The Amazing Story About How Dr. Chris Zaino Built The World’s Largest Chiropractic Practice

Transcription

Hey guys, welcome back to another episode of the Healthpreneur Podcast. Let me ask you a question. How would you like to know what goes into building the world’s largest, most sought after chiropractic clinic? Do you want to know how that happens and how you can create one whether it’s offline or virtual as well?

Well we’re gonna dive into that today because our special guest is none other than Dr. Chris Zaino, who is a world renown speaker, author, entrepreneur, former Mr. America, Mr. Universe, and IFBB pro body builder. Now after defying a deadly terminal disease in his late 20s, he leveraged his experience to get his doctorate and become one of the largest wellness clinics in the world. Seeing thousands of people weekly and he created the I Am Hero Project to really resurrect the heroes from within all of us. And I’m super excited to have Chris Zaino on the line with us. How’s it going, my friend?

Dr. Chris Zaino:                  Real good Yuri. Thank you so much and thank you everybody who’s watching and listening. I appreciate you guys, and I promise I will give you a ton of value today.

Chris’ journey; bodybuilding, autoimmune disease, and his journey to wellness

Yuri Elkaim:                         Absolutely man, again, if you follow Chris or if you’ve seen his stuff, he is a very giving person. Tons of value and I’m sure this is gonna be a lot of fun. So Chris, talk to us about how you went from Mr. America, pro body builder, to the clinical side. Like was it happening at the same time or was it one before the other? What did that journey look like?

Dr. Chris Zaino:                  Probably real similar to yours on how you’re where you are today. I’ll just start off with saying this, for anybody who feels anxious, worried, or they don’t feel they don’t have their purpose or their great grand plan laid out specifically, whereas Napoleon Hill would say, “A definitive purpose.”

Dr. Chris Zaino:                  You’ve got to remember that it’s the unknowns in life that bring you the opportunities, the blessings, the next step and it’s uncertain, but the unknowns have what I say, all the nutrients to build this amazing life that you never dreamed of. Like Yuri and I are on this right now and we didn’t plan … Like I didn’t know I would see him at the 10X event, like all these things happened that were unplanned.

Dr. Chris Zaino:                  So it’s the unknowns is where everything’s at. So take that to heart and apply it. So I won Mr. America in 1998, I was 21. Had my degree in exercise physiology from the University of Central Florida. I was a trainer for the Xena Warrior Princess.

Yuri Elkaim:                         Yeah, I remember watching that. She was a badass. Yeah, for sure.

Dr. Chris Zaino:                  She was awesome, but that was the day. Before the movie 300 came out, that was the first show that they really needed somewhat of a gladiator physique. And so I was in Orlando at the Mr. America title and Universal Studios being there, I had a great job there.

Dr. Chris Zaino:                  Then the internet was coming up, I was writing for websites for bodybuilding.com, these billion dollar companies today and on the cover of magazines. So everything was great. I had a sweet job. It was awesome and I was being paid to be the health guy, to look a certain way, feel a certain way.

Dr. Chris Zaino:                  At 26, a couple years later, right after I married. Six months into the marriage, I start going to the bathroom a lot, I thought I was just having a stomach bug, but the going to the bathroom became 10, 15 times a day.

Dr. Chris Zaino:                  Then I started seeing blood every time I went to the bathroom and now I’m getting scared, because I don’t understand why Yuri. It’s like well I eat right, I exercise, I don’t drink, I don’t smoke, I’m not eating at Sonic or Burger King every morning. Like why is this happening?

Dr. Chris Zaino:                  And so I played Google doctor, which people do. So I go on Google right? And I typed in blood in stool and the first thing that pops up is cancer and my dad passed away when I was 21 to cancer. I never met my grandfather, he died of cancer.

Dr. Chris Zaino:                  And so I was raised to believe, Yuri. The way I was even raised in school, that your health was determined by your genes and we were never taught about epigenetics right? It was just, okay, that’s just the way I guess … Really, at 26? I disassociated for a minute.

Dr. Chris Zaino:                  So a lot of times, if you guys are listening and you’re going through a tough time whether it be financially, relationships, health, or business. When you don’t know the answer, you don’t know what to do. We tend to disassociate or look the other way and not get to the cause and it really doesn’t help.

Dr. Chris Zaino:                  And so I continued to lose weight and get worse and worse. My wife didn’t know, she thought I was dieting. And then it got to the point where this physical issue I’m having started affecting me or it becomes an emotional and spiritual issue. Like you cannot separate one from the other and so I’m fearing what happens when I go to the bathroom in public or I always need a bathroom wherever I’m going.

Dr. Chris Zaino:                  So my whole life is being boxed in and then there was that one day at a TJ Maxx here in the states. It was a Sunday and the bathrooms were locked and they were under construction and I tried to make it out of the place. But because of the anxiety of knowing I didn’t have a bathroom, I lost my bowels in public, in front of at least 40 people.

Yuri Elkaim:                         Wow.

Dr. Chris Zaino:                  And that was kind of like that moment where it was like, what the hell happened to me? You know, here in front of 40 people. And it’s one thing to lose your bowels, but when you see blood and mucus seeping through your jeans, it’s gonna freak people out. You know, I just realized I was Mr. America. I was at the top of my game and now here I’m reduced to like pounds and pounds less, bleeding. You know blood in front of public, can’t hold my bowels and it was just a rock bottom moment.

Dr. Chris Zaino:                  I ran out of there to the loading dock, we went to the hospital and I was diagnosed with an incurable terminal disease called Ulcerative Colitis. Autoimmune right? So it’s attacking my colon. So I was put on the prednisone and all the drugs and the drugs were so harsh to me it gave me medically induced hepatitis.

Dr. Chris Zaino:                  So I’m being treated for colitis, hepatitis. Nothing’s working, nothing’s working. I was sent to the top four doctors in the world, nothing’s working, nothing’s working. Chemo, Remicade, Interferon, you name it. Organ rejection medications to shut down my immune system at the DNA level. And I went from about 230 pounds to 158 and the only option Yuri, at this time, was to take out my entire colon. They said I’ll have a colostomy bag, it’ll break, it’ll leak or get infected.

Dr. Chris Zaino:                  I’d be sterile, I’d never be able to have children. I’d be on $6,000 worth of drugs for the rest of my life and they’re not sure that I would even make it through the surgery, because they already had me on organ rejection medications and they didn’t know how they could take out your colon when your immune system is now shot.

Dr. Chris Zaino:                  And so that’s what I was facing. I had about a week and a half until that happened and when my mom, who already lost two sons and lost my dad, so this is son number three who’s dying. She sends out that prayer email. And everybody answered hoping the surgery would go well, but one person who was actually my anatomy teacher in high school, Dr. Bowman sent a different email saying, “Hey, I wanna see Chris when he comes into town. I think I know something that will help him.” And that started me on that huge unknown, that huge journey to getting where I am now.

Yuri Elkaim:                         Dude, that’s an incredible story. I mean for everyone watching and listening to that, I mean, you’ve got chills or goosebumps just hearing that. Thank you for sharing that, because I know that must have been a very difficult time.

Yuri Elkaim:                         Because obviously public embarrassment is never something any of us want, but as you say, everything happens for a reason and the unknown of what was to happen next was probably a really good thing.

Yuri Elkaim:                         So Dr. Bowman and you kind of meet up and stuff happens. So by this point, had you done your schooling in chiropractoria or was this kind of the initiation or the introduction to that?

Dr. Chris Zaino:                  Yeah. If you said I’d be a chiropractor, it wasn’t even ten thousandth on the list, at all, period. So Mr. Bowman’s like, “Listen, I need you to go see my doctor. He’s a corrective care chiropractor, it’ll change your life.” And I looked at him, Yuri, it was just like, “I’m not going to some dude who has an office out of his house.”

Dr. Chris Zaino:                  You know, I was almost insulted because here, I went to the best. I mean it’s like I tried it all. And I was like, “Thank you so much.” He’s like, “You know, everybody wants to help you.” I’m like, “Thank you but …” And I said this, I said, “I tried everything.”

Dr. Chris Zaino:                  And he turns around to me and see, here’s a sidebar for everybody listening. If you’re going through a tough time, I always tell people be very sensitive to the things you’re listening to or watching like this. The movies you’re watching, the music you’re listening to, because there might be a line or something you read that’s said, that wakes you up a little bit.

Being a victim, seeing blind spots, and taking responsibility for your result

Dr. Chris Zaino:                  Because I told him, “Thanks Dr. Bowman, but I tried everything.” And he goes, “Well, you didn’t try everything, because if you tried everything you would’ve had your health.” And it woke me up because Yuri, in that moment, we never realize when we lose so much hope that we become a victim. Like no one realizes they’re the victim. No one realizes they lose all hope. It’s like a disease fog. You don’t realize it until it’s here.

Dr. Chris Zaino:                  So I woke up going, “Holy crap” I was a victim. I was hopelessness and it woke me up just enough, it’s not gonna stay forever, for me to say, “Well, oh yeah, your right. At least let me give this a try.” So I went to see this guy Dr. Roger and he just talked to me and talked to anybody like everything we knew in school. Our brain controls everything. Yes, our spine houses our spinal cord and nerves, yes. Any damage in the spine shuts off life or intelligence to those organs. Oh, okay.

Dr. Chris Zaino:                  And so when I went back there and I looked at my spine, that no one ever took a picture of, I saw my blind spots. And I realized that if you are struggling, you’re not reaching your goals in finances, relationship, business or health, there’s blind spots that you may not see.

Dr. Chris Zaino:                  So that’s why having a coach, having a mentor, having someone unbiased on the outside of you can see things that you can’t see. And so for me, my blind spot was in the spine. I had a lot of damage in my lower spine that I did not feel, because you don’t have to feel disease process and there was like 50% pressure crushing on the brain stem area of my spine that controls my immune system. And for me, you know everybody has their different blind spots, that was my blind spot.

Dr. Chris Zaino:                  And Yuri, I wish I could tell you that. I was like Oh right. Yeah, I’m excited, and I’m positive. I was scared, I was skeptical, I was not positive, I was broken down. When I told the doctor, “I’m like, When am I gonna get better?” Because that’s all I wanted to do right? Everybody wants to know when’s this gonna be over? When can I start getting momentum again? And then he had the worst bedside manner, which was the greatest thing in the world.

Dr. Chris Zaino:                  He points at me in my face and goes, “Listen, as long as you have that blind spot or that damage there.” Or for you guys that are listening, as long as the cause, the root cause of the problem is there, your body … For me, was not in the environment to be able to heal itself. And he’s pointing at me, he goes, “But when you choose to correct your problem that you have that’s affecting your life, then your body’s in the environment to be able to heal.” He’s like, “The day and the hour that happens, that’s not up to me, that’s totally up to you. But you will get better if you don’t quit on yourself, no matter how long it takes.”

Dr. Chris Zaino:                  And in the moment, it sucked because I was like, “Dude, screw you.” But it’s like, he put all the responsibility back on me and that was the most empowering thing that could ever happen. Because you know what? I knowingly or unknowingly got myself there and therefore I had the power to get myself out of that and I wish I could tell you a week later everything was great.

Dr. Chris Zaino:                  No guys, it took time, three months later I’m off half the meds, five months later I’m off all the meds. The blood starts coming down and in seven months, my body totally healed itself from an incurable terminal disease called Ulcerative Colitis and that was 16 years ago.

Yuri Elkaim:                         That’s incredible.

Dr. Chris Zaino:                  Yeah.

Removing expectations and maintaining resilience to see the end result

Yuri Elkaim:                         So you come into talk with Dr. Bowman and you’re like, “Dude, I’ve tried everything.” He says, “No, you haven’t otherwise you’d have your health.” I think this a great lesson for people for listening or watching today who have been burned before in whatever … Whether they’ve invested in different business programs or they’ve followed different health protocols or they’ve done things in life where it hasn’t worked out. And they’re skeptical now about moving forward with something new that they don’t have a thousand percent certainty of the results. What do you say to them?

Dr. Chris Zaino:                  You nailed it on the head. Like we anchor to that experience that it was such a bad experience. You know, we lost money in that experience or it didn’t work. You know, I have something called my ten expectation. Meaning that Yuri, what if I told myself I’m going to give this three weeks and in three weeks if I don’t see … Because, I think three weeks should be enough time to see what I wanna see. So what if three weeks came and gone and I was still bleeding every single day like I was. What if I just said, See, I told you this didn’t work. Where’d I get that expectation from? What made it like three weeks was the do or die day?

Dr. Chris Zaino:                  Like when someone has a fever, I laugh. They’re like, “I had a fever for three days or a sniffle for three days.” I’m like, “What makes three days the magic day?” We tend to put these expectations and deadlines on us to determine whether it worked or not, just to be the judge and the jury. But what if I needed instead of three weeks, I needed 30 weeks? Or whether instead of $3,000 to spend on my health, it took $30,000. Whether it took three bits of information, it really took 30 bits of energy and information to get it done.

Dr. Chris Zaino:                  So I tell someone, “Listen, if you think it’s gonna take … What do you think it’s gonna take?” “Three months.” I go, “Plan on 30 months.” I go, “I’d rather you raise your expectations really high as far as how long it will take, because then, not only will you hit your goal, you’ll probably surpass it versus throwing in the towel early and here that was actually the right road to be on.”

Dr. Chris Zaino:                  And now you totally say, “Well this never worked for me.” And that person never tries that again. Where, like you know with marketing, with testing. Imagine if you did one ad and it didn’t work.

Yuri Elkaim:                         This marketing stuff doesn’t work.

Dr. Chris Zaino:                  Yeah, this Facebook thing doesn’t work at all. But no, it took testing and trial and tweaking and resilience, because it as the end goal that mattered. That’s one thing my dad told me. Someone interviewed me the other day. They said, “What’s the biggest thing you got from your dad?” And he was always and end result guy. Meaning like, he’s like, It doesn’t matter how hard you have to work. It doesn’t matter if you have to work a hundred times harder than the next guy to get the same results, it’s the end result that always matters.

Dr. Chris Zaino:                  And so if I wanted to get well or if I wanted to get good at marketing or if I wanted to get good at relationships. It’s like I’m gonna put in whatever effort is necessary for the end goal, even though I have to course correct or what we call tuition. So the skepticism, instead of seeing it as failure, I’m asking you to see it as contrast. Right? You say, “Oh, well that didn’t work.” So you have real market data on how to tweak things. Like it’s information, you need to know the contrast to know what works, what doesn’t work, how to tweak things. Like that is all part of the … You can’t just take one side of the coin.

Dr. Chris Zaino:                  You have to understand that this is … There’s no failure, it’s contrast and contrast lets you know what you don’t want. Like I knew when I was sick, I didn’t want to be sick. But that also clarified what I did want. Oh, I do want to be healthy. So it gave me such an intention for health at that moment, that I never had if I wasn’t sick.

Yuri Elkaim:                         Yeah. And I think that’s such a great distinction there, and I think part of moving forward in that unknown … And I think in your case, correct me if I’m wrong, is there’s a massive amount of courage that has to go into that. Right? Because you don’t know if this new protocol’s gonna work. You’re just taking some degree of blind faith, some degree of like, “Hey, I haven’t tried this, maybe this could be the thing.”

Yuri Elkaim:                         But as you said, like really increasing the expectations of what’s gonna go into this. Because I totally agree with you, a lot of people don’t recognize how much needs to go into something to produce and outcome. And how could they? Because, they haven’t produced the outcome before. Right? So were coming from a perspective of like, I think this should take this … I’m like really, you don’t have the perspective yet, you’re not talking from the end result, looking back.

Speaking your message in the best way you can

Yuri Elkaim:                         So that’s a really great distinction. Thanks for sharing that, Chris. So talk to me about, now obviously, your life has transformed at this point. And is this like the bit light bulb moment for you? Or like chiropractic is the thing you need to do that’s gonna help you save more people? What was that thought process?

Dr. Chris Zaino:                  A million percent. So now I had an experience in something right? It wasn’t like what job can I do to get me security, financially? It’s like, well I have an experience of something. So I realized if I had that experience of something that worked for me, then I’m so many layers deep in that. Where I could communicate that with such certainty or even when I speak about it, it’s not coming from a job, it’s coming from something I had an actual experience with and I can tell my story.

Dr. Chris Zaino:                  So I went back to school, got my doctorate, 2005 we opened up our office. And we grew that office to, our peak was over 2800 people per week, which was insane. It was awesome. The important thing I found is I tried different marketing things. Because people were like, “Well how did you have so many people going on?” I tell people three things. Either A, I’m a healer, B, chiropractic works, or I have such confidence that that person will be well, the placebo effect’s through the roof. I’m like, but I don’t care which one it is as long as they’re better.

Dr. Chris Zaino:                  What I really mastered was instead of diversification, I really found what I was best at, my vehicle of influence. And when I was really able to find my vehicle of influence, I really doubled down really hard on that. And for me, my vehicle of influence was speaking and video, but more or less speaking, because it’s a brick and mortar. But don’t think because you’re a good speaker, you could be good on video or vis versa.

Dr. Chris Zaino:                  I’m just saying you need to find your vehicle. So voice, podcasting could be your vehicle of influence. Some of you are amazing writers, you could put your thoughts in words just so beautifully. Some of you guys are great one to one, knee to knee. Some, you need to be good one to many, like where you have a crowd to feed off of that energy.

Dr. Chris Zaino:                  Whatever it is, you find your vehicle of influence and then you tell your message. So you speak your message to the world. So it’s the survival of that message that you have. And when you’re listening, please, the worst thing … Yuri, I definitely wanna pre-frame this. You do not need my story to … you don’t need this dramatic story to be amazing at what you do.

Dr. Chris Zaino:                  It’s like understand, I have the story I have, because I was too damn stubborn. You know, I was so stubborn that I needed a brick wall, I needed a train to run over me to wake up. For many of you, you’re not that stubborn and you’re coachable and you’re teachable. And if you’re thinking you don’t have a story, of course you do. Like Yuri, the other day, I was saying, my parents were together their entire marriage, but you know what? If someone has a story where maybe your dad left when you were young. Like everybody has a story of a heroes journey that you could apply, you could connect, you could show that person that you’re real.

Dr. Chris Zaino:                  And so I started doing these dinner talks, like once a month or every other month, in my community where goal was, I knew if I could get in front of a group of people and tell my story, then I knew that they would sit there saying, “This is the person that I want to help lead the health of myself and my entire family.”

Dr. Chris Zaino:                  So they bought me, they trusted me, they appreciated what I had to say and they knew that there was congruency there. And then I was able to help lead them in a non-insurance dependent … In the States insurance is a big deal, but I don’t want insurance companies involved with their care, it was totally out of pocket, 100% cash. And it took a lot of education and thought leadership. You know, that person came to the answer on their own so I could help thought lead them to the life they were created to have. So you could apply those principles in any area of business that you’re in.

Yuri Elkaim:                         That’s awesome. That’s so good, such great advice. Like focus on the one medium that you’re best at doing. It’s to true, because I think it’s such an important message nowadays. Because you see like YouTube, Instagram, Twitter, Facebook. Everyone’s thinking like I gotta do a video, I have to have a podcast, I’ve got to be blogging. It’s like no, you could just do very well with one of them. You know, and if you’re good at a few, that’s fine. But as you said, another great example is you just focus on what you’re amazing at doing and just go 100% into that.

Yuri Elkaim:                     So you started doing these dinners and these were … kind of like you were hosting these dinners at restaurants or your house and just inviting people in the community, building that know, like and trust factor, sharing your story. The story is powerful, I’m sure people started to spread the story. And I think that’s awesome.

What you must do to grow your business

Yuri Elkaim:                         So you’re sitting down for a green juice with someone coming out of a chiropractic school or someone looking to build their clinic or their virtual business. Knowing what you know now, so we talked about folks and that one way of communicating and sharing their voice. From a marketing perspective outside of that or even from a business building perceptive. What’s one thing you would advise them to do, knowing what you know now?

Dr. Chris Zaino:                  I think the most important thing is something that was around for thousands of years. And it’s apprentice. If I was in school, or if was coming out of school … Now, because I don’t wanna just stick to chiro, because I don’t want this to be just a … I want every single person to benefit hearing this. If there is someone doing what you want to do, humbly go to them, fly to them and be willing to work for free or serve them. Because the learning curve, that will shrink the time and wasted money that you will never have to do because you learned actually on the job experience of someone who’s doing what you want to do is worth hundreds and hundreds … Millions of dollars, potentially.

Dr. Chris Zaino:                  So I love saying who’s doing it just a little bit better I or who’s doing what I would love to do to the level I want to do it with. Then I go and I just totally humble myself and offer free help, whatever I can do and then learn on the job, in the experience. And then you’ll start to see like you were saying, you’ll see the mistakes they made or you’ll see what they learn from and you never have to make that. And you’ll see exactly the amount of work. Wow, this really does take a little bit more work. Or wow, you mean when the person clocks out of the office, you mean they’re still thinking about work? They don’t just think about the football game? Yeah. Yeah. They’re like, their personally developing in the morning? They wake up at 4:00 in the morning to take care of their body. Wow. You know, like you start to see the habits of successful people.

Dr. Chris Zaino:                  So it doesn’t even really matter the profession they’re in, but when you start to see the habits of a successful business, then that’s invaluable. You’ll never learn that in university or school, ever. The only way you could learn that is going to, not someone who owns a business, owns one that’s been successful and tried and true. And that is the number one thing I will tell anybody who wants to improve where they’re at now. Find the person doing what you love to do or how you wanna do it, because I know all of us sit there and we covet. Wow, I wanna speak like so and so or I would love to have a business like this person. Oh yeah, well … But you just don’t know what it is to walk in their shoes. So at least how about this? When you apprentice with them, at least you’ll find out what you’ll need to do or maybe, which is and equal blessing is that you’ll realize, you know what? I don’t wanna do that. Because, maybe I’m not gonna sacrifice my family like they do. Like you’re not gonna lose. You’re not gonna lose.

Yuri Elkaim:                         That’s great advice. I don’t think most people … Sorry, I don’t think a lot of entrepreneurs really understand what goes into building a great business. And I honestly don’t think all of them are fit for running a business. I think maybe they’re better as an intrapreneur, working for someone else, where they don’t have to take on as much risk or maybe they can kind of turn off a little bit.

Yuri Elkaim:                         But as you said, like we’re kind of obsessed. We’re a different breed. To do what we do is not right for everyone, to constantly be thinking about work, to constantly be thinking about … And I think it’s our mission on this planet, it’s not gonna change no matter what we do. But also to recognize that, that’s okay. It’s kind of who you are and being okay with that, because I also think that there’s a lot of hardship that entrepreneurs put on themselves. Thinking they have to punch in at 9:00, clock out at 5:00, be fully balanced all the time.

Yuri Elkaim:                         And from my perspective and maybe yours as well, Chris. That’s not real. It’s not a reality when you’re running the world’s largest chiropractic clinic and doing big things, speaking around the world. What wisdom can you provide based on your experience to other entrepreneurs who are trying to maybe seek out that balance or give them a bit more perspective and wisdom based on your experience?

Dr. Chris Zaino:                  All right. This will really help so many people right here and it was just an amazing epiphany. And kind of led to the whole I Am Hero thing that I’m doing now as well. See, I found … My secret identity was being the doctor. Meaning that, I found my identity in the job. So Yuri, that means if my practice was doing great, I was a good husband and a good dad. If my practice was doing crummy, I was an ass. Do you know what I mean? Like I realized like, my identity was so into the doctor role and my business, that it was defining who I was and dictated my emotions and my heart.

Dr. Chris Zaino:                  And then I realized, well wait a second. When I made the distinction, I’m like, Chiropractic didn’t make me successful. I became a successful person, therefore, I’m making that practice successful. So I realized it wasn’t the identity of the job, it wasn’t the doctor title that made me a success, because there’s plenty of doctors that don’t even have a job right now. They’re in real estate or something like that. So it wasn’t the office that made me successful, but wait a second. I flipped it around, I’m a successful person. So I brought the hero of me to the office. So there was no such thing as balance, there’s no such thing as … Because when I was working on a patient, I’m not just Dr. Zaino, I’m also a dad, I’m also a husband, I’m also a thought leader. So I wear all the hats, all the time.

Dr. Chris Zaino:                  So it’s not about switching hats or balance. It’s bringing the hero version of you, the best of you to the situation. So when I bring the best of me to this interview, I bring the best of me to work. So what made me have a successful life was that I brought the best of me to the areas of life, those areas didn’t make me successful. I had to become the successful person that brought the hero to those areas. So it’s the opposite. It’s not like maintaining balance, it’s actually making you … It’s actually taking care of you, filling up your well in the morning, so you can pour out and still have enough left over for everything so you could have it all.

Dr. Chris Zaino:                  And you know the feeling right? Yep. You know that feel too. You know when you go … Like I saw those pictures when you took your family to Disney that you do it big. You do everything big, because that is who you are right? So you’re gonna do family big, business big, and it doesn’t take more time and it doesn’t more effort. It’s who you are, you bring to every situation.

Yuri Elkaim:                         Yeah.

Dr. Chris Zaino:                  You don’t have to flip things off and if I’m obsessively irrationally … If I have an obsessional, irrational desire about something, I want that, because that’s the number one thing I seek for my kids. I’m watching, my son’s 12, my son’s 6, I’m looking. What is he irrationally obsessive over and I’m gonna pour everything into that. Because I know when you’re obsessive over something, you think about it more of the time, you put those ten thousand hours in, you overwork everybody else, because the reward is in the doing of that thing.

Dr. Chris Zaino:                  You and I are not doing it for the money, it’s like us doing this right now is the reward. The act of doing it is the reward. So if that’s a reward, if the act of doing that thing makes us on fire, it makes us feel like we’re in our zone, why would I ever wanna be out of it? Why would I wanna be “balanced?” Why would I want to turn it off?

Dr. Chris Zaino:                   If you are a person with an obsessive desire, don’t think that’s a bad thing. It’s absolutely one of the greatest qualities you could have is having this obsessive irrational desire for a mission or a purpose, because that really becomes … it’s the extra one percent you’ll put in that is the determining factor if you’re successful or not.

Yuri Elkaim:                         Amen brother. Totally. And it’s actually more exhausting to try to be not that. It’s like let me tone it down, let me please other people, let me not be my full self. That’s what’s most exhausting. Yeah, I agree with you, be obsessed with what you’re great at. As you said, it’s not about the outcome for us, it’s about the process.

Yuri Elkaim:                         People ask me, “Hey man, if you won the lottery, what would you do?” I would do exactly what I’m doing right now. Nothing in my life would change. Not a single thing in my life would change and I’m sure the same with you. I think that’s a good indication that you’re on the right path and if you’re not on the right path, then you know, maybe it’s time to look in the mirror and maybe course correct before it’s too late.

Yuri Elkaim:                         So Chris, now this has been super inspiring. I know our listeners and viewers are like, “Holy shit.” Pardon my french. This has been off the charts. Let’s finish things off. Actually before we do the Rapid Five, where can people find out more about you, more about the I Am Hero Project, let’s talk about that first.

Dr. Chris Zaino:                  So the gift I could everybody, it’s called My Hero’s Secret Sauce. I have some videos and a PDF for you. You know, when you look at it, I won Mr. America, Mr. Universe, built a huge business. Everything I do, like there’s certain areas in my life that I really rocked in and people are like, Well what’s the secret?

Dr. Chris Zaino:                  And I really kind of distilled it to five principles that if you apply it right now, you’ll start winning today. So to get that just go iamhero.com/secrets. So it’s iamhero.com/secrets. And then if you wanna keep this conversation going, probably the best place is Facebook and Instagram.

Dr. Chris Zaino:                  You know, I put content up every single day and it’s at Dr. Zaino. D-R-Z-A-I-N-O. So follow me there, subscribe. Also, I have YouTube as well. And I know your time is your greatest commodity, like you cannot make more time so I know that. I do appreciate that time. So if you do any of my content is purely curated to make you become better.

Dr. Chris Zaino:                  You’ll never feel like it was a waste of time with anything you’ve seen of mine. It’ll help shift you to make … It might be that one, as I said, it might be that one thing that makes you wake up for a split second, that changes your life. Like that doctor did with me or Mr. Bowman did with me to really turn my life in a totally 180. To have the best life I ever dreamed of just because of those unknowns. So please let’s connect. I always answer my messages and my comments, that’s always me answering them.

Yuri Elkaim:                         Awesome. Beautiful. Thanks for sharing that. I will show that in the show notes for you guys as well. If you guys have enjoyed this interview, this is kind of just the tip of the iceberg. I’ve watched your videos, I follow you on Instagram as well. There’s a lot of really great inspiring stuff that you know sometimes, just that little nugget that’s like, man, all right, let’s do that today. So that’s really good. Chris, are you ready for the Rapid Five?

The Rapid Five

Dr. Chris Zaino:                  I am ready.

Yuri Elkaim:                         All right buddy. Okay. So number one, what is your biggest weakness?

Dr. Chris Zaino:                  My weakness, it could be indecision.

Yuri Elkaim:                         Cool. Number two, what is your biggest strength?

Dr. Chris Zaino:                  Congruency.

Yuri Elkaim:                         Cool. Number three, what’s one thing you’ve become dangerously good at in order to grow your business?

Dr. Chris Zaino:                  Speaking.

Yuri Elkaim:                         Number four, what do you do first thing in the morning?

Dr. Chris Zaino:                  I do a coffee enema every single morning.

Yuri Elkaim:                         Dude, I’m a huge coffee enema fan too.

Dr. Chris Zaino:                  Yeah, every single morning.

Yuri Elkaim:                         It’s so funny. This is one of those areas where people are like, “Oh, it’s amazing.” Or people will be like, “It’s so dangerous.” Really quickly, just for my own knowledge.

Dr. Chris Zaino:                  Yeah.

Yuri Elkaim:                         Obviously, I think there’s no one better to ask considering your medical history.

Dr. Chris Zaino:                  Yeah, yeah.

Yuri Elkaim:                         How have coffee enemas helped you?

Dr. Chris Zaino:                  Dude, it keeps your liver clean. We are so under toxic stress in the world today. I mean, like we could do our best to try to keep toxins out of our body, as you help us with Yuri. But it’s like we need to keep that liver clean as possible, that and the gallbladder. And plus I mean, just every single morning I just wanna make sure that area’s clean and that’s also kind of like prepping me. It’s an act of love to myself, you know, that’s when I do my reading and yeah, I wanna stayed detoxed as much as I can.

Yuri Elkaim:                         Yeah. I love the ritual of it. Like I love, like I use that 20 minute meditation. It’s just a really nice process.

Dr. Chris Zaino:                  Yeah.

Yuri Elkaim:                         Cool man. And finally, complete this sentence. I know I’m being successful when.

Dr. Chris Zaino:                  I know I’m successful when I’m feeling fulfilled.

Yuri Elkaim:                         Awesome.

Dr. Chris Zaino:                  There you go.

Yuri Elkaim:                         Dr. Chris Zaino. Dude, thank you so much for number one, for being who you are, because you’re a … Dude, you’re a light, you’re a beacon that just really sheds a lot of hope and positivity and inspiration for everyone you touch. So thank you so much for being who you are and stepping into your power. And thank you so much for sharing everything you’ve shared with us on this show today.

Dr. Chris Zaino:                  Oh, thank you so much and thank you everybody for listening. I appreciate you all.

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