How to Rise To The Top In a Super Competitive Market with Adam Lloyd

Transcription

Good day, Healthpreneurs! Welcome back to the Healthpreneur Podcast. Yuri Elkaim here, and today I’ve got a treat for you because we’ve got another fine young Canadian on the show.

I’ve got to balance things out, right? I’ve got to keep Canadians coming on the show because we’re doing some awesome stuff, and so are the Americans and internationals. It’s all good. We’re all in the same boat.

Today we’re speaking with Adam Lloyd, who has been in the health and fitness industry for 13 years. He’s maintained a successful coaching business since he was 20 years old, taking a hybrid approach from day one to include online and in-person work.

He’s worked with some of the top athletes in the world including Mitch Marner, Max Domi, and Jason Spezza, some NHL players, just to name a few. He has been heavily involved from an apprenticeship perspective, working with Dr. John Berardi from Precision Nutrition, who we had as a guest several episodes ago.

He’s learned through experience and by being surrounded by great mentors, and he currently owns the number one-rated gym in Hamilton, Ontario. It’s a 6,500-square-foot hybrid cell facility. What I love about it is that there’s no TVs. No TVs.

It’s a higher-priced model. They know who they’re after, and they have consistently been rewarded with awards and accolades. Out of 217 gyms in Hamilton, they have been ranked number one. Adam is going to share with us why that happened.

If you run a training facility, gym, or any other business, online or offline, what Adam’s going to share with you here will be 100% applicable. If you want to learn more about what he’s up to at his facility, go to Alptraininginstitute.com. If you’re wondering where Hamilton, Ontario is, it’s about an hour or so outside Toronto towards the border at Buffalo. That’s where all the goodness is happening for him and his business.

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Adam, welcome to the Healthpreneur Podcast. How’s it going, man?

Adam:                   I’m doing well. How about yourself?

Yuri:                      I’m doing very well. I’m excited to have a chat here because you do some amazing stuff with your training facility out in Stoney Creek. Adam is an awesome Canadian strength and conditioning coach.

We got to hang out a little while ago at our buddy Giovanni’s event, Archangel Summit, in Toronto. We spent the day together, had some great conversations, and I knew I wanted you on the show. What’s new and exciting these days with the facility? What you guys are working on?

Rapid growth, a focus on being genuine, and what makes them stand out

Adam:                   Thank you for having me on the show. I was stoked when we talked about it. What’s going on right now is just evolving the business. We grew so fast, which was a great problem, but it was kind of unexpected. We hit the ground running, so we knew we would have quite a bit of stuff coming in, but it evolved far beyond our original 3/6/12-month business plan.

Right now, our biggest thing is being patient. We grew so quick so we kind of expected all these quick things to continue happening.

Things start to slow down for the winter months, which is great. We get to revise stuff. But when you’re used to things moving quickly then they suddenly slow down, some people, including myself, can start to think, “What’s going on? What are we doing wrong?”

In fact, it’s nothing. We did so well in the beginning, but you can’t expect it to continue like that forever. Now we’re just evolving, refining, continuing to grow, and having fun while we’re doing it.

Yuri:                      That’s awesome. Your gym’s in Hamilton, and you guys were voted the number one gym in Hamilton out of 217 gyms in the area. How does that happen?

Adam:                   That’s a good question. Probably quite a few things. The biggest thing is that we identified our core values and our mission right off the hop, and we made sure all our staff knew so everybody could behave accordingly.

It was a streamlined message that we just wanted to be genuine. You mentioned that there’s 217 gyms in Hamilton, and on any given day there could be one or two opening, ten opening, or five or six closing. There’s so much competition, which is great, but it can also dilute things.

We wanted to stand out and challenge the industry standards, especially in the local scene. Let’s face it, a lot of businesses out there, a lot of gyms out there, are very money-driven. All they think about is how they can they make more money off each individual client or member.

Of course, we have metrics and dollar amounts that we pay attention to – we can’t have a business without that – but we wanted to build it based on being genuine, and that I think is probably one of the biggest things people talk about. Everybody feels supported when they come in; from our coaching staff, to other members, to other clients.

In the Hamilton area, so many other gyms miss that, so it’s helped us distinguish ourselves and stand out. When we’re in people’s eyes, we do a good job. I think that’s what’s allowed us to get to where we are.

Pricing in the top tier, avoiding comparison, and finding your market

Yuri:                      Awesome. I think we talked about this when we hung out. I used to work at GoodLife Fitness which, for anyone listening, I would guess is the largest franchise or chain of gyms in Canada. People would walk into the gym and the people behind the reception would just say, “Do you have your card,” and that was it. There was no, “Hey, good to see you, John,” none of that. It’s a simple thing to do that makes a big difference in people’s lives, and it’s sad that they’re missing the boat on stuff like that.

Adam:                   You got it. It is a very simple thing when you can do it on a specific scale. One of the challenges with GoodLife, LA Fitness, and GlobalFit Gym, is that they’re great at what they do in their area, but it’s challenging to know people by their name or know what they’re up to when you have thousands upon thousands of members and continual turnover with staff.

I think they do great in their certain area; they have their space. But I think that’s why we could vault them.

I think there are roughly four GoodLife’s in Hamilton and a couple of their smaller subsidiaries, the Fit4Lesses. While our price point is higher than theirs, we go far above and beyond in any area we can. Knowing people by their first name and welcoming them by saying, “Hey, Jim,” instead of, “Hey, dude,” goes a long way.

Yuri:                      Speaking about price point, whether someone’s selling something online like an info product or a product in general, or selling training in a gym or even virtually, what kind of advice do you give to people when it comes to pricing?

You have chosen a premium model. Was there ever a mental block when you thought, “We’ve got to look at what the competition is pricing at and then be competitive with that”?

Adam:                   It’s a big question. I’ve been fortunate to have smart people in the network that have helped identify things like price positioning and profits.

Of course, we want to see what the competition’s doing. You’ve got to know what they’re doing. But we didn’t want to compare ourselves on price point, or say, “They’re offering $60 for this, let’s offer $58 because we’re just a little less.” It’s comparing apples to oranges. I would say to be confident in your product.

When you look at other people’s prices and start thinking about positioning yourself below that with a lower price point, there are no profits. The three P’s. You’ll have a challenging time growing and sustaining over time, and I’ve seen that at some of the gyms I’ve worked at.

The strategies in play were to reduce our price, get cheaper, and be the cheapest. I’ve seen those businesses start failing. One of the businesses I was at two years ago, I got out of because I saw it happening.

You see what’s happening to them now. They’re fading quickly in the market, so they positioned themselves with the cheaper price and their profit margin is very low, if anything.

Yuri:                      Yeah. People might say, “My market’s different. People here don’t have money to pay for that,” and it’s really, “No, that’s a belief you have.”

There’s money in any market, no matter where you are. You guys are proving it, because Hamilton has pockets of wealthier individuals and pockets of less-wealthy individuals, and it’s not like only wealthy individuals are coming into your gym.

There will always be people who want to pay a premium price because they’re going to get a premium experience, which is what you guys provide.

Adam:                   For sure. It’s identifying what matters to people. If it matters to somebody, the price isn’t the issue. It’s about acquiring the correct people too, so we’ve positioned ourselves to say, “Hey, we are not for everybody. If you’re looking to come to the gym a few times a month, walk on a treadmill, watch a TV, hey, that’s awesome. We would love to see you do that, and do a bit more if you can. We’re just not the right facility for that.”

We have zero TVs in the gym space, because we’ve identified what kind of clientele we would typically want to work with. Because it’s important to them, the price doesn’t matter nearly as much as the other type of clientele.

Yuri:                      When you told me you have no TVs, I thought, “I want to come to your gym.” I get so frustrated going to the gym. Even just warming up on a treadmill, there’s a TV on the treadmill. I want to avoid the thing. I just want to turn it off, you know? I just want to do the work.

Adam:                   Or when you’re there and the TV doesn’t work and you’re trying to get the TV to work. That happens at all the places. Then the cable kicks out, because it’s a challenging situation in certain gyms, even with satellite reception. The TVs will go down and people complain. I ask, “Didn’t you come to work out?”

Yuri:                      I know. It’s like complaining about Wi-Fi in airplanes. Just appreciate what this amazing machine can do for us. Don’t worry about the Wi-Fi for a few hours.

Accepting the natural ebb and flow of business

In this journey so far, what has been one of the biggest challenges that you’ve faced, and how have you overcome that? What did you learn from that experience?

Adam:                   It’s tough to pinpoint one, because there was so much change so quick.

While I’d been planning to open a facility for the past decade, I never knew when it would happen. It’s ironic that it happened when it did, because I’m in such a shift. I still seek mentorship and guidance from professionals, and now I’m offering guidance and mentorship. I have a mentorship program for college students in our local area.

One of the challenges for me, as an entrepreneur, is being in that middle spot.

On the business level, I would say the challenge has been being consistent, staying levelheaded, and continuing to stay true to our mission statement.

We won so many awards in such a short period, and we’re up for quite a few more that’ll be released in the next couple of weeks. It’ll be great to see how well we’re doing, but a lot of times that can create complacency. Then you can get passed.

Our success is one area of concern, only because it’s impossible to maintain the same success forever on a continual line. We must understand that there’s going to be waves, and that’s totally cool. While I get that, certain people on the team have certain challenges. I’m trying to share that message with them and say, “Hey, no, it’s totally fine. Don’t get too discouraged. Continue to try. Failing is great. We learn from that, and that’s how we grow.”

Yuri:                      That’s part of what makes you a great leader. You’re realistic about that. I think a lot of people might not be realistic. If things are going great, they’ll either continue to go great or go bad.

No matter where you are, there will be peaks and troughs. You should be realistic and know that “this too shall pass.” There’ll be good times and bad times, and just accept that like there are four seasons in nature. That’s wise of you to be able to impart that on your team.

Adam:                   Thank you. Our business is seasonal, so April, May, June, July and August are when we hit our absolute peak strengths. We have a very large off-season hockey program through the summer months, so when typical gyms slow down, we pick up, and that’s our very busiest time.

Our traffic through the gym doubles, if not triples, for those three months, so it’s a seasonal thing. We totally understand that. October, November, December slows down for our style of facility, whereas commercial gyms may start picking up throughout those periods of time. It gives us an opportunity to grow and develop and help with those learning lessons.

Word-of-mouth, social proof, and marketing strategy

Yuri:                      Sure. You guys have worked with NHL players and some pretty high-level hockey players. Has that been through word-of-mouth, or have there been specific strategies from a marketing perspective that have been helpful, not just for those players but for growing your business in general?

Adam:                   A little bit of both. We’ve worked with young kids just getting started, to people identifying that they’re elite-level athletes or would like to be elite-level athletes, to professional athletes that have been playing at the professional level for decades.

Word-of-mouth has been and will continue to be our biggest source of acquiring new clientele or growing and showing the success. We do some social proof, too. We would prefer to demonstrate the results that our client would get and have them speak about the program. It’s just word-of-mouth but we’re strategizing that word-of-mouth and using it a bit more specifically.

Facebook advertising is something we’ve started to get into. Luckily it worked well for us our first year. Through the winter months we did a lot more of it, because in the summer we are so busy.

We learn from what guys like Nicholas Guzman, who was at the Archangel event, John Goodman, and guys like yourself are doing. Those are the strategies we employ, which is nice because it’s more of a system, not copying. We identify our specific marketing message for whatever service, and we identify that area or that niche market strategically.

Even though the service is the same for four, five, or six different niche markets, we can market it to acquire the interest of that person, instead of getting lost trying to acquire everybody all at once.

Yuri:                      Totally. Would you mind sharing what that Facebook campaign would look like? Is it an ad for a free session?

Adam:                   In the beginning, I just boosted things I thought people would like, and it worked.

We generated quite a bit of awareness out of it, but that’s not something that would work for very long. Knowing that the cost of Facebook advertising is going to go up as it starts to get used more, strategic marketing is much more important.

Now we essentially do the three to five gives before an ask. That’s the whole system model. We’re starting to give content that we know helps people get closer to their goal. We want to identify that market with a specific message and give them the magnet.

I was listening to Nick and John a couple of times when they were chatting about the 3 M’s.

It’s simple, really. We marry the message we want to send out to the market we want to get to, then we give them the magnet, the tip or info, that’s very, very short. We don’t want to take up a lot of their time because time is valuable. So, we give them a quick little two-minute snip that is probably going to help them get closer to their goal.

Then, after doing that three to five times, we ask if they’re interested in our service, or if they know anybody that would be interested or could benefit from our service. We generate a lot of word-of-mouth referrals that way.

Yuri:                      Awesome, I love it. It’s smart.

Adam:                   That’s where the whole genuine aspect came from. It’s the word I want to be remembered as at the end of the day.

At the end of the day, my business is me.

The whole “ALP” thing started as Adam Lloyd Performance, and has now evolved to the gym, the ALP Training Institute. It’s a perfect time to release the message, but ALP has evolved from “Adam Lloyd Performance” to now “Active Lifestyle and Performance.”

I’ve removed my name from it, but it’s still the same logo and same brand. And it’s always about helping people live a more active life so they can perform optimally. Whatever that performance is to them, business or sport, the best way to generate a relationship with people is to be genuine.

That’s the word: The genuine generosity, the genuine approach so that people know they’re not being manipulated, cheated, shaded, or anything like that.

Learning necessary lessons, taking the leap, and trusting your mentors

Yuri:                      That’s great. If you started all over again, knowing what you know now, would you do anything differently?

Adam:                   I would have opened the gym a lot sooner. No, I shouldn’t even say that. To be totally honest, I would have to have known a decade worth of failing to get to where I am now.

Had I known a decade worth of failing, I would have opened the gym up earlier. But I still would have needed to go through a decade of failing. It’s a catch-22 question.

I remember when I was 24, I wanted to open my first gym, and that’s when I met John Berardi. He, luckily, became my mentor at the time and still is to this day. At the time he told me, “Dude, you’re not even close to ready.”

He told it straight, open, and honest. At the time, I was at St. Catherine’s and just coming out of university. I thought everything was great, I thought I knew everything and that my shit didn’t stink, so I was ready to get into it.

I was a little bitter at the time, and looking back, he was so right. I still hold that message to myself today, because now I’m telling other people the same story; that they’re not ready for the jump that they’re trying to make. Although I want them to jump, I want them to remember that you can fall too far, and that could be a problem, too. Trying and failing is important, but you still should be realistic in what you’re able to do.

I would still need to get all those years of experience from working at commercial gyms, directing other high-performance facilities, working with thousands of clients both online, in person, teams, athletes over in Europe. I still needed all those cumulative experiences to understand systems, people, behavioral change, and what kind of effort I could put out without burning out.

Experience, “putting in the reps,” taking action, and learning from failures

Yuri:                      Totally. It’s not like you were just writing a book on the side. Opening a facility is a big endeavor, right? It’s good advice to say, “Maybe you should hold off on that for a while.”

Adam:                   It’s so true. A lot more than I thought it would be. Looking at the other businesses that I worked for, I thought I could do it. When I did it, I totally could have made it a lot smaller and it would have been a lot safer, a lot easier, and a much smaller return.

Instead of getting a 3,000-square-foot facility, I went with a 7,000-square-foot facility, and the rent was significantly more than I anticipated. It was a nerve-wracking situation, but because of the planning over the years, the experience, and the belief that it was going to work, it wasn’t such a big risk for me personally.

Now, since I’ve done it, I’ve had many local people contact me and say, “I want to do the same thing, I want to open a gym.” I ask them what they’ve done, and they say, “Oh, man, I just got out of school and I’m really passionate about this. I think I could do great.” I respond, “Well, I think that’s fantastic. One day, you probably will. But dude, you’re not ready yet.”

I had a guy call me one night and ask for my entire business model. We didn’t even know each other. I said, “Hey, I’d love to take you out for coffee one day to chat, versus this phone call at 9:00 at night.” I told him, “You’re not ready, and I don’t mean that to be rude. I mean that to protect you.”

The goal is get out there and experience. Coach more people. Go work for a gym. If you’ve never worked for a gym and you’ve never owned a business, opening one is going to be challenging.

Yuri:                      You’ve got to put in the reps, right? I don’t think there’s any replacement for that. Even my kids, ages 6,4, and 3, still sleep in diapers.

We say, “Listen, if you can go tonight without wetting your bed, we’ll do one more night. But if you wet the bed, we’ve got to keep the diapers on for a bit because that means you’re not ready to move to the non-diaper bedtime yet.” It’s the same thing with the gym or anything. Put in the reps. Prove what you can do, then when you’re ready to move to the next level, it’ll be more appropriate.

Adam:                   You got it. A decade ago John was telling me exactly that. We were talking about the girlfriend I was dating, and I wasn’t sure if I wanted to move to the next step and get a bit more serious.

He said, “Test it, evaluate it, retest it, evaluate that, retest that, evaluate that, and then continue to move forward. But never make that jump too big.” That always stuck with me. I evaluate the previous failure, learn from it, apply, adapt, and I’m able to make a very calculated attempt at the next opportunity. If I fail, I’m excited because I know I’m going to learn, and next month will be even better.

Yuri:                      Totally. There are so many analogies and parables. With pole vaulting in the Olympics, you’re not going to go from seven feet to twelve feet, right? You can go from seven feet to 7.1, then, if you do that, to the next level.

If you could boil it down what is one skill or trait that entrepreneurs must have to have to have lasting success?

Adam:                   Consistently act.

There’s more that goes into that, because you can consistently take bad action towards a bad behavior and won’t go very well. So, refining that statement, taking consistent action towards a calculated positive outcome.

The reason I say it that way is because I would often get paralyzed with thoughts that it all had to be perfect. I don’t know why; that was never the way I liked to do things. You can ask my wife. I like to do things 80 percent and get it done.

Consistently take action and don’t worry if it’s perfect. If you trust yourself and you’re doing okay, you’re probably going to be able to do okay. Just get it done. Learn from whatever wasn’t the best and apply it to the next attempt, but continuously take action towards a calculated positive outcome.

The Rapid Five

Yuri:                      Great advice. Adam, this has been awesome. Are you ready for the Rapid Five?

Adam:                   I think so.

Yuri:                      Number one, what is your biggest weakness?

Adam:                   My biggest weakness is that I put too much on my plate.

It’s something I’ve worked on for a long time, but I always have a lot of things on the go. I like it. I enjoy it. I know it’s a weakness, but I think it’s also a strength. We could probably talk about that for a while.

Yuri:                      The follow-up question is, what your biggest strength?

Adam:                   My biggest strength is the ability to understand when enough is enough and when I’ve got to rest a little bit.

I’ll have so much on my plate. I’ll push, push, push, and go for a long time. When I hit the point that enough is enough, I rest and recover. I understand and learn during that time. I take time, I think, and then I come back stronger, ready to push again.

Yuri:                      That’s a huge strength. I need to say that, because it hits home for me. My wife is training for a half-marathon now, and I’m trying to encourage her by saying less is more.

Adam:                   Right.

Yuri:                      We went for an easy recovery run the other day, and our bodies felt tired. I knew it was a sign that we should not do anything for a little bit. That’s so true in business and life in general. Slow down and have the wisdom to acknowledge that. It’s easy to push through that and think more is better.

Adam:                   Having a system or filter to identify and know that. Opening the gym has helped me with this, and it’s helped me with clients immensely.

Yuri:                      That’s awesome. Number three, what’s one skill you’ve become dangerously good at to grow your business?

Adam:                   Identifying the limiting factor or the key metric that needs to be worked on.

Right now, it’s identification. One thing I want to get better at is delegating that, so somebody can take care of it and we can move faster.

Yuri:                      Nice. Number four, what do you do first thing in the morning?

Adam:                   A morning ritual. First thing in the morning, I wake up and kiss my wife, whether she’s getting out of bed to go open the gym or whether I’m getting out of bed to go open the gym. From there, I journal. I start with three things I’m grateful for.

I’ve got a list of my “CETs;” my calls, emails, and tasks for the day. I lay out the three most important things, and I build from there.

No matter what comes up that day, I’ll go back to that journal. That first 5 to 15 minutes, I’m sitting and reflecting on what I did the last day. I reflect on how I’m feeling, what’s going on, and what’s coming up, and I identify anything that could get in the way and needs to be done, so I can prioritize.

Yuri:                      Awesome. Finally, complete this sentence: I know I’m being successful when …

Adam:                   When it feels right. That’s open-ended. We have the emotional side of the brain and the rational side. The emotional side doesn’t have language so you can’t explain it, it just feels right. I’ve tuned into that gut feeling or that limbic brain, which is another strength, I guess. You feel it, you see it. It’s touchable, palpable, and others will experience it and feel it, too.

When you feel others are positive around you, chances are you’re pretty successful.

Yuri:                      That’s a good perspective. I’ve noticed that health and fitness entrepreneurs, or just people who are more kinesthetic, tend to relate to that stuff. They’re naturally more in tune with their body, based on years of training, sports, and stuff, so they talk a lot about that kinesthetic feel. They feel it.

They don’t know how to describe it. They’re in the zone or in the flow, or, as you describe, it just feels right. Does that make sense to you at all?

Adam:                   I understand that. I call that psychological flow. You’re not questioning things, you’re just doing. You’re confidently moving with grace and ease, and without a lot of restraint and confliction.

I guess that would be that feeling. That’s what it feels like to me. Shoot, we just put words to it! Nice.

Yuri:                      Adam, this has been tremendous. You’ve offered lots of great insight and wisdom, so thank you. What is the best place for our listeners to follow your work online or find out more about your gym in Hamilton?

Adam:                   Our social media, Facebook and Instagram, and our website. Our website’s https://www.alptraininginstitute.com/. The Facebook and Instagram are on there. We’ve never put a lot of time and effort into it, because like I said, we wanted to build our relationships first. Now that that’s organically grown, we’re putting some time and effort into the website.

We’ve got quite a few things coming up to launch our online coaching program in a more streamlined way. It’s been a very short-coming service, but you’ll see a lot more. In the coming months, we’ll also have our own podcast. Hopefully you can come on sometime.

Yuri:                      Absolutely. I can talk about the gym I don’t own. I’d be happy to. Adam, once again, thank you so much for taking the time to join us today. I respect the work that you’re doing and the way you are raising the bar in terms of experience and results. You’re so in tune as a person, too.

Adam:                   Thank you very much. I appreciate that.

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Yuri’s take

One of the things I enjoyed about this conversation is that Adam is very wise for his years. Some of his answers reflected that, like how he knows he’s successful when he just feels right. That’s an ambiguous yet meaningful statement.

He talked about his ability to recognize when he’s maxed out and when to slow down. That’s an important trait and skill to develop.

My challenge for you today is to recognizing when you need to slow down. Heidi Hanna, the stress master several episodes ago, talked about this as well. Recognize when you’re at high output and slow down. If we don’t, we are going to burn ourselves out.

Think about this in your life, when it comes to exercise, business, or anything else. Are you going, going, going? Are you able to identify when enough is enough and slow down? Remember, more is not better. It doesn’t matter if we’re training, eating, or doing business, it’s all the same thing.

People talk about putting in the work, putting in the reps 18 hours a day. Yes, we must put in the reps. But that doesn’t mean you should be doing 18 hours a day, seven days a week, 365 days a year.

Maybe that’s 18 hours a day for a few days because you’ve got something big you’re working on, and then you take some time off. You’ve got to slow down and shut down.

For me, batch a lot of interviews on the same day. I’ve recognized that for me, it’s best if I do four interviews in a day. If I do more than that, I start to feel it. It wears me down by the end of the day.

I’m putting a hard stop at four interviews, and between my interviews I’ll take five or ten minutes to decompress. That makes a big difference.

This doesn’t have to mean fishing vacations or sabbaticals from your business, even though that stuff is awesome. On a day-to-day basis, a moment-to-moment basis, how can you become more conscious, present, and aware of when you’re hitting the red line? Can you pull back a little bit and slow down?

If you’re into fitness, you know about periodization, right? Periodization training means you build, build, build, then rest. Then supercompensation pops in. That means after that rest period, that recovery week, you come back stronger and fitter.

That’s the same thing that happens in business.

Think about your business and your life. Are you incorporating enough rest and recovery so you can supercompensate to become better and more powerful moving forward? If you’re not, I’m going to challenge you to build that in, starting today.

A couple housekeeping notes before we finish off: Subscribe to the Healthpreneur Podcast on iTunes. It’s doing great, guys, and I want to thank you so much for listening. All your listens, downloads, and support makes a huge difference.

If you want to drop me a note, you can join me on Facebook and Instagram. It’s @Healthpreneur1. Drop me a line! We post stuff about the show, inspiring quotes from our guests, and cool stuff. If you’re not following it, you absolutely should. You can also follow us over at the blog. Get all the show notes at Healthpreneurgroup.com/podcast.

Finally, if you haven’t picked up your copy of Health Profit Secrets, it’s a great book. I’ve covered the cost of it. Just cover shipping, it’s just a couple bucks, and it will be sent to your front door. Inside the book I’ll share four secrets that are the fundamental pillars to growing a successful online health or fitness business.

It’s like driving a car on a flat tire. It’s not a smooth ride. It’s bumpy and unpredictable. That’s how business is if you’re lacking in one of these four areas. If you’re sluggish in more than one area, imagine driving a car with two or three flat tires.

That’s what I’m going to show you how to fix inside the book. Get that over at Healthpreneurbook.com.

Once again, thank you so much for taking the time out of your day, out of your week, to join me. We are back in just a few days’ time with another awesome episode, so don’t go anywhere. In the meantime, continue to be great, do great, and I’ll see you then.

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