Can you still win using Facebook Ads for your health coaching business post-iOS 14.5?

In today’s video, I address everyone running iOS 14.5 Facebook ads for their health business and struggling to understand the Facebook ad data coming through Facebook conversions API.

If you’re looking to work around the tracking challenges that came with iOS 14, and to understand server-side tracking and Facebook CAPI, this video is for you.

Here at Healthpreneur, we help health professionals scale their online health businesses. A huge part of scaling a health business is running advertisements online, and an effective, easy way of doing this is through Facebook Ads.

We’ve used Facebook Advertising for a long time, and have proven that it’s an effective way of funneling clients. However, Facebook has changed how it collects information from its users, especially with iOS 14.5.

With more people having the option to opt out of seeing ads, there are fewer leads. With the new evolution of Facebook Ads, there are a few things to consider. For example, you can no longer fully rely on Facebook pixel. Instead, server-side tracking is more effective at giving you the Facebook ad data you need.

If you’re spending a lot of money on Facebook ads, you want to be using Hyros or SegMetrics to do server-side tracking in addition to, or instead of, Facebook conversions API.

Keep watching to see how you can work around tracking challenges for iOS 14.5 Facebook ads, and how you can still win with Facebook Ads for your health coaching business post-iOS 14.5.

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What You Missed

When it comes to healthcare marketing on social media, you’ve probably seen claims that Youtube ads beat Facebook ads. Is this really true?

Well, while there’s some truth in these claims, they might not apply to everyone. In this video, I compare Facebook ads vs Youtube ads, and explain why for a lot of online health practitioners, Facebook may be the best choice.

There are 3 things in particular that many people fail to consider when comparing the two platforms for healthcare marketing on social media.

First, in order for a video ad to do well and stand out on a video platform like Youtube, you need to be able to articulate and present your message in such a way that is really impactful. That’s a skill that takes some time to master.

When comparing Facebook ads vs Youtube ads, keep in mind the performance of certain ad formats on each. On Facebook ads, you won’t need a video for your ad to perform well. You just need an image (which has a lower likelihood of going wrong) and a copy. Whereas on Youtube ads, you won’t have any copy to accompany your video ad.

The second thing to consider when doing healthcare marketing on social media is the creative complexity of a video. On Youtube, production quality matters. In order to maintain the viewer’s attention, you’re going to need to employ techniques that most amateurs may not be able to pull off.

I share a third reason why Youtube ads may not always be the best choice for healthcare marketing on social media, which has to do with cost per conversion. Watch this video until the end to learn more as I compare Facebook ads vs Youtube ads, and see for yourself which healthcare marketing platform might be better for your business.

Join us inside the Healthpreneur Hub 👉​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️