Here’s why you should NEVER lower the price of your health coaching for your clients!
You may be considering to lower the price of your health courses right now instead of selling high ticket coaching to high ticket clients. Well today, I share three reasons why this is a terrible idea for your health coaching business.
As a health business owner, one of your key concerns will always be whether your clients want AND can afford your product. Many coaches then tend to get too concerned about pricing. Are we pricing it too high? Can clients still afford it?
But one way of creating and sustaining your health coaching business online is by offering high quality, high ticket health courses. Selling your online health course for less than $500 isn’t a good idea because, according to statistics, the completion rate of these kinds of online self-study courses is less than 10%.
If you want your course to impact your clients significantly, they must finish it. And that’ll only happen if they’re invested in your health course. They likely won’t take it seriously if it doesn’t cost too much. So, the bigger the investment on the client’s side, the better the chances of success for the client.
Keep watching to hear more about the reasons why you shouldn’t lower the price of your online health course, and why it’s best that you sell high ticket coaching to high ticket clients in your health coaching business!
