Today we’re going to talk about giving your prospects a bigger problem.

What I mean by that is when you’re having a consultation with a prospect who has a problem they are looking for you to help solve, there are deeper reasons that are leading to the problem that is top of mind for your prospect.

For example, if a you’re having a consultation with someone who comes to you and says they’re 30 pounds overweight, the weight is a symptom of an underlying problem.

It’s all about bridging the gap from where they currently are to getting them where they want to be by addressing not the symptom, but the problems that brought them to you in the first place.

00:00 – 07:25 – Introducing Today’s Topic

07:25 – 17:00 – Small and Nimble Wins The Day

17:00 – 25:18 – What to Look For When Hiring A Coach

As a company, we invest quite a bit of money every month on Facebook Ads.  Why?  Because 95%  of our business is driven through Facebook Ads and so this is an area we have a lot of expertise in.

With that being said, today we’re going to cover The 4 Ingredients of a High Converting Facebook Ad.

I want you to understand that it is very important that you build and acquire the skill of Facebook Advertising turning ads into profit.  This is probably the most important piece of your business’s engine.

The cool thing about Facebook ads is that once you understand how to do it, then it becomes math and psychology.

The 4 Ingredients of a high converting Facebook Ad are:

1.  Identify the problem

2.   Agitate the problem

3.   Introduce a solution

4.   Use a show stopping image

Watch this episode as I walk you through each of the 4 ingredients and if you’d like our guidance with running Facebook Ads, go to www.workwithyuri.com

00:00 -04:00 – Introducing Today’s Topic

04:00 – 05:35 -Addressing One Big Frustration Of Your Target Audience

05:35 – 11:19 – Agitating The Problem

11:19 – 12:35 – Introduce A Solution

12:35 – 17:04 -Using an image that stands out

17:04 – 20:15 – Summary and Wrap Up With Yuri

When planning your business goals, it’s important to be able to decipher which is a good and which is a waste of time.

The criteria you want to filter everything through is impact and ease.  When considering a new idea to implement, does the idea have a big impact or a beneficial impact on the business and is it easy to implement.

What you want to avoid are low impact ideas that are difficult to implement.

You want to lean into people who have domain experience and expertise with what you’re looking to achieve so that they can help advise and guide you on the pros and cons of your ideas.

If you’re a practice owner and would like some help with your business, go to www.workwithyuri.com and let’s chat about how we can help you.

00:00 – 02:50 –  Introducing Today’s Topic

02:50 – 03:50 – Impact and Ease

03:50 – 39:03 – Domain Expertise and Experience

With the continued uncertainty with COVID-19 has created a lot fear and challenges we face not just as humans, but as business owners that are unprecedented. No doubt these can be tough times.

To help you through it, I’m going to share with you 5 strategies to help you get through tough times.

1.    Accept the situation for what it is

2.    Have delusional optimism

3.    Think like a chameleon

4.    Create Certainty

5.   Look for new problems to solve

Watch this episode to find out how you can implement these 5 strategies.  If you’d like our help with moving your practice forward, go to www.workwithyuri.com and let’s schedule a call to chat about your business.

00:00 – 01:00 – Introducing Today’s Topic

01:00 – 02:00 – Accept The Situation For What It Is

02:00 – 04:30  – Delusional Optimism

04:30 – 11:00 – Think Like A Chameleon

11:00 – 13:20 – You Need To Create Certainty

13:20 – 18:20 -Look For New Problems To Solve

18:20 – 19:35 – Summary and Wrap Up With Yuri

In this episode I would like to talk about when sales can actually hurt your business.

I know that may sound strange but when you listen to how I explain this, I promise it will all makes sense.

It all comes down to the biggest bottleneck in your business that is restricting flow from being able to grow and scale your business.  Once you open up this bottleneck, can you then be able to sell more while growing and scaling your business.

If you’re a practice owner who needs help with this, go to www.workwithyuri.com and we can chat about how to move your business forward.

00:00 – 04:00 – Introducing Today’s Topic

04:00 – 10:45 – The Biggest Bottleneck In Your Business

10:45 – 12:55 – Opening The Bottleneck to Get More Flow Into Your Business

12:55 – 14:15 – Wrap Up With Yuri

When it comes to making important decisions about your business, too many business owners end up going down the rabbit hole of making decisions based on common sources of bad advice.

In this episode I want to share with you some of the pitfalls business owners make when it comes to making decisions based on receiving advice from the wrong places.  To help you with that, I share with you what are the best practices and resources to use towards making better, more informed decisions

1.  Be careful about taking advice from the wrong people

We tend to seek advice from those closest to us.  Unless they have first hand knowledge or experience in your line of business, these are the wrong people to ask and they will steer you in the wrong direction.

2.  Sales beat surveys

I know surveys tend to be popular, but asking people what they want is not the way to go.

3.  Ask better questions if you’re asking for advice

When asking for advice, you need to ask very specific questions.

When using these questions and  filters in your business, you’ll be on your way to making better decisions.

If you want help getting more patients and growing your practice and you’re already doing $5 – $10K a month in revenue, and want to scale your business, go to www.workwithyuri.com and let’s have a chat about how we can help you.

00:00 – 04:25 – Introducing Today’s Topic

04:25  – 06:19 – Seeking Advice From The Wrong People

06:19 – 07:45 – Sales Beat Surveys

07:45 – 11:55 – Ask Better Questions

11:55 – 12:55 – Summary And Wrap Up With Yuri

If you’re health practitioner who is unsure if you should continue to focus your attention on your brick and mortar practice or look at taking your practice virtual, listen up.

I’m going to walk you through some of thinking to help you make that decision.

You’ll discover the pros and cons of brick and mortar vs. virtual.

If you’re a “hands on” health practitioner, you’ll discover that you are more than just your hands and can transition from brick and mortar to online.

I wanted to give you both perspectives so you can make the best decision for your business.

Whether you’re interested in growing your brick and mortar business, looking to go online or doing a combination of both and you’d like our help with this, go to www.workwithyuri.com

00:00 – 01:10 – Introducing Today’s Topic

01:10 – 04:00 – The Trust Factor

04:00 – 07:00 – You Are More Than Just Your Hands

07:00 – 10:45 – Freedom From Being Tied Down Physically To Your Practice

10:45 – 12:00 – Hybrid Business: You Can Do Both

12:00 – Best Ways to Get Patients Into Your Practice

I recently got a Peloton bike and from my experience thus far with it, there are things they are doing right that can be helpful with your practice.  I know that may sound a bit odd, but as you watch this episode, it will all make sense.  I promise.

Rather than just having a stationary bike that’s going to sit in your basement, a Peloton bike has coaching, accountability, a sense of community, and much more.  To be honest, with the set up it has, I find I’m pushing myself harder, staying on it longer than a regular stationary bike and I’m getting better results.

Left to my own devices I wouldn’t have the kind of output I’m putting out and the results.

Let’s take this and use this analogy to ask the question — Are you getting Peloton results in your business?

If not, we can help you achieve the outcomes you want in your business at www.workwithyuri.com

00:00 – 03:50 –  Introducing Today’s Topic

03:50 – 07:00 – Getting “Peloton Results” In Your Business

07:00 – 12:00 – The Four Components To Achieving Outcomes

12:00 – 14:44 – Wrap Up With Yuri

I’ve got a shocking discovery about health practitioners to share with you.  When I saw this it made me realize why Healthpreneur exists.

This shocking discovery comes from a survey of the Chiropractic profession asking them to choose each product they may plan to purchase in the next 12 months for their practice.  This can apply to other practices as well such as naturopaths, physical therapists, etc.

It was shocking to see what items were at the top of the list and how the most important purchase they needed for their business was at the very bottom.

Would love to get your comments and feedback on this.  Where do you stand on this?  Do you agree or disagree with me?

00:00 – 04:00 – Introducing Today’s Topic

04:00 – 05:36 – The Certification Epidemic

05:36 – 07:46 – The Shocking Discovery And The Reality Behind It

07:46 – 12:00 – The Poisoned Mindset

12:00 – 17:00 –  What Is Marketing?

17:00 – 18:58 – Wrap Up With Yuri

I’m going to get right to it and tell you that there’s ONE thing that holds you back from your dreams.

It’s the one thing that keeps you from selling more, having more money coming into your business, having better relationships, being a better leader and much more.

This one thing shows up in many ways. When you look at this through a different lens, and you can see how it’s been holding you back, you’ll take on a whole new approach and attitude that will allow big breakthroughs.

I’m guilty of this one thing too. It has recently shown up in my business and how I’ve come to recognize that and what I need to do moving forward.

Watch this episode and let me know how this has shown up in your life and what you thoughts are on this.

00:00–01:45 
Introducing Today’s Topic

01:45–02:15 
The Number One Thing That’s Holding You Back

02:15–05:02 
How This Shows Up In Your Daily Life

05:02–11:50 
Who Cares What Other People Think

11:50–15:39
How This ONE Vice Has Shown Up In My Business