I want to share an interesting story that happened years ago and it has to do with the fact that if you keep knocking, eventually the door will open. Okay? If you keep knocking, eventually the door will open.

The Magic Of Being Persistent

If you have kids, you probably know what I’m talking about. They are incessant at asking for what they want and I want to encourage you not to beat that out of them. Maybe beat is not the right word. We don’t want to strip that of them because there really is an amazing quality if you think of it. Most people in life struggle because they fear what other people are going to think of them. If I asked … I don’t want to piss someone off or upset them because I’m too persistent or I’m asking too much. Kids don’t care. They just do it, right? Because they want what they want and I want to encourage you to have that level of tenacity.

A number of years ago, my first book,  The All Day Energy Diet was coming out and I was hellbent on getting this book to number one on the New York Times list and I invested a huge amount of money, $300,000 to be exact. Now here’s the thing is that I didn’t have $300,000 sitting in the bank. I took a risk and I said, “You know what? I believe in myself. I’m going to figure this out.” By the way, I don’t recommend doing that. There’s smarter ways to invest your business or your money.

You’ve Got To Believe In Yourself

I made the commitment to invest $300,000 and partner with some marketing/distribution firms for the books and so forth. I had an acquaintance who said he would lend me half the money because I basically had half. I needed the other half. He said, “Yeah, I’ll lend it to you.” We set up a contract with the basic repayment, interest and so forth, and two days before the money was due, he pulled out.

Now that was probably one of the most stressful couple days of my life because when he dropped that bomb on me, I was really pissed, super pissed because if you’ve seen any of my other videos, I can’t stand flakes, which are people who back out of commitments, whether it’s a relationship or a business commitment or anything. So the reason I’m sharing this with you in the sense of like if you continue knocking, the door will eventually open. And to put this in context, this happened on a Friday. The money was due on a Monday. Most banks aren’t open on the weekends, right? They don’t do a lot of stuff on the weekends. So it’s a Friday just after lunch. I’m in panic mode for one or two hours and then I said, “Listen dude, get yourself together and figure this out.” And so I got super uncomfortable like I’m talking about like the most uncomfortable I’ve ever been because I started making phone calls and sending text messages and emails to literally every single person I knew and I was basically asking for money. I said, “Listen, I’m in a really tight situation. I need to borrow $150,000. Can you do that for me?” More or less, right? Not in that exact tone.

Talk about uncomfortable. Talk about super, super uncomfortable, but I kept doing it because I knew that there was no other way. I had to make this happen and it was a Friday afternoon. It was like, I had nothing else I could do. So I just started calling in favors and getting super, super out there and uncomfortable and I will be forever grateful to the two people who stepped up who lent me the money that afternoon, wired it to me. And here’s the thing is I promised them that I would pay them back in seven days. That’s a big promise. That is a big promise. And the only reason I was able to promise them that was because we had tested the heck out of this funnel for the book, and we knew it was working and converting well. I said, “Listen, I promise you this money will be coming back to you in seven days.”

Now some people might be like, “Well, I don’t believe you.” Whatever, but I’m a man of my word and that’s really important to me. And so they lent me the money. We sent the money off on the Monday morning. Everything worked out well. The best part about this whole situation was not that my book hit number two on the New York Times list, which was great, but for me, what was most important was how I was able to repay those two individuals within seven days, just like I promised. So the moral of the story is this is sometimes you just got to keep on knocking. You have to keep on knocking if you want something badly enough, and if you don’t, the door is not going to open. If you don’t ask enough, you’re just not going to get it. So I want to encourage you in your life to, whether that’s to follow up more or to continue pushing when things don’t work out or you hear a lot of no’s or even if it’s something as simple as you have an opt-in page.

If you have an opt-in page that isn’t converting as well as you want it to, you keep testing, you keep testing iterations of it. That’s the lesson. Hopefully it serves you, hopefully it inspires you. No matter who you’re listening to or learning from or looking up to, we’ve all had our dark days and we’ve all had really challenging moments and I think this is part of the wisdom I’m able to help our clients with is that, listen, I don’t have all the answers, but I can certainly shortcut the path to success based on a lot of the stuff that I’ve been through, the failures and successes.

If you like what I’m all about, if you’ve watched some of my stuff and you want help growing your health or fitness business, you want to get more clients, you want a simpler, more predictable, arguably a smarter business model to get clients without working yourself to the bone, then go to WorkWithYuri.com and let’s book in a time to have a chat. Because if what you’re doing isn’t currently working, even if you’re doing pretty well, there are very simple things we can do to improve your situation, but let’s get on the phone. Let’s figure out a game plan for your business and then let’s see if there’s a fit to work together. And if not, totally cool. If there is, we can certainly help you with that as well. So that’s the deal.

Keep on knocking my friend, keep on knocking.

This is something you will never lose on. I’m not talking about real estate of the stock market or playing slots at Vegas.  You can never lose by betting on yourself. That’s the best investment you can make.

Investing In Yourself

What does betting on yourself mean? Betting on yourself means I’m going to invest in my education. I’m going to invest in my learning. I’m going to invest in my business. I’m going to grow. I’m going to learn. I’m going to spend money on me. I’m not talking about in terms of clothing and fancy shoes. Listen, guys, I walk around in t-shirts, sweaters, track pants, and shorts most of the time. It has nothing to do with who you are as a person or what your level of success or whatever. None of that stuff matters, like dressing fancy and all that kind of stuff.

What matters is up here. It’s investing in yourself. It’s investing in your knowledge, what you’re able to do, your ability to contribute, investing in experiences that are going to help you grow, surrounding yourself with bigger, better people that are going to challenge you to grow and become more of yourself. This is the best way. This is something I firmly believe in. It’s something I think that all of us should be doing in a much, much bigger level.

Reading a book is fine, right? That’s an example of investing in yourself.  It’s kind of the base of the investments in your self pyramid.

The Best Bet You’ll Ever Make

For the first three years of my business, when I started back in 2006, the biggest mistake that I made was I didn’t invest in myself. I bet on myself. I said, “Listen, I can … I’m going to build a business. I’m going to figure this out. I’m a smart enough person. I’m going to bet on myself,” but I was arrogant enough to think that I could do it all by myself, and I struggled for three years. So if you know my story, you’ve probably heard it before. If not, I’ll share with you some other time.

But at the beginning of 2010, I said, “Listen, dude, you’re making below poverty line income. It’s been three years now. You got to change something.” The decision I made was I invested in going to several live events, which I had not done previously, and I decided to hire a coach. Now, full transparency about that, I had no money to invest in those events. So what did I do? I use this amazing thing called a credit card. If you have a business and you’re not using credit, I’m not too sure what’s going on with your business. I’ll save that for another video.

So anyways, I put, probably combined between the events and the eventual coaching, about $26,000 over the space of a couple months that I had not made in the previous year. But I knew I had to put that money on the table that I didn’t have. I used my credit card because I was going to bet on myself. I was going to learn. I was going to grow. I was going to meet people. I knew that if I put myself in those environments good things were going to happen.

It was the single most important decision I ever made in my life business-wise. Because from that one decision, everything that percolated from that has helped me get to where I am today, has helped me build to multiple million dollar companies that have served hundreds of thousands of people and we continue to push the envelope to help more and more people. Now with Healthpreneur, we’re really helping a lot of practitioners, and health experts, and fitness experts grow amazing businesses. None of that would’ve been possible had I not made that decision to bet on myself, to say, “Listen, man, get your head out of your you know what. Get in the game. Start playing bigger. Take a risk. Stop playing small. Get away from the computer. Stop hiding and do something, man. Do something.” And I did, and I continue to do so.

The One Thing Most Successful People Have In Common

I’ve invested over half a million dollars in my own coaching, my own learning, my own growth, and masterminds, and events over the past seven years. I’m not saying you have to spend that kind of money, but you do have to invest in yourself. You have to. You never lose. The more you invest in yourself, the more your business will grow.

I promise you when you look at the most successful people that you look up to, I bet you that there’s going to be one thing in common. The more money they make is simply a reflection of the amount of money they’ve invested in themselves. And if you’re not currently where you want to be business-wise, I’m going to make an assumption that you probably haven’t invested in yourself enough.

So I want to give you the opportunity to make a decision right now. If you like my stuff, if you like what I stand for, if you like what we’re all about with Healthpreneur, then I want you to go to workwithyuri.com. This is an opportunity to book a call with us. We’ll look at what you’re doing, what’s not working, what are some of the challenges, and we’ll piece together a game plan that can really work for your business to get more clients, to help more people, to create more freedom in your life, to create a business that is a business, not a job that you can really run sustainably instead of burning out and trading time for money and all that stuff.

Go to workwithyuri.com. Book in a time. Answer a few questions about your business, and we’ll jump on the phone. We’ll talk about how we can possibly help you. Again, if we can’t, we’ll let you know. It’s all good. But if we can, we can talk about what the next steps might look like.

I can promise you that if we decide to work together, it’ll be the single best decision you’ve ever made in your business. Almost every single one of our clients who’ve worked with us have said the same thing. If you do like what we’re up to and if you feel like there might be a good fit here, let’s at the very minimum have a conversation and see if we’re a good fit for each other.

I hope you have an amazing day. Never, ever, ever underestimate betting on yourself because is the best bets. It is the most surefire bet that you can ever make in your life and for your business. We’ll see you soon.

One of the biggest mistake coaches make in their business. I’m going to share that with you right here.

If you’re a trainer have you ever had somebody say, “I’d love to work with you but I’m going to go get in shape first and then I’ll hire you.” I want you to think about that for a second. It doesn’t really make much sense because you hire a trainer to get in shape in the first place.

Your Business Is Like A House

So one of the biggest mistakes I see coaches make, and this is a prime tell if they’re going to do well in their business, and I know that’s a generalization, but listen, I’ve been doing this a long time and I can kind of see what leads to success and not success.

So the big mistake here is — I will invest in whatever when cash is in the bank. Big rookie mistake. Here’s why. Let me give you an analogy.

Would you buy a house all cash? If the answer is yes, it’s a dumb move financially. But most likely the answer is no. Why is that? Let’s say the house is a million dollars. You spend a million dollars on a house, cash, you’re out a million dollars. The opportunity costs you have just given up is you don’t have a million dollars in your hand anymore. So you could’ve done stuff with that money outside of just letting it sink into a house.

So what most people do is they put a down payment and they pay a mortgage. 20% down. Let’s say you put 200,000 down and you have the mortgage of let’s say $4,000 a month. So you have $800,000 that the bank is essentially just lending you for the next 30 years. And a lot of people have this weird notion of like, “I’m going to pay off my mortgage.” Why? The bank is giving you a loan at three, four percent on $800,000. It’s a steal. Do something with that money.

In your business, your business is like a house. If you only use cash to grow your business, it’s not a good move. When you look at a lot of investors, a lot of investors are very intelligent because they understand that they don’t want to use their money. They want to use other people’s money to invest in whatever deals or assets they’re creating. So when you’re a business, instead of using cash, you use a credit card. A credit card is here,  take some money and just pay me back in 30 days.

Do You Believe In Yourself?

The reason most people don’t do this is because they don’t believe in themselves or their business. It’s as simple as that. So if you’re thinking to yourself, “Hey, I’m going to wait until I have all this cash stockpiled away,” the reality is you don’t believe enough in your business to generate the income to even pay off the credit card “debt” that you would have accrued if you used the credit card.

And what that implies is that your business is not built on a smart model for generating business. Also known as you have a job, not a business. I know I’m kind of being really in your face here, like really like get up in your face. You need to hear this though. You have to hear this. If you are someone who thinks I’m only going to take action when I have cash ready to go, you’re not using a really powerful word called leverage.

If I had to wait for cash to sit in the bank before I ran all of my Facebook ads, I’d still be waiting. So here’s what I do on a monthly basis. I say, “Hey, Amex, I’m going to run a bunch of Facebook ads. I want you to loan me that money for the next 55 days.” Which is generally the extent of when I have to pay it back. And in the meantime I’m incurring a lot of expenses.

Is Your Business Leaking Money?

If you don’t have a model for generating revenue, and you’re just leaking money, obviously that’s going to be a problem. That’s the issue. But here’s why I can do that and here’s why I give Amex a lot of money, and in return they give me many, many points. I know that if I give Amex, let’s say $150,000 in Facebook ad spend, or if Amex loans me that money to spend on Facebook ads, I know I can do that because I know that in that given the amount of time I’m going to generate more than enough revenue to cover that in the next 30 to 55 days. That’s what it comes down to.

And if you don’t have a system in your business to do that, you need to figure out how to do that. Because if you’re always waiting for the cash to be there, it’s never going to be there. I promise you. It’s something called Parkinson’s Law, which means demand meets supply and supply will meet demand. If you need $5,000 to do something, listen, that $5,000 is going to come and it’s going to go very easily if you don’t manage your money properly, if you don’t manage cashflow properly. But I can promise you if you put money on your credit card, you’re going to figure out a way to pay that back.

And this is what separates, again, successful entrepreneurs who are a little bit more tolerant to risk versus those who move very slowly because they don’t want to make any mistakes. And God forbid they should lose a little bit of money. So they stockpile all of their cash and they then invest it in whatever they want to invest in for their business, for coaching, whatever, and then they hope for the best. That’s a very safe way of doing things, but it’s not a very leveraged, scalable, and fast way of building your business.

Listen, if you want a better system for getting clients and getting clients that pay for your business investment, then go to WorkWithYuri.com. Let’s book a call. Let’s look at what you’re doing. It’s probably not working if you’re waiting for all the cash to be there before you do anything. Let’s look at why you’re doing what you’re doing. And we’ll show you how to do things properly. We’ll show you how almost all of our clients come to work with us. And they don’t have a “budget” for marketing or advertising because we help them build out a process that gets them clients and those clients pay off their investments or their Facebook ad spend, if you will, before they even have to pay off their credit card.

If that’s of interest to you and you want to scale your business and get more clients where the clients are essentially paying for your investing in your business, then go to WorkWithYuri.com. Let’s book in a call. Let’s see what’s up. Where do you want to go. And we’ll see if there’s a good fit to help you out. If there is, cool. We can talk more about what that looks like. And if not, at least you’ll have a lot more clarity about what to do instead. Sound good? Thanks for joining me. Hope this makes sense and see you soon.

Today we take a deep dive with one of our Health Business Accelerator Graduates, Angus Burke who has over 10 years in the industry.

He is the founder of of EP Health, had recently sold a fitness company and had a strength and conditioning company.

His company, EP Health, is a B2B company working with HR Companies and is looking to refine his funnel at a higher conversion rate using email marketing, LinkedIn and Phone Calls.

Angus’s audience lives primarily on LinkedIn and we spoke in depth about to best use LinkedIn to use social engagement to spark enrollment.

We also spoke about how to best use social content on LinkedIn, how frequently to post and how to use social engagement to best initiate conversation using DM’s to build relationships with prospects.

If you’re curious as to how to best use LinkedIn to build social engagement and prospects, you’ll want to grab a pen and take notes.  The same principles we talk about using LinkedIn can also be used with Instagram and Facebook.

01:23 – 02:27 – Introducing Angus Burke

02:27 – 04:42 – Current Business Model

04:42 – 05:58 – Angus’s Services and Who His Ideal Client Is

05:58 – 08:24 – Sticking Points and How to Solve Best Solve Them

08:24 – 25:04 – Using LinkedIn To Spark Engagement And Enrollment

25:04 – 27:16 – Email Marketing Strategies

27:16 – 28:50 – Phone Sales

28:50 – 35:26 – FB Ads and Messaging

35:26 – 36:09 – Wrap Up And Takeaways

In today’s episode we take a deep dive with Tanya Paynter, an Naturopathic Doctor who is looking to extend her reach outside her local community to help women who suffer from fibromyalgia and the symptoms associated with it.

To help her out, we took a look at her current business model to determine what’s working, what’s not working and what she can do to help grow her reach and her business.

Like so many starting out, Tanya went the route of posting content organically which no longer works with the recent changes Google has made in the search function of health and wellness websites giving preference to medical sites such as WebMd.

To help get her content out to more people, we introduced Tanya to our 4 step process that will help get her out in front of her ideal client in a way that will turn prospects into clients.

Tune in to find out what action steps you can implement to get your content out to more people, grow your social following and your business.

01:22 – 2:49 – Introducing Tanya

02:50 – 04:44 – Tanya’s Current Business Model

04:44 – 7:40 – Analyzing Her Business Model Metrics

07:40 – 13:16 – Creating A Structured Content Strategy

13:16 – 16:05 – Building Out Social Content vs. Blog Content

16:05 – 24:44 – How Our 4 Step Process Has Can Quickly Scale Tanya’s Business

24:44 – 28:57 – The Only Three Things That Matters

28:57 – 33:17 – Big Takeaways And Action Steps

Welcome to another deep dive episode with another awesome client of ours, Jack, who is looking to start helping people who are emotional eaters lose weight.

His main sticking point is around the delivery of the coaching, and how to deliver it so that it doesn’t overwhelm him or maybe even the clients as well.

Tune in as we talk about how to build a business from scratch using Facebook Groups, setting your price point, scaling your business without burning out and much more.

01:10 – 03:00 – Introducing Jack

03:00 – 04:45 – Identifying Jack’s Sticking Point and How We Can Help Him

04:45 – 06:10 – Best Way For Jack To Deliver His Services

06:10 – 13:16 – The Importance of Documenting What You Do

13:16 – 18:22 – Facebook Groups For Building A Business

18:22 – 20:40 – Setting Your Price Point

20:40 – 22:43 – How to Scale Without Burning Yourself Out

22:43 – 24:40 – Jack’s Biggest Takeaways and Immediate Action Items

I’ve got a special guest on today’s episode. His name is Dr. Allen Turner who’se been a chiropractor for 38 years.

He’s been  involved with treating children with learning disabilities, attention deficit disorder, developmentally challenged children, and has had great success with that.

As a result of the success treating children with learning difficulties, he’s gotten into treating digestive issues, Crohn’s, colitis, irritable bowel syndrome, fibromyalgia, diabetes helping these patients improve their health.

Now he is focused on patients who have very serious spinal issues, herniated disc, bulging disc, spinal stenosis, because there’s really not much out there to help those people.

Over the years, Dr. Allen has developed some very unique skills, treating patients one-on-one and being able to develop a program that gets away from treating people one-on-one and offering them something that can be taught through a course.

Essentially he looking to transition from hands-on to helping people with information.

Grab a notebook and pen to learn how we helped Dr. Allen make the from treating people hands on to creating a virtual coaching program.

01:00 – 04:00 – Welcome and Introduction

04:00 – 05:16 – Helping Dr. Allen Identify His Single Target Market

05:16 – 09:30 – Identifying Target Market Frustrations

09:30 – 11:52 – Identifying Target Market Wants and Needs

11:52 – 19:15 – Three Core Solutions That Will Solve Their Problems

19:15 – 33:55 – Crafting an Offer

33:55 – 36:23 – Ways to Deliver Your Product

36:23 – 38:34 – Dr. Allen’s Take Aways and Action Items

One of the things I think holds a lot of people back, especially in business, especially with the Internet, is this fear of being disliked. I really believe the fear of being disliked is the number one thing that holds us back from achieving greatness.

Haters Are Going To Hate.  So What

And, listen, you notice that I don’t have any hair, right? I lost my hair when I was 17 to an autoimmune condition. And you wouldn’t believe the amounts of… I’m not going to call it hate, but the amount of comments that have a negative connotation, that I get on the Internet. So if I put up a Facebook post or we have ads running, it’s actually quite shocking to see that there are so many humans out there that are willing to, with their actual name, post stuff like they do on my ads about how I look, for instance, right? And it’s just… It makes you feel a little bit sad for the human race.

Anyways, the reason I share that with you is because, listen, I don’t give a shit what people think about me. I don’t care what they say about how I look, if they say I don’t look healthy, if I look like Mr. Clean. Listen, I have thicker skin than a reptile now, but when I first started it was a little bit different.

So I want to encourage you to not worry about what other people think about you. If you put up your ad on Facebook because you want to impact more people, and then you have one loser who doesn’t feel good about themselves, says something negative about your ad, here’s what you do.  There are three little dots, you click on those, and you hit delete. If it adds no value to the conversation, delete it, because all that’s going to do is it’s going to encourage more nonsense in your post.

Don’t Let Haters Stand In Your Way

So, listen, you have bigger fish to fry than worrying about what people think about you. You’ve got people to serve, you’ve got a mission to achieve, you have a business to build, and we can’t let nonsense like that stand in our way of moving forward. So the fear of being disliked is a really, really real thing. If it’s something you’ve dealt with, listen, you’re not alone. I think another area that where this shows up is in enrollment calls. You’re in an enrollment call. You don’t want to ask the awkward question, the deeper question, because what if the person pushes back or it makes them feel uncomfortable, because that’s where we have to go sometimes?

But what if they don’t like you? This is a person you’ve never met, you have no relationship with, and we’re afraid of what they’re going to think of us because we’re asking a certain question. These are the things that hold us back. These are the things that hold us back, not just in business but in life. And the sooner you can get through this stuff, and the sooner you can develop more callus, if you want to think of it that way, the better off you’re going to be, the more successful you’re going to be, and the more people you’re going to be able to help, okay?

Trust Your Inner Circle

So I want you to really think about this. And the only people I care about, in terms of their opinions, are the people that know me the best. So if my friends and family were to say, “Hey dude, man, you’re looking pretty sick, what’s going on?” I’m going to be a little bit more concerned about that, okay? Or they’re like, “Hey, man, you’re doing some stuff that’s a little bit suspicious,” I’m going to take those type of comments to heart.

But for people who don’t even know me, for people who don’t even know you, they’ve come across your post on Facebook or Instagram and they’re leaving negativity? Who cares? You see, the thing is, the more you put yourself out there, the more you’re going to start to get attention, right? You’re going to polarize people. The way you look, the message you’re sharing, what you’re saying, some people agree, some people won’t. But the very fact that is you’re getting that kind of feedback and engagement is a sign that you’re putting yourself out there and you’re doing things that most people will never do.

Most people play life safe. They’re the spectators in the stands. If you think of a soccer stadium, 50,000 people, how many players are on the field? 22. I would rather be one of the 22. How about you? It’s a lot easier to sit in the stands and heckle than it is to become the best version of yourself. All right? So never forget that.

And if you want to help with this, and if you want to help becoming the best version of yourself, if you want help building a business that helps people, that helps you and your family and your bank account and your situation, and to really do something that’s meaningful and lasting, then head on over to workwithyuri.com I want you to book in a time to chat with us.

If you’re a health entrepreneur and you need more clients, you need a better way to coach them so you’re not trading time for money, and you’re in a situation now where you know you have to do things differently, because what you’re doing right now is simply not working, and you’re ready to hit the ground running… Because we only work with action takers, not dreamers, people who take action. If that’s you, then we’d love to speak with you. So head on over to workwithyuri.com. Let’s have a chat and see if we could be a good fit to work together. And if not, it’s all good as well. All right? So have an awesome day, and I’ll see you soon.