Most businesses tend to scale their advertising with flash sales and discounts to promote their businesses during holidays.

Because more businesses decide to run ads during holidays, and there’s more competition, running ads tends to become more expensive.

Here’s my take.  Anytime of the year is good time to scale your ads if they’re performing well.

It’s easy to fall into “Group Think” which is doing what everyone else is doing or doing what everyone else says you “should” do especially if they don’t have the results to back it up.

If you want to advertise over the holidays, you can put out a message that reflects the time of year without discounting your services.  If you want to know how to do that, I give an example you can follow in this episode.

Here’s my advice.  When you find something that works, scale it as fast as you humanly can.

One more thing before I go.  Shameless plug for our Healthpreneur Live event happening in Scottsdale, Arizona.

Go to , check out the event and grab your 50% discount before January 31.

In This Episode I discuss:

01:47 – 04:26 – Introducing Today’s Topic

04:26 – 08:11 – People Are Addicted To Their Phones 365 Days A Year

08:11 – 08:52 – Don’t Fall Victim to “Group Think”

08:52 – 10:00 – Putting Out Messaging That Reflects The Time Of Year

10:00 – 13:00 – Why You Should Never Discount Your Coaching Services

13:00 – 14:10 – Wrap Up With Yuri


If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Everyone thinks their thing, situation, market, whatever is different, but the reality is it’s all the same.

No matter where you are in the world, the one thing that remains the same is that you’re dealing with humans.

No matter where you are in the world, as long as you have an internet connection, you can connection with millions of people all over the world.

If you think that you are not able to do something or accomplish something because your situation or whatever is unique, I’m here to tell you otherwise, and I’m going to change your perspective on where you are at.

If you missed this episode, you can catch it right here.