Why Your Online Health Course Is NOT SELLING (What To Do Instead)

Why Your Online Health Course Is NOT SELLING (What To Do Instead)

Stop wasting a TON of time and money creating or running an online health course that isn’t selling!

I see health coaches make pricing mistakes all the time and they end up in that trap. The thing is, if you don’t know how to price your online course, you’re going to fall into that situation.

I recently had a prospective client ask me why I thought her $197 online health course wasn’t selling, and what she can do about it. Here are some of the things I told her.

First of all, people don’t trust anyone online anymore. A sales page is going to need some extraordinarily amazing copy if you want to have any chance of getting people to buy.

Then there’s the pricing mistakes on your online health course. You have to know how to price your online course if you want to hit your sales targets.

Let’s say you want to make 20K a month. Assuming a $197 program, you’d need to make 100 sales per month to hit that target. But unless you have a massive following on social media, that’s going to be very difficult.

Even with 100,000 followers on Instagram, it’s unlikely you’d get to your 20K goal. After all, the average engagement rate is at 1%, which means that you’ll only get about 1,000 prospective clients to see the sales page of your online health course. And that still doesn’t guarantee you a sale.

A lot of health coaches make pricing mistakes because they lack confidence in their sales skills. But think about this: When you learn how to price your online course correctly, you’ll actually have more of an impact on people.

You might be able to sell as many $197 courses as you want. But the less people invest financially, the less they’ll invest emotionally.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Switching to a group coaching model is hands down one of the best ways to increase your level of freedom and impact in your health coaching business but to many new entrepreneurs, online group coaching can seem daunting.

The good news is that making the switch doesn’t have to be complicated or difficult…as long as you have the right kind of guidance. Here are a few insights on why and what you should do to transition from 1-on-1 to group coaching.

One of the biggest problems among health coaching business owners is burnout. Burnout generally either happens with doing all the marketing work to get people in, or with delivery which is where the bigger issue actually lies. This is where the benefits of an online group coaching model comes in.

It’s never sustainable to see clients one by one because you’re setting a revenue ceiling. Even when your books are full and are earning a stable income, you can only see so many patients in a day, AND you’ll soon find yourself with no time. You have to go with a mostly curriculum-based system that multiple clients can access, and make sure that it has a single focus.

You have to realize that it’s impossible to serve everyone. If you try to market to everyone, you’ll end up speaking to NO ONE. Specialization makes your health coaching more masterful as you develop your expertise in that one specific space. Building a single online group coaching program (or at most, two) that’s skillfully made helps you be the top-of-mind professional in that area.

Focus on what you do best, hone your message, and develop a curriculum that’ll serve your clients and YOU. With those elements dialed in, having an online group coaching model can be the best thing for your health coaching business, and offer more freedom in your life.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


How Do I Deliver Group Coaching When I’m Used To 1-on-1?

How Do I Deliver Group Coaching When I’m Used To 1-on-1?

Switching to a group coaching model is hands down one of the best ways to increase your level of freedom and impact in your health coaching business but to many new entrepreneurs, online group coaching can seem daunting.

The good news is that making the switch doesn’t have to be complicated or difficult…as long as you have the right kind of guidance. Here are a few insights on why and what you should do to transition from 1-on-1 to group coaching.

One of the biggest problems among health coaching business owners is burnout. Burnout generally either happens with doing all the marketing work to get people in, or with delivery which is where the bigger issue actually lies. This is where the benefits of an online group coaching model comes in.

It’s never sustainable to see clients one by one because you’re setting a revenue ceiling. Even when your books are full and are earning a stable income, you can only see so many patients in a day, AND you’ll soon find yourself with no time. You have to go with a mostly curriculum-based system that multiple clients can access, and make sure that it has a single focus.

You have to realize that it’s impossible to serve everyone. If you try to market to everyone, you’ll end up speaking to NO ONE. Specialization makes your health coaching more masterful as you develop your expertise in that one specific space. Building a single online group coaching program (or at most, two) that’s skillfully made helps you be the top-of-mind professional in that area.

Focus on what you do best, hone your message, and develop a curriculum that’ll serve your clients and YOU. With those elements dialed in, having an online group coaching model can be the best thing for your health coaching business, and offer more freedom in your life.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

What do you do when clients tell you they can’t afford your healthcare services?

Selling in business isn’t the easiest thing to do, and it certainly doesn’t come naturally to everyone. It even becomes increasingly difficult when faced with price objections in your health business. So what SHOULD you do? In today’s episode, I share how to overcome price objections.

As a health business owner and entrepreneur, you may have already (or probably will) come across a prospect who feels they can’t afford your services. This is something we can’t avoid because we, health professionals, operate in a service providing ecosystem. What does this mean for us?

This means we’ll often have to do sales calls to nurture and convert prospects into buying clients, and we have to build the skill of talking to people, selling in business, and influencing their decisions. Part of this is learning how to overcome price objections that may be thrown to us.

But don’t fret. This is NEVER about forcing people to do something they don’t want to. The positive element to all that we do in our health business is we’re able to influence people for the better. We’re supposed to be able to effectively communicate the benefits of our services. The more clients you convert, the more people you help. In our line of work, selling in business means healing.

Stay tuned to see how to overcome price objections in your health business.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


What To Do When Clients Say They Can't Afford You

What To Do When Clients Say They Can't Afford You

What do you do when clients tell you they can’t afford your healthcare services?

Selling in business isn’t the easiest thing to do, and it certainly doesn’t come naturally to everyone. It even becomes increasingly difficult when faced with price objections in your health business. So what SHOULD you do? In today’s episode, I share how to overcome price objections.

As a health business owner and entrepreneur, you may have already (or probably will) come across a prospect who feels they can’t afford your services. This is something we can’t avoid because we, health professionals, operate in a service providing ecosystem. What does this mean for us?

This means we’ll often have to do sales calls to nurture and convert prospects into buying clients, and we have to build the skill of talking to people, selling in business, and influencing their decisions. Part of this is learning how to overcome price objections that may be thrown to us.

But don’t fret. This is NEVER about forcing people to do something they don’t want to. The positive element to all that we do in our health business is we’re able to influence people for the better. We’re supposed to be able to effectively communicate the benefits of our services. The more clients you convert, the more people you help. In our line of work, selling in business means healing.

Stay tuned to see how to overcome price objections in your health business.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

If you’re not investing in skills to develop your business acumen, then you’re getting taxed.

You read that right. There are many business owners who end up losing a lot of money because they never develop the key business skills that’ll make them truly successful.

A lot of people complain about taxes and try very hard to avoid them – or at least, the taxes that the government demands. But these same people often neglect one of the most important sources of “taxation” that there is – ignorance.

You see, the biggest cost in your business are the blindspots that you aren’t even aware of. What the government does can actually be irrelevant if you can create your own economy. You have to create a “bubble” in which you live so that external circumstances don’t impact you.

The only way to reduce this tax burden is by spending money to build your business acumen and key business skills. Investing in skills will give you the capacity to make more money.

The lottery serves as a perfect example of why this is so important. Lots of lottery winners end up losing their money. That’s because they didn’t have the skills to make the money in the first place. With the right skills, on the other hand, you can lose everything and make it right back.

That’s why I call ignorance a tax. Once you realize how much money you could be making by investing in key business skills, it’s hard not to think of it this way.

Start investing in skills that’ll make you more money, and sharpen your business acumen! It’s the best investment you can ever make.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


The BIGGEST TAX You Don't Even Know You're Paying

The BIGGEST TAX You Don't Even Know You're Paying

If you’re not investing in skills to develop your business acumen, then you’re getting taxed.

You read that right. There are many business owners who end up losing a lot of money because they never develop the key business skills that’ll make them truly successful.

A lot of people complain about taxes and try very hard to avoid them – or at least, the taxes that the government demands. But these same people often neglect one of the most important sources of “taxation” that there is – ignorance.

You see, the biggest cost in your business are the blindspots that you aren’t even aware of. What the government does can actually be irrelevant if you can create your own economy. You have to create a “bubble” in which you live so that external circumstances don’t impact you.

The only way to reduce this tax burden is by spending money to build your business acumen and key business skills. Investing in skills will give you the capacity to make more money.

The lottery serves as a perfect example of why this is so important. Lots of lottery winners end up losing their money. That’s because they didn’t have the skills to make the money in the first place. With the right skills, on the other hand, you can lose everything and make it right back.

That’s why I call ignorance a tax. Once you realize how much money you could be making by investing in key business skills, it’s hard not to think of it this way.

Start investing in skills that’ll make you more money, and sharpen your business acumen! It’s the best investment you can ever make.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

What’s one of the biggest rookie mistakes you can make in your practice or online health coaching business?

I’ll start by saying that it’s hard to overstate the importance of sales and communication when it comes to building an online health coaching business. You might even say that learning sales and coaching go hand in hand.

Everything comes down to sales and, ultimately, communication. When you sell your program, you’re not going to force anyone to do anything they don’t want to. What you need is to clearly articulate your ideas and the value of your program, so that others understand it and they feel understood by you. Learning sales and communicating this way should be a top priority for you.

But one of the biggest rookie mistakes that online health entrepreneurs make is trying to enroll people solely through copywriting, disregarding the importance of sales. If you don’t want to pick up the phone to do sales, how can you establish a more personal connection with your prospective client?

Do you think a complete stranger just stumbles on your page and spends thousands on an online health coaching program, just with an extensive sales page explaining it? Probably not.

Learning sales is the single most important thing you can do to help yourself as a business owner. There’s really no getting around the importance of sales if you want to be successful in your online health coaching business or healthcare practice.

In order to grow your business, you’re going to need communication, start learning sales, and know how to have a conversation with prospects.

Watch until the end to learn more about what you can do to enroll more clients into your program or practice through effective sales and communication skills.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


One Big Rookie Mistake You Should Avoid In Your Health Business

What’s one of the biggest rookie mistakes you can make in your practice or online health coaching business?

I’ll start by saying that it’s hard to overstate the importance of sales and communication when it comes to building an online health coaching business. You might even say that learning sales and coaching go hand in hand.

Everything comes down to sales and, ultimately, communication. When you sell your program, you’re not going to force anyone to do anything they don’t want to. What you need is to clearly articulate your ideas and the value of your program, so that others understand it and they feel understood by you. Learning sales and communicating this way should be a top priority for you.

But one of the biggest rookie mistakes that online health entrepreneurs make is trying to enroll people solely through copywriting, disregarding the importance of sales. If you don’t want to pick up the phone to do sales, how can you establish a more personal connection with your prospective client?

Do you think a complete stranger just stumbles on your page and spends thousands on an online health coaching program, just with an extensive sales page explaining it? Probably not.

Learning sales is the single most important thing you can do to help yourself as a business owner. There’s really no getting around the importance of sales if you want to be successful in your online health coaching business or healthcare practice.

In order to grow your business, you’re going to need communication, start learning sales, and know how to have a conversation with prospects.

Watch until the end to learn more about what you can do to enroll more clients into your program or practice through effective sales and communication skills.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

How is it even possible that we tripled ad spend WHILE reducing costs by 60% in 2 months?

Well, recently, I decided to stop working with the advertising agency we had hired. This isn’t to say that hiring a marketing agency or outsourcing your marketing is always a bad idea. But it does come with some risks. I explain exactly what those are.

December 2021 and January 2022 were two of the worst months that we’ve ever experienced in the business (at least by our standards). So, I decided to get involved in marketing.

Our perfect client pipeline is a system that works extremely well both for us and for our clients who use it. The problem is, during the last four and a half years, we’ve been relying on an advertising agency to do our marketing.

Now, as I mentioned, hiring a marketing agency or outsourcing your marketing is NOT necessarily a bad thing. But you begin to run into trouble if you don’t understand how your own marketing works.

For example, the agency we hired is supposedly very good at what they do. Still, we went through four agencies like this one in the past four and a half years. Why? Because they could only devote a fraction of their time to us. Where your attention goes, energy flows and results show.

So, when December and January hit, I saw the pattern and I decided I didn’t want to work with another advertising agency. I decided to stop hiring a marketing agency, and bring everything in-house. By doing that, I was able to cut a lot of superfluous spending, and reduced our costs by 60%.

But I was only able to do that because I had already mastered our marketing.

So, my message to you is this: Before thinking about outsourcing your marketing, master it yourself.

By mastering your marketing, you’ll always be in control of your business.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


3X Ad Spend But 60% LESS COSTS In 2 Months?! Here's How We Did It

How is it even possible that we tripled ad spend WHILE reducing costs by 60% in 2 months?

Well, recently, I decided to stop working with the advertising agency we had hired. This isn’t to say that hiring a marketing agency or outsourcing your marketing is always a bad idea. But it does come with some risks. I explain exactly what those are.

December 2021 and January 2022 were two of the worst months that we’ve ever experienced in the business (at least by our standards). So, I decided to get involved in marketing.

Our perfect client pipeline is a system that works extremely well both for us and for our clients who use it. The problem is, during the last four and a half years, we’ve been relying on an advertising agency to do our marketing.

Now, as I mentioned, hiring a marketing agency or outsourcing your marketing is NOT necessarily a bad thing. But you begin to run into trouble if you don’t understand how your own marketing works.

For example, the agency we hired is supposedly very good at what they do. Still, we went through four agencies like this one in the past four and a half years. Why? Because they could only devote a fraction of their time to us. Where your attention goes, energy flows and results show.

So, when December and January hit, I saw the pattern and I decided I didn’t want to work with another advertising agency. I decided to stop hiring a marketing agency, and bring everything in-house. By doing that, I was able to cut a lot of superfluous spending, and reduced our costs by 60%.

But I was only able to do that because I had already mastered our marketing.

So, my message to you is this: Before thinking about outsourcing your marketing, master it yourself.

By mastering your marketing, you’ll always be in control of your business.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

What do you do when a potential client says your premium pricing is “too expensive”?

Handling price objections in your healthcare sales process is critical, so in today’s video, I address this topic in your online healthcare business.

Customers are different, and come in all shapes and sizes. This is the very reason why we set our target market. We’re just not necessarily everyone’s cup of tea. And when some people think our products or services are too expensive, it’s just that they’re not for us and they don’t realize that the most expensive option is actually the one that doesn’t work.

You want to get more clients and make as much healthcare sales as you can, so you can live the life you want while creating massive impact in your patients’ lives, right? Of course, you do. But the desire to get more clients shouldn’t lead you down the path of lowering your premium pricing, just to chase the most penny-pinching of customers.

The truth to handling price objections is this: if you’re able to effectively communicate your business value to prospective clients who say they can’t afford it, the problem is NOT your pricing. If they want the best in class in the market that’s sure to give them the results they want and need, and you can give that? Then your service should be priced at the highest possible level for your marketplace that you feel confident in charging.

Again, the most expensive option for any purchasing decision is the option that doesn’t work. And if your product and/or service DOES work in transforming clients’ health, then honestly, the price you set is the least amount of money they’re ever going to spend on anything.

So forget about the penny-pinchers! Handling price objections in healthcare sales can be easy: just focus on customers who see your product value, and are willing to pay your premium pricing which will surely be worth their money.

Watch until the end to know more about how you can handle these kinds of situations in your healthcare sales process.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Healthcare Sales Tip: DON'T Chase Penny Pinchers!

What do you do when a potential client says your premium pricing is “too expensive”?

Handling price objections in your healthcare sales process is critical, so in today’s video, I address this topic in your online healthcare business.

Customers are different, and come in all shapes and sizes. This is the very reason why we set our target market. We’re just not necessarily everyone’s cup of tea. And when some people think our products or services are too expensive, it’s just that they’re not for us and they don’t realize that the most expensive option is actually the one that doesn’t work.

You want to get more clients and make as much healthcare sales as you can, so you can live the life you want while creating massive impact in your patients’ lives, right? Of course, you do. But the desire to get more clients shouldn’t lead you down the path of lowering your premium pricing, just to chase the most penny-pinching of customers.

The truth to handling price objections is this: if you’re able to effectively communicate your business value to prospective clients who say they can’t afford it, the problem is NOT your pricing. If they want the best in class in the market that’s sure to give them the results they want and need, and you can give that? Then your service should be priced at the highest possible level for your marketplace that you feel confident in charging.

Again, the most expensive option for any purchasing decision is the option that doesn’t work. And if your product and/or service DOES work in transforming clients’ health, then honestly, the price you set is the least amount of money they’re ever going to spend on anything.

So forget about the penny-pinchers! Handling price objections in healthcare sales can be easy: just focus on customers who see your product value, and are willing to pay your premium pricing which will surely be worth their money.

Watch until the end to know more about how you can handle these kinds of situations in your healthcare sales process.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

If you’re struggling to find your ideal audience with Facebook marketing, listen up!

As a health business owner, you need to find clients so you can make an impact on their health, improve the quality of their lives, and grow your business. It can then be very frustrating when you fail with finding your audience using Facebook for health marketing. Today’s video explores finding clients as a health practitioner through Facebook marketing.

Here’s a fact for you: over 23 million Americans currently suffer from autoimmune disorders, and 80% of them are on Facebook. Statistically, the chances that none of those 23 million plus patients are on Facebook are slim. This makes Facebook a good starting point for your health marketing efforts.

Almost all of the ideal audiences we want to attract are likely on Facebook for health- and non-health- related things. This makes finding your audience an easy task IF you’re able to communicate your value to them. Only then can you possibly catch their attention through Facebook marketing, and sign them up as clients. You’ll have a harder time growing your business if you can’t do that.

It seems that many practitioners hold the belief that their ideal audience is not on any specific social media or online platform. The truth is that our audiences are on more platforms than we might even think.

If you’re not finding your audience with Facebook for health marketing, chances are that you’re not saying the right things or communicating the value of your service to your potential clients – NOT that they aren’t present on that platform.

Keep watching to see how you can find your ideal audience through Facebook marketing.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Can't Find Your Ideal Audience On Facebook? Here’s What You Need

If you’re struggling to find your ideal audience with Facebook marketing, listen up!

As a health business owner, you need to find clients so you can make an impact on their health, improve the quality of their lives, and grow your business. It can then be very frustrating when you fail with finding your audience using Facebook for health marketing. Today’s video explores finding clients as a health practitioner through Facebook marketing.

Here’s a fact for you: over 23 million Americans currently suffer from autoimmune disorders, and 80% of them are on Facebook. Statistically, the chances that none of those 23 million plus patients are on Facebook are slim. This makes Facebook a good starting point for your health marketing efforts.

Almost all of the ideal audiences we want to attract are likely on Facebook for health- and non-health- related things. This makes finding your audience an easy task IF you’re able to communicate your value to them. Only then can you possibly catch their attention through Facebook marketing, and sign them up as clients. You’ll have a harder time growing your business if you can’t do that.

It seems that many practitioners hold the belief that their ideal audience is not on any specific social media or online platform. The truth is that our audiences are on more platforms than we might even think.

If you’re not finding your audience with Facebook for health marketing, chances are that you’re not saying the right things or communicating the value of your service to your potential clients – NOT that they aren’t present on that platform.

Keep watching to see how you can find your ideal audience through Facebook marketing.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Today, I do a fitness website audit as a case study on digital marketing mistakes that online health businesses can make, and share health marketing lessons that can be learned from it. I also share some essential nuances of websites that convert and effective website marketing for your online health business.

I believe that a website is the lens into the marketing soul of any business. What I mean by that is that when someone looks at your website, they learn a lot about your business and its offerings. With my years and years of experience in the field, I’m also able to make a couple of deductions on how a business is doing based on their website.

This means that if you want to get good customers who understand the value of what you do, your website is critical for giving them a glimpse into your health business. Your company’s website marketing is not to be taken lightly! Websites that convert are crucial.

Join me for the whole video as I do a fitness business website audit, and share some insights into digital marketing mistakes to avoid. I also share a couple of health marketing lessons coming from the business model of the company/brand we audit in this video. Make sure to stick around!

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Website Audit: What Your Site Says About Your Health Business

Today, I do a fitness website audit as a case study on digital marketing mistakes that online health businesses can make, and share health marketing lessons that can be learned from it. I also share some essential nuances of websites that convert and effective website marketing for your online health business.

I believe that a website is the lens into the marketing soul of any business. What I mean by that is that when someone looks at your website, they learn a lot about your business and its offerings. With my years and years of experience in the field, I’m also able to make a couple of deductions on how a business is doing based on their website.

This means that if you want to get good customers who understand the value of what you do, your website is critical for giving them a glimpse into your health business. Your company’s website marketing is not to be taken lightly! Websites that convert are crucial.

Join me for the whole video as I do a fitness business website audit, and share some insights into digital marketing mistakes to avoid. I also share a couple of health marketing lessons coming from the business model of the company/brand we audit in this video. Make sure to stick around!

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Do you have a client attraction and health marketing strategy in place for your health coaching business?

The number one question I get asked by all of my clients is, “How do I get coaching clients?” And it’s a very relevant question. As a health professional, it’s natural for you to want to make a difference in your clients’ lives. And it’s also natural to want to have as many clients as possible to sustain your business and your lifestyle.

To get more clients, you need to get in front of more people and build your ideal audience, but you also need to figure out how to convert your audience into paying clients.

Many health coaching business owners go the social media route to grow an audience. One of our clients with a strong Instagram following found that she had to post more often and be manually present on her social media to get more clients. While posting on social media costs her nothing theoretically, she pays in time.

And if you’re someone who values your time, you’ll understand that money is cheap, and time is expensive. There are two ways to get coaching clients online as a health practitioner.

Keep watching to learn what they are, and how you can use health marketing strategies to help with client attraction, so you can expand your current base as an online health coaching business owner.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


The Unpopular Truth: Exactly How To Get Coaching Clients

Do you have a client attraction and health marketing strategy in place for your health coaching business?

The number one question I get asked by all of my clients is, “How do I get coaching clients?” And it’s a very relevant question. As a health professional, it’s natural for you to want to make a difference in your clients’ lives. And it’s also natural to want to have as many clients as possible to sustain your business and your lifestyle.

To get more clients, you need to get in front of more people and build your ideal audience, but you also need to figure out how to convert your audience into paying clients.

Many health coaching business owners go the social media route to grow an audience. One of our clients with a strong Instagram following found that she had to post more often and be manually present on her social media to get more clients. While posting on social media costs her nothing theoretically, she pays in time.

And if you’re someone who values your time, you’ll understand that money is cheap, and time is expensive. There are two ways to get coaching clients online as a health practitioner.

Keep watching to learn what they are, and how you can use health marketing strategies to help with client attraction, so you can expand your current base as an online health coaching business owner.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Wouldn’t you just love to clone yourself so you don’t have to do everything yourself AND also replicate the work you do in your business operations?

But that’s just not physically possible. So as a health business leader or owner, you’ll have to do more delegating in business. In today’s video, I show you how better delegating tasks as part of your business SOPs can free up some time for you as a health business leader.

I’m passionate about helping health professionals get clients and scale their online health businesses. Over the years, I’ve learned that to grow and scale your business, you need to train your staff and health coaches to function independently, so you don’t have to be the only resource in the business. You need to be delegating tasks more in your business operations.

So how can you start delegating in business and train your coaches to better train your clients on how to do sales calls and other critical business activities? The thing about business is that it is a collection of systems meant to produce a profit in the service of other people.

Your business is NOT a job. Yes, you can have different jobs that serve different functions within the business, but essentially, the sum of the various parts is what makes the business. The minute you start treating your business like a job, you won’t be able to remove yourself from every area of the business’s functions, which means your staff or coaches can’t grow further.

Delegating in business is essential if you want to focus on business strategy while also sustaining a healthy and holistic lifestyle. Watch the video to see how delegating tasks as part of your business SOPs can help you create more sustainable business operations.

Join us inside the Healthpreneur Hub 👉 https://healthpreneurgroup.com/hub​​

👉 Watch our FREE TRAINING: The Perfect Client Pipeline here: ➡️ https://healthpreneurgroup.com/yt-pcp