Today, I do a fitness website audit as a case study on digital marketing mistakes that online health businesses can make, and share health marketing lessons that can be learned from it. I also share some essential nuances of websites that convert and effective website marketing for your online health business.

I believe that a website is the lens into the marketing soul of any business. What I mean by that is that when someone looks at your website, they learn a lot about your business and its offerings. With my years and years of experience in the field, I’m also able to make a couple of deductions on how a business is doing based on their website.

This means that if you want to get good customers who understand the value of what you do, your website is critical for giving them a glimpse into your health business. Your company’s website marketing is not to be taken lightly! Websites that convert are crucial.

Join me for the whole video as I do a fitness business website audit, and share some insights into digital marketing mistakes to avoid. I also share a couple of health marketing lessons coming from the business model of the company/brand we audit in this video. Make sure to stick around!

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What You Missed

Do you have a client attraction and health marketing strategy in place for your health coaching business?

The number one question I get asked by all of my clients is, “How do I get coaching clients?” And it’s a very relevant question. As a health professional, it’s natural for you to want to make a difference in your clients’ lives. And it’s also natural to want to have as many clients as possible to sustain your business and your lifestyle.

To get more clients, you need to get in front of more people and build your ideal audience, but you also need to figure out how to convert your audience into paying clients.

Many health coaching business owners go the social media route to grow an audience. One of our clients with a strong Instagram following found that she had to post more often and be manually present on her social media to get more clients. While posting on social media costs her nothing theoretically, she pays in time.

And if you’re someone who values your time, you’ll understand that money is cheap, and time is expensive. There are two ways to get coaching clients online as a health practitioner.

Keep watching to learn what they are, and how you can use health marketing strategies to help with client attraction, so you can expand your current base as an online health coaching business owner.

Join us inside the Healthpreneur Hub 👉​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️