Most businesses tend to scale their advertising with flash sales and discounts to promote their businesses during holidays.
Because more businesses decide to run ads during holidays, and there’s more competition, running ads tends to become more expensive.
Here’s my take. Anytime of the year is good time to scale your ads if they’re performing well.
It’s easy to fall into “Group Think” which is doing what everyone else is doing or doing what everyone else says you “should” do especially if they don’t have the results to back it up.
If you want to advertise over the holidays, you can put out a message that reflects the time of year without discounting your services. If you want to know how to do that, I give an example you can follow in this episode.
Here’s my advice. When you find something that works, scale it as fast as you humanly can.
One more thing before I go. Shameless plug for our Healthpreneur Live event happening in Scottsdale, Arizona.
Go to https://healthpreneurgroup.com/live/ , check out the event and grab your 50% discount before January 31.
