One of the biggest questions people have when they first go into business is how much they should charge.

And whether you’re offering personal training or selling products and services online, I’m going to offer what I think is an interesting perspective – and maybe even something that you’ve never considered before.

But first…

Let’s look at the old way of looking at pricing.

If you’ve taken an economics course, you were likely led to believe that pricing is determined by supply and demand. If there’s a low supply or a high demand, the price goes up. And if the supply exceeds demand, the price goes down.

 

For example, there’s only a limited amount of gold, so we have to charge a lot of money for it. But there’s a lot of wood, so it’s not as expensive.

That’s a typical economic model that’s based on scarcity.

Supply and Demand Doesn’t Apply to Us

The problem with this scenario is this:

We actually live in a world of abundance, where we can create value out of thin air.

That’s exactly what entrepreneurs do – we get ideas and then create products or services that solve problems for others.

If you’ve ever written a book, guess what? That book never existed until it became an idea in your head and you brought it to fruition.

I’ve written three published books. Those were initially ideas in my head – and now they’re real tangible things that have transformed thousands of peoples’ lives.

That’s awesome, right? That’s the beautiful thing about being an entrepreneur.

So what I want to share with you is an interesting way of looking at pricing that could apply to whatever you’re offering, whether it’s an e-book or a high-end service.

One Way to Consider Pricing

Basically, your price could be anywhere from down on the low side of the scale to all the way up at the other end, priced at the top.

One common way to figure out how much to price your product is to see what the market is willing to bear – what are people currently paying for something similar?

You can do some basic market research and check out your competitors are charging – say you go to Amazon and if something similar to your product goes for $20, then that’s what most people would use as the “barometer” of what they can charge.

I don’t like that model because it turns you or your product into a commodity.

Go Big, Go Low, or Go Home

I’m going to make an argument here – I think that comparing yourself to others is very poor way of deciding on price, because you end being the same as everyone else.

Remember this:

Tweet “There is no competitive advantage to being in the middle. “

You should be either the least expensive or the most expensive. And in either case you must JUSTIFY why your price is what it is. But don’t play in the middle, because that’s where everyone else is and that’s where you’ll struggle.

 

I’ll give you a perfect example from the online fitness marketplace. Everyone is selling eBooks now for $10.

And it doesn’t matter what it is – workout, diet, blah blah blah. It’s all $10.

How are you going to make yours stand out if it’s just another one of those $10 products?

You’d have to be a very smart marketer positioning-wise, copy-wise, storytelling-wise. It’s very tough.

My friend Dean Jackson, one of the smartest marketers you’ll ever meet, says:

“It’s a lot easier to make a compelling offer than a convincing argument.”

When you’re selling products in the middle of the pack, you’re trying to make a convincing argument as opposed to a compelling offer.

Because everyone else is making the same offer and it simply doesn’t stand out as something uniquely special for your potential customer.

Kia vs. Rolls Royce

Let’s look at cars as an example.

Now, I’m not making any judgments if you own this car (Lebron James drives one!), but let’s just say on the low end we have a Kia, which is a really good car. It’s on the less expensive end of the scale price-wise. We’ll say it’s $30,000 (I think).

And at the other end of the scale we have a Rolls Royce, which sells for more than $200,000. Interestingly, it’s basically the same car as the BMW 740, but they add another $100,000 to the price simply because of the name Rolls Royce.

So, why is a Rolls Royce $200,000? Is it $170,000 more valuable than a Kia? Well that’s really in the eye of the beholder.

To continue this example, when you’re pricing products at a premium, what you’re really playing on is intrinsic and perceived value. And naturally, there will always be people who want the BEST or most expensive (of anything), even if it’s more or less the same thing as the next option.

As I mentioned, the Rolls Royce is basically the same car as the BMW 740 – but the Rolls Royce costs about $100,00 more.

Why is that? It’s the same engine, the same chassis, all that stuff. But the company Rolls Royce has said, “We are premium. We are exclusive.” And that attracts customers who feel the same way about themselves, who would rather walk than be seen driving a Kia.

Price very often appeals to our deepest desire to feel special…to feel acknowledged…to feel a “class” above others.

It’s the same reason why people fly 1st class. Sure the service and leg room are obviously better but there’s certainly an “ego” play lurking beneath the surface. Appeal to that in your potential customers – if you’re going high price.

And as much as pricing reflects how customers see themselves, how we price our own products and services reflects how we see (value) ourselves. More on that in a second.

Low-End Vs. High-End

What I’m getting at here is that you should go low or high. And justify either one.

Set yourself up in the marketplace as the Walmart or the Neiman Marcus – the Kia or the Rolls Royce.

That way, if you’re at the low end of the scale, that’s going to eliminate or “repel” the people who want the perceived higher-end product. And that’s fine if that’s the market you want to go after.

And if you want to go premium price? Guess what? A lot of people are not going to be able to afford you – and as a result you’re going to eliminate them. That’s cool as well.

Here’s something to remember:

The reason most people don’t charge more for their services or products is because of their SELF WORTH. 

We can go into a whole Tony Robbins personal development séance on this topic, but if you don’t believe you are valuable or worthy, then you’re not going to charge higher prices. It’s really as simple as that.

What’s interesting is that I see people who start off in their business by charging $97 for a six-week course. But as they start getting more successes and more people going through their programs, they’re like, “Hold on. This is actually really valuable. I’m going to increase the price to $497.”

They use external successes to validate themselves or the product or service they’re offering. So they use the external successes of their clients to validate their offerings, which in turn increases their own self worth. That’s a little backwards if you ask me.

Work on Your Worth

If you become more valuable in the marketplace and truly get what you deserve then you need to do some “internal” work to grow your self worth.

All business growth starts with personal growth.

If you want to charge higher prices, work on yourself.

Work on the reasons why you don’t believe that you can charge more.

If it’s that you think you’re not good enough, that’s called imposter syndrome. Like, Who am I to charge these type of prices?” Right?

Work on yourself and the prices will take care of themselves because there’s no value in playing in the middle.

3 Great Reasons to Charge More

First of all, you tend to get better customers and fewer problems – if you’ve experienced this you know what I mean.

I’ll give you an example. When I first started my online business we offered a running program that was $14.95.

We had a lady from New York buy the program, and then she sent us an email saying that she wanted us to send her a $1.46 check for the exchange-rate difference between the Canadian and U.S. dollars.

Immediately I said, “Fire this customer.”

Because we were dealing with customers on the lower end of the price scale, we had many customers who were a pain in the butt – not all the time, but more than you would likely encounter at the higher end of the pricing spectrum.

If you go higher price you’re going to have better quality clients. People are going to be less of a pain in the butt. I’ve seen this time and time again.

The second reason that it’s actually good to increase your prices is because it’s very often the same amount of work to sell something that costs $1,000 as it is to sell a product that costs $10.

It’s the same amount of work to put into the funnel, to the messaging, to the offer, and everything else that goes into creating and selling a product.

But the third thing, and the real valuable part for you and your customer, is that it forces you to deliver immense value – much more than if it was just a $10 offer.

Let’s use an example here.

In my health business, we have a Defeating Diabetes kit. It’s a great program that helps people overcome their diabetes, and we sell it for $47. So we’re operating on the low end of the spectrum.

I’ve been challenged in the past by some of my mentors, who asked me what would have to be true to make it a $3,000 program.

Maybe that would involve me (or someone) showing up at the customer’s house and walking with them every morning. Maybe it’s going through their pantry and making their meals. Whatever it is.

But the whole idea here is that when you charge premium prices it forces you to think about how you can become infinitely more valuable to your customer.

Figure Out How to Provide MORE Value

There are always going to be people who just want to read the eBook. That’s cool, right? But maybe you don’t want to deal with those customers. Maybe you’d rather have fewer customers who are paying more money who you can actually deliver real results for.

Because we know that 90%+ of our customers are not going to take action (at least not right way). It’s human nature.

If you survey your audience, I guarantee you’ll find the same things.

“What’s the number one challenge standing in the way of your goals?”

• No motivation
• No time
• I don’t know how to get started
• (And obviously price)

What if you can offer a service that helps overcome all of those things?

If it’s at a premium price, it’s not going to be applicable to 95% of the people that are in your market, but there’s going to be 5% of the people who will be saying, “Yes! I want that, I want that personal touch. I want that high level of service. I want that person to show up at my door in the morning to drag me out of bed and get me going.”

That’s what happens when you charge higher, premium prices.

Not only do you get better customers, but you force yourself to become a better provider of services or value – which ultimately leads to better results for your customers.

Are You Worth It?

I believe you’re worth it, but you have to work on that. Don’t let pricing determine how you view yourself in the world.

Low or high, you determine where you want to price yourself, but don’t go in the middle.

This is something that we have re-evaluate in some of our own products.

In our Healthpreneur business we have some very high-level workshops that are small, intimate and exclusive, and guess what?

They’re probably not right for the vast majority of the people in the wellness and fitness space but you know what? I’m only looking for 10 to 20 of those people who are willing to invest, work with me personally and really skyrocket their business to the next level.

We have other products and services for everyone else. That’s the way I’ve decided to position our business and our products and services in this marketplace, because I know that when I can work at a higher level with a smaller number of people, that’s where I can create real change.

And again, it’s a paradigm shift. It’s a different way of looking at pricing based on a decision. It’s not market-centric, it’s literally your decision to say, “I’m going to price this 10 times higher.”

Try This Challenge

Here’s another challenge for you…

Let’s say you have clients that you serve online – you’re coaching or training clients, or the like. And right now you charge $100 per hour for talking with them for an hour on Skype.

I’m going to challenge you to add a zero to whatever it is you’re currently charging.

So now you’re charging $1,000 per hour.

How does that make you feel? Does it scare you? Excite you? Challenge you?

Well however it makes you feel, I challenge you to stay with it for a second.

Again ask yourself:

“Who do I have to become to deliver and command that type of price?”

Because it’s not about the doing… it’s about the who.

To provide the level of service at the $1,000 per hour rate, you have to become a certain person first – a person who is able to create results at that level.

So, that’s just a quick exercise to finish off with. It’s going to get you out of your comfort zone and I guarantee it will create some big breakthroughs in your business.

If you’ve enjoyed this post, then SHARE it with a fellow healthpreneur who needs to hear this important message.

7 Costly Online Business Mistakes

1. Don’t Ignore Your Email List

The number one thing you need to avoid is ignoring your email list.

Everyone with an online business wants to build a bigger email list. And that’s awesome. But if you never email them out because you’re worried that they’re going to unsubscribe, then why even bother?

Email is still the most effective way at communicating with and influencing your following. In fact, research by salesforce.com found that for every dollar spent to acquire an email address, it yields $44.25 in return. That’s significant.

It was also shown that more than 44% percent of people purchase something within one year of receiving a promotional email.

That’s pretty significant, so email marketing is still very important.

Emailing them once a month is not going to work. You have to be top of mind with your followers when it comes to being a problem solver in your niche, because then you’ll be tip of tongue when they need help.

When you are in front of people with regular email messages, they’re going to think of you more often. Whereas, if they don’t ever hear from you, when you finally do send them an email, they’re going to be like, “Who is this person again? Am I on their email list? How did they even get my email?”

You want to be on top of their mind with great regular content, not just sales promotions.

At the very minimum of once per week, you should add some value to their lives via email. That way, you’re at the top of their mind.

2. Don’t Rely Solely on Email

Nowadays, we’ve got some amazing technologies that allow you to get in front of the same audience in different mediums or in different ways.

For instance, you can get in front of your audience on Facebook. If they’re part of a Facebook group, you can message them through the Facebook group. You can even message people through Facebook Messenger now with some really cool new technologies that are coming out.

You can get in front of them with Facebook ads, with YouTube videos, and with podcasts.

There are all sorts of great ways to get in front of the same people with a similar message on an ongoing basis.

That’s important because not everyone’s going to be regularly checking their email inbox. Some people hang out on Facebook. Some people listen to podcasts.

You want to think about your strategy and figure out the one, two, or three channels that you want to really master.

Let those be your playing ground. For me, my playing grounds are my blog, Facebook, YouTube, and Pinterest. That’s pretty much it. I don’t really do much else, so if I can get in front of our ideal customers on those platforms, then that’s great.

Meanwhile, if I solely rely on email, I’m still going to get good results, but I’m going to be missing the boat to a certain degree.

3. Avoid Spending All of Your Time Online

It’s ironic that I’m going to say this, but to build a really successful online business, you actually have to spend more of your time offline.

What I mean by that is this: when I created the video accompanying this post, I wasn’t online.

My value to the world is not about being connected to the Internet. My value is to extract my ideas and knowledge.

Once I shared my thoughts on video, then (and only then) did I actually have to connect to the Internet to upload it.

Your unique value is your ideas, creating content, the writing of it, the typing of it, the shooting of the video, the recording the podcast or the interview, the creation of your course.

None of that requires connection to the Internet.

While eventually it is all posted online, the actual creative process is something you do offline.

On a related note, I would actually strongly encourage you to spend half a day or one full day each week thinking and planning.

Turn off your Internet, turn off your computer, get out a notepad, and just think. Go for a walk, spend some time in nature, sit in your favorite chair, and just think about stuff.

You will have breakthroughs galore.

The third way to get offline is to step away from your computer, table, or phone and actually meet people in person.

It’s a super effective way of building relationships instead of falsely thinking that Facebook friends are actually real relationships.

Let’s actually build relationships with people and connect with human beings again. Get off line. Get off the computer, and spend some time in real life.

4. Avoid Doing It All Yourself

Try, as best you can, to avoid becoming a one-man show. Don’t do everything yourself.

In today’s day and age, execution has become a commodity. You can hire someone to do practically anything you want.

You can hire a virtual assistant or you can hire someone locally. It’s just a matter of whether you are willing to invest in them or trade a little bit of your profit for building a team to give you a bit more freedom in your life.

You’re amazing at what you do best. But you’re not amazing at everything else.

I’m just being honest with you. I’m not amazing at everything. I’m amazing at what I do, which is two or three things. That’s about it. Everything else, other people can do better than I can.

It’s about identifying that, and finding people to fill those roles so that you can feel a bit happier and more productive on a day-to-day basis.

5. Don’t Be a Generalist

Don’t try be everything to everybody in your business. Become a specialist.

Specialize – go narrow and deep with whom you serve.

The health and wellness industry is loaded with trainers, doctors, and experts doing the same stuff.  It’s the same thing over and over again.

So, why don’t you become the expert who helps a specific segment of that population do X, Y, or Z?

You can become the Hashimoto’s expert, the adrenal expert, the CrossFit-for-women expert, the post-pregnancy expert, the yoga-for-moms-who-have-two-kids expert.

Go narrow and deep. That way, it’s easy for people to put you in a specific category so that when they think of your niche, they think of you.

That’s a lot easier to build a business around than trying to be an all-around health and wellness expert, and end up competing against brands like Dr. Oz. Go and specialize.

Become the niched ninja.

6. Don’t Produce Crap Content

The days of thin, light, and superficial content are done, if they ever actually existed.

Now, Google is rewarding amazing content that people value and share, and if you’re not producing that, don’t even bother putting anything out in the first place. Seriously.

Remember, your reputation is on the line, so if you’re producing crap, what are people going to think of you? What reputation are you going to build?

When I’m creating my videos or publishing blog posts, I put a good amount of thought into what I want to say and how I want to structure it.

You have amazing expertise and knowledge. Use that. Give your best stuff away. Don’t hold anything back.

7. Don’t Channel Surf

Earlier I mentioned that I picked a couple channels and mastered them. I would recommend you do the same.

Don’t be the person who’s on Instagram, Snapchat, Facebook, YouTube, Pinterest, and whatever else is out there. It’s overwhelming.

There are plenty of examples of people who’ve done amazingly well on each one of those platforms by themselves. Just pick one, or two, or three at the most, and become the master of those channels.

I was once on Instagram but no longer am because I just got sick and tired of taking pictures of all my food, to be very honest with you. Yes, I still have an account, but it’s not being updated.

That’s because I want to focus on YouTube, my blog, Pinterest, and Facebook, and that is it.

Anything Else?

Those are the seven costly mistakes to avoid in 2017 and beyond. Follow it and you’re on your way to a profitable, healthy, and fun online business, helping more people. Is there anything you’d add to the list? Let me know in the comments below.

The List

What follows are the 93 best email subject lines of 2016, in descending order from most opens to least opens.

These email subject lines are mostly from broadcast emails to my entire list or a large segment of it. Usually, with more segmented emails we see open rates that are much higher.

Also note that since my main health list is several hundred thousand people, a GREAT open rate for us is anything hovering around 20%.

To help you make sense of each email headline, I’ve included context where applicable.

1. Get a FREE jar of premium organic coconut oil (first 1,000 only)

• Open rate: 19.21%
• Destination: optin page for free coconut oil from Thrive Market.

2. The BEST cardio to lose weight

• Open rate: 19.16%
• Destination: Blog Post

3. How to beat sugar addiction | why you crave salty foods | Are smoothies healthy?

• Open rate: 18.74%
• Destination: this was an odd headline style that we occasionally used for our Saturday newsletters, eventually leading readers to a number of blog posts.

4. The 14 BEST ab exercises (I dare you to try #13)

• Open rate: 18.71%
• Destination: Blog Post

5. Hey, it’s Carey (Yuri’s Assistant)

• Open rate: 18.64%
• Destination: This is a last-day email leading to a blog post with a link to a specific product we were promoting.

6. Is peanut butter SAFE? (does it make you fat?)

• Open rate: 18%
• Destination: Blog Post

7. The 8 WORST breakfast foods (avoid these)

• Open rate: 18%
• Destination: Sales page for a related offer we were promoting.

8. The 4 Worst “Healthy” Snacks (and what to eat instead)

• Open rate: 17.67%
• Destination: Sales page for my All-Day Fat Burning Diet book

9. Are probiotics actually good for you?

• Open rate: 17.46%
• Destination: Sales page for our Probiotics report product.

10. Even this famous doctor was a victim…

• Open rate: 17.20%
• Destination: Sales page for a probiotic offer we were promoting.

11. 10 habits of successful people (done before 9am)

• Open rate: 17%
• Destination: Blog Post

12. The Ugly Hidden Truth About Calcium

• Open rate: 16.40%
• Destination: Sales page for a book called the Calcium Lie

13. One of my favorite 5 minute meals (perfect for Summer)…

• Open rate: 16.35%
• Destination: Sales page for our 5-minute meals cookbook

14. Do THIS before bed to feel happier

• Open rate: 16.22%
• Destination: Blog Post

15. The #1 cause of a slow metabolism

• Open rate: 16.14%
• Destination: Blog Post

16. 2 NEW recipes for you (#2 is my favorite – yum)

• Open rate: 16.11%
• Destination: Blog Post

17. The SECRET to getting the results you deserve

• Open rate: 15.98%
• Destination: Blog Post

18. Shockingly simple and delicious french onion soup (only 3 ingredients)

• Open rate: 15.93%
• Destination: Blog Post

19. Meet the “Perfect Painkiller” SPICE That Also Fights Inflammation (plus how to absorb it 20x better)

• Open rate: 15.84%
• Destination: Sales page for a turmeric offer.

20. 14.2 pounds gone in just 1 week (here’s how)

• Open rate: 15.83%
• Destination: Sales page for my All-Day Fat Burning Diet book

21. How to create healthy eating habits that stick (free step-by-step plan)

• Open rate: 15.81%
• Destination: Blog Post

22. The most DANGEROUS ab exercises (#8 will kill your spine)

• Open rate: 15.69%
• Destination: Blog Post

23. Do this. Burn 983% more fat (seriously)

• Open rate: 15.65%
• Destination: Sales page for Metabolic Factor promotion.

24. How to STOP Sugar Addiction

• Open rate: 15.61%
• Destination: Blog Post

25. The WORST exercise for women over 35 (avoid this)

• Open rate:15.55%
• Destination: Sales page for my All-Day Fat Burning Workouts

26. 2-Minute Morning “Miracle” Routine?

• Open rate: 15.53%
• Destination: Sales page for Bodyweight Flow workout program.

27. Healthy brownies? (recipe inside)

• Open rate: 15.51%
• Destination: Sales page for our free cookbook offer

28. [PDF] My 1-day beach body fix

• Open rate: 15.48%
• Destination: Optin page for our 1-Day Detox PDF

29. best cardio machine?

• Open rate: 15.43%
• Destination: Blog Post

30. The CHEAPEST “diet” on the planet (do this once a week)

• Open rate: 15.29%
• Destination: Sales page for Eat Stop Eat program.

31. 11 ways to sleep like a baby tonight (without pills)

• Open rate: 15.24%
• Destination: Blog Post

32. You’re likely DEFICIENT in this one mineral…

• Open rate: 15.09%
• Destination: Sales page for magnesium product.

33. The at-home secret fix for optimal health

• Open rate: 15.08%
• Destination: Registration page for Optimal Wellness Labs partner webinar

34. SCARY facts about the foods you’re eating (new research)

• Open rate: 15.08%
• Destination: Sales page for our Energy Greens drink mix powder.

35. AVOID this #1 thyroid-killing exercise (especially if you have Hashimoto’s)

• Open rate: 15.08%
• Destination: Sales page for Metabolic Prime offer.

36. 5 Delicious Ways to Eat More Vegetables

• Open rate: 15.04%
• Destination: Article lander leading into our free cookbook offer

37. 7 tasty and quick healthy recipes — which do you want to enjoy today?

• Open rate: 15.02%
• Destination: Sales Page

38. want to join me in Toronto? (business workshop)

• Open rate: 15%
• Destination: surprisingly solid open rate (to my health list) for a business-related offer for one of my Toronto-based Healthpreneur workshops.

39. Free gifts from Yuri (as promised)

• Open rate: 15%
• Destination: Blog Post

40. The Truth About Sitting and Your Health (And What to Do)

• Open rate: 15%
• Destination: Blog Post

41. 5 “tricks” to ENJOY vegetables (seriously)

• Open rate: 14.97%
• Destination: Article lander leading to our free cookbook.

42. 19 Important Alkaline Foods Your Body’s Craving

• Open rate: 14.97%
• Destination: Blog Post

43. The Healthiest Breakfast Cereal Yet (try it today)

• Open rate: 14.89%
• Destination: Blog Post

44. Have you seen this AMAZING movie?

• Open rate: 14.87%
• Destination: Opting page for Truth About Cancer documentary series

45. 19 Healthy Dessert Recipes So Good You’ll Think They’re Bad

• Open rate: 14.86%
• Destination: Quiz page for Truth About Cancer documentary series

46. Goooooood Morning 🙂

• Open rate: 14.85%
• Destination: Blog Post

47. Eat THIS healthy breakfast food for faster fat loss (and fewer cravings)

• Open rate: 14.77%
• Destination: Blog Post

48. 7 Shocking LIES That Will Ruin Your Health

• Open rate: 14.63%
• Destination: Blog Post

49. The 9 BEST Flat Belly Foods (eat these daily)

• Open rate: 14.60%
• Destination: Blog Post-

50. The 5 Healthiest Alternatives to Milk

• Open rate: 14.58%
• Destination: Blog Post

51. 7 most nutritious vegetables | 12 ways to enjoy greens | drink this to look & feel younger

• Open rate: 14.54%
• Destination: Another one of our Saturday newsletter emails leading to various blog posts.

52. Are Smoothies Really Healthy?

• Open rate: 14.46%
• Destination: Blog Post

53. The WORST fat loss exercise for women? (quiz)

• Open rate: 14.45%
• Destination: Quiz page leading into our All-Day Fat Burning Workouts

54. Which of these 2 ab exercises is a waste of time?

• Open rate: 14.43%
• Destination: Sales Page

55. Brand NEW just for you (and it’s FREE)

• Open rate: 14.42%
• Destination: Podcast page on iTunes

56. The ignored “health savior” that ends disease (and weight gain)

• Open rate: 14.37%
• Destination: Webinar registration page

57. 9 Healthy Midnight Snacks You Can Enjoy Guilt-Free

• Open rate: 14.30%
• Destination: Article lander leading to our Amazing Abs Solution program

58. The 8 Worst Breakfast Foods to Eat in the Morning (Stop Eating These)

• Open rate: 14.19%
• Destination: Blog Post

59. WOMEN: discover your #1 metabolism killer

• Open rate: 14.17%
• Destination: Quiz leading into our All-Day Fat Burning Workouts

60. Why DIETING will make you FATTER

• Open rate: 14.16%
• Destination: Sales page for our free cookbook

61. Are you a SLOW burner?

• Open rate: 14%
• Destination: Sales page for my All-Day Fat Burning Diet book.

61. I call him Jesus

• Open rate: 14%
• Destination: Sales page for Eat Stop Eat program and one of the highest unsubscribe rates from all of 2016. I wonder why.

62. What NASA’s “hidden agenda” can tell you about your health

• Open rate: 13.89%
• Destination: Webinar registration for Optimal Wellness Labs offer

63. What Are YOU REALLY Hungry For?

• Open rate: 13.76%
• Destination: Optin page for video series on emotional eating.

64. I’m doing this for YOU

• Open rate: 13.75%
• Destination: Replay page for our Fat Loss Summit.

65. FOR MEN: This 30-Second Quiz Shows You The BEST Way To Build Muscle

• Open rate: 13.67%
• Destination: Quiz leading to a muscle building program

66. Fix this ONE problem for better overall health

• Open rate: 13.67%
• Destination: Sales page for muscle building (only sent to men on our list)

67. An inspirational story to start your week

• Open rate: 13.65%
• Destination: Sales page for my All-Day Fat Burning Diet book.

68. Easiest Black Bean Brownies EVER! (and super healthy)

• Open rate: 13.64%
• Destination: Sales page for our free cookbook.

69. 4 Ways to Manipulate Your Diet to “See Your Abs”

• Open rate: 13.58%
• Destination: Sales page for an abs-related offer.

70. How to crush ANY goal (quickly)

• Open rate: 13.51%
• Destination: Blog Post

71. The #1 Cause of Back Pain (and how to FIX it)

• Open rate: 13.46%
• Destination: Sales page for back pain offer.

72. The scary TRUTH about “cleansing”

• Open rate: 13.44%
• Destination: Webinar registration page for our cleanse code webinar.

73. 3 Best Natural Cures for Constipation

• Open rate: 13.38%
• Destination: Protein quiz

74. The 7 stages of DISEASE (which are you currently in?)

• Open rate: 13.33%
• Destination: Webinar registration page.

75. Eating FAT makes you THIN?

• Open rate: 13.08%
• Destination: Optin page for Fat Summit.

76. This “Prehistoric Disease” Robs Life Energy

• Open rate: 13.05%
• Destination: Article lander leading to our Energy Greens product.

77. Struggling to lose weight this year? This is why…

• Open rate: 12.87%
• Destination: Sales page for our Fat Loss Summit.

78. The 4 worst “healthy” snacks (never eat these)

• Open rate: 12.77%
• Destination: Blog Post

79. Nature’s Ultimate Flu Shot (100% Safe and Effective)

• Open rate: 12.75%
• Destination: Blog Post

80. Banana sushi?!

• Open rate: 12.74%
• Destination: Sales page for our free cookbook.

81. Fwd: Ashley dropped 59 lbs by dropping these 2 health foods

• Open rate: 12.71%
• Destination: Sales page for weight loss offer.

82. Is your body AGING faster than it should? Answer inside.

• Open rate: 12.71%
• Destination: Anti-aging quiz

83. The at-home secret fix for optimal health

• Open rate: 12.71%
• Destination: Webinar registration page for Optimal Wellness Labs offer.

84. #1 muscle that eliminates joint and back pain, anxiety and looking fat

• Open rate: 12.70%
• Destination: Sales page for Unlock Your Tight Hip Flexors program.

85. NEW way to get great abs (special forces training secret)

• Open rate: 12.68%
• Destination: Sales page for abs-related offer

86. 4 reasons to NEVER do this workout (especially if you’re a woman)

• Open rate: 12.63%
• Destination: Blog Post

87. This man lived with monks. Now he’s EXPOSING their secrets!

• Open rate: 12.58%
• Destination: Optin page for Urban Monk course.

88. Is this toxic substance on your kitchen counter?

• Open rate: 12.50%
• Destination: Sales page for salt offer.

89. This exercise cools fattening inflammation (and boosts metabolism)…

• Open rate: 12.47%
• Destination: Sales page for Metabolic Prime program.

90. These 4 proven “lifestyle hacks” transform your body

• Open rate: 12.40%
• Destination: Sales page for 27 Habits book.

91. Chocolate Fudge That’s Actually Good For You 🙂

• Open rate: 12.36%
• Destination: Blog Post

92. A personal invitation from Yuri (time sensitive)

• Open rate: 12.35%
• Destination: Sales page for All-Day Fat Burning Diet online course.

93. 57 year old TURNS the clock BACK 10 years in 28 DAYS!

• Open rate: 11.73%
• Destination: Sales page for baby boomer fitness program.

What Makes People Open Emails?

There you have it – 93 proven email subject lines that work (at least for us).

In case you’re wondering, the 2 ingredients for a successful email subject line are CURIOSITY and BENEFIT. Knowing that, go back through the list and see if you can see how these 2 elements are infused in most of our winning subject lines.

Here’s What to Do Next…

If you’ve enjoyed this post and want to get better results from the emails you send your list, then I think you’ll really enjoy my “Irresistible Headlines” swipe file and worksheet, which will give you even more proven winning headlines you can use for your emails, blog posts, and sales copy.

This is a component of one my paid programs but it’s so helpful and relevant to this discussion that I figured it could really help you out. You can download it for FREE by clicking on the banner below.