Social Media WON'T HELP You Get Clients! Here's Why

Advertising through social media doesn’t really make sense if you’re trying to grow your health business. Why?

You’ll soon discover that the only good thing about free social media marketing is that it’s, well…FREE. Other than that you’ll see that social media PAID advertising is what moves the needle on these platforms.

See, the algorithms used by social media platforms tend to only reward users who are already with some clout. What I mean is that if you’re a small business without THAT huge of a following just yet and are looking for clients, then chances are you’re not going to be found just by organically posting on Facebook or Instagram.

Next, Facebook is only showing your posts to about 2% of your followers if you’re advertising through social media organically. That means for every thousand followers that you have, only about 20 of them are going to actually see your posts!

And of course, it’s very frustrating to spend a lot of time creating content for your health business that no one sees. You may think that you don’t have much to lose with free social media marketing, but the time you spend creating content will add up. The risk may be low, but so is the pay off.

My suggestion is to start out focusing on one target market, one offer, one program, and one acquisition funnel. At least until you make one million dollars.

I’m not saying to never use social media marketing. Just don’t rely on it as a major source of growth. Realize that when it comes down to it, your chances of growing your business are slim, until you learn how you can properly spend some money on social media paid advertising.

Advertising through social media can be useful for your health business, but it has to be part of a broader strategy. Keep that in mind and you’ll save yourself a lot of pain!

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What You Missed

Did you know that information selling is dead?

In today’s video, I show you how selling an eBook or course for $50 or even $100 won’t cut it anymore if you want to achieve any form of financial freedom in your health business. I share why that is, do the math for you, and show you what to do instead.

A lot of health experts and health business owners still think that information sells easily. They write or compile eBooks and courses to sell to customers online, and think that information selling is enough to earn them financial freedom and bring their health business the success they need.

The truth? It definitely WILL NOT!

When it comes to working smarter not harder, simply selling an eBook or course isn’t the winning formula. Think of it this way, when you put your heart and soul into creating an information product like an eBook or a course, you need to know that you have a massive guaranteed market ready to buy it. If that’s not the case, then it’s probably a waste of time.

To earn your desired revenue, you need to assess whether the course or the book you’re selling will be able to sell enough units to reach your goal revenue. Another thing to consider is how much you’ll need to spend on ads to drive that traffic that’ll get you that much number of sales. And if it doesn’t look right, then you might want to rethink if selling an eBook or course is as good an idea as you initially thought it was.

There’s a much better way to achieve financial freedom in your health business apart from information selling. Stick around to see what it is.

Join us inside the Healthpreneur Hub 👉​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️