Facebook Ads Not Working? (Plug These 9 Leaks)

Are your Facebook Ads not working? Not to worry.  I’m going to walk you through 9 ways to help your Facebook Ads perform better with this handy checklist.

  1. Tech

Is the page you’re sending people to broken?  In other words, are they being taken to a 404 not found page.

You want to make sure your “tech” is working properly and the best way to do that is to go through your funnel as if you were a prospect to make sure everything is working properly.

  1. Campaign Structure

The purpose of your campaign should be a conversion.  You need to make sure that the campaign objective is set up correctly. 

  1. CTR

Your CTR is your click through rate.  You want to know the percentage of people who clicked your link from Facebook to your landing page. This should be more than 1.5%.  This will give you an idea of how effective the message in your is.

  1. Audience Selection

This is an area where you determine your target selection and this is an area that a lot of people get wrong. You want to go broad with this and allow your message to do it’s magic.

  1. The Ad Copy

We have a video that covers the 3 M’s that go into detail on this that tells you how to write Facebook Ads that convert..  You can watch that video here: https://youtu.be/Nnn1BHRhlJk

  1. Image

The purpose of the ad is to stop people from scrolling in their newsfeed.  You want to use an image that will get people’s attention. You want to use an image that pops, that adds contrast to the feed.  An image of a happy, smiling face up close will generally work best.

  1. Opt-In Page

You should be sending people to a page that captures their name and email.

  1. Post Opt-In

What happens after someone opts in.  What is the next step?

Your thank you page is one of the most overlooked and under utilized pieces of real estate in your funnel.

  1. Email Follow Up

Does someone receive an email from you after they opted in on your list?  You want to add value to them and be top of mind and be present in their inbox with valuable content. 

If you’d like our help with this, Book your FREE Practice Growth Session ➡️https://form.jotform.com/yelkaim/growpractice 

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What You Missed

There are two ways to think about getting more patients:  Existing and New.

Your existing are the patients you currently serve and existing prospects such as people who may be on your email list, who may have called your practice or opted in for something you were giving away online.

If you have people on an email, that is most often the most overlooked opportunity to get new patients. This can be very effective if done correctly.

Another way to connect with your list is by sending a text message. 

When it comes to getting new patients, we have what we call the “Appointment Funnel” which is a system to help you get appointments booked.

This is done leveraging Facebook Ads.  This is a more predictable way of getting patients without having to rely on word of mouth.

If you’d like our help with this or you can Book your FREE Practice Growth Session Call by clicking on this link: https://form.jotform.com/yelkaim/growpractic