The C Word That Will Transform Your Business
Yuri
Forget how many likes a post got or how many followers you have on Instagram.
For any business to thrive, you need committed, paying customers.
While converting prospects into paying clients is important, it’s all about the quality of those customers and how committed they are to your services.
And that comes down to your marketing funnel. You have to ask yourself if a free lead magnet or a cheat sheet is going to attract a committed client who will put in the work to get the results they want. The answer to that is probably not.
You want to create a funnel that requires them to commit time to reading your invitation, i.e., Facebook Ad to register for your webinar. The webinar requires another time commitment in your marketing funnel.
Through this process, you have gotten someone to commit their time with you. The more time they commit to you, the more likely they will become a committed customer.
In This Episode I discuss:
00:00 – 01:10 — Introducing Today’s Topic
01:10- 03:10 — Conversion vs. Commitment
03:10- 15:40 — How To Attract Committed Customers
15:40 – 16:55 — Wrap Up With Yuri
If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.
While you’re there, leave a rating and review. It really helps us out to reach more people because that is what we’re here to do.
What You Missed
Nothing found.
In 2006 I came online and started my health business. I made a rookie mistake based on two beliefs I had.
- I’m smart. I can figure this out for myself
- I don’t have enough money to invest in help
Because of those beliefs, my first 3 years of business online I was making below the poverty line. At the end of 2009 as I was looking ahead to 2010, the fact that I was not doing well was a hard pill to swallow.
I took inventory of what I was doing which obviously wasn’t working and asked myself what wasn’t I doing.
One of the things I ended up doing was making a sizable investment which turned everything around for me. It was scary at first and changed my mindset from what if this doesn’t work out to what if this does work out.
From the experience I had I wanted to create a live event specifically for health practitioners.
If you want to join us for HP Live and take your business to the next level, click on the link below
Create a Signature Coaching Program That People Actually Buy
Yuri
Create a Signature Coaching Program That People Actually Buy
Whether you’re a doctor, dietician, chiropractor, naturopath – it really doesn’t matter – what you are essentially is a coach.
Helping and guiding people to better health is what coaching is. Your patient has a problem and what you’re doing is guiding them to the other side, which is a promise: of better health, removal of pain, a better quality of life.
A Signature Coaching Program is the bridge between your patient’s problem and your promise. Whatever you do is based on knowledge and expertise. This expertise is your product.
It’s your intellectual property.
But no matter how great your program is, the key is how to sell it. You have expertise but that’s not enough. You need to extract it, clarify it so that it becomes simple and easy to understand, and you need to articulate it well.
You have to package what you know in a way that makes you stand out.
If you’d like our help with this book your FREE Practice Growth Session Call ➡️ https://form.jotform.com/yelkaim/growpractice
If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.
While you’re there, leave a rating and review. It really helps us out to reach more people because that is what we’re here to do.
What You Missed
Nothing found.
If you’re a health coach or a health practitioner, I’m going to share with you how to price your health coaching.
My general perspective on pricing is this: If people want Ferrari performance, they cannot expect to pay Honda Civic prices.
No one gets better by doing it on the cheap or for free. The reason for this is that when you don’t pay, you don’t pay attention. It’s that simple.
With that being said, I believe it’s in your best interest from a business perspective and also in the best interest of the people you’re serving to charge more. Please understand that I’m not saying you should price gouge or make health inaccessible.
Don’t worry about what your competition is charging. You need to create your own economy and you need to focus on your clients and not the competition. You need to create the best experience and outcome for your clients.
Here’s the thing to remember. When you are not sold on your pricing, no one else will be either.
To go more in depth in this subject, we have a FREE training called The Profitable Practice Method you can register for by clicking on this link ➡️ https://healthpreneurgroup.com/fill-practice
How to Price Your Health Coaching Program (Without Becoming a Commodity)
Yuri
How to Price Your Health Coaching Program (Without Becoming a Commodity)
If you’re a health coach or a health practitioner, I’m going to share with you how to price your health coaching.
My general perspective on pricing is this: If people want Ferrari performance, they cannot expect to pay Honda Civic prices.
No one gets better by doing it on the cheap or for free. The reason for this is that when you don’t pay, you don’t pay attention. It’s that simple.
With that being said, I believe it’s in your best interest from a business perspective and also in the best interest of the people you’re serving to charge more. Please understand that I’m not saying you should price gouge or make health inaccessible.
Don’t worry about what your competition is charging. You need to create your own economy and you need to focus on your clients and not the competition. You need to create the best experience and outcome for your clients.
Here’s the thing to remember. When you are not sold on your pricing, no one else will be either.
To go more in depth in this subject, we have a FREE training called The Profitable Practice Method you can register for by clicking on this link ➡️ https://healthpreneurgroup.com/fill-practice
If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.
While you’re there, leave a rating and review. It really helps us out to reach more people because that is what we’re here to do.
What You Missed
Nothing found.
If you have an email list of patients, then you’re sitting on a goldmine.
It’s often overlooked but, with email, you have an opportunity to connect with people on a personal level and establish rapport.
That’s the mindset you need to have – you’re sending emails to connect to your list on a human level. And you can only do this if your emails are frequent and helpful.
Tell your stories, share your beliefs, make them know what you’re really all about.
You’re building goodwill and you want to make sure you’re always present, so that you stay in their radar.
The more goodwill you invest, the more likely it is for people to entertain your offer.
In this video, I will share to you a template that will help you build goodwill through emails.
Book your FREE Practice Growth Session Call ➡️ https://form.jotform.com/yelkaim/growpractice
Email Marketing For Medical Practices (Template Inside)
Yuri
Email Marketing For Medical Practices (Template Inside)
Email is one of the most effective marketing tools for medical practices. If you have an email list of patients, then you’re sitting on a goldmine.
It’s often overlooked but, with email, you have an opportunity to connect with people on a personal level and establish rapport.
That’s the mindset you need to have – you’re sending emails to connect to your list on a human level. And you can only do this if your emails are frequent and helpful.
Tell your stories, share your beliefs, make them know what you’re really all about.
You’re building goodwill and you want to make sure you’re always present, so that you stay in their radar.
The more goodwill you invest, the more likely it is for people to entertain your offer.
In this video, I will share to you a template that will help you build goodwill through emails.
Book your FREE Practice Growth Session Call ➡️ https://form.jotform.com/yelkaim/growpractice
If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.
While you’re there, leave a rating and review. It really helps us out to reach more people because that is what we’re here to do.
What You Missed
Nothing found.
As health professionals, it’s important to remember the real reason we’re able to help people.
It’s not just about what we do with our hands – it’s really what we know as health experts.
Our expertise is ultimately what we get paid for. It’s why we are in this business.
And this is why helping patients online is an option available to many health practitioners, whether you’re a chiropractor, acupuncturist, physical therapist, or any type of hands-on practitioner.
In many cases, it’s also a BETTER way to help patients more effectively. You can do it full-time or even as an added component to your brick and mortar clinic.
There is really nothing stopping you from getting patients online.
The only thing that limits you is your imagination.
Discover how you can get patients online regardless of your practice. Book your FREE Practice Growth Session Call ➡️ https://form.jotform.com/yelkaim/growpractice
How To Get Patients Online (Even If No One Knows Who You Are)
Yuri
How To Get Patients Online (Even If No One Knows Who You Are)
As health professionals, it’s important to remember the real reason we’re able to help people.
It’s not just about what we do with our hands – it’s really what we know as health experts.
Our expertise is ultimately what we get paid for. It’s why we are in this business.
And this is why helping patients online is an option available to many health practitioners, whether you’re a chiropractor, acupuncturist, physical therapist, or any type of hands-on practitioner.
In many cases, it’s also a BETTER way to help patients more effectively. You can do it full-time or even as an added component to your brick and mortar clinic.
There is really nothing stopping you from getting patients online.
The only thing that limits you is your imagination.
Discover how you can get patients online regardless of your practice. Book your FREE Practice Growth Session Call ➡️ https://form.jotform.com/yelkaim/growpractice
If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.
While you’re there, leave a rating and review. It really helps us out to reach more people because that is what we’re here to do.
What You Missed
Nothing found.
Chiropractors weren’t taught marketing in school, yet it is very essential if you own your own chiropractic clinic.
Marketing, whether we like it or not, is the lifeblood of every business.
To get a better picture of how it works, imagine a funnel, which is shaped like an inverted triangle, divided into three parts. So you’ve got your top of funnel (TOF), middle of funnel (MOF), and bottom of funnel (BOF).
The top of the funnel is the largest chunk because it’s composed of all the people out there who do not know you yet.
The middle of the funnel, on the other hand, is smaller. These are the people who are already aware of who you are and what you do.
The bottom is the smallest part – you’ve already filtered everyone down to the ones who know you AND trust you. These are people who have either become your patients or will likely become your patients.
An effective chiropractic marketing plan should be able to make the most out of every stage of the funnel. In this video, I’ll be sharing the best strategies to use for TOF, MOF, and BOF.
Want the ultimate chiropractic marketing plan that can help you get patients more predictably and consistently? Book your FREE Practice Growth Session Call ➡️ https://form.jotform.com/yelkaim/growpractice
The Ultimate Chiropractic Marketing Plan (For Post Pandemic Success)
Yuri
The Ultimate Chiropractic Marketing Plan (For Post Pandemic Success)
Chiropractors weren’t taught marketing in school, yet it is very essential if you own your own chiropractic clinic.
Marketing, whether we like it or not, is the lifeblood of every business.
To get a better picture of how it works, imagine a funnel, which is shaped like an inverted triangle, divided into three parts. So you’ve got your top of funnel (TOF), middle of funnel (MOF), and bottom of funnel (BOF).
The top of the funnel is the largest chunk because it’s composed of all the people out there who do not know you yet.
The middle of the funnel, on the other hand, is smaller. These are the people who are already aware of who you are and what you do.
The bottom is the smallest part – you’ve already filtered everyone down to the ones who know you AND trust you. These are people who have either become your patients or will likely become your patients.
An effective chiropractic marketing plan should be able to make the most out of every stage of the funnel. In this video, I’ll be sharing the best strategies to use for TOF, MOF, and BOF.
Want the ultimate chiropractic marketing plan that can help you get patients more predictably and consistently? Book your FREE Practice Growth Session Call ➡️ https://form.jotform.com/yelkaim/growpractice
If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.
While you’re there, leave a rating and review. It really helps us out to reach more people because that is what we’re here to do.
What You Missed
Nothing found.
One of the ways you can leverage the internet and get your message out is with Social Media. When thinking about what to post, do you find yourself staring at a blank screen wondering what to post that people will see?
There’s a way for you to post to make your content more engaging because after all, isn’t that what social media is all about.
On all social platforms, whether it’s Facebook, Instagram, YouTube, LinkedIn, the name of the game and the most important metric in order for your content to be seen is engagement.
So you need to put out content that will engage people and that’s what our Socialthority Amplifier Tool will help you do.
In this video I walk you through exactly how to use this and how it will help you generate ideas for social you can map out and plan ahead of time. This will give you 25 ideas for 25 posts you can map out for the month. This will save you a lot of time, headaches and frustration.
To grab your FREE copy of our Socialthority Amplifier click here: https://healthpreneurtraining.com/socialthority-amplifier-yt
30 Days of Creative Social Post Ideas in Just 1 Hour!
Yuri
30 Days of Creative Social Post Ideas in Just 1 Hour!
One of the ways you can leverage the internet and get your message out is with Social Media. When thinking about what to post, do you find yourself staring at a blank screen wondering what to post that people will see?
There’s a way for you to post to make your content more engaging because after all, isn’t that what social media is all about.
On all social platforms, whether it’s Facebook, Instagram, YouTube, LinkedIn, the name of the game and the most important metric in order for your content to be seen is engagement.
So you need to put out content that will engage people and that’s what our Socialthority Amplifier Tool will help you do.
In this video I walk you through exactly how to use this and how it will help you generate ideas for social you can map out and plan ahead of time. This will give you 25 ideas for 25 posts you can map out for the month. This will save you a lot of time, headaches and frustration.
If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.
While you’re there, leave a rating and review. It really helps us out to reach more people because that is what we’re here to do.
What You Missed
Nothing found.
Are your Facebook Ads not working? Not to worry. I’m going to walk you through 9 ways to help your Facebook Ads perform better with this handy checklist.
- Tech
Is the page you’re sending people to broken? In other words, are they being taken to a 404 not found page.
You want to make sure your “tech” is working properly and the best way to do that is to go through your funnel as if you were a prospect to make sure everything is working properly.
- Campaign Structure
The purpose of your campaign should be a conversion. You need to make sure that the campaign objective is set up correctly.
- CTR
Your CTR is your click through rate. You want to know the percentage of people who clicked your link from Facebook to your landing page. This should be more than 1.5%. This will give you an idea of how effective the message in your is.
- Audience Selection
This is an area where you determine your target selection and this is an area that a lot of people get wrong. You want to go broad with this and allow your message to do it’s magic.
- The Ad Copy
We have a video that covers the 3 M’s that go into detail on this that tells you how to write Facebook Ads that convert.. You can watch that video here: https://youtu.be/Nnn1BHRhlJk
- Image
The purpose of the ad is to stop people from scrolling in their newsfeed. You want to use an image that will get people’s attention. You want to use an image that pops, that adds contrast to the feed. An image of a happy, smiling face up close will generally work best.
- Opt-In Page
You should be sending people to a page that captures their name and email.
- Post Opt-In
What happens after someone opts in. What is the next step?
Your thank you page is one of the most overlooked and under utilized pieces of real estate in your funnel.
- Email Follow Up
Does someone receive an email from you after they opted in on your list? You want to add value to them and be top of mind and be present in their inbox with valuable content.
If you’d like our help with this, Book your FREE Practice Growth Session ➡️https://form.jotform.com/yelkaim/growpractice
Facebook Ads Not Working? (Plug These 9 Leaks)
Yuri
Facebook Ads Not Working? (Plug These 9 Leaks)
Are your Facebook Ads not working? Not to worry. I’m going to walk you through 9 ways to help your Facebook Ads perform better with this handy checklist.
- Tech
Is the page you’re sending people to broken? In other words, are they being taken to a 404 not found page.
You want to make sure your “tech” is working properly and the best way to do that is to go through your funnel as if you were a prospect to make sure everything is working properly.
- Campaign Structure
The purpose of your campaign should be a conversion. You need to make sure that the campaign objective is set up correctly.
- CTR
Your CTR is your click through rate. You want to know the percentage of people who clicked your link from Facebook to your landing page. This should be more than 1.5%. This will give you an idea of how effective the message in your is.
- Audience Selection
This is an area where you determine your target selection and this is an area that a lot of people get wrong. You want to go broad with this and allow your message to do it’s magic.
- The Ad Copy
We have a video that covers the 3 M’s that go into detail on this that tells you how to write Facebook Ads that convert.. You can watch that video here: https://youtu.be/Nnn1BHRhlJk
- Image
The purpose of the ad is to stop people from scrolling in their newsfeed. You want to use an image that will get people’s attention. You want to use an image that pops, that adds contrast to the feed. An image of a happy, smiling face up close will generally work best.
- Opt-In Page
You should be sending people to a page that captures their name and email.
- Post Opt-In
What happens after someone opts in. What is the next step?
Your thank you page is one of the most overlooked and under utilized pieces of real estate in your funnel.
- Email Follow Up
Does someone receive an email from you after they opted in on your list? You want to add value to them and be top of mind and be present in their inbox with valuable content.
If you’d like our help with this, Book your FREE Practice Growth Session ➡️https://form.jotform.com/yelkaim/growpractice
If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.
While you’re there, leave a rating and review. It really helps us out to reach more people because that is what we’re here to do.
What You Missed
Nothing found.
There are two ways to think about getting more patients: Existing and New.
Your existing are the patients you currently serve and existing prospects such as people who may be on your email list, who may have called your practice or opted in for something you were giving away online.
If you have people on an email, that is most often the most overlooked opportunity to get new patients. This can be very effective if done correctly.
Another way to connect with your list is by sending a text message.
When it comes to getting new patients, we have what we call the “Appointment Funnel” which is a system to help you get appointments booked.
This is done leveraging Facebook Ads. This is a more predictable way of getting patients without having to rely on word of mouth.
If you’d like our help with this or you can Book your FREE Practice Growth Session Call by clicking on this link: https://form.jotform.com/yelkaim/growpractic
How to Get Patients (And Why Word of Mouth is a Death Trap)
Yuri
How to Get Patients (And Why Word of Mouth is a Death Trap)
There are two ways to think about getting more patients: Existing and New.
Your existing are the patients you currently serve and existing prospects such as people who may be on your email list, who may have called your practice or opted in for something you were giving away online.
If you have people on an email, that is most often the most overlooked opportunity to get new patients. This can be very effective if done correctly.
Another way to connect with your list is by sending a text message.
When it comes to getting new patients, we have what we call the “Appointment Funnel” which is a system to help you get appointments booked.
This is done leveraging Facebook Ads. This is a more predictable way of getting patients without having to rely on word of mouth.
If you’d like our help with this or you can Book your FREE Practice Growth Session Call by clicking on this link: https://form.jotform.com/yelkaim/growpractic
If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.
While you’re there, leave a rating and review. It really helps us out to reach more people because that is what we’re here to do.
What You Missed
Nothing found.
Traditionally speaking, medical practitioners get paid for what they do. As a medical practitioner, you have a lot of knowledge, however, you end up trading time for money.
When you think about it, you should be getting paid for what you KNOW, not what you DO.
This is the idea of either transitioning to virtual services or adding virtual service to what you are currently doing.
There are ways you can help your patients online in a way that you would be surprised at how beneficial the outcomes can be for you patients or clients.
There are so many benefits to treating people online. The only thing holding you back from treating people online is your imagination.
If you’d like to go more in depth on how you can treat patients on line, watch our FREE training, The Profitable Practice Method → https://healthpreneurgroup.com/fill-practice
My Dumb Mistake (And How I Turned It Around)
Yuri
In 2006 I came online and started my health business. I made a rookie mistake based on two beliefs I had.
- I’m smart. I can figure this out for myself
- I don’t have enough money to invest in help
Because of those beliefs, my first 3 years of business online I was making below the poverty line. At the end of 2009 as I was looking ahead to 2010, the fact that I was not doing well was a hard pill to swallow.
I took inventory of what I was doing which obviously wasn’t working and asked myself what wasn’t I doing.
One of the things I ended up doing was making a sizable investment which turned everything around for me. It was scary at first and changed my mindset from what if this doesn’t work out to what if this does work out.
From the experience I had I wanted to create a live event specifically for health practitioners.
If you want to join us for HP Live and take your business to the next level, click on the link below
In This Episode I discuss:
00:00 – 04:00 — Introducing Today’s Topic
04:00- 06:00 — What Are You NOT Doing
06:00- 07:00 — Making Those Invaluable Connections
07:00 – 10:25 — The $18K Investment That Turned Everything Around
10:25 – 11:25 — You Can’t Do It Alone – We All Need Help
11:25 – 19:02 — Why I Created HP Live Event
If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur™ Podcast if you haven’t done so already.
While you’re there, leave a rating and review. It really helps us out to reach more people because that is what we’re here to do.
What You Missed
Nothing found.
One of the things I’ve discovered from our most successful clients is that they’ve been able to put aside being nice in order to help their clients.
This is not about being an a**hole or making friends. It’s about helping people transform. And that means people hearing the truth they are not willing to admit to themselves.
Don’t be nice to spare people their feelings because at the end of the day it probably does more harm than good.
If you’d like to learn how to take your business to the next level, I invite you to go to https://healthpreneurgroup.com/live