOF, and BOF.
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