How to Create Content That Generates Clients (Not Just Eyeballs)

How do you create content that doesn’t just get eyeballs, but actually generates business, that leads to clients enrolling with you?

A little bit of context here, as you may or not know, I’ve got a health and fitness business in addition to Healthpreneur. The health and fitness business has been online since 2006, and right now our blog gets almost 1 million unique visitors per month.