How To Get New Patients Into Your Dental Office

How To Get New Patients Into Your Dental Office

Dentists cannot just expect patients to flock into their clinic without doing anything. Especially not these days when COVID has drastically reduced foot traffic and walk-ins.

Marketing is the fundamental lifeblood of any dental business and you have to be proactive about it. It’s not something you can just do passively or hand off to someone else.

You need to take full ownership and responsibility over the growth of your business.

One of the most impactful marketing strategies you can use is posting ads on Facebook, which allows you to put your message in front of the exact people you want in your dental practice. If you do it right, people who have never heard of you or don’t even know you have a dental practice will come see you in the space of a few days.

But here’s the thing: Facebook – like Google, Instagram, and everything else – is a paid to play platform. You have to be willing to spend money if you want to draw people into your practice.

Think about all the money you have already spent on your education and office equipment…why wouldn’t you invest money on marketing?

One of the best ways to leverage Facebook is by using a method I call “Shoot Video, Book Patients™”. It’s as simple as it sounds: you shoot a video that shows helpful and valuable content and then you instruct Facebook to show it to your target patients in your target area.

You’d be surprised how fast it can turn you into an instant celebrity in your local community.

In this video, I discuss in further detail the kinds of video content you can create to make you stand out from your competition.

WATCH my FREE Profitable Practice Method Webinar ➡️ https://healthpreneurgroup.com/fill-practice


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Nothing found.

The internet offers a lot of opportunities to grow your chiropractic business. Practically everyone’s on it, everyone’s using it, so most of your target audience is there.

The key is filtering through the noise. There’s a ton of things that you could possibly do: blogging, YouTube videos, podcasting, Instagram stories, Google ads, Pinterest, affiliate marketing, e-books, etc.

There’s so much stuff out there that it’s actually become a curse. But after a decade-plus of internet marketing, I can now sift through the clutter and focus on the things that really work.

In my experience, things get a lot less complicated and a lot more effective when you forget everything else and just focus on 3 “One’s”:

One traffic source.

One funnel.

One million dollars.

So the secret is sticking to ONE source of prospective patients or clients, that go through ONE funnel or pipeline, and sticking to that simple process until you reach ONE million in revenue.

It sounds simple, right? But many chiropractors overlook this process because it’s “boring” and there are frankly a lot of shiny distractions out there.

In this video I discuss what each step entails and why it’s the fastest and most effective way to grow your business.

Book your FREE Practice Growth Session Call ➡️ https://form.jotform.com/yelkaim/growpractice


Chiropractic Internet Marketing Made Easy

Chiropractic Internet Marketing Made Easy

The internet offers a lot of opportunities to grow your chiropractic business. Practically everyone’s on it, everyone’s using it, so most of your target audience is there.

The key is filtering through the noise. There’s a ton of things that you could possibly do: blogging, YouTube videos, podcasting, Instagram stories, Google ads, Pinterest, affiliate marketing, e-books, etc.

There’s so much stuff out there that it’s actually become a curse. But after a decade-plus of internet marketing, I can now sift through the clutter and focus on the things that really work.

In my experience, things get a lot less complicated and a lot more effective when you forget everything else and just focus on 3 “One’s”:

One traffic source.

One funnel.

One million dollars.

So the secret is sticking to ONE source of prospective patients or clients, that go through ONE funnel or pipeline, and sticking to that simple process until you reach ONE million in revenue.

It sounds simple, right? But many chiropractors overlook this process because it’s “boring” and there are frankly a lot of shiny distractions out there.

In this video I discuss what each step entails and why it’s the fastest and most effective way to grow your business.

Book your FREE Practice Growth Session Call ➡️ https://form.jotform.com/yelkaim/growpractice


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Nothing found.

So what exactly is “Telemedicine”? It falls under the general umbrella of “Telehealth”, but focuses mainly on the virtual delivery of medical prescription.

It’s typically done with existing patients, where you have the option to work with them wherever you are and wherever they are.

The setup is mutually advantageous. You get location independence while your patients get expert medical advice and prescription from the comforts of their own home or even while on vacation.

Because, let’s face it, visiting medical clinics is not exactly an experience that most of us look forward to. Appointments are usually delayed, you sit in a waiting room with other potentially sick people, and there’s nothing to do but read old magazines for hours.

What telemedicine offers are the 2 most basic human desires in this new online world we live in: speed and convenience.

An online setup opens up a host of other options for you, like building a virtual practice where you are no longer limited by what you can do with your hands or what your designation demands.

In the online space, you can function as a coach, where you can help as many people as your expertise can allow you to.

The possibilities are boundless.

Watch my FREE Virtual Practice Blueprint webinar ➡️ https://healthpreneurgroup.com/go-virtual


The #1 Reason Your Health Business Isn't Growing

Here’s a harsh reality.  If your business isn’t growing, you don’t want it badly enough. 

If you really want something so badly and it is important to you, you will move mountains to make it happen. 

But if you find yourself comfortable and complacent, then the thing you say you want isn’t important enough for you.

It’s very easy to become comfortable where you’re at because you get used to it. To make any sort of change, you need to break out of your comfort zone and that requires getting “uncomfortable”. 

Challenge leads to change and if you’re avoiding challenges, things won’t change.  You need to be honest with yourself as to why you’re not achieving the thing you say you want. 

If you’re ready to take the next step in growing your health business, we’d love to send you a free training that has helped our clients grow.  Text the world “Training” to 647-424-5280.

In This Episode I discuss:

00:00 – 03:00 — Introducing Today’s Topic

03:00 – 05:50 — How Badly Do You Want It?

05:50 – 12:20 — Complacency Kills Ambition

12:20 – 12:28 — Challenge Leads To Change

 


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

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When it comes to marketing, conventional wisdom tends to lean heavy on giving something away for free to attract leads and prospects into your business or health practice.  At the end of the day, when someone signs up for your free giveaway, is that lead going to show up, put in the work or even open up the email with your free offer?

If your business is not providing you with qualified, profitable leads, you may want to rethink your current business model and consider using The Perfect Client Pipeline as your business model.

What is the Perfect Client Pipeline and how does it differ from a lead magnet funnel? In short, it allows you to get more qualified and committed leads into your pipeline as opposed to having someone download a free PDF in exchange for an email address.

If you’re not familiar with what the Perfect Client Pipeline is, it’s a simple 4-step process business model we teach, which is the foundation of what Healthpreneur® has been built on and what we teach our clients.

If you’d like to learn how to grow and scale your business, you can access our FREE training by texting the word TRAINING to 647-424-5280


FREE Stuff Never Works | The Healthpreneur Show with Yuri Elkaim

When it comes to marketing, conventional wisdom tends to lean heavy on giving something away for free to attract leads and prospects into your business or health practice.  At the end of the day, when someone signs up for your free giveaway, is that lead going to show up, put in the work or even open up the email with your free offer?

If your business is not providing you with qualified, profitable leads, you may want to rethink your current business model and consider using The Perfect Client Pipeline as your business model.

What is the Perfect Client Pipeline and how does it differ from a lead magnet funnel? In short, it allows you to get more qualified and committed leads into your pipeline as opposed to having someone download a free PDF in exchange for an email address.

If you’re not familiar with what the Perfect Client Pipeline is, it’s a simple 4-step process business model we teach, which is the foundation of what Healthpreneur® has been built on and what we teach our clients.

If you’d like to learn how to grow and scale your business, you can access our FREE training by texting the word TRAINING to 647-424-5280

In This Episode I discuss:

00:00 – 02:50 — The Perfect Client Pipeline

02:50 – 05:18 — The Difference Between Perfect Client Pipeline and Lead Magnet Funnel

05:18 – 09:20 — How To Take Stock Of Your Leads

09:20 – 11:30 — Moving Away From Transactional To Transformational

11:30 – 16:00 — Why Free Never Works

16:00 – 19:00 — Striking The Free Balance With A Commitment

19:00 – 22:15 — Are These Two Key Ingredients Missing From Your Offer?

 


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

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Clint Salter is the founder of the Dance Studio Owners Association. He helps Dance Studio owners grow their business while reclaiming their life.

Needless to say, a lot of businesses have been affected by COVID, particularly brick and mortar dance studios.  Clint quickly pivoted into teaching his studio owners how to switch over to a virtual business while keeping their clients engaged and offering a good virtual dance experience.

Studio owners have had to not only learn how to pivot from in person classes to virtual classes, but they have also had to learn how to be persistent and resilient with gong back and forth with having their doors open, to having their doors shut — having 20 people in a class to having a handful of people. 

One the of the keys to success Clint has experienced and wisdom he shares on his clients is to have clarity of vision, know exactly who you are going to serve and have the ability to articulate what success means to you.

No doubt, this past year has been incredibly challenging all types of business owners.  You have to ask yourself, why have some businesses not survived, while others are thriving.

Again, having self-belief, persistence and clarity of vision is vital.  But it’s also about being resourceful.  You can figure stuff out and find solutions rather than throwing in the towel and giving up.

If you’d like to learn how to grow and scale your business, you can access our FREE training by texting the word TRAINING to 647-424-5280


There Are No More Excuses with Clint Salter

Clint Salter is the founder of the Dance Studio Owners Association. He helps Dance Studio owners grow their business while reclaiming their life.

Needless to say, a lot of businesses have been affected by COVID, particularly brick and mortar dance studios.  Clint quickly pivoted into teaching his studio owners how to switch over to a virtual business while keeping their clients engaged and offering a good virtual dance experience.

Studio owners have had to not only learn how to pivot from in person classes to virtual classes, but they have also had to learn how to be persistent and resilient with gong back and forth with having their doors open, to having their doors shut — having 20 people in a class to having a handful of people. 

One the of the keys to success Clint has experienced and wisdom he shares on his clients is to have clarity of vision, know exactly who you are going to serve and have the ability to articulate what success means to you.

No doubt, this past year has been incredibly challenging all types of business owners.  You have to ask yourself, why have some businesses not survived, while others are thriving.

Again, having self-belief, persistence and clarity of vision is vital.  But it’s also about being resourceful.  You can figure stuff out and find solutions rather than throwing in the towel and giving up.

If you’d like to learn more about Clint and his business model, you can connect with him at dsoa.com or on Facebook at Clint Salter.

If you’d like to learn how to grow and scale your business, you can access our FREE training by texting the word TRAINING to 647-424-5280

In This Episode I discuss:

00:00 – 04:40 — Introducing Clint Salter

04:40 – 09:00 — Helping Brick & Mortar Dance Studios Grow in The Age of COVID

09:00 – 15:00 — Persistence and Resilience 

15:00 – 19:40 — Focusing On Your Niche and Having Clarity of Vision

19:40 – 27:40 — The Importance of Self-Belief

27:40 – 35:34 — Being Resourceful

 


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

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Forget how many likes a post got or how many followers you have on Instagram.

For any business to thrive, you need committed, paying customers.

While converting prospects into paying clients is important, it’s all about the quality of those customers and how committed they are to your services.

And that comes down to your marketing funnel.  You have to ask yourself if a free lead magnet or a cheat sheet is going to attract a committed client who will put in the work to get the results they want.  The answer to that is probably not.

You want to create a funnel that requires them to commit time to reading your invitation, i.e., Facebook Ad to register for your webinar.  The webinar requires another time commitment in your marketing funnel.

Through this process, you have gotten someone to commit their time with you.  The more time they commit to you, the more likely they will become a committed customer.


How To Do Telemedicine (This is the Future)

How To Do Telemedicine (This is the Future)

So what exactly is “Telemedicine”? It falls under the general umbrella of “Telehealth”, but focuses mainly on the virtual delivery of medical prescription.

It’s typically done with existing patients, where you have the option to work with them wherever you are and wherever they are.

The setup is mutually advantageous. You get location independence while your patients get expert medical advice and prescription from the comforts of their own home or even while on vacation.

Because, let’s face it, visiting medical clinics is not exactly an experience that most of us look forward to. Appointments are usually delayed, you sit in a waiting room with other potentially sick people, and there’s nothing to do but read old magazines for hours.

What telemedicine offers are the 2 most basic human desires in this new online world we live in: speed and convenience.

An online setup opens up a host of other options for you, like building a virtual practice where you are no longer limited by what you can do with your hands or what your designation demands.

In the online space, you can function as a coach, where you can help as many people as your expertise can allow you to.

The possibilities are boundless.

If you want to learn more about how to do telemedicine, especially in the age of social distancing and heightened online consumption, watch my FREE Virtual Practice Blueprint webinar ➡️ https://healthpreneurgroup.com/go-virtual


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Nothing found.

Getting more patients to your clinic is all about marketing. And to be good at marketing, you have to realize that you’re more than a practitioner.

You have to think like the business owner that you are.

When it comes to marketing your health or coaching practice, there really are 2 main choices you have to make. Do you go with paid marketing or free marketing?

Each choice has its own advantages, depending on how fast or slow the results are.

There are “free and slow” strategies like handing out flyers, giving free talks, posting on social media organically, blogging, and posting videos on YouTube. No one becomes an influencer overnight, so I do not recommend these strategies.

There are “fast and free” routes, however, that are proven to work. An example is an orchestrated referral system, where you turn your patients or clients into partners with you in bringing other people into your practice. You can also leverage your email list or contacts and use email or text campaigns to increase your bookings instantly.

There are also a handful of “paid and slow” strategies, like direct mail and using Search Engine Optimization (SEO) to increase your website’s ranking on Google. But these generally take a lot of time to develop and produce results.

Then there’s “paid and fast”, which is the holy grail of health practice marketing. It involves using Facebook ads, which are designed to get your message in front of the exact people you want to speak to. And all it takes is literally a push of a button. It’s almost like 24/7 digital salespeople working for you!

Let’s look at a few ways to get more patients to your clinic. WATCH my FREE Profitable Practice Method Webinar ➡️ https://healthpreneurgroup.com/fill-practice

 


How to Get More Patients to Your Clinic

How to Get More Patients to Your Clinic

Getting more patients to your clinic is all about marketing. And to be good at marketing, you have to realize that you’re more than a practitioner.

You have to think like the business owner that you are.

When it comes to marketing your health or coaching practice, there really are 2 main choices you have to make. Do you go with paid marketing or free marketing?

Each choice has its own advantages, depending on how fast or slow the results are.

There are “free and slow” strategies like handing out flyers, giving free talks, posting on social media organically, blogging, and posting videos on YouTube. No one becomes an influencer overnight, so I do not recommend these strategies.

There are “fast and free” routes, however, that are proven to work. An example is an orchestrated referral system, where you turn your patients or clients into partners with you in bringing other people into your practice. You can also leverage your email list or contacts and use email or text campaigns to increase your bookings instantly.

There are also a handful of “paid and slow” strategies, like direct mail and using Search Engine Optimization (SEO) to increase your website’s ranking on Google. But these generally take a lot of time to develop and produce results.

Then there’s “paid and fast”, which is the holy grail of health practice marketing. It involves using Facebook ads, which are designed to get your message in front of the exact people you want to speak to. And all it takes is literally a push of a button. It’s almost like 24/7 digital salespeople working for you!

Let’s look at a few ways to get more patients to your clinic.

WATCH my FREE Profitable Practice Method Webinar ➡️ https://healthpreneurgroup.com/fill-practice


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Nothing found.

Wondering if advertisement through social media can help your practice? Let’s take a deep dive on whether or not it’s worth your time and money.

If you’re a health coach or practitioner, chances are you have plenty on your plate. But you have to put the word out. You have to carve out some time for marketing so you can attract patients or clients to your practice.

It’s important to find out which kinds of marketing are, not only worth your precious time, but also worth your hard-earned money.

Many practitioners believe that advertisement through social media is a waste of time and money. But there’s a couple of reasons why they think this:

  1. They haven’t tried it yet or at least really sunk their teeth into it
  1. Or they have tried it but have some bad experience with it

The key with making sure social media advertising works for you, like with many business decisions, is doing it properly. And the first step is by looking at it through a completely new lens: both from an investment and a strategic perspective.

WATCH my FREE Profitable Practice Method Webinar ➡️ https://healthpreneurgroup.com/fill-practice


Is Advertisement Through Social Media a Waste of Time and Money?

Is Advertisement Through Social Media a Waste of Time and Money?

Wondering if advertisement through social media can help your practice? Let’s take a deep dive on whether or not it’s worth your time and money.

If you’re a health coach or practitioner, chances are you have plenty on your plate. But you have to put the word out. You have to carve out some time for marketing so you can attract patients or clients to your practice.

It’s important to find out which kinds of marketing are, not only worth your precious time, but also worth your hard-earned money.

Many practitioners believe that advertisement through social media is a waste of time and money. But there’s a couple of reasons why they think this:

  1. They haven’t tried it yet or at least really sunk their teeth into it
  1. Or they have tried it but have some bad experience with it

The key with making sure social media advertising works for you, like with many business decisions, is doing it properly. And the first step is by looking at it through a completely new lens: both from an investment and a strategic perspective.

 

WATCH my FREE Profitable Practice Method Webinar ➡️ https://healthpreneurgroup.com/fill-practice

 


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Nothing found.

Whether you call it Telemedicine, Telehealth, or Virtual care, there’s no denying the new reality: Virtual Practices are here to stay.

COVID-19 has made this new reality more obvious. And what health professionals all over the world have learned is that, if you don’t have a virtual practice, or at least a virtual component to your existing brick and mortar practice, then you are one pandemic away being out of business.

There is understandably a lot of resistance to virtual practices, as they stand against the accepted paradigm of treating patients in person. But while there will always be value in hands-on patient care, a virtual practice does open up many possibilities for practitioners who want to help more people and earn more money.

In fact, more and more hands-on practitioners – acupuncturists, naturopaths, chiropractors, etc. – are going virtual because they want to scale beyond the four walls of their clinics.

So if you want location independence and a higher ceiling in terms of people served and revenue earned, then here are the 6 steps you need to take to build a successful virtual practice:

  1. A single target market – since there are no walk-ins or word of mouth online, you have to narrow down your audience so that you can market more efficiently.
  2. Dream Come True System – an automated curriculum or program that leverages your expertise, and acts as the bridge between people’s problems and your offered solution.
  3. Predictable Prospecting – putting your message out on Facebook, who will work for you to make sure your message is put in front of your ideal patients.
  4. Teach To Sell – a webinar where you provide value and goodwill that will serve as the basis of future conversation.
  5. Ask and Assess – an online form that people fill out so you can gauge whether or not they are the perfect fit to work with you.
  6. Coach to Close – this is the culmination of all your marketing where you talk to people over the phone and close the deal.

WATCH my FREE Profitable Practice Method Webinar ➡️ https://healthpreneurgroup.com/fill-practice


How to Start a Virtual Practice (6 Steps to Success)

How to Start a Virtual Practice (6 Steps to Success)

Whether you call it Telemedicine, Telehealth, or Virtual care, there’s no denying the new reality: Virtual Practices are here to stay.

COVID-19 has made this new reality more obvious. And what health professionals all over the world have learned is that, if you don’t have a virtual practice, or at least a virtual component to your existing brick and mortar practice, then you are one pandemic away being out of business.

There is understandably a lot of resistance to virtual practices, as they stand against the accepted paradigm of treating patients in person. But while there will always be value in hands-on patient care, a virtual practice does open up many possibilities for practitioners who want to help more people and earn more money.

In fact, more and more hands-on practitioners – acupuncturists, naturopaths, chiropractors, etc. – are going virtual because they want to scale beyond the four walls of their clinics.

So if you want location independence and a higher ceiling in terms of people served and revenue earned, then here are the 6 steps you need to take to build a successful virtual practice:

  1. A single target market – since there are no walk-ins or word of mouth online, you have to narrow down your audience so that you can market more efficiently.
  2. Dream Come True System – an automated curriculum or program that leverages your expertise, and acts as the bridge between people’s problems and your offered solution.
  3. Predictable Prospecting – putting your message out on Facebook, who will work for you to make sure your message is put in front of your ideal patients.
  4. Teach To Sell – a webinar where you provide value and goodwill that will serve as the basis of future conversation.
  5. Ask and Assess – an online form that people fill out so you can gauge whether or not they are the perfect fit to work with you.
  6. Coach to Close – this is the culmination of all your marketing where you talk to people over the phone and close the deal.

WATCH my FREE Profitable Practice Method Webinar ➡️ https://healthpreneurgroup.com/fill-practice


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Nothing found.

Marketing is very critical – yes, even for chiropractors. Marketing is basically everything that people see, hear, and read about your clinic before a selling even starts.

So if you hate selling, you need to prioritize marketing. Because the more effective your marketing is, the less you need to sell.

Don’t rely too much on word of mouth. Those things come and go and you have no control over it. What you need is to seize control of your business.

So how do you do that without being too pushy or sales-y? There are 3 very important elements of chiropractic marketing:

  1. Being Present – Make sure you’re the top of mind in your niche. And you can do that by…
  2. Being Helpful – Provide consistent value to your target audience by sharing your knowledge and expertise. Remember: you are more than what you do with your hands.
  3. Being Willing To Pay To Play – The reality is that to get your message and content across to your target market as efficiently as possible, you need to be willing to spend money. You pay rent for your clinic and pay all kinds of operational expenses. Why not pay for your marketing?

Book your FREE Practice Growth Session Call ➡️ https://form.jotform.com/yelkaim/growpractice


3 Chiropractic Marketing Tips for a Flood of Patients

3 Chiropractic Marketing Tips for a Flood of Patients

Marketing is very critical – yes, even for chiropractors. Marketing is basically everything that people see, hear, and read about your clinic before a selling even starts.

So if you hate selling, you need to prioritize marketing. Because the more effective your marketing is, the less you need to sell.

Don’t rely too much on word of mouth. Those things come and go and you have no control over it. What you need is to seize control of your business.

So how do you do that without being too pushy or sales-y? There are 3 very important elements of chiropractic marketing:

  1. Being Present – Make sure you’re the top of mind in your niche.
  2. Being Helpful – Provide consistent value to your target audience by sharing your knowledge and expertise. Remember: you are more than what you do with your hands.
  3. Being Willing To Pay To Play – The reality is that to get your message and content across to your target market as efficiently as possible, you need to be willing to spend money. You pay rent for your clinic and pay all kinds of operational expenses. Why not pay for your marketing?

Book your FREE Practice Growth Session Call ➡️ https://form.jotform.com/yelkaim/growpractice


Subscribe

If you enjoyed this episode, head on over to iTunes and subscribe to Healthpreneur Podcast if you haven’t done so already.

While you’re there, leave a rating and review.  It really helps us out to reach more people because that is what we’re here to do.

What You Missed

Nothing found.

Whether you’re a doctor, dietician, chiropractor, naturopath – it really doesn’t matter – what you are essentially is a coach. 

Helping and guiding people to better health is what coaching is. Your patient has a problem and what you’re doing is guiding them to the other side, which is a promise: of better health, removal of pain, a better quality of life.

A Signature Coaching Program is the bridge between your patient’s problem and your promise. Whatever you do is based on knowledge and expertise. This expertise is your product.

It’s your intellectual property.

But no matter how great your program is, the key is how to sell it. You have expertise but that’s not enough. You need to extract it, clarify it so that it becomes simple and easy to understand, and you need to articulate it well.

You have to package what you know in a way that makes you stand out.

If you’d like our help with this book your FREE Practice Growth Session Call ➡️ https://form.jotform.com/yelkaim/growpractice