In this episode I want to talk with you about a weird intersection between plus size models, Instagram feeds and marketing no-no’s.

Here’s the thing about Instagram and Instagram Influencers is that it has nothing to do with their talent, meaningful contributions to the world, or have no expertise.  Essentially, they’ve become influencers based upon how they look.

Instagram is a very visual platform.  If you look “hot”, you’ll have more followers than if you add value simply because sex sells all the time.

It’s the same reason why no one wants to see Instagram feeds of plus size models.  I know that’s a politically incorrect thing to say, but it’s reality.

There are images we see we know are so superficial, yet it is the thing that attaches to our primal senses to signify success and significance.

There is a very big difference in the world of results between realists and optimists.

When it comes to marketing, people don’t want to see pictures of the journey.  They want to see the end result.  You have to sell people what they want. You have to focus your marketing on the end result.

In This Episode I discuss:

00:00 – 03:28-Introducing Today’s Topic

03:28 – 07:00 – Marketing No-No’s

07:00 – 09:33 -Sell People What They Want

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What You Missed

In our last episode, I talked about The Harsh Truth About Business and Why We Don’t Abandon Our Kids

This episode was inspired by you.  Yes, you.

I want you to know that anything meaningful in life takes time and it’s not easy.   Let’s use raising children as an example.  We as human species compared with any other species spend the most amount of time raising our kids.  The reason for this is we humans are a tribal, social, species.

I’ll admit, there are times my kids drive me crazy to the point where I want to give them to random people on the street.  Of course, I don’t give my kids away to random people when they drive me crazy and that’s because I’ve invested a hug amount of time into raising them. There’s a love and commitment as parents that we have with our children.  The same goes with business.

When it comes to business, you need to stay focused on one thing.  Far too often most businesses fail because they give up to soon or they don’t stay focused on what they need to stay focused on.

You need to keep plugging away.  You have to keep watering the grass.

As with raising kids, running a business is an ever lasting journey.  You have to keep learning.  You have to keep plugging away. You have to continue getting support when things don’t go well.

As you go through the journey of building a business and the everlasting journey that goes into it, you have got to keep in mind that anything worthwhile is going to have it’s challenges.  You need to expect that and you need to be OK with it.  You also need to have the resilliance and resolve to get through it.

Stay the course and keep swinging the bat.

And that my friends is The Harsh Truth About Business and Why We Don’t Abandon Our Kids