How is it even possible that we tripled ad spend WHILE reducing costs by 60% in 2 months?

Well, recently, I decided to stop working with the advertising agency we had hired. This isn’t to say that hiring a marketing agency or outsourcing your marketing is always a bad idea. But it does come with some risks. I explain exactly what those are.

December 2021 and January 2022 were two of the worst months that we’ve ever experienced in the business (at least by our standards). So, I decided to get involved in marketing.

Our perfect client pipeline is a system that works extremely well both for us and for our clients who use it. The problem is, during the last four and a half years, we’ve been relying on an advertising agency to do our marketing.

Now, as I mentioned, hiring a marketing agency or outsourcing your marketing is NOT necessarily a bad thing. But you begin to run into trouble if you don’t understand how your own marketing works.

For example, the agency we hired is supposedly very good at what they do. Still, we went through four agencies like this one in the past four and a half years. Why? Because they could only devote a fraction of their time to us. Where your attention goes, energy flows and results show.

So, when December and January hit, I saw the pattern and I decided I didn’t want to work with another advertising agency. I decided to stop hiring a marketing agency, and bring everything in-house. By doing that, I was able to cut a lot of superfluous spending, and reduced our costs by 60%.

But I was only able to do that because I had already mastered our marketing.

So, my message to you is this: Before thinking about outsourcing your marketing, master it yourself.

By mastering your marketing, you’ll always be in control of your business.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp

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What You Missed

What do you do when a potential client says your premium pricing is “too expensive”?

Handling price objections in your healthcare sales process is critical, so in today’s video, I address this topic in your online healthcare business.

Customers are different, and come in all shapes and sizes. This is the very reason why we set our target market. We’re just not necessarily everyone’s cup of tea. And when some people think our products or services are too expensive, it’s just that they’re not for us and they don’t realize that the most expensive option is actually the one that doesn’t work.

You want to get more clients and make as much healthcare sales as you can, so you can live the life you want while creating massive impact in your patients’ lives, right? Of course, you do. But the desire to get more clients shouldn’t lead you down the path of lowering your premium pricing, just to chase the most penny-pinching of customers.

The truth to handling price objections is this: if you’re able to effectively communicate your business value to prospective clients who say they can’t afford it, the problem is NOT your pricing. If they want the best in class in the market that’s sure to give them the results they want and need, and you can give that? Then your service should be priced at the highest possible level for your marketplace that you feel confident in charging.

Again, the most expensive option for any purchasing decision is the option that doesn’t work. And if your product and/or service DOES work in transforming clients’ health, then honestly, the price you set is the least amount of money they’re ever going to spend on anything.

So forget about the penny-pinchers! Handling price objections in healthcare sales can be easy: just focus on customers who see your product value, and are willing to pay your premium pricing which will surely be worth their money.

Watch until the end to know more about how you can handle these kinds of situations in your healthcare sales process.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp