It’s Yuri Elkaim from Healthpreneur. Hope you’re having a great day.

In this video, I want to talk about the reality of building a great business. A lot of times we speak with people who are health and fitness experts, coaches, practitioners. People who want to build a business, predominantly online, are using the internet to grow their business and one of the things that we’re very clear with them about is that building something great isn’t easy.

Giving Birth Analogy

Let’s use a couple examples from everyday life. Now, if you’ve ever given birth to a child, if you’re a man probably not, so if you’re a woman you obviously know what I’m talking about but if we think of giving birth to a child. It is something that is one of the most amazing experiences that any human can go through and it’s not easy, right?

It’s nine months of, in some cases, hell, you feel like sick and you’re throwing and you’re body changes and you think … I mean, hats off to all the women out there who do this consistently, not just one kid but several, because even though it can suck, in some cases, some women enjoy the experience and the process, others don’t. Even still, we have 7.1 billion people on the planet. So, it’s an experience that has been grueling and hard but on the flip side, it’s completely worth it and rewarding.

What We Value

Listen, we’re not going to value anything that we get for free. We don’t value anything that we don’t put some work into it. The reason that we love our kids so much is because they’re frickin with us for so long. It’s not like they come out of the womb and we ship them away into the wild to fend for themselves, we’re with them. We’re the only species on the planet that spends as much as time as we do with our offspring and, because we’re very social animals, right? And there’s a need for that time for nurturing and because of that bond, we have so much affinity to our kids. As well as, the fact that they came through our own bodies.

Putting in The Work

So, we value them and we cherish them because we put so much blood, sweat and tears into raising them and the same thing has to go with your business. If you’re not willing to put in the work, if you’re not willing to learn new skills to become a better entrepreneur, to become a more influential marketer, to be able to put a message in front of people that is really going to resonate with them. If you’re not willing to learn the mechanics of that and you’re only looking to outsource everything and delegate everything before you master the fundamentals, you’re going to have a tough time in business.

Success Pyramid

Listen, I’m all for only focusing on your genius and that’s what you should absolutely do, but you have to recognize that there are times in the business journey, in your business journey, where you’re going to have to put in the hard work. I have this success pyramid, if you want to think of it that way.

At the bottom, you’ve got work hard, in the middle we’ve got work smarts and at the top we’ve got work less. You have to understand where you are in this journey. You can’t come into building a business and all of a sudden think you’re not going to do any work, because you have the whole journey completely backwards.

You have to understand that when you’re starting something from scratch or you’re kind of ramping things up a little bit, you have to put in the hours. You’ve got to put in the work, you’ve got to learn, you’ve got to grow. You’ve got to have that conversation with your friends, with your family, to say listen, I need some time for myself to really put into this business right now because it’s not going to be like this forever, assuming you structure things properly, but I need this next quarter or this next year, this next six months, whatever it is, to learn what I need to learn, put in the work where I need to put it in and really make this reality because if I think that I’m going to start a business and everything’s going to be great right off the bat so I can just chill and hang out in the lawn chair, you’ve got a big rude awakening coming for you.

Success Requires  Some Sacrifice

My intention is for you to really wrap your mind around, not that business has to be difficult, it doesn’t. I’m all for setting the intention for flow and frictionless living, but you have to be honest about what is required to build something great. If you just conceived, you know that the next nine months are going to be, there’s going to be sacrifices. No alcohol, hopefully right? No alcohol, maybe clean up your diet a little bit, you’re going to have to compromise maybe your workout schedule a little bit, so everything you want that’s going to be great is going to require some degree of sacrifice and compromise and you have to understand that. Because if you’re not willing to sacrifice or compromise, you’re not able to get where you want to get to.

Success requires some sacrifice and if you’re not willing to sacrifice something, you’re not going to get the success that you want. Listen, you can have everything you want in life, but you just can’t have it all right now. If you want to make 10 million dollars, hey absolutely you can do that, I don’t care what market you’re in, I don’t care who you’re serving, you can do that, but you can’t have it today. Maybe tomorrow, maybe in a year, maybe in 10 years from now, you can have it but you have to understand that it’s not all going to happen right now.

What Do You Think?

So, please take this message to heart. I would love to get your feedback on this. Let me know in the comments below what you think about this. If you think I’m way off my rocker or if you agree, that building something meaningful requires work. It requires learning and growth, it requires that time to put into building something amazing and then down the road, you can kind of chill a little bit, right? And then setup systems around you to support you in really freeing up your life and really doing things that are necessarily as grinding as when it first started.

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I hope you have a great day. I’ll talk to you soon.


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