As you may or may not know, we help health practitioners build brick and mortar and virtual businesses.

Depending on the focus of the practice whether it is brick and mortar or virtual, they require very different strategies and I’m going to tell you why that is the case.

And there’s one major difference between the two which I explain in this episode and how to apply this one thing specifically for a virtual health practice or a brick and mortar business.

If you want help with your business for either a brick and mortar or virtual practice strategy, go to www.workwithyuri.com and book a call with us to see if we’re a good fit for each other.

00:00–01:30 
Introducing Today’s Topic

01:30–03:45 
The Number One Difference Between A Brick and Mortar and Virtual Business

03:45–09:50
When To Use A Webinar To Marketing Your Business

09:50–14:45
Why Systems And Processes Are Crucial For Your Business

14:45–24:03 
Taking Control Of Your Business

I recently took a 3 day sabbatical or 3 days off you will and took a complete digital detox.  I didn’t touch my computer or my phone.  And during this brief time off, I had three weird discoveries I want to share which may be helpful to you.

What I learned from taking three days off is the less you do, the less you want to do.  I literally wanted to do nothing.

As a person who is highly productive, this kind of goes against my grain.

But a good outcome is you get to ‘reset’ yourself which is a pattern interrupt on your habits.

Another thing I’ve discovered is when you take time away from your business, it’s a very good stress test on your business. If you step away from your business, and fires happen, can the business survive if you’re not present?

Which then begs the question, what do I have to do if something similar were to happen again where it wouldn’t be an issue if I were there or not?

Watch this episode and let me know what you think of some of these discoveries I’ve addressed and how has taking time off affected your business.

00:00–00:55
Introducing Today’s Topic

00:55–02:27
Inertia Is Very Powerful

02:27–08:14
It’s Good To Reset

08:14–11:00 
Taking Time Off Is A Good Stress Test For Your Business

11:00–13:30
Are You The Biggest Bottleneck In Your Business?

13:30–19:14
Taking Time Out Makes You More Productive

Today I’m going to tell you how to be the leader in your niche and dominate it.

Believe it or not, it’s just a small, simple thing that separates mediocrity from greatness.

There are “drivers” in your business that will help make your business better and I share with you 3 of the 5  drivers.

I hope what I share with you in this episode inspires you to try some of my suggestions to help improve the experience of your patients, clients, customers.

00:00–05:06
Introducing Today’s Topic

05:06–17:34
The Simple Things That Can Drive  Your Business

Continuing with our Core Tenet Series, today we are going to talk about our 7th Core Tenet which is If It’s All In Your Head, Your Business Is Dead.

What does that mean?

In order to take your practice to the next level, you must learn how to extract your intellectual property, your knowledge, and your vision into trainings, frameworks, and systems that can be easily understood and replicated by others.

If you want to take a vacation, or need to take time off for anything, and all your knowledge is in your head, your entire business and all of your patients rely on you.

You need to think about productizing  your services in the form of a book, videos, etc.  Essentially, it’s your proprietary process (aka your “secret sauce”) of how you get someone to get a certain result.

This is the first step to creating massive freedom in your business/life and empowering your team and patients to create even better outcomes without relying on you.

00:00–03:30
Introducing Today’s Topic

03:30–06:00
The One-On-One Myth

06:00–11:00
Improving The Clinic Experience For Patients

11:00–16:45
Creating A Community Experience

16:45–18:20
Wrap Up With Yuri

Continuing with our Core Tenet Series, in this episode I’m going to talk about Core Tenet Six, which is Your Practice Is More Than A Clinic — It’s A Transformation Catalyst For Your Community.

A profitable practice is not just one that makes good money. It does tremendous good for the area and people that it serves. It’s an environment that people want to be around. One that they rave about and share with their family and friends. It’s more than just treating patients, it’s about creating a community (inside and outside of the clinic) that brings people together.

We believe this is essential because community is the missing ingredient in most peoples’ healing journey.

00:00–03:30
Introducing Today’s Topic

03:30–06:00
The One-On-One Myth

06:00–11:00
Improving The Clinic Experience For Patients

11:00–16:45
Creating A Community Experience

16:45–18:20
Wrap Up With Yuri

If you’re a practice owner, a physical therapist, chiropractor, naturopathic doctor, etc., and have a practice that’s brick and mortar, online or both, over the next series of episodes, I’m going to walk you through 10 core tenants that will help you succeed in business.

Today I’m going to walk you through the 5th tenet of the 10 core tenets of a profitable practice: The More You Earn, The More You Can Contribute. The More You Contribute, The More You Will Earn.

Of all the topics we’ll be covering in this series, this particular tenet is probably the most controversial.

There is a parasitic mindset that most health practitioners believe there’s something wrong with making money.

In this video, I’m going to challenge that mindset and help you think a little bit differently.

00:00–02:00
Introducing Today’s Topic

02:00–06:00
There’s Nothing Wrong With Making Money

06:00–08:40
Selling Is Serving

08:40–10:00
When People Pay, They Pay Attention

10:30–12:20
Health Professionals Are The Real Super Heroes

12:20–16:40
The Number One Obstacle

16:40–18:53
How You Can Make More Money

As we continue through this series of the 10 Core Tenants of A Profitable Practice, we are going to dive into the fourth tenet, which I believe is the most important factor in your success.

That fourth tenet is Your Success Is Determined By Your Systems.

The way most health practitioners get their clients is word of mouth.  The problem with that is that it’s not a reliable or predictable way of getting clients.  You cannot build a business reliably on word of mouth.

You have 3 areas of your business we refer to as The Three P’s that have systems for each part of that business.

I explain what those Three P’s are and what type of systems make each component work.

The big shift most practitioners have to make, if they want to escape treating patients all day long, is the decision to become a business owner, instead of a self-employed technician. Having the right systems in place helps you buy back your time, while creating even greater outcomes for your patients.

If you would like our help with this, then I invite you to go to www.workwithyuri.com

00:00–01:20
Introducing Today’s Topic

01:20–05:07
Word Of Mouth Is Not A Reliable Way To Build A Business

05:07–08:50
The Three P’s

08:50–10:26
You Need To Be Replaceable

10:25–13:44
Your Model Determines Your Money

If you’re a practice owner, a physical therapist, chiropractor, naturopathic doctor, etc., and have a practice that’s brick and mortar, online or both, in the next series of episodes, I’m going to walk you through 10 core tenants that will help you succeed in business.

Today I’m going to walk you through the 3rd of the 10 core tenants of a profitable practice.

And that is “The Better You Market, The Less You Have To Sell”

You have to understand that you are in the marketing business of a health care service.

I understand that a lot of health practitioners just wanted to focus on what they do and not bother learning the marketing and selling aspect of their business, but if you don’t get this part right, you’ll never have a successful, profitable business.

You have to understand and come to terms with how important marketing is for your business and why it’s so important that you learn it and master it.

You really need to understand what marketing is.  Marketing is the message you put out on blogs, podcasts, social media, etc.

But you have to understand and know how to do it efficiently and effectively.

In this episode I walk you through exactly how to do that.

00:00–01:20
Introducing Today’s Episode

01:20–05:40
Selling Is Serving

05:40–09:00
The Better Your Market, The Less You Have To Sell

09:00–09:45
Your Perfect Clients Are Hanging Out On Facebook

09:45–12:40
The Single Most Important Piece Of Content For Effective Marketing

12:40–17:30
Wrap Up With Yuri

If you’re a practice owner, a physical therapist, chiropractor, naturopathic doctor, etc., and have a practice that’s brick and mortar, online or both, in the next series of episodes, I’m going to walk you through 10 core tenants that will help you succeed in business.

In today’s episode, I’m going to walk you through the first two.

1. You Are Responsible For Your Business

You need to take responsibility/control of your destiny and not become a victim to external forces, the things you can’t control, such as the current COVID-19 Pandemic for example.  Which is why it’s important to focus on things you can control.

2. The Letters Behind Your Name Don’t Entitle You To A Successful Practice

Just because you have your degree and accreditations,  you open your practice, doesn’t mean that all of a sudden people come flocking through your doors.

All that means is that you’ve mastered the technical expertise piece of the puzzle.  The second piece of the puzzle you need to master is shifting your mindset from being a practitioner to a business owner.

You need to develop the skill set of being a business owner and investor in your own company and not just a practitioner who’se got a “job” essentially trading time for money.

You’ll want to grab a pen and paper, take notes and really give some thought to the things I’m sharing with you.

If you can relate to any of what I’m talking about and need help, go to www.workwithyuri.com

00:00–01:40
Introducing Today’s Episode

01:40–05:38
You Are Responsible For Your Business

05:38–13:00
The Letters Behind Your Name Don’t Entitle You To A Successful Practice

13:00–19:00
Learning To Be A Business Owner

One of my favorite books is Principles by Ray Dalio.  It’s a book that sits on my night table and have read it several times. Ray Dalio is the founder of Bridgewater Associates which is one of the top investment firms in the world.  He’s also one of the top 100 wealthiest men on the planet.

He looks at the world based on principles and algorithms based on data to make decisions.

In a recent interview, he talks about four major forces that affect the world economy. One of the ones he talks about is the long-term debt cycle.

In a pre-COVID world and now within the our current COVID-19 reality, there is one thing that saves the day no matter how bad times get.  And that one thing is productivity which, as stated otherwise is innovation to do things better.

It’s comes down to transitioning and pivoting.

I explain how to transition and pivot to help save your business even if your doors were to open tomorrow.

And if you’re a hands on practitioner and think you can’t serve your patients without your hands, think again.

Listen to this episode as I explain how and you absolutely, one hundred percent serve your clients in what has now become our new normal and come out of this ahead of the pack.

00:00–01:43
Introducing Today’s Topic

01:43–04:40
Things Will Change Post COVID

04:40–11:00
The One Thing That Saves The Day No Matter How Bad Times Get

11:00–14:00
Are You Making The Transition?

14:00–17:00
Looking at the Silver Lining

17:00–20:00
Moving Your Business Forward In The Age of COVID-19