My Dumb Mistake (And How I Turned It Around)

In 2006 I came online and started my health business. I made a rookie mistake based on two beliefs I had.

  1. I’m smart. I can figure this out for myself
  2. I don’t have enough money to invest in help

Because of those beliefs, my first 3 years of business online I was making below the poverty line.  At the end of 2009 as I was looking ahead to 2010, the fact that I was not doing well was a hard pill to swallow.  

I took inventory of what I was doing which obviously wasn’t working and asked myself what wasn’t I doing.

One of the things I ended up doing was making a sizable investment which turned everything around for me.  It was scary at first and changed my mindset from what if this doesn’t work out to what if this does work out.

From the experience I had I wanted to create a live event specifically for health practitioners. 

If you want to join us for HP Live and take your business to the next level, click on the link below

https://healthpreneurgroup.com/live

In This Episode I discuss:

00:00 – 04:00  — Introducing Today’s Topic

04:00- 06:00  — What Are You NOT Doing 

06:00- 07:00  — Making Those Invaluable Connections

07:00 – 10:25  — The $18K Investment That Turned Everything Around

10:25 – 11:25  — You Can’t Do It Alone – We All Need Help

11:25 – 19:02 —  Why I Created HP Live Event


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

One of the things I’ve discovered from our most successful clients is that they’ve been able to put aside being nice in order to help their clients.

This is not about being an a**hole or making friends.  It’s about helping people transform. And that means people hearing the truth they are not willing to admit to themselves.

Don’t be nice to spare people their feelings because at the end of the day it probably does more harm than good.

If you’d like to learn how to take your business to the next level, I invite you to go to https://healthpreneurgroup.com/live


Does Being Nice Hurt Business?

One of the things I’ve discovered from our most successful clients is that they’ve been able to put aside being nice in order to help their clients.

This is not about being an a**hole or making friends.  It’s about helping people transform. And that means people hearing the truth they are not willing to admit to themselves.

Don’t be nice to spare people their feelings because at the end of the day it probably does more harm than good.

If you’d like to learn how to take your business to the next level, I invite you to go to https://healthpreneurgroup.com/live

In This Episode I discuss:

00:00 – 02:37  — Introducing Today’s Topic

02:37 – 05:13  — What It Means To Be Honest

05:13 – 09:00  — Learning How To Have That Conversation

09:00 – 13:26 — How To Take Your Business To The Next Level

 


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Here’s a harsh truth.  “Build it and they will come” does not exist on the internet.

If you put up an organic post on social media, it has a shelf life of a few minutes and will be seen by a handful of people.

Right now, the number one attention in your business is to command attention. The fastest way to kill your business is to not be known by anyone.

As a business owner, Facebook has said publicly that if you want your content to be seen, you have to pay to play.  

You need to make yourself more visible and boost your content to the people who need to see it.

If you don’t put yourself out there, if you don’t make yourself visible, you will kill your business.

If you’re a health practitioner or expert, and you want to build a successful online presence, click on this link → https://healthpreneurgroup.com/live


How to Treat Patients Online (The Video Every Practitioner Needs to See)

How to Treat Patients Online (The Video Every Practitioner Needs to See)

Traditionally speaking, medical practitioners get paid for what they do. As a medical practitioner, you have a lot of knowledge, however, you end up trading time for money.

When you think about it, you should be getting paid for what you KNOW, not what you DO.

This is the idea of either transitioning to virtual services or adding virtual service to what you are currently doing.

There are ways you can help your patients online in a way that you would be surprised at how beneficial the outcomes can be for you patients or clients.

There are so many benefits to treating people online. The only thing holding you back from treating people online is your imagination.

If you’d like to go more in depth on how you can treat patients on line, watch our FREE training, The Profitable Practice Method → https://healthpreneurgroup.com/fill-practice


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

In this video I’m going to take you into the core pillars you need to know in order to effectively market your chiropractic practice.

Pillar #1 – The Profit Pillar  

This is your Sales and Marketing pillar. Think of this a converting prospects into patients

Pillar #2 – The People Pillar

This is about your team, systems and operations. This allows you to build a practice that doesn’t rely 100% on you.

Pillar #3 – The Product 

This is the service.  The delivery of what you do. 

There are three accelerators within the Profit Pillar.

  1. You need to have a predictable flow of patients and prospects coming to your practice.  Your pipeline so to speak. 
  2. You need to nurture leads over time.
  3. Enroll patients

You need to focus on having a predictable pipeline of patient leads rather than relying on word of mouth. And that is what we specialize in.      

It’s like having a well oiled marketing machine that brings patients into your practice.

If you’d like to go deeper into this, we have a FREE training called The Profitable Practice Method you can watch by click on this link → https://healthpreneurgroup.com/fill-practice 


Chiropractic Marketing For Serious Practice Growth

Chiropractic Marketing For Serious Practice Growth

In this video I’m going to take you into the core pillars you need to know in order to effectively market your chiropractic practice.

Pillar #1 – The Profit Pillar  

This is your Sales and Marketing pillar. Think of this a converting prospects into patients

Pillar #2 – The People Pillar

This is about your team, systems and operations. This allows you to build a practice that doesn’t rely 100% on you.

Pillar #3 – The Product 

This is the service.  The delivery of what you do. 

There are three accelerators within the Profit Pillar.

  1. You need to have a predictable flow of patients and prospects coming to your practice.  Your pipeline so to speak.
  2.  You need to nurture leads over time.
  3. Enroll patients

You need to focus on having a predictable pipeline of patient leads rather than relying on word of mouth. And that is what we specialize in.      

It’s like having a well oiled marketing machine that brings patients into your practice.

If you’d like to go deeper into this, we have a FREE training called The Profitable Practice Method you can watch by click on this link → https://healthpreneurgroup.com/fill-practice 


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

There’s a big shift in healthcare towards telehealth/telemedicine which continues to evolve as we move forward.

There’s a way to ride this new wave of virtual care successfully you’re going to want to learn about.

Once COVID hit, this has certainly caused a lot of health practitioners and doctors rethink how they deliver care to their patients without touching them or seeing them in person.

When structured properly, there are so many nuances as to how to deliver care virtually that can produce better results for your patients/clients.

You’d be surprised to learn that patients are more receptive to virtual care than you may have otherwise thought.  So there really isn’t much of a resistance barrier to this.

On your end, there is a bigger opportunity to make more money by charging more for a treatment plan you hold people accountable for as opposed to a one-off session trading time for money providing you with more freedom and location independence.

If I’ve piqued your interest and you’re not sure what it would like like to have a virtual practice, we have a FREE training called The Virtual Practice Blueprint and you’ll get a clearer picture of how this can work for you.

Virtual Practice Blueprint (watch webinar) → https://healthpreneurgroup.com/go-virtual 


Virtual Practice for Doctors - 3 Reasons Your Future is at Risk

Virtual Practice for Doctors - 3 Reasons Your Future is at Risk

There’s a big shift in healthcare towards telehealth/telemedicine which continues to evolve as we move forward.

There’s a way to ride this new wave of virtual care successfully you’re going to want to learn about.

Once COVID hit, this has certainly caused a lot of health practitioners and doctors rethink how they deliver care to their patients without touching them or seeing them in person.

When structured properly, there are so many nuances as to how to deliver care virtually that can produce better results for your patients/clients.

You’d be surprised to learn that patients are more receptive to virtual care than you may have otherwise thought.  So there really isn’t much of a resistance barrier to this.

On your end, there is a bigger opportunity to make more money by charging more for a treatment plan you hold people accountable for as opposed to a one-off session trading time for money providing you with more freedom and location independence.

If I’ve piqued your interest and you’re not sure what it would like like to have a virtual practice, we have a FREE training called The Virtual Practice Blueprint and you’ll get a clearer picture of how this can work for you.

Virtual Practice Blueprint (watch webinar) → https://healthpreneurgroup.com/go-virtual 


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

It’s no secret that most health practices typically rely on word-of-mouth, referrals or walk-ins as their source of getting new patients.

And while that’s great, it’s not a reliable business plan.

But wouldn’t it be great to have a system in place that can attract people who have never heard of you, that live in your area, and would make for a great new patient for your practice. 

I’m going to share with you two very simple ways you can implement this very quickly.

Shoot Video – Book Patient System

All you do is shoot a 2 -5 minute video sharing your knowledge and expertise that will be helpful to your specific audience that you give to Facebook Advertising.

As part of this, you need to have an offer that will get someone who has never heard of you say “yes” and book an appointment with you.

We call this our “New Patient Offer”. 

The Appointment Funnel

With the Appointment Funnel you will use a Lead Magnet for leverage. When someone opts-in for your lead magnet, you will collect their email address and / or their phone number.

Once they submit their information for your lead magnet, they are then directed to a Thank You page which, if used correctly will have another call to action.

As with the “Shoot Video – Book Patient” system, you will be showing your lead magnet to Facebook Advertising.

If you’d like our help with this, you can book a FREE Practice Growth Session call, click here:  https://form.jotform.com/yelkaim/growpractice


The Fastest Way To Kill Your Business

Here’s a harsh truth.  “Build it and they will come” does not exist on the internet.

If you put up an organic post on social media, it has a shelf life of a few minutes and will be seen by a handful of people.

Right now, the number one attention in your business is to command attention. The fastest way to kill your business is to not be known by anyone.

As a business owner, Facebook has said publicly that if you want your content to be seen, you have to pay to play.  

You need to make yourself more visible and boost your content to the people who need to see it.

If you don’t put yourself out there, if you don’t make yourself visible, you will kill your business.

If you’re a health practitioner or expert, and you want to build a successful online presence, click on this link → https://healthpreneurgroup.com/live

In This Episode I discuss:

00:00 – 02:15  — Introducing Today’s Topic

02:15 – 10:40  — The Best Known Product Wins

10:40 – 17:38   — The Name of The Game Is To Be Visible

 


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Are you stuck in the medical matrix and if you are stuck in it, how do you get out of it?

The Medical Matrix is the paradigm in which we’ve all been led to believe is the way to practice

Right now, COVID is affecting a lot of service based brick and mortar businesses.

A lot of this has to do with the “medical matrix” is the “box” in which we’ve all been taught to help people which is one-on-one, trading time for money, and in person work.

Discover how you can escape the Medical Matrix and with a new business model that will teach you how to get paid for what you KNOW and not what you DO.

If you’re ready to step out of the Matrix, build a future you know you deserve, and learn how to crisis proof your business, go to healthpreneurgroup.com/live


How to Get More Patients...On Autopilot

How to Get More Patients...On Autopilot

It’s no secret that most health practices typically rely on word-of-mouth, referrals or walk-ins as their source of getting new patients.

And while that’s great, it’s not a reliable business plan.

But wouldn’t it be great to have a system in place that can attract people who have never heard of you, that live in your area, and would make for a great new patient for your practice. 

I’m going to share with you two very simple ways you can implement this very quickly.

Shoot Video – Book Patient System

All you do is shoot a 2 -5 minute video sharing your knowledge and expertise that will be helpful to your specific audience that you give to Facebook Advertising.

As part of this, you need to have an offer that will get someone who has never heard of you say “yes” and book an appointment with you.

We call this our “New Patient Offer”. 

The Appointment Funnel

With the Appointment Funnel you will use a Lead Magnet for leverage. When someone opts-in for your lead magnet, you will collect their email address and / or their phone number.

Once they submit their information for your lead magnet, they are then directed to a Thank You page which, if used correctly will have another call to action.

As with the “Shoot Video – Book Patient” system, you will be showing your lead magnet to Facebook Advertising.

If you’d like our help with this, you can book a FREE Practice Growth Session call, click here:  https://form.jotform.com/yelkaim/growpractice


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

If you’re a health practitioner looking to use Facebook Ads to grow your business, I’m going to show you how to write Facebook Ads that actually convert.

While advertising on Facebook is much easier to advertise on compared with other platforms such as Google, YouTube, Linked In, etc., you need to know how to create a Facebook Ad that actually produces an ROI.

It all comes down to a 3 part model called The 3Ms which is a methodology we teach our clients.

The first “M” is your Market.  

You need to know who your specific market is that is going to be seeing your message.

The second “M” is your Message

You need to have a very cohesive message that speaks directly to your market.

The third “M” is the Magic

The magic is your offer.  What is it that you’re offering them to click on to take the next step?

Your offer needs to be something that your market cares about or is interested in.

When creating a Facebook Ad, one of the most important things is to get your audience to notice your headline and stop scrolling. 

The goal of any ad, regardless if it’s on Facebook, Television, Instagram, etc., is to command people’s attention.

If you would like our help with this, you can book a free Practice Growth Strategy call here:

 –>> https://form.jotform.com/yelkaim/growpractice


Chiropractic Marketing - The 1 Strategy Chiros Must Use to Get More Patients

Best Way to Get More Chiropractic Patients

Are you ready to discover the number one strategy Chiropractors must use to grow a successful chiropractic practice? 

Most Chiros build their business based on walk ins, referrals and word of mouth which really isn’t a predictable marketing strategy.

We have a very simple marketing strategy you can use to fill your brick and mortar business with new patients with more predictability.  It’s called the “shoot video — book patients” system.

This is so easy to do, you can implement this in just a couple of hours using the power of Facebook Ads without any complicated funnels.

Best of all… you don’t have to break the bank doing this.

Here’s the rub …

The biggest downfall with Chiropractic Marketing is the offer itself.  There’s a very specific way to craft your offer which we call The New Patient Offer or NPO.

Obviously there are certain nuances that go into this.  

If you would like our help deploying this type of marketing strategy in your Chiropractic Clinic, you can book a free Practice Growth Session call to help you identify where you are, where you want to go, and the best game plan to help you get there by clicking on this link —> https://form.jotform.com/yelkaim/growpractice


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

There is a conversation in the health community  that has been going on for a long time about making money that health practitioners shouldn’t be making money.

While we want to help people, the purpose of having a business is to make money and not suffer putting in 80+ hours a week.

If you want to serve and help others, you need to help yourself first.  You need to be realistic about what the financial needs are of your business to not just keep your business afloat, but to pay yourself a monthly salary that can meet your basic financial needs.

Because of the taboo of making money in the health industry, a lot of health practitioners are reluctant to charge what they are worth.  You have to be okay with raising your prices. When someone is paying more they are going to be more committed to doing the work to get the results.

If you have a problem with people making money, you are going to have a problem making money.

If you want help making the money you deserve to make, go to workwithyuri.com and let’s have a conversation.


Are You Stuck In The Medical Matrix

Are you stuck in the medical matrix and if you are stuck in it, how do you get out of it?

The Medical Matrix is the paradigm in which we’ve all been led to believe is the way to practice

Right now, COVID is affecting a lot of service based brick and mortar businesses.

A lot of this has to do with the “medical matrix” is the “box” in which we’ve all been taught to help people which is one-on-one, trading time for money, and in person work.

Discover how you can escape the Medical Matrix and with a new business model that will teach you how to get paid for what you KNOW and not what you DO.

If you’re ready to step out of the Matrix, build a future you know you deserve, and learn how to crisis proof your business, go to healthpreneurgroup.com/live

In This Episode I discuss:

00:00 – 07:15 — Introducing Today’s Topic

07:15 – 08:15  — Why You’re Stuck In The Medical Matrix [Even In The Best Of Times]

08:15 – 10:18 —  Escaping From The Matrix

10:18 – 15:18 —  Get Paid For What You KNOW, Not What You DO

15:18 – 17:47  — Your New Business Model And How To Make It Happen

 


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

It’s great getting calls booked, but is it normal for a lot of your leads to be unqualified or no-shows.  This is something that will happen from time to time. It’s natural to try to hypothesize why something is not working.

One of the things you want to look at is the source of your leads and how you warm them up.  For example, are they coming from a Facebook ad or are your leads watching your videos on YouTube?

You’ll want to pay close attention as I share with you a really effective, simple tactic you can implement immediately which will make a huge difference to make a lead effective and show up.