How can you take your coaching business online?
This is a common question I get asked inside of our Facebook group quite often from new coaches or experts who are coming online, and they’ve been working in person with clients.
They’re trying to figure out: “How do I build this online thing?”
Well, I want to give you some perspective here and really help you understand how you can do this.
Ways to use the internet for online or offline coaching
First and foremost, we have to understand that just because we’re using the internet, it doesn’t necessarily mean that you can only coach people online. It also doesn’t mean that you have to coach people in person.
For instance, one of our workshop attendees recently came to us, and he was, or is, a tennis pro, and just has an amazing ability to help tennis players. He was having a difficult time trying to figure out how to take what he does in person, helping people technically on the court, and take that to an online coaching business.
I told him, “You don’t have to only coach people online, because you can use the internet to get in front of your perfect clients and bring them into your world. However, the way you deliver your deliverable, your program; is delivered in an in person setting.”
Ironically, the vast majority of the way we help our clients is in person. We’ve got our health business, our health business accelerated workshops, which we do online as well as in person. We have our Healthpreneur live events, and we’ve got the Luminary Masterminds — all of which are done live in person.
I told him, “You could do a retreat where you can bring people into special locations and do three to five days of tennis training. You can have ongoing coaching, whether it’s people sending in videos for feedback and stuff like that on their tennis serve or their forehand.”
Essentially, I got him to think about different ways that he could use the internet to build out his coaching program.
Finding Your Perfect Client
What I want to let you know is that you don’t have to be 100% online to have more of a virtual leverage to a coaching business.
But there’s a few questions that we need to answer.
Number one: If we’re using the internet to build our coaching business, the number one question we have to ask, “Where can we find our perfect clients?”
If we’re on the internet, and we’re only serving clients virtually, or if we’re in person or an accommodation of both, we have to be able to identify where our perfect client is hanging out.
In the case of this tennis pro, his clients might be hanging out on pages on Facebook like the USTA, which is the Tennis Association of the states, or maybe they like pages like Rodger Federer, or the US Open. We can get in front of those people with very targeted messages.
Now, in your business, most likely, you’re serving people who want to improve their health. Where are they hanging out? What pages are they following? What groups might they be a part of? Once you identify this stuff, everything becomes a whole lot easier in order to get in front of them. That’s the first thing.
Number Two: The second thing we need to identify is: Do you have to have some degree of manual touch to create the change you want to create for your clients?
For instance, if you’re a chiropractor and you manipulate people’s spines, is that the only way you can help them? If the answer is yes, then unless you’ve developed some type of amazing virtual reality technology where you can adjust people virtually, it might be difficult.
With that said, I’d say about a third of our clients are actually chiropractors; chiropractors who have been in practice for many years, who have just got to the point where they don’t want to do the clinical stuff anymore.
The thing to realize is that if you have expertise that can really make a difference in someone’s life, you can build out a program that is not so dependent upon you touching people. You have expertise up here, you’ve got protocols people can follow that you can deliver in more of a virtual type of setting.
If you don’t have to manually touch people … if you’re a massage therapist, again, you’re not going to virtually massage people, but maybe there’s a way where you can take your expertise or your years of working with people in person and put together some type of self-massage protocol or some type of treatment plan that people can walk themselves through.
There’s No Limit to What You Can Do
What’s cool about building out a coaching program is it’s really just limited by your imagination and your creativity.
If you want to help with this, then we can certainly do that. We speak with dozens upon dozens of health experts every single week on this very topic of figuring out how you build out your coaching program, how you deliver that in a virtual setting or in an offline setting face to face. It really depends on the business.
The number one thing that we dial in, first and foremost, is your perfect client. Who is that perfect client for you and your business?
If you don’t know what that is or who that is, everything else becomes a whole lot more challenging. That’s the first thing we dial in.
If you want help with this, and you want our help to walk you through this process, we’d be happy to do so. Before we go any further, there’s one thing I’d recommend you do.
Watch our free training. It’s called The 7-Figure Health Business Blueprint. This free training will help you get a good understanding of our approach to building a successful health coaching business.
We’re not going to tell you to go on Facebook and Instagram all day long, posting and doing all that kind of stuff. We have a very specific and predictable system by which we attract and convert clients. It’s exactly how we help our clients do the same. So be sure to watching the training.
Register for it today. I guarantee it’ll be the best 70 minutes you’ve spent on your business, perhaps ever.
It’ll really open your eyes to what is possible and what it really means to have a successful business. So, watch that. If you enjoy what you see, then book a time to chat with us, and we’d be happy to walk you through and help you implement this into your business.
Register today for your free training: 7-Figure Health Business Blueprint Online Training