I was recently flying home to Toronto from Los Angeles and reading a good book by John Wooden called “Wooden On Leadership” who is probably one of the best athletic coaches of our time.

One of the things I want to share with you from his book and something I firmly believe to be true is the only measure of success that actually matters.

To measure success, you need to look inward.  Did you do your best?  Did you give it everything you’ve got? Did you push through when things got hard and not give up?  Are you all in or playing half-ass?

One of the things I’m really big on is processes.  Don’t worry so much about the outcome.  You need to be obsessed with the process.  The prize becomes a byproduct of the work that you do.

Focus on what you can control and if you do that, then you never fail, unless you don’t do the work.

Listen to this episode and all of this will make sense.  After you listen to this, I welcome your comments, feedback and questions and if you want our help, then I invite you to go to www.workwithyuri.com where you can book a call with us.

00:00 – 07:20 –  Introducing Today’s Topic

07:20 – 09:00 – Giving It Your Best

09:00 – 13:45 – Focus On The Process

13:45 – 15:28 – Wrap Up With Yuri

We recently held our mastermind event in San Diego, and after my event, I went to Los Angeles to attend another mastermind.

As I think about the experience of the two masterminds, there are three lessons I want to share with you.

Lesson 1:  What Got You Here Is Not Going To Get You There

As you go through the various income levels of your business, there are different skill set you need to get you to the next level.  It’s a skill set I’ve mentioned before in the past several times.

Lesson 2: You Become Your Environment

I’m sure you’ve heard this saying: “you become the reflection of the five people you spend the most of time with” which is why you need to surround yourself with “big thinking” people.

Lesson 3:  To Achieve Very High Levels Of Success You Need Focus and Patience

You need to focus on 1 thing and do it really well. You can’t be trying to juggle one or more business and expect to be successful.  You need to pick one and go all in.  And this goes for all the aspects of running a business.  You can’t do it all.  The reason why most businesses fail is because you’re trying to do everything instead of focusing on the 1 thing that will bring in income.

Lastly, I’m going to wrap this up with a very important message.  You need to be careful of who you model.   You have to figure out one model that is going to generate the revenue you want to generate.  I can tell you it’s not going to come from where  you think it will.  I tell you this from experience.

To learn more about these 3 lessons, listen to this episode.  If you have any questions, comments, or feedback, I’d love to hear from you.  If you want our help, I invite you to go to www.workwithyuri.com to book a call with us and we’ll do a full on business audit of what’s happening in your business.

01:00 – 01:47 – Introducing Today’s Topic

01:47 – 07:22 – What Got You Here Is Not Going to Get You There

07:22 – 12:35 – You Become Your Environment

12:35 – 16:26 – To Achieve Very High Levels Of Success You Need Focus and Patience

16:26 – 20:30 – You Need To Be Very Careful Of Who You Model

20:30 – 24:44 – Wrap Up with Yuri

They say hindsight is 20/20 and with that in mind, I have three mistakes I’ve made in my business I would rather you avoid.

It’s OK to make mistakes. That’s how you learn and grow, and you need to give yourself permission to make mistakes.  It’s part of the process.

With that said, here are the three mistakes I made and if you find that you are making these mistakes, please reach out for help.

Mistake Number One:  Being scattered.

One of the things I believed back in the day was that the company that has the most products wins.  I’m sure you’ve heard something along those lines at least once, right.

Companies by nature are complex, but if you start with complexity out of the gate, it becomes challenging to grow. This prevents you from being effective and focusing on the things that matter most because you’re busy doing too much stuff.

Lesson learned on that mistake:  Keep It Simple

Mistake Number Two:  Doing Too Much In The Business

I’ll admit, this is something I’m still working on, but your job as an entrepreneur is to fire yourself continuously and this goes back to what I talked about in How To Become Replaceable.

You really need to look at the thing that should be delegated that are not the best use of your time.

Mistake Number Three:  Free and Organic Will Not Grow Your Business

Giving away free stuff or posting organically will not grow your business.

At one time this did work, but in this day and age it does not.  Even when it did, had I gone the route of paid advertising, I could have cut my trajectory to success in half had I mastered the one important skill I fully believe that every entrepreneur using the internet needs to master, and that is paying to acquire clients.

If you’ve been making any of these mistakes and your business is not growing fast enough, I invite you to go www.workwithyuri.com  where you can book a time to speak with us and help you get your business moving in the right direction.

If you have any comments, questions, feedback, I’d love to hear from you.

01:00 – 02:52 – Introducing Today’s Topic

02:52 – 06:38 – Being Too Scattered

06:38 – 11:15 – Doing Too Much In The Business

11:15 – 14:48 – Giving Away Free Stuff And Posting Organically

14:48 – 16:38 – Wrap Up With Yuri

In today’s episode I want to talk with you about 3 unseen threats to your business.  Why are they unseen?  That’s because most people don’t think about these things.

The first threat is distraction. Unless you are fully committed and understand the path you are on, it is very easy to be dissuaded to something else.

The second threat is impatience which ties into the first threat.  If you are not patient and trust the process, you will easily become distracted looking for the next big thing.

The third threat is comparison which is so easy to do, especially with social media.  Don’t worry what other people are doing.  You need to know your path, be confident with the path you are on and you will get to the destination you want to be on.

Listen to this episode to find out more about these three threats and if you can avoid these three threats, you will be a lot better off and so will you clients.

01:00 – 02:36 – Introducing Today’s Topic

02:36 – 05:00 – Distraction

05:00 – 08:00 -Impatience

08:00 – 12:35 – Comparison

12:35 – 15:10 Wrap Up With Yuri

Today I want to talk with you about becoming “replaceable”, not to be confused with becoming “irreplaceable”.

What I want you to think about is not only how to become really good at what you do, but how to become replaceable in your own business so that when you step away to take time off,  you continue to make money.

In order to do this, you need to look at optimizing, automating, and delegating your business and have and develop a team with leaders underneath you who will propel your business without being the cog in the wheel.

The one thing I cannot stress enough is no matter where you are in your business, start today to document your processes.

When you become replaceable, that is how you create true freedom in your life.

If you want to learn more on how to become replaceable and need a more predictable way of bringing in clients and don’t have a way of doing that, then you need some help.  I’d love to help you do just that.

With that being said, I invite you to go to www.workwithyuri.com  and book a time to speak with us

01:00 – 04:00 – Introducing Today’s Topic

04:00 – 07:00 – What You Need To Do To Be Replaceable In Your Business

07:00 – 11:00 – The Dream Team

11:00 – 13:00 – Documenting The Processes In Your Business

13:00 – 15:41 – Wrap Up With Yuri

If you’re someone who is selling energy, feeling better, etc., you’ll want pay close attention to what I share with you in this episode.

Intangibles is something I talked about in the Client Activator Scorecard a few months ago, so you may want to refer to that if you missed it.  One of the things I talk about are the 3 M’s:  Message, Market and Magic to successfully attract and enroll clients. Magic is your offer.

Here’s the rub.  If you’re selling an tangible that is not quantifiable, it’s very hard to get someone to buy into that.

I’m going to share with you a way you can quantify an intangible when speaking to someone and make it something that is desirable, something they must have.

Give this episode a listen and you’ll be surprised to learn how easy it is to sell the intangible.

01:00 – 02:00 – Introducing Today’s Topic

02: 00 – 04:00 – The Three M’s Of Marketing

04:00 – 09:43 – How To Make Your Product More Tangible

What’s up Healthpreneurs!  In the past, I’m sure you’ve heard me mention that if you want to succeed in business, you need to pay to play.  With that, one of the biggest objections I hear from people is that they don’t have enough of a budget to put into Facebook ads to grow their business.

In this episode, I’m going to debunk that idea and talk to you about client funded acquisition.

It’s more of a mindset issue than it is a monetary issue.  How “risk tolerant” are you and how much faith and belief do you have that what you are doing is going to work?

If you think about it, most businesses are financed using creditors or “other people’s money”.  It’s the same way you buy a home.

Starting with nothing, zero dollars is not a bad a thing.  To be a successful entrepreneur, it all comes back to being risk tolerant, and having faith and belief in yourself.  You’re forced to be more resourceful and innovative with your business and that is not a bad thing.

You shouldn’t be afraid to spend money on Facebook ads, however,  I’ll be honest, it helps to know what you’re doing when it comes to Facebook ads and if you don’t know anything about Facebook ads, or ad spend, then I invite you to go to workwithyuri.com and book a call with us.

01:00 – 03:00 – Introducing Today’s Topic

03:00 – 05:31 – Buying A House

05:31 – 13:00 – What Is Client Funded Acquisition

13:00 – 15:00 – Risk Tolerance

15:00 – 17:00 – Why Starting With Nothing Is A Good Thing

17:00 – 19:00 – Finding That Winning Ad To Scale Quickly

19:00 – 21:37 – Wrap Up With Yuri

In today’s episode, I’m going to talk with you about a question that comes up quite a bit and that’s “How To Sell To Broke People.”

I want to give you two important perspectives that are important I want you to recognize with respect to this.

First of all, the people you attract mirror the energy you’re projecting.  In other words, if you have a broke mentality, you’re going to attract broke people.

You also have to look at your level of conviction with what you are offering.  What is the your level of conviction that you are doing for someone can transform their life.  If you don’t believe that, you will never be able to sell someone at a high ticket level.

Certainty Sells.  End of story.  If you are certain in your ability to transform someone’s life and end their suffering, they will buy from you.  If you are uncertain of your ability, you can’t sell that.

Everyone can be sold assuming that they are looking for a solution you can provide.

With that being said, let me know your thoughts on this and if you need our help talking to people on the phone about your program with confidence without feeling pushy or salesy, I invite you to go to workwithyuri.com where you can book a call to speak with us.

01:00 -0:200 – Introducing Today’s Topic

02:00 – 05:53 – The Reason Why You’re Attracting Broke People

05:53 – 07:30 – What Is Your Level Of Conviction

07:30 – 08:00 – Taking Ownership

08:00 – 10:52 – Imposter Syndrome

10:52 – 15:00 – Certainty Sells

In this episode I want to share something important with you that I call Business Math.

If you want to make $100,000, I want to show you what the numbers look like.  If you’re already at $100K and want to make a $1 million, this will work for you as well.

When people look to build a business on line they take one of two paths:

They either sell low end products or they sell high end products or services.

Which ever way you’re going, I’m going to give you the logical breakdown of both scenarios so you can decide which will work best for you.

Not only do I break down the math for you, I also show you the differences in how to drive traffic to each offer and how much traffic you need to drive to your offer in order to make the sales you need to reach $100K.

There’s also the cost of paid traffic in ad spend to drive that traffic to your page which I break down for you between the two scenarios.

Here’s the thing between the two models.  The more transformation you create for people, the easier it is for your business to grow.

This is the quickest and easiest path to getting to $100K.

If you want to know more about that, I invite you to go to workwithyuri.com and we can talk about what you’re currently doing and how to get you where you want to be.

01:00 – 02:45 – Introducing Today’s Topic

02:25 – 10:42 – Breaking Down The Numbers To Reach $100K

10:42 – 15:30 – Your Ad Spend To Get Traffic To Your Page

15:30 – 19:00 – Growing Your Business By Creating More Transformation

19:00 – 22:30 – The Quickest Path to $100K

In this day and age, if you want to grow your business, you cannot do it organically.  You need to advertise and the best platform to advertising your business on is Facebook.

So yes, in this episode I’m going to talk about Facebook, specifically Facebook advertising.

I want to help you get past any negative connotations you may have on running ads. In order to be successful at this, you need to have an understanding of how it works and the right guidance.

Over my years of being online, a big part of my journey has been understanding direct-response marketing which essentially is putting a message in front of people that they directly respond to and you can measure that response.

However, in order for your ads to be successful, you need to avoid the one cardinal sin of advertising which so many people make.  I’ll give you a hint… when it comes to advertising, you want to blend in in order to stand out.

This isn’t even so much about the copy.  It’s about the image being used.  Again, you want to blend in to stand out.

I know that if you’re new to this it can be a bit confusing and if you need help with this, or you need help on how to do this profitably, I invite you to book a call with us at workwithyuri.com.

01:00 – 04:00 – Introducing Today’s Topic

04:00 – 06:00 – The Cardinal Sin Of Advertising

06:00 – 07:00 – What Makes An Ad Effective

07:00 – 11:00 – Image Is Everything

11:00 – 15:13 – Putting It All Together – Wrap Up With Yuri