Clint Salter is the founder of the Dance Studio Owners Association. He helps Dance Studio owners grow their business while reclaiming their life.

Needless to say, a lot of businesses have been affected by COVID, particularly brick and mortar dance studios.  Clint quickly pivoted into teaching his studio owners how to switch over to a virtual business while keeping their clients engaged and offering a good virtual dance experience.

Studio owners have had to not only learn how to pivot from in person classes to virtual classes, but they have also had to learn how to be persistent and resilient with gong back and forth with having their doors open, to having their doors shut — having 20 people in a class to having a handful of people. 

One the of the keys to success Clint has experienced and wisdom he shares on his clients is to have clarity of vision, know exactly who you are going to serve and have the ability to articulate what success means to you.

No doubt, this past year has been incredibly challenging all types of business owners.  You have to ask yourself, why have some businesses not survived, while others are thriving.

Again, having self-belief, persistence and clarity of vision is vital.  But it’s also about being resourceful.  You can figure stuff out and find solutions rather than throwing in the towel and giving up.

If you’d like to learn more about Clint and his business model, you can connect with him at dsoa.com or on Facebook at Clint Salter.

If you’d like to learn how to grow and scale your business, you can access our FREE training by texting the word TRAINING to 647-424-5280

In This Episode I discuss:

00:00 – 04:40 — Introducing Clint Salter

04:40 – 09:00 — Helping Brick & Mortar Dance Studios Grow in The Age of COVID

09:00 – 15:00 — Persistence and Resilience 

15:00 – 19:40 — Focusing On Your Niche and Having Clarity of Vision

19:40 – 27:40 — The Importance of Self-Belief

27:40 – 35:34 — Being Resourceful

 

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What You Missed

Forget how many likes a post got or how many followers you have on Instagram.

For any business to thrive, you need committed, paying customers.

While converting prospects into paying clients is important, it’s all about the quality of those customers and how committed they are to your services.

And that comes down to your marketing funnel.  You have to ask yourself if a free lead magnet or a cheat sheet is going to attract a committed client who will put in the work to get the results they want.  The answer to that is probably not.

You want to create a funnel that requires them to commit time to reading your invitation, i.e., Facebook Ad to register for your webinar.  The webinar requires another time commitment in your marketing funnel.

Through this process, you have gotten someone to commit their time with you.  The more time they commit to you, the more likely they will become a committed customer.